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I . t- . * ■y- 1 —t The Clintmf^hboiticle. Clinton. S. C.. Thursday, May 10, 1934 - CAN IT BE TRUfi THAT THE DEPRES- SION WAS A BLESSING DISGW^? 1929, depres-[ home. It iis creating: the grreatest build- ielentlessly country’s history! j of American these dwellings embody the uses nd advantages! of iliodern building! muscles and new busi- Since the autumn of sion has hammered the profits 7and hopes business. Most of us have^been too, . . , r u- u *. r materials, some of which are new to bu;y dodging knockout punches to see^j^Qj^-j^ '(.^jtrUction. In somb are steel. the fight in perspecti\:^Ve have had’^Some represent thi much-talked-about no time to value it in terms of tough- pre-fabricated’hbuse. Toward certain of tlm^aterials and construction methods the retail lum ber merchant, the contractor and oth- fur- of n i ne rily 2 er business ness skill. liecent events, howe,ver, have nished us a chance tb do this. \Ve^^ note that the dept-ession has given us. hostile.. Their attitude. I stronger sinews and fresh niethods.-A But I feel sure they will good many outmoded business ideas fi„a, when the ballvhoo and the'clouds have been smashed; and most of us have acquii'ed a new business phDos- ophy. ' d Consider the building indulatry. X6 phase of American business has un dergone a severer mauling. The build* ing trade has been shaken to its soles. There are those that think it tan’t come back for five or ten years. Per haps they are right, but I believe they, are wrong! Wer^all know about the 7 billion .doliar._&^aiiSjlcal-ihortage .injiames,. but it is not the shortage that I am going to discuss here. True, it has created a vast potential market, a vacuuin^that must be filled with new dwellings eventually, but this may not be as important as some other things. Neither is the news that we are to experience a rising scale of prices, al "’tWotl ing jirit'es stimulate buying and ac celerate business. This has already been heralded as a basis to aid re covery, but it is no more important to the building industry than some thing else that has been overlooked, generally speaking. The most important building news is this—the building industry has t)een knocked comnletely out of its ancient rut. The' dejiression ’ has smashed its old ideas and melhoils ^and forced it to accept new conditions and new ways of doing busine,ss. .Nowhere is this truer than in the small homes field. Tht* past three years have seen a bi-oader advance in home design and construction meth ods than did the previous decade. The dwelling .exhibited at Chicago’s Century of Progr^s_ ex))Osition wil 1 .'-tartle tlutse persons that have not followed closely the trend of the past thirty-six months. Outward appear ance a|td interior arrangement not only are different, they have broken moi-e or less completely from tradi tion because the purpose behind them ha- changeil. JTiisI as the classic building of the IK'.Kt ('olumbian Kx|)osition showed a new treml in design of public build ings, so these Century of Progress exhibition home reflt*ct the new stan- , , , ,lar,ls of hon.e c.nifort that a,a- publicity and proppganda blow | away, tW: they will still be selling materials and building homes for the American peoni^ They may *be using different methods and handling some new materials, but they w’ill still be doing the job and reaping the rer wards. There is no other outlet in the building field prepared to replace' the lumbc-: and his allied' contractors. But the depression has made the building industry jump the old rut and ahbtTier iVdlhr-^home cOstsC If'Has" stimulated the ingenuity of man to ward lowering home costs, not a It- tle, but radically. The base of every market is the lowest cost item that can be honestly made—the lower the price, the broader the ba'^e. No one doubts this who knows what Henry car maijcet. The second angle is ^xeS and "ft-' nancing. The breakdown in fnany parts of the country of real estate taxes has made voters and legislators realize that the home has borne too much of the cost of government, that other means of raising revenues must be devised. Eeventually, this will make homes cost less to own. Home building financing methods have also advanced. While they are yet far from perfect, they certainly are better and more flexible than they were in 1928. Again, the market is widened. .A few years hence, when we look back to the gkamiy 1929-193.7 era, we will not ivmember the terrific pun ishment the depression gave the build ing industry. Insteail, we will realize that the black years gave the'indus- try a real impetus by providing a new and Itelter prttdncC-ptrhe- iiltva-rmnlc i n home and a broader, better marktd. The net result of these changes will be a better scheme of living, a broatl- er distribution of the good things of life. Every family in the United .States should have comfortable, ade quate housing, including every essen tial for healthful, hapjiy living. We have the materials, the man-power and the'skill. .All we now need is the.| proper-economic adjustment—the pro balance; and this the country is BRISBANE THirwEEii Did Anyiibdy Ask? I To the Grave, .or Garage? • No Suicide Necessary Deailly Gas Gu^'ds Gold Uncle Sam nearly suCoee'bHl In tc.Iv^ inc his hundred at.d eleven warships ihrouch tl'.e I'anhma can.al from t'.e I*j:c!tic to. the .\tlantic ocean In 24 hbur-c .\11 commercial -trCvi^c was harre.l. soldiers ^nardvHl standing iis.; soleinii as petr-'inn'i e* either sb!«». It was beautifully d 'h.. cH'ilIt to all concerned. SIS p.ut —did anybody In AVasldncfon ask himself what would have ha{v as jwmed If' 2d or 3(> enemy boiubin'* zzz planes had appeared, floating over the eanal. while our valuable warships were iWsslng through? What would have happened to those ships, to ^he canal, to the locks, to the comical little — soldiers, with their guns and bayonets, ss standing along the edge of the water? sst ItllllllllllllllllllllliyillUllflllllllllllllllllllllllllllllinillliillllllNiilllllllllilllllllililllillllllH 1934 OUR HEAR lEST CONGRATULATIONS Company Clinton, S.C. ! In California, a dogriechnlcally and efTectiially killed In the laboratory of Doet^ Robert days-ago, shows signs of llfev-bnnklng Its ey In the light arid twitching muse when a fly lights bn Its nose. This experiment may bec<*me im- jH>rtant to human beings. Tb|>usands die because of some llUle Stoppage, that niiglit have beep^|>revented or corrected. Just as yipmnitohioblle stops In the pqH' feedinj^gas to the car buretor. , UiHler such oond^ons. the men have bivn taken to tb^^ graveyard. Uoctor Cornish may find a wiiy to overcome smdi temjiorary, unnecessary “deaths.” This :applies especlall.v to the hninan heart, that supidies life while It punqvs, and brings death when It stop.s. In millions nt eas«*s, nndoiibtetlly. a terniMvrary stoppage mUdit liave bivn overcome and life Ihdeflnltely^ pro longed. I on occasion of your fortieth anniversary of successful business operation. We are proud to list you amonja: the GOLD SE.VL dealers and hope that we may be allowed to-continue to help you your customers the BEST dhtatna^le ih buiTdiiijcr materia. GOLD SEAL Mr. Wallace, secretary of agricul ture, tells Nebraska fanners plans are nei'essary to “prevent j,the sulcldg of society." It Is as well to have public otliclals view conditions solemnly, but they are not quite ns had as that. TlilS Cbuntry has mure of everything than It neetls. morw than eTumgh for everybody. Its problem Is not plague, famine or war. killing millions, but to«» miioh wheat, too much cotton, too many little fat pinkish pigs born every minute, A nation or Individual with t«M> much of everything, but unfor tunately Just too stupid to arrange adequate distribution, need iiot neces^ sarlly commit suclde. All Heartwood 100^ Vertical Grain Douglas fir Windows. Paper Wrapped Moulding, Panels, Doors, Millwork. r'U W.J Hughes & Sons Company Incurporated Louisville, Kentucky ily growing in jiublic favor and de\ mand. They einbbdy greater protec tion from winter cold and .summer heat, exclusion of outside noise and the quieting of insiae sounds—great- jt'i' conveniences in all the essentials of home life, with meaningless orna-^ inent eliminated in the interest of simple beauty and juactical efficiency. These hnmes are sjmibititc of a higfp er stamlard of home comfort, but it took the depression ki make them a reality. This Ifact is of greater future im- jiortance than'a present _7 billion dol lar housing shortage an<l. a shatt» rise in commodity prices and wages. It means that every family has h^ciyme a prospective customer for a new 1 think a lot of us, before’ we get through, may be glad that the (le|)re.s-j sion came along when it did. c ’ — From The .American Builder. PHILCO Radios & Tubes Smith's Pharmacy In Sf-pteinlier Uncle Sam will hare flnlshed bulbliug a new, huge “burglar- proof* vault big enough to hold all his gold, besides piles of silver and other valuables. The x‘:<aU 'doors, of the toughest ineta.. ,t<) Inches thick, are not the only pr«iitH*tloi!i. If a burglar succeeded In getting half-way through the metal door, he would rehtise a cloud of demlly ga.s In which he would die In horrllde agony. K 'p=*i='«=»«=»»=»»=»«=^i=«i=»i=JF=»r=JP=ir=»i=ii=ii=ii=ir=ii=JF=ii=ii=^i=Ji=ii=ir^ ———— p & .SI HSt HIHE TO THE ( HUONK’LE "The-n*aper Everybody Reads” - I PLYMOUTH CONGRATULATES THE TOBBtt^eOMFANY ON ITS PROGRESS AND GROWTH AND SERVICE TO THIS COMMUNITY FOR THE PAST FORTY YEARS. HAPPY BIRTHDAY TO YOU—01^ WISHES FOR YOUR CONTINUED SUCCESS. The Amerlrjin (*ollege. of physicians luMfil I»octor Meakiiis of .Montr«-al promise,that within bO years any man willing to “use hU intelligence ami will power” may live PMi years. Fifty --jears atro the. average hiiiiian belie.; was throuirh with life at forty. T.^ day’s average is beyond sixty, iloctor Meaklns’ i.rmiise of “a century of vital, energetic life for every memUr of the human race” is encouraging The wise’would want to l»e gu^anteed to the “vital, energetic” part. Nothing sadder than to live merely for the sake of living. O YOU’LL BE CONGRATULATED, TOO, IF YOU BUV^A NEW 1934 PLYMOUTH Plymouth is the car for you. IPs the only low-priced car with all four of the vital features you need . . . Hy draulic Brakes, Safety-Steel Body, Floating Power and Individual W'heel Springing. You- get maximum safety and maxinfum comfort. ' Ride in a Plypouth before you buy any low-priced car and you will set why Plymouth leads in dollar-for- dollar value. Visit lis today—ask for a Plymouth demon stration.. - T - { “Four flee from Indiana prl5<»D. Three serving terms for murder among cell breakers." That Is not news. • The system of Justice that catches criminals and lets them go, can'^t build a Jail to hold them, la now generally accepted as a farce. ^ We HbuTITToologlcal garden that hold elephants, rtilnocerosea: Ilona, tigers, beara They don't es cape. Hut that is easily explained. Rhinoceroses and elephants don't know how to bribe keepers. The "he role DlUlnger" did. not escape with the aid of a "toy pistol. It is charged that he was aided In his dashAfor liberty by the use of hard cash. No beroUm about that E 0 a a a a a a a a a a a a 0 a 0 a I . ^ - Clintoii Motor Go. V- ^ PLYMOUTH DISTRIBUTORS - At Blackwell. Okla., Rev. Dr. Pool, sixty, retired Methodist minister, re turned to the pnlilJt ’ to preach a re vival sermon Raising his eyes he H.'ked. “What l.s heaven like?" fell and died of a heart attack. Ills question.' doubtless, was answered within the minute. Many would like to know the an swer. Human beings have an8were<l that question In ten thousand ways, each answer reflecting some human Idea of h.apptness. The senate Judiciary committee ap- f>rave8 the birth control bill, which declares. In substance, that It la ik> crime for a woman not to have a baby, if she does not want one, and m criUie to tell her bow to avoM It. Some object to birth controPon r« iglons grounds, declaring that It oi* M».se8 the wllUof God. Others obJe« to It on ^grounds of utility, Carus* vas th» nineteenth child. Many o he world’s greatest men and womei have been member^ of big fanl:lie^ .ind never would have been horn, on ler birth control, probably. ©. Ktec Syndloite, la*. WN'V S.Tvlc* We Extend Hearty Congratulations We congratulate the D. E. Tribble Company on being able to celebrate their fortieth anniversary with the founder, Mr. D. E. Tribble, still at the helm. Very few concerns are able to weath- p ^ er the storms and trials of four decades vrith honor and financial success they have attained. We wish for them many more years of happiness auid prosperity. Palmetto Sales & Gommission Company WHOLESALE LUMBER Spartanburg, S. C. 0 0 a a a a a a a a a .r- X, i i -.f