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FIRE INSURANCE E. J. NORRIS, Agent Edgefield, South Carolina Representing the HOME INSURANCE COMPANY, of New York, and the old HARTFORD, of Hartford, Connecticut. The HOME has a greater Capital and Surplus combined than any other company. The HARTFORD is the leading com pany of the World, doing a greater Fire business than any other Co. See Insurance Reports PRUDENTIAL , LIFE "HAS THE STRENGTH OF GIBRALTAR." ? E. J. Norris, FIRE AND LIFE INSURANCE. Pianos and Organs At present we desire to call especial attention to the Adam Schaif piano, which is used exclusively in the public schools of Chicago. The factory has been established forty years. It is a strictly high grade standard piano. Prices of uprights are from $300 to $500. Farrand Organs. We have sold over 1,500 Farrand organs and all of them are now giving satisfaction. We also car ry a line of other makes of pianos and organs. Any of our goods are sold on liberal terms of payment. Satisfaction guaranteed in every particular. Holland Brothers, - Greenwood, S. C. If you want to keep cool cometo us to be clad. We can clothe you from head to foot in negligee. Our light weight suits lor bo?, s and men are just what you need fer the picnics. r Latest Style d^f?rcis are also the thing you must have. Light weight underwear of all kinds. Full rssonment of the celebrated Drop in to see us. Dorn & Minis A E. Padgett, President Thos. H. Rainsford, Vice President W. H. Harling, Cashier w". A. Byrd, Asst. Cashier The Farmers Bank STATE, COUNTY AND TOWN DEPOSITORY Capital and Surplus Earnings $110,000.00 Total Resources over 300,000.00 After 20 years of successful banking, greets the public and its patrons for the year 1912 with best wishes, thanking them for their patronage and confidence in the past. Conservative business solicited Interest paid on special deposits. Your account ap preciated. If not already a depositor, begin now. DIRECTORS: Thos. H. Rainsford, Dr. C. P. DeVore, W. B. Penn, E. H. Folk, S. B. Mays, C. A.elU , . H. Earling, A. E. Padgett. The?Cup That Cheers gets especial at this grocery. If there is one thing more than anoth er of which we are particularly proud it is our tea. Rich in flavor and fragrance, full strength so that it cakes but little to make a pot of it, our tea is a beverage full wf com fort and cheer. Try some of it and be happy. Do you propose going house keeping pretty soon? Then come and see our display of furniture fitted for every room and for every purse. You'll be delighted with its crace and beauty, amazed at its low j price and if you are a judge sur i prised at its strictly high class. UNDERTAKER'S SUPPLIES We carry a large stock of coffins and caskets from the cheapest to the highest grade. Our hearse responds prompt ly to all calls. Edgefield Mercantile Co. Last as long as the building, and never need repairs-never need any attention, except an occasional coat of paint. Just the thing for all kinds of country buildings. Fire-proof Handsome-Inexpensive. Can be laid right over wood shingle* without dirt or bother. (4) Stewart & Kernaglian EDGEHTEIX). S. C. Vbosfr Fautt?" If you do not get value received f<?r your money. Il you get inferior goods for which you pay as much as we charge you for the good kind, you can blame only yourself. Our 20 years experience in the grocery business and our "square de?l" policy if? worth some thing to the prospective buyer and all we ask isa trial. l,\Ve can deliver the goods." Groceries and feed for man and beast. ARRINGTOfi! BROS. <S Augusta, Ga. ' Office and salesroom S63 Broad Warehouse Ga. Railroad tracks. P. S. Mr. M. Gary Satcher is with us and will be glad to see his friends The J. Willie Levy Co. is aller you, Mr Man. We want to seil von and your boys your summer clothes, so weare tempting you with a store full of uncommon values.' Come and see us before you buy-make our stoic your Augusta headquarters. Our ladies department is replete with Ready-to wear shirt waists,suits and dresses. The newest only The J. Willie Levy Co., S22-S24 Broad St. AUGUSTA, GA. I 5Z5 1MB Guano! Guano!! We handle Southern States Phosphate & Fertilize^ Co's. Goods. P. & F., A. D. Bone Augusta High Grade, Acid of All Grades. These goods are row in the warehouse ready for delivery Jones & Son SOOD SERVICE IS GGnQ ADVERTISING By William C. Freeman. An unusual incident happened in * specialty store recently. A gentleman bougl?t a pair e? gbnea from this store and lost one Of th<*tn. He bad heard a lot about the businvss nethods of the store and had bf-^n :old that any reasonable request mnde pf the management would be instant .y complied with. He thought he would mak& a su preme test. Ho waited Into the store ind said ho wanted to buy ons glove, ?plaining that he had lost one of the pair of gloves he ha?', bought. His request was so unusual that the 2lerk did not know h.>w to answer. Sue called the inanr.ger, who in turn waa somewhat flabbergasted, but he ?aw the owner of tae business, ex plained the matter and asked for tu Jtructions. The owner, right off the reel, said: "Certainly, sell the gentleman one ?Iove." "But what shall we charge him?" asked the manager. "Just, half the price of a pair," an swered the owner. "What shall we clo with the remain ing glove?" asked the manager. "Charge lt up to service account," replied the owner. The owner of the business, who ls i student of human nature, instantly divined that the gentleman who want ed to buy one glove was ma??ing a test of the store; he kn?w that no man was mean enough to really want a store to sell him one glove, so he complied with the gentleman's re quest. AU of the incidents described here happened in less time than it takes to tel! the story. Was it good advertising? Here's the sequel: The gentleman, a prominent man, told this Incident at his clubs, his place of business, etc. It been me a general story and it added to the good impression the store l?ad made by its advertising atrtl Its service. There are many ways of advertis ing. Thia is one of them-and a good way, too. WHY ADVERTISING IS READ Saves the Public an Immense- Amount of Time in These Days of Hustle. One great reason for the tremen dous modern vogue of advertising, ls the amount of time lt saves the public in these days of hustle. When a person starts out to find a certain article without any previous notion of where it can be bought to best advantage, a wearisome round of shopping usually becomes necessary. With ail the calls upon one's time, people are little inclined to start out In this aimless way. The merchant that gives the public a gcod idea of bis stock through the newspaper catches a crowd of people who dislike to waste their time cn Indefinite shopping expeditions. Furthermore, many people dislike to go Into a store anti take tb time of clerks or the proprietor to look over a stock unless they are fairly sure cf buying. If they can satisfy themselves .in advance they cnn prob ably pei what they want at a cert:.in place, they fool that by going there they have saved their own time ard energy, and have escaped the eraba rassment of looking over a stock without buying anything. I John Wanamaker says: "Ad & veriicing doesn't jerk; it pulls. I lt benns v?ry gently at first, but the pull is steady, lt in creases day by day and year by year, entil it exerts an irresisti ble power." An Immortal Writes Ads. Jean Richepin, a member of the French Academy, one of the "forty j immortals." is still receiving cor.grat- ; ulations on finding a nsw outlet for his versatile literary talents. He ia j a poet, a romancer and a playwright but only of late has he turned writer of advertisements on a lnrge scale, j It was Richepin who wrote tho won-1 derful preliminary description of Ab-1 dui Hamid's jewels before they ?were put up at auction here recently. Richepin's word pictures were so en ticing that the promoters of the sale j who got him to write the article printed it as a preface to their cata logue with the result that the sale more than doubled expectations. The sale netted more than a million dol lars. Probably no other "ad" writer ever wrote an "ad" for such a large sale. Sound Sense. Do not advertise for the sake of advertising, but as a means of attain lng some definite end. Do not j?d vcrtlse along certain set lines, just because that is the way that concerns In your trade or profession have al ways advertised. Those who first till the soil reap the largest crops, pro vided they till intelligently. Thought, study and competent advice may dis cover new fields for you to cultivate. -Eldridge Shop Talk. Orlgrnal, "Bilfurst ls a man of very strong in dividuality." "Please explain." "He has Just returned from Milwau kee without having anything facetioue to say about the breweries there." EXCURSION RATE Sc lound Trip Excursion Fares Via Southern Railway-Premier Carrier of the South From Edgefield. Proportionately reduced fares from other points.) Chattanooga, Tenn, and return ; 10.45. Account National Asso iaiion of Teachers in colored choois, July 24-28, 1912. Tickets old duly 22 and 23 and, for trains cheduled to arrive Chattanooga be bre noon July 24, 1912. good re urning to reach original starting >oint not later than midnight Aug. !, 1912. Atlauia, Ga. and return. Ac count Biennial Meeting, Grand United Order of Odd Fellows (col >red) September 9-14, 1912. Tick its sold September 7, 8 and 9, 1912 rood returning September 21, 1912. Charlottsville, Va. and return, ^c.'.ount University of Virginia Summer School, June 19-August 2, 1912. Tickets sold June 18, 19,20, 51, 24, 25, July 2 and 3, 1912, with ina! limit returniug fifteen days 'rom date of sale. black Mountain, N. C. and re ,urn. Account Montreat Chautau |ua and Religious Assemblies, July i-August 31, 1912. Tickets sold My 5, 12, 19, 28, 29, August 2. 5 ), 12 and 19, 1912, good returning september 1, 1912. Chicago, 111. and return $30.50. Account National Educational As sociation, July 6-12, 1912. Tickets ?old July 3, 4 and 5, "1912, good re turning August 31, 1912. Toledo, 0. and return ?27.55. Account of Baptist Young People's L'nioii of America, July 4-7. 1912. Tickets sold July 2, 3 and 4, 1912,. .rood returning July 10, 1912. Atlantic City, N. J. ami return ?4.30. Accouut Prohibition Na tional Convention, July 10-12, 1912. Tickets sold July ?J, 7 and 8, 1912, zood returning July 18, 1912. ashington, D. C. and return. ?17.30. Account International Bi ble .Student's Association, July 0-15 1912. Tickets sold July 4 and 5, 1912, good returning July 17, 1912. Knoxville, Tenn, and? return, s lu. 50. Account Summer School of the South, University of Tenn issee, June 18-July 20, 1912. Tick Lts'sold June 10, 17, 18, 22, 23,. 29 ? lulvO, 7 and 13, 1912, good re turning fifteen days from date of sale. Chapped Hill Station, N. C. and return $11.95. Account Simmer School, University of North Caro lina College, June 11-July 20, 1912. Tickets sold July 7,jS, 9, 1012,good returning July 23, 1012. For detailed information, call on nearest ticket agent or thc under signed. Pullman sleeping cur ser vice and dining cur service on all through trains. Rouud trip sum mer excursion fares now in effect to all resorts. . E. McGhee, AG PA., Columbia, ?S. C. A. II. Acker, '1 PA., Augusta, Ga. Sclie?u?e Changes Southern Rail way-Premier Carrier of the South. Effective .Monday, July 1, 1912, tin' Southern Railway announces schedules between Aiken and Edge field will be as follows: Train 2U0 daily leave Edgefield 9:10 a. m. arrive Trenton 2:35 a. m. No. 231 daily leave Edgefield 10: 13 a. m. leave Trenton 10:33 a. m. arrive Aiken 11:25 a. m. No. 220 daily except Sunday leave Edgetield 1:40 p. ni. leave Trenton 2:U5 p. m. arrive Aiken 3:00 p. m. No. 2U7 daily leave Edgefield 0:50 p. m. arrive Trenton 7:10.? No. 208 daily leave Trenton 0:45 a. m. arrive Edgefield 10:05 a. m. No. 230 daily leave Trenton 10: 40 a. m. arrive Edgefield 11:00 a.m. No. 210 daily except Sunday leaves Aiken 11:50 a. m. leave Trenton 12:50 p. m. arrive Edge held 1:10 p. m. No. 232 leave Aiken 3:30 p. m. leave Trenton 4:30 p. m. Edgefield :55 ]). m. No. 206 ?laily leave Trenton 7:20 p. m. arrive Edgetield 7:40. . E. McGhee, AGPA., Columbia, S. C.' / A. H. Acker, TP A.. Augusta, Ga. SPECIAL NOTICE. The Business College now bo i : : conducted at Augusta, Ga., under the Draughon name is not author ized by DraughoiTs Practical Busi ness College Co. For catalog ul* Draughon's Big Chain of Colleges, address Jno. F. Draughon, presi dent, Nashville, or Knoxville, Tel . Lirge shipment of cut ?lass, cor ling silver and jewelry by express. Sterling silver in sets or sir.gio pieces for wend in cfs. Beautiful plush boxes for each piece. Ramsey ct Jones.