The Clinton chronicle. (Clinton, S.C.) 1901-current, May 10, 1934, Image 7
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The Clintmf^hboiticle. Clinton. S. C.. Thursday, May 10, 1934
- CAN IT BE TRUfi THAT THE DEPRES-
SION WAS A BLESSING DISGW^?
1929, depres-[ home. It iis creating: the grreatest build-
ielentlessly country’s history! j
of American these dwellings embody the uses
nd advantages! of iliodern building!
muscles and new busi-
Since the autumn of
sion has hammered
the profits 7and hopes
business. Most of us have^been too, . . , r u- u *.
r materials, some of which are new to
bu;y dodging knockout punches to see^j^Qj^-j^ '(.^jtrUction. In somb are steel.
the fight in perspecti\:^Ve have had’^Some represent thi much-talked-about
no time to value it in terms of tough- pre-fabricated’hbuse.
Toward certain of tlm^aterials and
construction methods the retail lum
ber merchant, the contractor and oth-
fur-
of
n i ne
rily 2
er business
ness skill.
liecent events, howe,ver, have
nished us a chance tb do this. \Ve^^
note that the dept-ession has given us. hostile.. Their attitude. I
stronger sinews and fresh niethods.-A But I feel sure they will
good many outmoded business ideas fi„a, when the ballvhoo and the'clouds
have been smashed; and most of us
have acquii'ed a new business phDos-
ophy. ' d
Consider the building indulatry. X6
phase of American business has un
dergone a severer mauling. The build*
ing trade has been shaken to its soles.
There are those that think it tan’t
come back for five or ten years. Per
haps they are right, but I believe they,
are wrong!
Wer^all know about the 7 billion
.doliar._&^aiiSjlcal-ihortage .injiames,.
but it is not the shortage that I am
going to discuss here. True, it has
created a vast potential market, a
vacuuin^that must be filled with new
dwellings eventually, but this may not
be as important as some other things.
Neither is the news that we are to
experience a rising scale of prices, al
"’tWotl
ing jirit'es stimulate buying and ac
celerate business. This has already
been heralded as a basis to aid re
covery, but it is no more important
to the building industry than some
thing else that has been overlooked,
generally speaking.
The most important building news
is this—the building industry has
t)een knocked comnletely out of its
ancient rut. The' dejiression ’ has
smashed its old ideas and melhoils
^and forced it to accept new conditions
and new ways of doing busine,ss.
.Nowhere is this truer than in the
small homes field. Tht* past three
years have seen a bi-oader advance in
home design and construction meth
ods than did the previous decade.
The dwelling .exhibited at Chicago’s
Century of Progr^s_ ex))Osition wil 1
.'-tartle tlutse persons that have not
followed closely the trend of the past
thirty-six months. Outward appear
ance a|td interior arrangement not
only are different, they have broken
moi-e or less completely from tradi
tion because the purpose behind them
ha- changeil.
JTiisI as the classic building of the
IK'.Kt ('olumbian Kx|)osition showed a
new treml in design of public build
ings, so these Century of Progress
exhibition home reflt*ct the new stan- , , ,
,lar,ls of hon.e c.nifort that a,a-
publicity and proppganda blow |
away, tW: they will still be selling
materials and building homes for the
American peoni^ They may *be using
different methods and handling some
new materials, but they w’ill still be
doing the job and reaping the rer
wards. There is no other outlet in the
building field prepared to replace' the
lumbc-: and his allied' contractors.
But the depression has made the
building industry jump the old rut and
ahbtTier iVdlhr-^home cOstsC If'Has"
stimulated the ingenuity of man to
ward lowering home costs, not a It-
tle, but radically. The base of every
market is the lowest cost item that
can be honestly made—the lower the
price, the broader the ba'^e. No one
doubts this who knows what Henry
car maijcet.
The second angle is ^xeS and "ft-'
nancing. The breakdown in fnany
parts of the country of real estate
taxes has made voters and legislators
realize that the home has borne too
much of the cost of government, that
other means of raising revenues must
be devised. Eeventually, this will
make homes cost less to own. Home
building financing methods have also
advanced. While they are yet far from
perfect, they certainly are better and
more flexible than they were in 1928.
Again, the market is widened.
.A few years hence, when we look
back to the gkamiy 1929-193.7 era, we
will not ivmember the terrific pun
ishment the depression gave the build
ing industry. Insteail, we will realize
that the black years gave the'indus-
try a real impetus by providing a new
and Itelter prttdncC-ptrhe- iiltva-rmnlc i n
home and a broader, better marktd.
The net result of these changes will
be a better scheme of living, a broatl-
er distribution of the good things of
life. Every family in the United
.States should have comfortable, ade
quate housing, including every essen
tial for healthful, hapjiy living. We
have the materials, the man-power
and the'skill. .All we now need is the.|
proper-economic adjustment—the pro
balance; and this the country is
BRISBANE
THirwEEii
Did Anyiibdy Ask?
I To the Grave, .or Garage?
• No Suicide Necessary
Deailly Gas Gu^'ds Gold
Uncle Sam nearly suCoee'bHl In tc.Iv^
inc his hundred at.d eleven warships
ihrouch tl'.e I'anhma can.al from t'.e
I*j:c!tic to. the .\tlantic ocean In 24
hbur-c .\11 commercial -trCvi^c was
harre.l. soldiers ^nardvHl
standing iis.; soleinii as petr-'inn'i e*
either sb!«». It was beautifully d 'h..
cH'ilIt to all concerned. SIS
p.ut —did anybody In AVasldncfon
ask himself what would have ha{v as
jwmed If' 2d or 3(> enemy boiubin'* zzz
planes had appeared, floating over the
eanal. while our valuable warships
were iWsslng through? What would
have happened to those ships, to ^he
canal, to the locks, to the comical little —
soldiers, with their guns and bayonets, ss
standing along the edge of the water? sst
ItllllllllllllllllllllliyillUllflllllllllllllllllllllllllllllinillliillllllNiilllllllllilllllllililllillllllH
1934
OUR HEAR lEST CONGRATULATIONS
Company
Clinton, S.C.
!
In California, a dogriechnlcally and
efTectiially killed In the laboratory of
Doet^ Robert days-ago,
shows signs of llfev-bnnklng Its ey
In the light arid twitching muse
when a fly lights bn Its nose.
This experiment may bec<*me im-
jH>rtant to human beings. Tb|>usands
die because of some llUle Stoppage,
that niiglit have beep^|>revented or
corrected. Just as yipmnitohioblle stops
In the pqH' feedinj^gas to the car
buretor. ,
UiHler such oond^ons. the men have
bivn taken to tb^^ graveyard. Uoctor
Cornish may find a wiiy to overcome
smdi temjiorary, unnecessary “deaths.”
This :applies especlall.v to the hninan
heart, that supidies life while It
punqvs, and brings death when It stop.s.
In millions nt eas«*s, nndoiibtetlly. a
terniMvrary stoppage mUdit liave bivn
overcome and life Ihdeflnltely^ pro
longed. I
on occasion of your fortieth anniversary of successful business operation.
We are proud to list you amonja: the GOLD SE.VL dealers and hope that
we may be allowed to-continue to help you your customers the BEST
dhtatna^le ih buiTdiiijcr materia.
GOLD SEAL
Mr. Wallace, secretary of agricul
ture, tells Nebraska fanners plans are
nei'essary to “prevent j,the sulcldg of
society." It Is as well to have public
otliclals view conditions solemnly, but
they are not quite ns had as that.
TlilS Cbuntry has mure of everything
than It neetls. morw than eTumgh for
everybody. Its problem Is not plague,
famine or war. killing millions, but to«»
miioh wheat, too much cotton, too
many little fat pinkish pigs born every
minute, A nation or Individual with
t«M> much of everything, but unfor
tunately Just too stupid to arrange
adequate distribution, need iiot neces^
sarlly commit suclde.
All Heartwood 100^ Vertical Grain Douglas
fir Windows. Paper Wrapped Moulding,
Panels, Doors, Millwork.
r'U
W.J
Hughes & Sons Company
Incurporated
Louisville, Kentucky
ily growing in jiublic favor and de\
mand. They einbbdy greater protec
tion from winter cold and .summer
heat, exclusion of outside noise and
the quieting of insiae sounds—great-
jt'i' conveniences in all the essentials
of home life, with meaningless orna-^
inent eliminated in the interest of
simple beauty and juactical efficiency.
These hnmes are sjmibititc of a higfp
er stamlard of home comfort, but it
took the depression ki make them a
reality.
This Ifact is of greater future im-
jiortance than'a present _7 billion dol
lar housing shortage an<l. a shatt» rise
in commodity prices and wages. It
means that every family has h^ciyme
a prospective customer for a new
1 think a lot of us, before’ we get
through, may be glad that the (le|)re.s-j
sion came along when it did. c ’
— From The .American Builder.
PHILCO
Radios & Tubes
Smith's Pharmacy
In Sf-pteinlier Uncle Sam will hare
flnlshed bulbliug a new, huge “burglar-
proof* vault big enough to hold all his
gold, besides piles of silver and other
valuables. The x‘:<aU 'doors, of the
toughest ineta.. ,t<) Inches thick, are
not the only pr«iitH*tloi!i. If a burglar
succeeded In getting half-way through
the metal door, he would rehtise a
cloud of demlly ga.s In which he would
die In horrllde agony.
K
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———— p
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.SI HSt HIHE TO THE ( HUONK’LE
"The-n*aper Everybody Reads” - I
PLYMOUTH
CONGRATULATES THE
TOBBtt^eOMFANY
ON ITS PROGRESS AND GROWTH AND SERVICE
TO THIS COMMUNITY FOR THE PAST
FORTY YEARS.
HAPPY BIRTHDAY TO YOU—01^
WISHES
FOR YOUR CONTINUED SUCCESS.
The Amerlrjin (*ollege. of physicians
luMfil I»octor Meakiiis of .Montr«-al
promise,that within bO years any man
willing to “use hU intelligence ami will
power” may live PMi years. Fifty
--jears atro the. average hiiiiian belie.;
was throuirh with life at forty. T.^
day’s average is beyond sixty, iloctor
Meaklns’ i.rmiise of “a century of
vital, energetic life for every memUr
of the human race” is encouraging
The wise’would want to l»e gu^anteed
to the “vital, energetic” part. Nothing
sadder than to live merely for the
sake of living.
O
YOU’LL BE CONGRATULATED,
TOO, IF YOU BUV^A NEW
1934 PLYMOUTH
Plymouth is the car for you. IPs the only low-priced
car with all four of the vital features you need . . . Hy
draulic Brakes, Safety-Steel Body, Floating Power and
Individual W'heel Springing. You- get maximum safety
and maxinfum comfort. '
Ride in a Plypouth before you buy any low-priced
car and you will set why Plymouth leads in dollar-for-
dollar value. Visit lis today—ask for a Plymouth demon
stration.. - T - {
“Four flee from Indiana prl5<»D.
Three serving terms for murder among
cell breakers."
That Is not news. • The system of
Justice that catches criminals and lets
them go, can'^t build a Jail to hold
them, la now generally accepted as a
farce. ^
We HbuTITToologlcal garden
that hold elephants, rtilnocerosea:
Ilona, tigers, beara They don't es
cape. Hut that is easily explained.
Rhinoceroses and elephants don't
know how to bribe keepers. The "he
role DlUlnger" did. not escape with the
aid of a "toy pistol. It is charged that
he was aided In his dashAfor liberty
by the use of hard cash. No beroUm
about that
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Clintoii Motor Go.
V- ^ PLYMOUTH DISTRIBUTORS -
At Blackwell. Okla., Rev. Dr. Pool,
sixty, retired Methodist minister, re
turned to the pnlilJt ’ to preach a re
vival sermon Raising his eyes he
H.'ked. “What l.s heaven like?" fell and
died of a heart attack. Ills question.'
doubtless, was answered within the
minute.
Many would like to know the an
swer. Human beings have an8were<l
that question In ten thousand ways,
each answer reflecting some human
Idea of h.apptness.
The senate Judiciary committee ap-
f>rave8 the birth control bill, which
declares. In substance, that It la ik>
crime for a woman not to have a baby,
if she does not want one, and m
criUie to tell her bow to avoM It.
Some object to birth controPon r«
iglons grounds, declaring that It oi*
M».se8 the wllUof God. Others obJe«
to It on ^grounds of utility, Carus*
vas th» nineteenth child. Many o
he world’s greatest men and womei
have been member^ of big fanl:lie^
.ind never would have been horn, on
ler birth control, probably.
©. Ktec Syndloite, la*.
WN'V S.Tvlc*
We Extend Hearty
Congratulations
We congratulate the D. E. Tribble
Company on being able to celebrate
their fortieth anniversary with the
founder, Mr. D. E. Tribble, still at the
helm.
Very few concerns are able to weath-
p ^
er the storms and trials of four decades
vrith honor and financial success they
have attained. We wish for them many
more years of happiness auid prosperity.
Palmetto
Sales & Gommission Company
WHOLESALE LUMBER
Spartanburg, S. C.
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