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% ■ / . ' - *' ' /1_ PAGE SIX'. rjE^U?frON CHRONfCLE. CLINTON. 3.C. . w%w*wtsw 7 4 » HATV/^C —^—'' REMOVAL NOTICE LARGER QUARTERS! LOWER MANUFACTURING COST! NEW MACHINERY?! . ' ; ! '■ > I G CO. 315 AUGUSTA ST. GRE I Retail Trade Situation See Them and You Will Buy; Them— Interwoven Sox JT^eBest Made. V • The prices are 35c, 50c, 75c and $1.00. Every pair guaranteed. By ROGB^ W.vBABBGN Ralston and Nunn-Bu^k Oxfords The •w Ce Store’ rove St. dv^S* C. % Nettleton Shoes and Oxfords $11.00 and $1240 Babson Perk, Mfuu., Nov. 30.*«—Ro ger W. Babson today in his exclusive interview for this paper, discusses the retail trade situation. Hr. Babsdh ib optimistic on the Christmas trade and believes that it may exceed all previ ous years. His official statement is as followt: Importance of Retailers .... n Next to the farmer, the merchant |a the most useful member of the in dustrial organism. I make this re striction as, of course, teachers ar\d preachers are even more useful than farmers. Surely .retailers are far more important than bankers, manufactur ers, wholesalers, or Oven wage work ers. This is due to the fact that.it is easier to manufacture goods than it is to sell goods. This is proved by the fact that it is costing more to sell goods than to manufacture goods. It is easy enough to increase production as fast as sales increase, but it is of ten difficult to sell goods as fast as they are produced. All this means that the retailer has his hand On the throttle of prosperity and to a very large extent controls the output of factories and the employment of men and women. I wish to especially em phasize this statement because, so many look upon retailers as ‘non-pro ducers’ or ‘middle-men’ who perform no economic service. Statistics clear ly indicate that the retailers .of the country perform great econymie ser vices. thriving, indicates the effect of instal ment buying on retail trade. With instalment buying continuing at a high level, there is another good reason why the traveling salesmen should find so many cities offering opportu nities. I firmly believe that there are now great opportunities for the trav eling salesman who knows his goods and is willing to work hard. Merchandising Inventions “Although the retailer is a most useful member of society, it neverthe less is true, that he has been very loath to adopt modern methods. It has only been within the past few years that there has been any marked im provements in retailing. The chain stone is a progressive step, mail or-1.< der houses are adopting up-to-date means; while self-service stores are blazing the trail for new develop ments. Personally, I feel that auto matic vending machines have a great future and may some day be used for many more things than the sale of gum, candy, etc. None of these things, however, are comparable with great changes which are coming in the fu ture. Some day something revolution ary will be devised, which will be to distribution what steam was to loco motion and electricity has been to light. Because no such revolutionary thing has yet been discovered is no reason why it will not come. Who, twenty years ago, would have thought Don’t ju^t order “a ton of coal.” Send for j our Keating expert to inspect your stove, : grate or furnace and decide what kind of coal will give you the best results. It will mean more heat for les& money. PHONE 13 Simply ask us to send our coal man. We deliver orders of 500 lbs. and over. Your money back if any dissatisfaction is reported within three days. DIXIE ICE AND FUEL PLANT. SERVICE CO. Clinton, S.C. . * ? * radio broadcasting would ever become “Few realize the great army of re- possible? Sorm? time in the f uture t h e tailers who are devoting their lives to i cost of distribution will be cut as rad- supply the banks with deposits, to j ca Hy as b as the cost of prgduction in the past. “Any cut i/l the cost of^distribution materially helps every one* Manufac turers, bankers, jobbers and wage workers, all benefit from any improve ments in distribution.. When a news paper increases its circulation or by new presses, reduces the cost of ad vertising per subscriber, it is render ing a real service in the-field of distri bution. As people leapi to buy in quantities they render a service. There keep the mills and factories operating, and to supply employment to labo 1 ". Moreover, these 2,000,000 retailers di rectly employ some 8,000,000 clerks, which means that about 10,000,000 people id this country are directly en gaged in the distribution of goods. When^one adds to these figures, those that are indirectly connected with merchandising, from the Ihrakeman on the, freight train transporting the goods to the compositor in the news paper office setting up the department | are hundreds of ways, all of which store advertisement, these figures bene f it bus iness. Speaking of business, could be easily doubled if not tripled, g ^jjj res t s around normal, the Bab- Hence, tlfe Retail situation is not only SO nchart now registering 1 per cent \ a barometer of business conditions, but above . We should have a good Christ-; it has much to do with determining mas an( j j n some sections of the coun-! business conditions. From this point ^ r y should be distinctly better than of view, the following facts are of in- j n 1926.” 1 terest in forecasting what business will be in 1928. I Retail Trade Very Good At Present “It is very encouraging to note the large number of cities in which retail trade is now profitable. I have been analyzing reports on the retail situa tion, sent me by the chambers of com merce of ninety-seven representative cities, and I find that of this number, Copyright, 1927, Publishers Finan- icial Bureau. CAMPBELL LODGE TO MEET TOMORROW Campbell lodge No. 44, A. F. M., wil hold its regular meeting Friday night, Dec. 2, at 7:30 -o’clock. M. M. [degree will be conferred and refresh- forty-six show retail trade conditioas ments served. Every member is urged as good, forty-five register as fair and to be present. Come and bring a broth- only six indicate the retail business as er. V. P. Adair, Sec’y. being poor at this time—Many of these r\ 4-' 0 cities reporting conditions as being good, also show that retail trade is on the increase, with a promising outlook for the future. This’in a way, is only natural,* as any greht increase in pop ulation will necessitate an increase in retail trade also. It is certainly a fact, Increase Your The extra-wearing quali ties of Firestone Tires, th6 result of the GUM ; DIPP- ING process, assure ‘‘Most Miles per Dollar.” Come in and let us ex plain the Gum-Dipping process and its advantag es. You will be convinced that Firestone Tires are . the best made. FULL-SIZE Gum-Dipped Balloons Clinton Motor Company 1 FORD DEALER € Make someone supremely happy this Christmas. GiveaBuick for1928. Delivery will be made, if you wish, at your .4 Tht liberal fj. gf. momin g- i. araOsU, ifdetered. CO., Laurens, S. C. Jack D. Clark CHIROPRACTOR ‘Where the sick get well’ 10-12 A. M. | 2-5 and 7-8 P. M. ^th%t with conditions as at present, any — reUiler who knows the business should §££ US f 0 r odd ChaifS and be making good money and when one • « , . .« « . is making money is the time to save ! TOCKCrS HOt tLlC DrCHK- mone y down, shackeled kind, “I believe that at the present time ~ the best retail trade conditions are .found in Rhode Island, Illinois, Geor gia, Alabama and Oklahoma. These, however, are not the only sections of the country favorable to retail trade, but I consider them to be the best dis trict*. Spartanburg, S. C., shows up f r » » * v i A Picture for the Ages! || f lifer EV$$J?ORK SAUSAGE “Country Style” We are glad to announce to the peoph Clinton and wcinityithat we are now\repre- . sented in their town, and a product thatyou will be proud you can get when you want it. Dreher’s Sausage is made from the whole hog, using hams, shoulders and all the lean meat of the hbgi ’ * ^ Drehe^s Sausage is made from hogs kill ed fresh every morning and not from cold storage meats/ That is why our Sausage has that sweet, fresh flavor that country Sausage has. . Dreher’s Sausage is guaranteed to please you or your money refunded. v Mannfactared By ' J. C. Dreher, Columbia, S. C. • ' FOR SALE BY Baldwin’s Grocery at this time' and the outlook for this city during the next’few months •iis also quite promising. Austin, Tex., ^ is now witnessing the best retail trade but strong, comfortable rockers at reasonable prices. FULLER-SIMPSON FURNITURE CO. With * tmi 0f tkounndt fttadtd by RAMON NOVARRO BETTY BRONSON MAY M«AVOY CARMEL MYERS Francis x. bushmaN tram l Harper Bro*. Titlem by Katharine HUUkea CLINTON COTTON OIL CO. r ''“” i Home of Good Things Ta Eat” Phones 99 and 100 IftBftttfttttttffttttMttRt* n which instalment buying h»4 We are showing a big line of heaters at attrac tive prices. See us also for stove mats, fenders, ; | stove pipe, collars, etc. FULLER-SIMPSON FURNITURE CO. GINNING NOTICE We are now operating J J- conditions seen in three years, while ! OUr ginS Only Ott Friday o conditions in Oklahoma City, Okla., „ j Satlll-HjlV rtf asipIi ^ are excellent at this time. There are ana ®aiUl QUy OI CaCO i m also many other cities in which retail- 1 WCCk. fc ers Are doing a thriving business and, ,on the whole, I believe this good bus iness will last throughout the winter, .if not for a longer period of time. •j Opportunities for Traveling 1 ,1 Salesmen ' - * j “The traveling salesmen have op portunities in practically every section k j of the country at the present time. My ! study shows that, out of the entire list !jof cities reporting on the situati9n, ^only one advises that traveling sjales- men should nbt stop there. Of course, this does not mean that every section is a market for all the many lines of l goods sold by the retailer; but it does i indicate that practically every section has a better market now than has been seen for some time. Almost all sec- j tions report that there are opportuni ties for the traveling salesman, the only restriction being the limitation to certain lines. Among the most promising cities I would mention, Hartford, Conn., Cleveland and Cin- * > urinnati, Wilmington, Del., Charlotte, j j liN. C., Atlanta and Augusta, Ga. t Chattanooga, Tenru, South Bend, Ind., Beaumont, Texas, Lincoln, Nebraska, and San Francisco. Now is the *.ime 'jfor the traveling salesmen to their sales in every section using their [lines. With* all these cities recom mending that salesmen stop off, there certainly must he some market for [jtheir goods. “Many salesmen have undoubtedly j witnessed a general upward tendency PURE CANE SYRUP lfA ^ ^ . I have just received n > Metro-Goldwyn-Mzytt PuxutJ barrel of pure New Or- 1 ;; leans Cane Syrup. This syrup is not blended and is the 'Best that money can buy. I also have a barrel of home-made Dutch Fork pZ Kraut that is very fine,|o ‘ and a full line of Fancylj; and Staple Groceries atji; right prices. Phone me your orders and they will be dehver- f,in their sales during'the past year erf a/1 nv*/imn+lv - two. Thi. increase, found in in.™./® 0 I. C. BOLAND k trtmnfd by METRO-GOLDIFYN-MAYBR M srrengement with Abrakaa L. Erluigcr, ChM. B. DilliaghMn and Florcnz Zi.gf.14, Jr. Scores of battleships- thousands of men fighting -- a hundred thrilling struggles!— death dared every in- * ► sunt - you’ll gasp-"* you’ll < h a e r - you’ll thrill every pecond at these marvelous scenea — just one of the never-to-be-forgotten moments in ^he great- eat dramatic screen production of all time. *4* O CASINO THEATRE MON.-TUES.-WED. , DEC. 5-6-7 0 — — ' SHOWS: 2—4—7—9 o’clock Children 28c Adults 55c