University of South Carolina Libraries
TjfcTKSDAY, FEBRUARY 24, 1919 THE CLINTON CHRONICLE V-4 Five I REMEMBER... — By THE OLB-TIMEKS — From Robert H. Sedywtck: *T re member those Sunday afternoons a third of a century ago when the sound of clashing lumber, sawing and hammering resounded across the fields—brothers and their kinfolk and neighbors helping to build a new house for someone. It was a com mon noise and provided homes for all. That old custom Is gone with the wind now.” From R. O. (Dick) Helwig: "I re member when our fathers all wore pocket watches which had to be wound with a small square key. Lat er, In my time, came the stem win der. And now we have the watch that winds itself!" From “Pops” Scheulin: “I re member the hue aci cry that was raised when automobiles were first licensed. Indignant auto owners insisted that it was as unjust as putting tags on the backs of people. At any rate, the plates were 7 by 13 inches and the nar.ierais were black on a b? ckgrornd. There was no year o: the plat' i Who reme ben; w vt ye;r that was?" JOHN F. NORRIS 303 Maple Street Tax Reports Audits Bookkeeping Systems By Appointment Only Phone 4€«-M FOOD ADVERTISING GETS FACE LIFTING AS RETAILERS COMBAT SLUMP IN SALES NEW DODGE DUILT FOR TODAY’S TALLER AMERICANS Fr .m Emcct Kartje: “I remember wh-'n we damped wax candles all over the Christmas tree, then dec- c.-u.cd iv wid» strings of popcorn and various ctT.amer.ts. When the tree lit ret rl vays had to be on I .. rd for *:rr it would catch on fire. Yvnr.h, of course, often happened.” By ELMER ROESSNER New York.—Declines in food prices —and consequent declines in grocers’ and butchers’ dollar volume -— is speeding a change in grocery\adver- tising. \ Local food advertising, in the opin- ' ioon of many advertising men, has , not kept pace with the advertising of I other goods or with national food advertising. Several years of contin uing shortages are responsible. What was available and at what prices used to be the essence of successful promotions. During this period, while f clothing, appliance, furniture and other advertisements were packing in more “sell,” -food advertising, with rare exceptions, has been static. As food became more bountiful, 1 changes began. And the present price | trend is bringing new technique and ! greater volume. Attractive and ap petizing art is being incorporated. Recipes are being added. Contests and premiums are being featured- In short, ifood ads are getting a face lifting. Food trade letters are encouraging the swing to more advertising and more dynamic presentations. Patsy D'Agostino, president of the Nation al Retail Grocers association, has been urging members to increase lineage. ‘‘We independents are going to have to do more advertising to let the consumers know the chains aren't the only ones reducing prices,” he said. Thee New York State Food Mer chants association is also suggesting that members step up advertising expenditures to a minimum of 1 per cent of gross sales. 1 1 The Icihge chains have already act ed. Many of them have increased their advertising budgets, earmark ing part of the increase for more and better illustrations. Home Economics Deportment Offers Well-Rounded Course (Written for The Chronicle) Homemaking is the science and art of planning and directing the indi vidual needs o»f every member in the family. The home economics depart ment at Clinton high school has had a well-rounded course this year, and each girl feels that she is better qual ified to meet the demands facing fu ture home-makers. Some of the units in the course this year are, marriage problems, sex ed ucation, child care and development, clothing, and home nursing. In their interesting study of mar riage problems, the girls have made oral reports in class concerning mar riage. Dr. W. R. Turner, pastor of the Entire Dodge Line Re-Styled to Provide More Head Room, Elbow Room, Leg Room at the Same Time Decreasing Outside Dimensions for Easier Parking, Garaging, Handling in TrafBc. DODGE STARTED WITH A SPACIOUS INTERIOR—«nd p»*-r»r«Uy hu.lt the reel of the ear around it) Hera it room to "roam around m ' — plenty of room to let tha human body take poaition* that are natural and therefore comfortable. Army «tat »tir« revealed that the O.I.'a of World War ] averaged l 1 '?" taller thah the t)mighboy» of World War The ttanrie aratiatica showed they were alto heavier as mcra active. (Coniriuutiers to this column are In.iicd fr-.m cJier old-timers. All cc,....i U ,ucat.uieS thculd be signed t.iiu b*e wr t.'s r.runc. Address to Th? Old-Timer, Box 340, rVaakfoi Declines (for Others) Seen By Executives A survey made public today by the National Industrial Conference board indicates that a majority of business executives polled expect a business decline this year, but that an even larger majority expect that their own businesses will do as well [ or better than last year. The survey was made before the | recent dip in stock and commodity prices, raising the question if the answers would have been even that optimistic if made today. Significantly, only 40 per cent of the companies responding said they planned making capital expenditures this year, and many would be only for the “concluding phases of build ing programs undertaken earlier in the postwar period.” Less than 25 per cent expect dif ficulty in obtaining labor this year. Backache Tot quick comforting help for Backache. Rheumatic Palna. Getting Up Nights, strong cloudy urine. Irritating paaaagea. Leg Palna, clrclea under eyaa. and swollen ankles, dus to Don-organic and non-iystemlc Kidney and Bladder troubles, try Cystm. Quick, complete satisfaction or money back guaranteed. Ask your druggist for Cystex today. Linet} Prices Lower At Trade Show Linens down as much as 35 per cent below last year’s prices were offered at the Linen Trade Associa tion’s show in New York. Improved supplies of Irish and Bel gian linens and lower tariffs were given as a reason for the lower prices, and the lower prices stimulated buy ing by retailers. Chinese linens are growing scarcer. Communists. Arthritis Pain 9m quick, delightfully comforting help tor aohoo and palna of RhaumatUm, ArthrttU. Jtcurltla. Lumbago, Sciatica, or Neuralgia try kcmlad. Works through the blood. Plrat doaa usually starts alleviating pain ao you can work, enjoy Ufa and Bleep more comfortably. Oct IUmM at druggist today. Quick, com pute satisfaction or money back guaranteed. What's New LUSTRE: Fabric of vinyl plastic ! into which metallic powder has been | blown, giving it a satiny lustre, is being introduced. It is being offered first in bedspreads and drapes. ANTI-MOULD: A compound to make fabrics and leather mildew proot, formerly brought out in liquid form, is now being made in a more stable powder form. COMMERCIAL, HOUSEHOLD WIRING Electrical Appliance Repairing and Electricol Construction Work Floor Plugs A Specialty ARNOLD M. CANNON 406 W. Maple St. Tel. 414-J BENJAMIN & 1 SONS I PLUMBING | ...and... HEATING SERVICE . Telephone 117 WE ARE HUNTING TROUBLE ( Coal • Plenty on hand, all screened. Weights and price guaranteed. H. J. PITTS STORE SIX-INCH SERMON By Rev. Robert H. Harper THE-STANDARDS OF THE KINGDOM Lesson for February 117: Matthew 5:1-12; 7:24-27. Memory Selection: Matthew 6:33. In the Sermon on the Mount Jesus lays down the laws of the kingdom of God that he had come to estab lish in the world. It is a kingdom of love in men's hearts. It knows no circumscribing. It crosses all the barriers of race and nation. These laws call ifor the highest morality ever demanded of men. A •number of them found in the first part of the sermon have been called the Beatitudes because of their prom ises of blessedness. The joy of him who meets the condition of a beati tude originates in his heart. It is not dependent upon good fortune. An American poet writes that the glory at our lives below dwells for ever more in what we are. Blessedness also comes from what we are. In the laws of the kingdom we find that the richest blessings of the Christian depend upon his feeling toward others. Only by the generos ity of his thought toward others does he and can he meet the demands that Jesus lays upon him. Last in our lesson we find that the man who ■ follows his Lord’s standards builds his house upon a rock that will'stand firm through all the storms that beat upon it, while he who builds on the sand will suffer total loss. Certainly the first builds for permahence and his house does not fail him in the day of testing because it is' founded on a rock. Let us bui-ld well our house on the rock of our faith in Christ Jesus and. building for eternity, we shall live nobly in the life that now is and one day put our shining garments on to dwell with Jesus in blessedness for ever. SUBSCRIBE TO THfc CHRONIC LI Q m\'] veun y;eat:ser DODGE 'KNEE-tEVEl" SEATS. »ho \n aEx.ve put th# rti’ire body in n ‘t iral positinn . . with f.:ll l«r> ji.pport for restful, all day comfort. DODGE ROOMIEUSS IS ROOM All AROUKD The new Dodge, shorter, n 'rrower and lower g ves you more e'bow room leg room . head rr cm for today's bigger, taller Americans, REPLACEABLE FENDERS — Massive sheet m.»»| fender sections have Seen av . ded Fender un's are bolted on and, if necessary, ran he quietly and esuily replaced at minimum inc .riven.enre and coet. NEW GYRO-MATIC TRANSMISSION -Virtually eliminating gear-shifting, has been added to the well-known Dodge All-Fluid Drive. Gyro-M itic transmission, optional at extra cost. Other mechan ical improvements include more powerful engine with increased compression ratio for faster acceler ation. newly dev ^ned ignition system to eliminate interference With radio and television reception. Frosts frequently occur when the average temperature of the air over a wide area is several ^egrees above freezing. An ennmple cf frost's c:'d behavior is the fact that the air r; the top cf a tree may be consider at,./ r t*'"~l -v • - First Presbyterian church, recently paid the girls a visit and talked to them about marriage and marriage relationships. Sex education, which is taught in, most home economics courses, proved to oe a very helpful and needed sub ject. The girls also made interesting oral reports on this subject. The re ports were obtained frerr. newspapei and magazine articles. Perhaps their most important study was on child care and development. Several weeks were spent on this phase of study.. Each of the girls neatly arranged a scrap book entit led, “Child Care.” Included in the notebook was the development of the child physically, mentally, spir itually and emotionally. Mrs. Roily Bannister, home economics teacher, complimented the girls on their neat, efficient work on the scrap books. Several of the girls visited the kin dergarten in Clinton and observed the children while they worked men tally and physically. Home nursing has been a worth while part of heme economics this >eir. Many of the girls took a field trio to Hays hospital to learn to care for patients and learn the techniques used. A class dem mstrati-n was also given on batnmg a sick patient. At nrecent, the g:rls are studying clothing. They are learning about the clothes that suit their personality, type, and coloring. In the study of cloth.ng, the class tccok several interesting field trips to t wn to .study dress design and f.ab- iacs. The girls m deled dresses at Gene Anderson’s dress shop Each girl learned what lines and color suited her best. At Be’.k s department store, with Mrs. Clemons in charge, the girls learned the names, quality, „nd price of many cotton materials. They received style booklets which w.ll be used .n helping them select patterns. THE CHRONICLE C ompletely C overs Clinton’s Trade Area for Advertisers There Is No Substitute for News paper Advertising FEDERAL AND STATE INCOME TAX RETURNS PREPARED PROMPTLY 7 Years Experience JOE P. TERRY 503 Sloan St. Phone 229-M for Appointments THE DARING NEW DODGE BUILT FOR TODAYS BIGGER,TALLER, MORE ACTIVE AMERICANS NEV/ HEAD BOOM . . . NEW ELBOW ROOM. No danger of knorking your hat off in either front or rear seat . . , Wide, wide seat* built for three passenger luxurious comfort. NEW LEO ROOM . . . Real atreteb-out room for long legs and tall people . . . and Dodge “knee-level” seats give them fall support for comfortable and relaxing day-long trips. NEW PERFORMANCE . . . Newr “Cet-AwSy” en- gine, plus Fluid Drive, squeezes extra miles from every tankful of gjn , . . gives you much faster acceleration for safer passing. When Army physical exams revealed that our wartime generation was far bigger, taller, Dodge started planning this great new car ^ XT'S louvr on the outside ... higher on the inside! Shorter on the outside . . . longer on the inside! Aarronw on the outside . . . wider on the inside! You will wonder how it was done! ; f Here’s daring new design , .. distinctive new st\ le ... notiimlheaut> that flows front truly functional engineering. Mere’s new eljbow room, more leg room and more head room — plus the amazingly s-m-o-o-t-h ride of Dodge All-Fluid Drive. New styling ... new "Get-Away” engine . . . new luxury am) comfort . . . optional Gyro-Malic transmission . . . are only a few of the new things that'll thrill you. But see them «// at vour Ihwlge dealer’* now. I.earu tirsf hand jiwt what the daring new Ihxlge will do for sou. DODGE CORODET gyro/ Fluid Drive plus GYRO-MATIC frees you from shifting COOPER MOTOR COMPANY 211 West Main Street Telephone 515