The Clinton chronicle. (Clinton, S.C.) 1901-current, February 24, 1949, Image 13
TjfcTKSDAY, FEBRUARY 24, 1919
THE CLINTON CHRONICLE
V-4
Five
I REMEMBER...
— By THE OLB-TIMEKS —
From Robert H. Sedywtck: *T re
member those Sunday afternoons a
third of a century ago when the
sound of clashing lumber, sawing
and hammering resounded across the
fields—brothers and their kinfolk
and neighbors helping to build a new
house for someone. It was a com
mon noise and provided homes for
all. That old custom Is gone with the
wind now.”
From R. O. (Dick) Helwig: "I re
member when our fathers all wore
pocket watches which had to be
wound with a small square key. Lat
er, In my time, came the stem win
der. And now we have the watch
that winds itself!"
From “Pops” Scheulin: “I re
member the hue aci cry that was
raised when automobiles were
first licensed. Indignant auto
owners insisted that it was as
unjust as putting tags on the
backs of people. At any rate, the
plates were 7 by 13 inches and
the nar.ierais were black on a
b? ckgrornd. There was no
year o: the plat' i Who reme
ben; w vt ye;r that was?"
JOHN F. NORRIS
303 Maple Street
Tax Reports
Audits
Bookkeeping Systems
By Appointment Only
Phone 4€«-M
FOOD ADVERTISING GETS FACE LIFTING
AS RETAILERS COMBAT SLUMP IN SALES
NEW DODGE DUILT FOR TODAY’S TALLER AMERICANS
Fr .m Emcct Kartje: “I remember
wh-'n we damped wax candles all
over the Christmas tree, then dec-
c.-u.cd iv wid» strings of popcorn and
various ctT.amer.ts. When the tree
lit ret rl vays had to be on
I .. rd for *:rr it would catch on fire.
Yvnr.h, of course, often happened.”
By ELMER ROESSNER
New York.—Declines in food prices
—and consequent declines in grocers’
and butchers’ dollar volume -— is
speeding a change in grocery\adver-
tising. \
Local food advertising, in the opin-
' ioon of many advertising men, has
, not kept pace with the advertising of
I other goods or with national food
advertising. Several years of contin
uing shortages are responsible. What
was available and at what prices
used to be the essence of successful
promotions. During this period, while
f clothing, appliance, furniture and
other advertisements were packing
in more “sell,” -food advertising, with
rare exceptions, has been static.
As food became more bountiful,
1 changes began. And the present price
| trend is bringing new technique and
! greater volume. Attractive and ap
petizing art is being incorporated.
Recipes are being added. Contests
and premiums are being featured- In
short, ifood ads are getting a face
lifting.
Food trade letters are encouraging
the swing to more advertising and
more dynamic presentations. Patsy
D'Agostino, president of the Nation
al Retail Grocers association, has
been urging members to increase
lineage. ‘‘We independents are going
to have to do more advertising to let
the consumers know the chains aren't
the only ones reducing prices,” he
said.
Thee New York State Food Mer
chants association is also suggesting
that members step up advertising
expenditures to a minimum of 1 per
cent of gross sales. 1 1
The Icihge chains have already act
ed. Many of them have increased
their advertising budgets, earmark
ing part of the increase for more and
better illustrations.
Home Economics
Deportment Offers
Well-Rounded Course
(Written for The Chronicle)
Homemaking is the science and art
of planning and directing the indi
vidual needs o»f every member in the
family. The home economics depart
ment at Clinton high school has had
a well-rounded course this year, and
each girl feels that she is better qual
ified to meet the demands facing fu
ture home-makers.
Some of the units in the course this
year are, marriage problems, sex ed
ucation, child care and development,
clothing, and home nursing.
In their interesting study of mar
riage problems, the girls have made
oral reports in class concerning mar
riage. Dr. W. R. Turner, pastor of the
Entire Dodge Line Re-Styled to Provide
More Head Room, Elbow Room, Leg
Room at the Same Time Decreasing
Outside Dimensions for Easier Parking,
Garaging, Handling in TrafBc.
DODGE STARTED WITH A SPACIOUS INTERIOR—«nd p»*-r»r«Uy hu.lt
the reel of the ear around it) Hera it room to "roam around m ' —
plenty of room to let tha human body take poaition* that are natural
and therefore comfortable.
Army «tat »tir« revealed that the O.I.'a of World War ]
averaged l 1 '?" taller thah the t)mighboy» of World War
The ttanrie aratiatica showed they were alto heavier as
mcra active.
(Coniriuutiers to this column are
In.iicd fr-.m cJier old-timers. All
cc,....i U ,ucat.uieS thculd be signed
t.iiu b*e wr t.'s r.runc. Address
to Th? Old-Timer, Box 340,
rVaakfoi
Declines (for Others) Seen By
Executives
A survey made public today by
the National Industrial Conference
board indicates that a majority of
business executives polled expect a
business decline this year, but that
an even larger majority expect that
their own businesses will do as well
[ or better than last year.
The survey was made before the
| recent dip in stock and commodity
prices, raising the question if the
answers would have been even that
optimistic if made today.
Significantly, only 40 per cent of the
companies responding said they
planned making capital expenditures
this year, and many would be only
for the “concluding phases of build
ing programs undertaken earlier in
the postwar period.”
Less than 25 per cent expect dif
ficulty in obtaining labor this year.
Backache
Tot quick comforting help for Backache.
Rheumatic Palna. Getting Up Nights, strong
cloudy urine. Irritating paaaagea. Leg Palna,
clrclea under eyaa. and swollen ankles, dus
to Don-organic and non-iystemlc Kidney and
Bladder troubles, try Cystm. Quick, complete
satisfaction or money back guaranteed. Ask
your druggist for Cystex today.
Linet} Prices Lower At Trade Show
Linens down as much as 35 per
cent below last year’s prices were
offered at the Linen Trade Associa
tion’s show in New York.
Improved supplies of Irish and Bel
gian linens and lower tariffs were
given as a reason for the lower prices,
and the lower prices stimulated buy
ing by retailers. Chinese linens are
growing scarcer. Communists.
Arthritis Pain
9m quick, delightfully comforting help tor
aohoo and palna of RhaumatUm, ArthrttU.
Jtcurltla. Lumbago, Sciatica, or Neuralgia try
kcmlad. Works through the blood. Plrat doaa
usually starts alleviating pain ao you can
work, enjoy Ufa and Bleep more comfortably.
Oct IUmM at druggist today. Quick, com
pute satisfaction or money back guaranteed.
What's New
LUSTRE: Fabric of vinyl plastic
! into which metallic powder has been
| blown, giving it a satiny lustre, is
being introduced. It is being offered
first in bedspreads and drapes.
ANTI-MOULD: A compound to
make fabrics and leather mildew
proot, formerly brought out in liquid
form, is now being made in a more
stable powder form.
COMMERCIAL,
HOUSEHOLD WIRING
Electrical Appliance
Repairing and
Electricol Construction
Work
Floor Plugs A Specialty
ARNOLD M. CANNON
406 W. Maple St. Tel. 414-J
BENJAMIN & 1
SONS I
PLUMBING |
...and...
HEATING
SERVICE .
Telephone 117
WE ARE HUNTING
TROUBLE
(
Coal
•
Plenty on hand, all
screened. Weights and
price guaranteed.
H. J. PITTS
STORE
SIX-INCH SERMON
By Rev. Robert H. Harper
THE-STANDARDS OF THE
KINGDOM
Lesson for February 117: Matthew
5:1-12; 7:24-27.
Memory Selection: Matthew 6:33.
In the Sermon on the Mount Jesus
lays down the laws of the kingdom
of God that he had come to estab
lish in the world. It is a kingdom of
love in men's hearts. It knows no
circumscribing. It crosses all the
barriers of race and nation.
These laws call ifor the highest
morality ever demanded of men. A
•number of them found in the first
part of the sermon have been called
the Beatitudes because of their prom
ises of blessedness. The joy of him
who meets the condition of a beati
tude originates in his heart. It is not
dependent upon good fortune. An
American poet writes that the glory
at our lives below dwells for ever
more in what we are. Blessedness
also comes from what we are.
In the laws of the kingdom we find
that the richest blessings of the
Christian depend upon his feeling
toward others. Only by the generos
ity of his thought toward others does
he and can he meet the demands
that Jesus lays upon him.
Last in our lesson we find that
the man who ■ follows his Lord’s
standards builds his house upon a
rock that will'stand firm through all
the storms that beat upon it, while
he who builds on the sand will suffer
total loss. Certainly the first builds
for permahence and his house does
not fail him in the day of testing
because it is' founded on a rock.
Let us bui-ld well our house on the
rock of our faith in Christ Jesus and.
building for eternity, we shall live
nobly in the life that now is and
one day put our shining garments on
to dwell with Jesus in blessedness
for ever.
SUBSCRIBE TO THfc CHRONIC LI
Q
m\'] veun y;eat:ser
DODGE 'KNEE-tEVEl" SEATS.
»ho \n aEx.ve put th# rti’ire
body in n ‘t iral positinn
. . with f.:ll l«r> ji.pport for
restful, all day comfort.
DODGE ROOMIEUSS IS ROOM All
AROUKD The new Dodge, shorter,
n 'rrower and lower g ves you more
e'bow room leg room . head
rr cm for today's bigger, taller
Americans,
REPLACEABLE FENDERS — Massive sheet m.»»|
fender sections have Seen av . ded Fender un's
are bolted on and, if necessary, ran he quietly
and esuily replaced at minimum inc .riven.enre
and coet.
NEW GYRO-MATIC TRANSMISSION -Virtually
eliminating gear-shifting, has been added to the
well-known Dodge All-Fluid Drive. Gyro-M itic
transmission, optional at extra cost. Other mechan
ical improvements include more powerful engine
with increased compression ratio for faster acceler
ation. newly dev ^ned ignition system to eliminate
interference With radio and television reception.
Frosts frequently occur when the
average temperature of the air over
a wide area is several ^egrees above
freezing. An ennmple cf frost's c:'d
behavior is the fact that the air r;
the top cf a tree may be consider at,./
r t*'"~l -v • -
First Presbyterian church, recently
paid the girls a visit and talked to
them about marriage and marriage
relationships.
Sex education, which is taught in,
most home economics courses, proved
to oe a very helpful and needed sub
ject. The girls also made interesting
oral reports on this subject. The re
ports were obtained frerr. newspapei
and magazine articles.
Perhaps their most important study
was on child care and development.
Several weeks were spent on this
phase of study.. Each of the girls
neatly arranged a scrap book entit
led, “Child Care.” Included in the
notebook was the development of
the child physically, mentally, spir
itually and emotionally. Mrs. Roily
Bannister, home economics teacher,
complimented the girls on their neat,
efficient work on the scrap books.
Several of the girls visited the kin
dergarten in Clinton and observed
the children while they worked men
tally and physically.
Home nursing has been a worth
while part of heme economics this
>eir. Many of the girls took a field
trio to Hays hospital to learn to care
for patients and learn the techniques
used. A class dem mstrati-n was also
given on batnmg a sick patient.
At nrecent, the g:rls are studying
clothing. They are learning about the
clothes that suit their personality,
type, and coloring.
In the study of cloth.ng, the class
tccok several interesting field trips to
t wn to .study dress design and f.ab-
iacs. The girls m deled dresses at
Gene Anderson’s dress shop Each
girl learned what lines and color
suited her best. At Be’.k s department
store, with Mrs. Clemons in charge,
the girls learned the names, quality,
„nd price of many cotton materials.
They received style booklets which
w.ll be used .n helping them select
patterns.
THE CHRONICLE
C ompletely C overs Clinton’s Trade
Area for Advertisers
There Is No Substitute for News
paper Advertising
FEDERAL AND STATE
INCOME TAX RETURNS
PREPARED PROMPTLY
7 Years Experience
JOE P. TERRY
503 Sloan St.
Phone 229-M for Appointments
THE DARING NEW DODGE
BUILT FOR TODAYS BIGGER,TALLER, MORE ACTIVE AMERICANS
NEV/ HEAD BOOM . . . NEW ELBOW ROOM.
No danger of knorking your hat off in either
front or rear seat . . , Wide, wide seat* built
for three passenger luxurious comfort.
NEW LEO ROOM . . . Real atreteb-out room
for long legs and tall people . . . and Dodge
“knee-level” seats give them fall support for
comfortable and relaxing day-long trips.
NEW PERFORMANCE . . . Newr “Cet-AwSy” en-
gine, plus Fluid Drive, squeezes extra miles
from every tankful of gjn , . . gives you much
faster acceleration for safer passing.
When Army physical exams revealed that our wartime generation was far bigger, taller,
Dodge started planning this great new car ^
XT'S louvr on the outside ... higher on the inside!
Shorter on the outside . . . longer on the inside!
Aarronw on the outside . . . wider on the inside!
You will wonder how it was done!
; f
Here’s daring new design , .. distinctive new st\ le
... notiimlheaut> that flows front truly functional
engineering. Mere’s new eljbow room, more leg room
and more head room — plus the amazingly
s-m-o-o-t-h ride of Dodge All-Fluid Drive.
New styling ... new "Get-Away” engine . . . new
luxury am) comfort . . . optional Gyro-Malic
transmission . . . are only a few of the new things
that'll thrill you. But see them «// at vour Ihwlge
dealer’* now. I.earu tirsf hand jiwt what the
daring new Ihxlge will do for sou.
DODGE
CORODET
gyro/ Fluid Drive plus
GYRO-MATIC
frees you from shifting
COOPER MOTOR COMPANY
211 West Main Street Telephone 515