The Clinton chronicle. (Clinton, S.C.) 1901-current, December 01, 1949, Image 4
Page Four
T”F rUNTON CHRONICLE
Thursday, December 1, 1949
dhr Qlltntnn 0I!|rontrU
EsUblishrd 1900
WILSON W. HARRIS, Editor and Publisher
HARRY C. LAYTON. Assistant
Published Every Thursday By
THE CHRONICLE PUBLISHING COMPANY
Subscription Rate (Payable In Advance):
One Year $2.00 Six Months $1.25
Entered as Second Class Mail Matter at the Post Office at Clinton, S. C.,
under Act of Congress March 3, 1879.
The Chronicle seeks l le cooperation of its subscribers and readers—
the publisher will at all times appreciate wise suggestions and kindly
advice. The Chronicle will publish letters of general interest when
they are not of a defamatory nature. Anonymous communications *’;li
not be noticed. This paper is not responsible for the views or opinions
of its correspondents.
MEMBER:
SOUTH CAROLINA PRESS ASSOCIATION
NATIONAL EDITORIAL ASSOCIATION
National Advertising Representative
AMERICAN PRESS ASSOCIATION
New York Chicago Detroit Philadelphia
CLINTON. S. C.. THURSDAY, DECEMBER 1, 1949
We Thank You
Two weeks ago we announced The
Chronicle had been awarded an AAA
rating in an evaluation study by ;he
.Nhitional Community Research Bu
reau. giving us a rating as one of the
est weekly newspapers of America
Since then we < :ecei ed
>• mi read- In business
<:> and advertisers, and from others Merchants are asked to
iof all seasons for little children.
The Chamber of Commerce is
sponsoring the celebration, in co
operation with the Merchants’ com
mittee of the organization. They are
due the thanks of the community
for their efforts.
The city is providing lovely deco-
Tlistrict.
decorate
under the Service Readjustment Act
is anticipated, and this expectation
held true in the Clinton ofli.e. where
SRA initial claims dropped from six
in September to three in Octobe \
and continued claims declined from
58 to 42 Self-employment claims de
clined from f ve to t^tee.
Like the Clinton of:ire. initial
claims in the state as a whole de
creased last month, going down to
8,652 from 8,830, and as in the Clin
ton office continued claims dropped,
from 42,348 in- September to 35,879
in October. All South Carolina SRA
claims declined, initial claims to 290
last month from 322 in the preceding
month; continued claims to 1,926
from 2,778; and self-employment
claims to 160 from 212.
Long Branch Club
Holds Meeting
The Long Branch h ime demonstra
tion club met at the school Monday
with Mrs. T. B. Sumcrel, Mrs. Vir
ginia Griffin and Mrs. W. R. Brown
as hostesses.
Mrs. Joe Poole called the meeting
to order, and Mrs. Sam Compton
gave the - devotional.
THE CHRONICLE
Completely Covers Clinton’s Tr*d>
Area for Advertisers
There Is No Substltte'e for New*
paoer Advertisfnr
Fci the Beauty of the Earth," Miss Susan Hall discussed home
" sung by all. The roll was called lighting, selecting lamps and fix-
end minutes read by the secretary, ;ures.'
Mrs. V . P. Abercrombie
During the social' hour a contest
was enjoyed by the members, led by
Mrs. Griffin.
The hostesses served refreshments
carrying out the Thanksgiving motif.
>y mad ;n distant states.
their stores and windows to add
For these expressions we are grate- *° toa ^ Christmas spuit. While
:u! and want to take this means of * s t^ e danger of becoming too
?.tying thanks to each of you. We ap- ^ally'Uiinded at this sea-
; nx .ate vour interest and good-will. son « a rea ^ Christmas spirit
Without this it would oe impossible h ‘‘ , P s to impress upon us what
n*tam the reo >gnit:on that ha- Christmas originally stood for. and
• mo
us
what it should stand for now. In the
Write It Christmas
In leading an advertisement yes*
•« rduy we saw the word ' Xmas'*
in times That reminded us that
• i> time once again to suggest to
X'
family
to wntr
i The
it that
during
il
homes of the city likewise, let there
be decorations and lights reflecting
the happy Yuletide season
There could be no Chi istmas of
course, without Santa Claus, the
character the whole world loves,
the bearer of gifts, good cheer, hap-
t readers and ad- pmess and kindness And so as a
it l hristmas and climax to today s crlebtution. Old
: is, an ugly. Santa himself with his jolly laugh-
grown and ter. dressed in his traditional ird
years TT
nst th« ahhr
o.umns will thrill many little hearts From
today on. hr will he «*n hts old yob
of promoting faith and joy and hap
piness which the wrmld sadly need*
.tti
suit with flowing whiskers smiling
and waving to his faithful fiwnds.
Th<
it th
aatlfui Word,
origin of the
initial letter
nstmas is X
ut ’ Small Decline In
shea • mg Unemployment Claims
At Local Office
Buy the Little Seals
-H
Special to The Chtmmir
si !««» Columbia X i $« A? the C-*n<
cam* ' ton oft ice of the Smstn Carotma Cm*
,» atfnefir ft* wr.ty (*<aiijvkt*aiMn in *
d the • -a' eladns foe unemployment rum*
gt* tm ,«en*auon newt down last muntn t*
ip to ss rontfasted to Im fteptem-
help her, acnstdiiig la a repoet tins week
,• # j. 'mm James J Busli. ewpruttse di*
eiatr f+Aor of me v isaunissson Continued
, jr v f sum* also dml.ned at tbe CUntan
i use c *h«e. from C7S m Ceptemae!' to T}l
di
A stesdt 4e rpsse
a
We Soy Thanks, Mr. Levey
Value of Advertising
C< ui- ..n I in puTimiage ui dusi*
r« <- than last vc.it ’
W will ste'. said Mr. Abia-
hain.*. • th*' largest retail advertis
ing d »llar • xp* ndituu- in history."
Ht-n- is additional evidence that
crjmpv tition really is intense today.
St< • < advertising has several re
lated put poses. First of all. it is
designatid to interest p«*ople in
good- and to keep buying at a high
level It is also designated to Gre
at* n v customers, and to keep the
• ■Id customers coming back. It is
:• * vi-uii! link between those who
have something to sell ami those
who want to buy sometnmg".
Advertising is good fur the con
sume! It keeps the competitive
spu it at a high pitch. No merchant
can last long charging out-of-line
prices. His customers will keep in
formed by reading the advertise
ments of competitive stores and to
those places their business w'ill go.
Advertising saves money for the
customer and makes money for the
advertiser when used correctly and
consistently. "Tomorrow’s Forgotten
Man Forgot to Advertise Yesterday."
Today Is the Day
Today is the big day of the year
when thousands of little children
will be thrilled by the arrival of
Santa Claus at 4:30 this afterncon
for his annual visit.
In honor of the distinguished
guest a colorful parade has been ar
ranged, and from every vantage
point along the line of march up
Broad street there will be great
crowds—children and grown-ups.
looking for Santa Claus. There will
be lovely floats, music by bands, the
picture to be completed with the
turning on of the lovely Christmas
lights to bum through the holiday
se^ason. Many times the expression
is heard, "no town has as pretty
lights as Clinton”. It makes us all
young again, and should indelibly
impress upon us that H is the season
I *
Th
Ch
on. South Carol
■Gentlemen
’AVe received your publication of
Thu vtay. NovrttToer 17th. 1949. an i
note the Certificate of Evaluation
Rating has been analyzed and award
ed a rating of AAA
"We are very proud of this 35 we.
too. feel that you should receive an
award of this top rating
"Our experience with your publi
cation is that we sincerely believe we
can receive more news and general in
formation from your paper than oth
er publications in cities ten times the
size of Clinton Again may I say that
we are proud of this award and be
lieve that many more are no doubt
on their way to you for the future.
‘ Our kindest congratulations to you
and your staff,
"Very truly yours,
"INTERNATIONAL LOOMS, INC*
"R. M. Levey, President."
For Little Fellows
With Big Colds...
Mother ... the best-known home
remedy vou can use to reHewdis
tress of nls cold is warming, com
forting Vicks VspoRub. If you rub
It on at bedtime. It works even
while the child tleep*! And often
by morning tbe worst miseries of
his cold arc gooe. Try It Oct the
one and only Vicks VspoRub I
^7
Hear.... ALLSTON CALHOUN
•THE WORKING MAN’S FRIEND"
SPEAKING TO YOU ON
AMERICANISM PREFERRED
'4
AIL ton Calhoun has Ion? been known a* “The Working Man’s Friend” because he
tel.s the truth on conditions affecting your work, your every-day existence and your
future.
li
FEATURING “HAP” HATFIELD and “MACK” McCOY
MISSIONARIES FROM THE MOUNTAINS”
WLBG
8fi0 K. C.
EVERY SATURDAY
At 7:30 A. M.
TUNE TO
WCRS-FM
9>.7 M. C.
EVERY MONDAY
At 8:30 P. M.
WKDK
1240 K. C.
EVERY MONDAY
At 4:00 P. M.