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Page Four T”F rUNTON CHRONICLE Thursday, December 1, 1949 dhr Qlltntnn 0I!|rontrU EsUblishrd 1900 WILSON W. HARRIS, Editor and Publisher HARRY C. LAYTON. Assistant Published Every Thursday By THE CHRONICLE PUBLISHING COMPANY Subscription Rate (Payable In Advance): One Year $2.00 Six Months $1.25 Entered as Second Class Mail Matter at the Post Office at Clinton, S. C., under Act of Congress March 3, 1879. The Chronicle seeks l le cooperation of its subscribers and readers— the publisher will at all times appreciate wise suggestions and kindly advice. The Chronicle will publish letters of general interest when they are not of a defamatory nature. Anonymous communications *’;li not be noticed. This paper is not responsible for the views or opinions of its correspondents. MEMBER: SOUTH CAROLINA PRESS ASSOCIATION NATIONAL EDITORIAL ASSOCIATION National Advertising Representative AMERICAN PRESS ASSOCIATION New York Chicago Detroit Philadelphia CLINTON. S. C.. THURSDAY, DECEMBER 1, 1949 We Thank You Two weeks ago we announced The Chronicle had been awarded an AAA rating in an evaluation study by ;he .Nhitional Community Research Bu reau. giving us a rating as one of the est weekly newspapers of America Since then we < :ecei ed >• mi read- In business <:> and advertisers, and from others Merchants are asked to iof all seasons for little children. The Chamber of Commerce is sponsoring the celebration, in co operation with the Merchants’ com mittee of the organization. They are due the thanks of the community for their efforts. The city is providing lovely deco- Tlistrict. decorate under the Service Readjustment Act is anticipated, and this expectation held true in the Clinton ofli.e. where SRA initial claims dropped from six in September to three in Octobe \ and continued claims declined from 58 to 42 Self-employment claims de clined from f ve to t^tee. Like the Clinton of:ire. initial claims in the state as a whole de creased last month, going down to 8,652 from 8,830, and as in the Clin ton office continued claims dropped, from 42,348 in- September to 35,879 in October. All South Carolina SRA claims declined, initial claims to 290 last month from 322 in the preceding month; continued claims to 1,926 from 2,778; and self-employment claims to 160 from 212. Long Branch Club Holds Meeting The Long Branch h ime demonstra tion club met at the school Monday with Mrs. T. B. Sumcrel, Mrs. Vir ginia Griffin and Mrs. W. R. Brown as hostesses. Mrs. Joe Poole called the meeting to order, and Mrs. Sam Compton gave the - devotional. THE CHRONICLE Completely Covers Clinton’s Tr*d> Area for Advertisers There Is No Substltte'e for New* paoer Advertisfnr Fci the Beauty of the Earth," Miss Susan Hall discussed home " sung by all. The roll was called lighting, selecting lamps and fix- end minutes read by the secretary, ;ures.' Mrs. V . P. Abercrombie During the social' hour a contest was enjoyed by the members, led by Mrs. Griffin. The hostesses served refreshments carrying out the Thanksgiving motif. >y mad ;n distant states. their stores and windows to add For these expressions we are grate- *° toa ^ Christmas spuit. While :u! and want to take this means of * s t^ e danger of becoming too ?.tying thanks to each of you. We ap- ^ally'Uiinded at this sea- ; nx .ate vour interest and good-will. son « a rea ^ Christmas spirit Without this it would oe impossible h ‘‘ , P s to impress upon us what n*tam the reo >gnit:on that ha- Christmas originally stood for. and • mo us what it should stand for now. In the Write It Christmas In leading an advertisement yes* •« rduy we saw the word ' Xmas'* in times That reminded us that • i> time once again to suggest to X' family to wntr i The it that during il homes of the city likewise, let there be decorations and lights reflecting the happy Yuletide season There could be no Chi istmas of course, without Santa Claus, the character the whole world loves, the bearer of gifts, good cheer, hap- t readers and ad- pmess and kindness And so as a it l hristmas and climax to today s crlebtution. Old : is, an ugly. Santa himself with his jolly laugh- grown and ter. dressed in his traditional ird years TT nst th« ahhr o.umns will thrill many little hearts From today on. hr will he «*n hts old yob of promoting faith and joy and hap piness which the wrmld sadly need* .tti suit with flowing whiskers smiling and waving to his faithful fiwnds. Th< it th aatlfui Word, origin of the initial letter nstmas is X ut ’ Small Decline In shea • mg Unemployment Claims At Local Office Buy the Little Seals -H Special to The Chtmmir si !««» Columbia X i $« A? the C-*n< cam* ' ton oft ice of the Smstn Carotma Cm* ,» atfnefir ft* wr.ty (*<aiijvkt*aiMn in * d the • -a' eladns foe unemployment rum* gt* tm ,«en*auon newt down last muntn t* ip to ss rontfasted to Im fteptem- help her, acnstdiiig la a repoet tins week ,• # j. 'mm James J Busli. ewpruttse di* eiatr f+Aor of me v isaunissson Continued , jr v f sum* also dml.ned at tbe CUntan i use c *h«e. from C7S m Ceptemae!' to T}l di A stesdt 4e rpsse a We Soy Thanks, Mr. Levey Value of Advertising C< ui- ..n I in puTimiage ui dusi* r« <- than last vc.it ’ W will ste'. said Mr. Abia- hain.*. • th*' largest retail advertis ing d »llar • xp* ndituu- in history." Ht-n- is additional evidence that crjmpv tition really is intense today. St< • < advertising has several re lated put poses. First of all. it is designatid to interest p«*ople in good- and to keep buying at a high level It is also designated to Gre at* n v customers, and to keep the • ■Id customers coming back. It is :• * vi-uii! link between those who have something to sell ami those who want to buy sometnmg". Advertising is good fur the con sume! It keeps the competitive spu it at a high pitch. No merchant can last long charging out-of-line prices. His customers will keep in formed by reading the advertise ments of competitive stores and to those places their business w'ill go. Advertising saves money for the customer and makes money for the advertiser when used correctly and consistently. "Tomorrow’s Forgotten Man Forgot to Advertise Yesterday." Today Is the Day Today is the big day of the year when thousands of little children will be thrilled by the arrival of Santa Claus at 4:30 this afterncon for his annual visit. In honor of the distinguished guest a colorful parade has been ar ranged, and from every vantage point along the line of march up Broad street there will be great crowds—children and grown-ups. looking for Santa Claus. There will be lovely floats, music by bands, the picture to be completed with the turning on of the lovely Christmas lights to bum through the holiday se^ason. Many times the expression is heard, "no town has as pretty lights as Clinton”. It makes us all young again, and should indelibly impress upon us that H is the season I * Th Ch on. South Carol ■Gentlemen ’AVe received your publication of Thu vtay. NovrttToer 17th. 1949. an i note the Certificate of Evaluation Rating has been analyzed and award ed a rating of AAA "We are very proud of this 35 we. too. feel that you should receive an award of this top rating "Our experience with your publi cation is that we sincerely believe we can receive more news and general in formation from your paper than oth er publications in cities ten times the size of Clinton Again may I say that we are proud of this award and be lieve that many more are no doubt on their way to you for the future. ‘ Our kindest congratulations to you and your staff, "Very truly yours, "INTERNATIONAL LOOMS, INC* "R. M. Levey, President." For Little Fellows With Big Colds... Mother ... the best-known home remedy vou can use to reHewdis tress of nls cold is warming, com forting Vicks VspoRub. If you rub It on at bedtime. It works even while the child tleep*! And often by morning tbe worst miseries of his cold arc gooe. Try It Oct the one and only Vicks VspoRub I ^7 Hear.... ALLSTON CALHOUN •THE WORKING MAN’S FRIEND" SPEAKING TO YOU ON AMERICANISM PREFERRED '4 AIL ton Calhoun has Ion? been known a* “The Working Man’s Friend” because he tel.s the truth on conditions affecting your work, your every-day existence and your future. li FEATURING “HAP” HATFIELD and “MACK” McCOY MISSIONARIES FROM THE MOUNTAINS” WLBG 8fi0 K. C. EVERY SATURDAY At 7:30 A. M. TUNE TO WCRS-FM 9>.7 M. C. EVERY MONDAY At 8:30 P. M. WKDK 1240 K. C. EVERY MONDAY At 4:00 P. M.