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K BBBm 31XB?W ImDiPF Kj ii iivy i ru iI fe READ EVEI 1 THE BEST liC | -RECrl I IP You V I _v.Hr/I I I KEEP'THIS-F-^ Confnsion?inequity. Christian Neighbor. As might have been expected the ; name "Washington" given to, the % State recently admitted into the Union would occasion confusion by confounding it with Washington, D. C. The confusion will continue unless the name of that State is changed. Enpassent: In the recent division of the North Carolina Conference, one of the newly made Conferences should! 1 iinmai) Toct Vnrih f!?roli uavc uccu anuivu ajucv na Conference and the other West North Carolina Conference. The Western division hai as much right to retain the name North Carolina , Conference as had the Eastern division. After the division there was no North Carolina Conference, and neither of the two parts had a right so to arrogate the old name as to disparage the other. Old Georgia Conference acted wisely, fraternally, equitably. "That's none of your busiuess." for that reason we may be the better prepared to judge?having no personal interest in t^e matter and charging no fee for our opinion. ?Br* In a prize fight, in a theater, Seattle Wash., February 6, John Shaffer was killed by Wm. Doyle. The murderer escaped ; the owner of the theater was arrested. The same night two gamb ers in Greenville, Major Wm. A. WTilliams and James B. Williams had a quarrel over a game of cards, February 6, about midDight. The former was shot through the heart by the latter, caus, jng instant death. Theater, brutal fighters, murder; gambling den, quarrel between gamblers, pistol, murder. With misgiving we chronicle these horrible deeds as one of the signs of the times. / ??-???-i A Humane Dap Versus the Canine Hainan. f On one occasion, lately, a particularly fine Newfoundland doe was sitting | on a woodeu bridge discussing a bone, when a predatory mastiff came along, and, being unable or unwilling to distinguish between fneum and tuum, a smart altercation arose. So violent became the debate, that both suddenly overbalanced and fell into the stream beneath. The nearest landing place was a hundred yards down, and to it the Newfoundland betook himself without much difficulty, and, after a good shake, was preparing to depart, when he suddenly became aware that the?other dog, who was more of a soldier than a sailor, was wildly beating the water and drowning as fast as he could drown. One look was enough. In went he of the shaggy coat, and, seizing the other dog by the collar, brought his late enemy safely to land. The two dogs then eyed each other i with a perfectly indescribable expres-j sion for some seconds, then silently and ! solemnly wagged their caudal append-: ages, and with dignity departed. Some will, no doubt, say this was but instinct, and they may be right;! but I prefer to give* my four-footed j r\f f ko /I nil Kf T .An Of 11 leuu tuc UCUC1H U1 viv.v.^1. man's Magazine, London. What is instinct but conclusion; without premises? knowledge without learning? Is not instinct superior to reason ? Is not all love instinct? Ed. C. N. + Never put away food in tin plates. Fully one-half the cases of poison from i . the use of canned goods is because the article was left or put back into the can after using. China, ^lass or earthen-j ware is the only safe receptacle for ; "left overs." Ellott F. Shepard, the lunatic editor' of a paper in Xe >v York seems eager for another war. ne says just iei me; gallant Ben Harrison say tlio word: and 1,000,000 of men will be forth! coming. Brave man ! If lie and oth-| ers of like spirit from North and South?specially editors and preac hers?should fan up another war let the true patriots of the Union see to it that those press and pulpit gentlemen be forced to the front. If any body) must be killed these cau uv spared first aud best. , To take up tbe cross of Christ i.s no great act ion done once for all; it consists in the continual practice of small duties which are distasteful to us. , y : r. - - v, y .. > % -n i 1/ ^Av ?9 -IV '' ' fe ?Y WEK'IN I i/ftESINTIIIS i ION 5VERTOE: 1 ^lYTHINCr 1 NY'TIME 1 iCT-IN'MIND. | The Brooke Sonjf. Throuah all the drifted snows That nil the woodland nook, In lisping music flows The dark, unlllled brook. While winding swift along Upon its Icy way, Its song is but the song It sang In rosy May. Ah, happy brook, iO sing, While winter days depart, The melody of spring That ripples in its heart! m ? ? A letter recently received from n friend who has had some experience in the training of children, says : "Since the rather general visit that I made to schools in Boston and Chicago, I baye felt a good deal exercised about the amount and character of war [teaching that is to be seen in most of them. Such protests as our Society has made, have certainly seemed very much in order, but can there be a chauge of sentiment while so much poisou is inserted at the source of national opinion? "In one school I saw 2000 war pictures hauging on the wall; and nearly everywhere pupils can give the details of campaigus, the character of generals, and the supposed national advantages of war, with an enthusiasm that speaks plainly for the effect of this teaching upon their feelings." It is not surprising that historical studies, pursued with the aid of text books and teachers inn ued with a warlike spirit, should produce such feelings in the susceptible miuds of children. They are unable to appreciate the oppression caused to the people generally, by the enormous expenses of military operations, which must be taken sooner or later out of the earn iugs of the people; nor can they estimate the debasing influences of the system on the character of the soldiers themselves, and on the tone of geueral morality: the bloody horrors of the battlefield, and thetdeadly effects ol disease consequent upon exposure and hardship are not vividly presented tc their imagination. On the othei hand, the movements of great bodies of men, the fierce courage and tumuli of the battlefield, and the skill and sagaciiy of the leaders, naturally pro> duce an excitement in their minds which drown9 the remembrance of oui Saviour's injunctions to love our enemies, and do good to those that hate us. This warlike spirit is as hostile to re ligion as it is to the true welfare of na tions?for how can we be Christians while we indulge dispositions the verj opposite of those taught by Christ' and how can we carry on war. and yel cultivate that peaceable, loving and forgiving spirit that breathes in the Gospel ? We fear that a love of war is being increasingly instilled into the community by the numerous papers which have been published witnin a few years past in the monthly magazines giving the details of military operations during the late civil war. It is a kind of reading, which we thinh should be avoided by all who desire tc keep themselves in harmony with th? spirit of Christ. As to the evil fruit pointed out bj our correspondent;, we nope mose 01 our readers who are connected with schools, will be careful that history b( so taught in them, and such texl books used, as will not give undue prominence to wars and fightings, and especially will not glorify them in tin minds of the pupils. And may we all, as opportunity presents, do whal we can to check the spread of a uiili' fury spirit, and make our schools places where peace and love to oui neighbors are inculcated.?Tht Friend. ? Christ is a stumbling stone to those who will not believe upou him. Thej fall over him and are broken. It h believe him and be saved or reject him and perish. The Scripture gives four names tc Christians, taken from the four cardinal <?r:n;es so essential to men's salva lion : saints, for their holiness, believers, for their faith ; brethren, for theii love ; disciples, for their knowledge. "I honor that man," says Emerson, .whose ambition it is, not to win laurels in State or army ; not to be jurist jor naturalist; not to uo poet or commander, but to be master of living | well, and to administer the offices o) muster or servant, lather and friend." Let the weakest, let the humbles) remember that in his dfuly course lie cau, if lie will, shed around liirn almost a heaven. Kindly words, synt pnthi/.ing attentions, wj'lchfulnr ? wounding men'ij sensi liven i cse cost veiy little, hut are priceless in their value. Arc they not alniosl the staple of our da'ly happiuess; From hour to hour, from moment tc moment, we arc sunpo led, blest, bj siuall kindness. ' POETRY. Learei or Memory. "Tell me the tales that to me were so dear Long, long ago,long, long ago." "The mother may forget her child, That smiled bo sweetly on her knee, But I'll remember thee Glencairn, And all that thou bast done for me." hamptox. Written for and sung on a public occasio during the memorable campaign of 1876. From mountain top to sea-board, the glad a cllam la heard, And Carolina's sad heart once more, with Jc is stlrr'd, Hope, like some brilliant Pheonlx, as hl? the echoes ring: From ashes of the dead past, to life and bea ty spring. Chokus?Cheers for our gallant leader Yell boys with all your might, "Hurrah! hurrah for Hampton, for home ru and the right." Our sky had long been dariterra, oy ciouas sombre hue, Yea, black with maledictions and wild wil wrath it grew; Stiilsbonea "silver lining," and Hamptc star is bright. As legions rally round him, for "home ru and the right." Cho?Hurrah ! hurrah for Hampton, the gs jant cftvftlicr Who leads bis' grand battailous, wltboi reproach or fear. The doom of Carolina, once beautiful at bruve. Shall be?ber foes have sworn It?to fill a pa per's grave, Like Vampires in her State House, they ho their horrid wake. And but her blood and treasure, their flen ldb thirst can slake. Cho?Cheers, for the noble Hampton, his g? lant cohorts too. Who storm t.h' usurping stronghold, with s its hateful crew. Ah yes, they thought her lifeless, but 'm their mocmng jeers, Carousing o'er the "pickings," which migl last a few more years. Came as the noise of thunder, the vioce ot host, And our country stood before them, like Bai quo's pallid ghost: Cho?"My Hampton! O my children," hi tocsin saugbigh! And myriad hearts respouded, for life ai liberty! Fierce was, and is. the struggle, e'er they wl yield their prey, And loud and deep their curses, as pass the hour awav, ' "They'vecall'd on ey'ry power, notbeav'n, bi earth and?well Their place, that dread dominion, whei wicked spirits dwell. . Clio?Still, Hampton. i6 the watchword ev'ry patriot band, The bugle call resounding through our dow; brodden land. And now the "Ides" so hop'd for have com are almost past, God grant a glorious triumph?be ours at tl last,? God grunt that Fraud, the monster, with a his thieving train, , Be driven Jar and forever, to t^eir own real n again: , UHO?liurran do.yb: iuu ?i? u glad Hcclnim ring high, Till Irc-edom reigns triumphant, beneath 01 i sunny sky. November, 187C. The following lines were inscribed on banner sent to Columbia, and with many ot era it decorated the "stump," around whU was the last rally before the victorious ele lion of 1876. It voiced the sentiments, stl unchanged of Carolina women. to hampton ani) iiis second legion. O patriot brothers, with pitiless hand, ? Ye must drive out this Hyena bold, Or he'll gorge the la-st remnant of "right" 1 , our land, And laugh as he gluttons, and clasps in'.h - hand. i The Idol he panders to ? goi.d ! , Aud we, whom ye shield, from the heat of tl strife, In our cherish'd home?kingdoms to-day, Each mother, aud daughter, and sister, ar , _wlfe, We Will eaCD, a8 ll in a ueaui-wresiie * ' life. I For our country so desolate, pray ! , Daughters of Carolioa. F CAROLINA TO HER SISTER STATES. I Shake hands old friends and wish me Joy, s > all my bonds are riven, . And I am free to breathe once more, the frei stweetairof heav'n, ' For weary years a prls'ner, In the deepe ; depths I've lain ; Thauk God with ine, my sisters, that I'm frt I'm free again ! They'd sworn my bitter enemies, thatlshou be a slave, And having lilled their coffers, mine shou be a puuper's grave, Like Ghoul in my own homestead, th< held their argies wild, And my "Holiest of holys with their fearf deeds defiled. They thought me almost lifeless, but "m their mocking Jeers, Carousing o'er the pickings, that might last few more years, A hand like unto one of old, these wor L wrote on the wall; *- rr rr?,v,? c>?7/> n, | "Hampton ncrvwc ?. 1 Right/or air' You know how fierce their struggle as pass their hour away, > How fiendish were their curses, e'er yieldii up their prey, , But all In vain, for Hampton the chivali and true, r With lils legion ev'ry stronghold, ev'ry e , emy o'erthrew. " Redeem'd.redeem'd, the glad song on ey'; , Hide Is heard, . And the glud hearts of my children, with j< again Is stirr'd, ' O friends, congratulate me too, that Havipl > ismuson, Yea, for all my brave, leul hcartcd, they a r jewels ev'ry one. p Redeem'd,redeem'd, do I not hear an eel from beyond? 1 My sisters, do your warm hearts to my Jut i lance respond? > Thank, O tbou King of Nations, for the gra | vouchsafed to me,' -1 Redeen'd from degradation unto life and li I erty. ' I greet you from my State House, 'tis viii > mine own again, i- Free from the ruie of bayonet and from cc ruption's stain " I'm poor 'tis Irue, but liopoful aud wi 5 Hampton hy my side . God with us, peace and plenty in my borde will abide. 5 WIIERK IS HAMPTON ? A query from Carolina aud herdaughters. "Blow, blow, thou winter wind, Tlinu art not so unkind, As man's ingratitude ; r Thy tooth is not so keen, j Ueeause inou an nui necu, Although thy breath bo rude." "Where is your brother?" tell me where, The Joshua, so true and brave. Who led you O, my children safe, ' And dry-shod, through the turbid wave? Mj/chosen Representative, M)/ solitier so'i, mi/ pride and love, /sent liini lo the Nafon's hall Knowing that ho would faith.al prove? Thick clustering honors011 his brow, Palo bands clasp'd on his throbless heart! , Nay! nay! not yet! Long may it be, K'er ho thus conies to rae for rest! ; lJnt where? Thus Carolina ask,? ller daughters too,?\re'd like to know, I In tlie mad raco for to wealth and place, J Do age and wisdom run too slow ? i The "rebel yell" within our hearts, I Kcho'd in years,yet unforgot, j And when beneath the oppressors lieel 1 Our very souls with wrath were hot. ; "Hampton and Homo Rule" was tho call, Which tho glad echo woke again, . j And?others may, but ne'er will we, | Forget thee O Ulencairn, Glencairu ! VT niHH.'P A P.ni.'VI I.I.R : \YU.UJ%.^ vi uium Jan. taJ2, > ^ t > One year ago there was no Women Christian Temperanco Unions i r Prince Edward's island, now there a 1 eight. >:'^3 ' V~ 1 W?LD 0KBTOH6AR I , rcoi YOU. j iP3iryl ;? ssemmw jtmgg ? i J . . : le An Advertising Speculation. Among the many incidents cbaracterof isticof human nature is one which. reih cently came under the observation of a young man connected with a prominent publishing house, one of the oldest in le the country, and which has for three generations been conducted by the dell* scendants of the original founder. With - * won lecniA^ a LU Ubucr pllUlllAfrtlUiiO kacio rroo iwuvu w neat little treatise on household econo'd my, showing how, on a small income, it u. was possible to live comfortably. The author was a woman, and gave her book ld the title, "How She Did It." The book d- had a fairly good sale, but presently there appeared to be a sudden and unacll" countable demand for the volume, and ill every fortnight the house was puzzled by orders for more. It ran through a 14 fourth edition before the young superinlt tendent learned the causa The orders had invariably come from the same a source, and it was then discovered that i a- the persistent buyer advertised the book j extensively in sporting and other jour- | er nals. His method was simplicity itself. ! ld The title given, he would insert, "Mailed j secure for fifty cents, seated"?Truth. n lr About Printers' Ink. This is the day of printers' ink, and J the prizes are for those who use it re Your traditions and prejudices may be to the contrary, but the world doesn't . 01 care a fig for them. The man who sits j n *?-_ V _ J J _ o- ana waits lor ma traue m lucoo a gets left. Don't advertise, don't qnote e, your price lists, don't see that >our city 10 or your business is represented in your patronizing territory, and don't stand 1,1 np manfully alongside of those who are is fighting for your rights and interests, and there can be but one result?shrivel16 ing up. Good salesmen, first class arir tides, gilt edged credit are not enough. They are excellent, necessary?but not T~V?I _ m V?An 4-n fVtAm i vy fVi a enuugii. jt nil lci a urn ucuw muu m m?u i h* long run. Uncle Sam's mails go every J :ii day, carrying their freight of special | offers, new crops, long credits, cash discounts, job lots and lovers' tales from everywhere. And in the end your trade is seduced. It's the world-old story of the honeyed tongue and the open ear. in In the fierce competition of these days lg; old habits and associations simply cannot stand the pressure. The trade is for the man who uses printers' ink.?Grocery World Development in Advertising. 0T In no department of the modern newspaper has there been greater and more marked improvements shown than in the field of advertising. There is a greater se display of taste and literary style in the 5b composition, and an evident effort is made to appeal to the intelligence and 8t refinement of the reader. This is seen :e, not only in the advertisements of the ' ? ?? AofnVtli'oVtTrtartfQ tttVIr\.. > lilCl titilluo cou?k/uouuibu(.ot t> uvi id trained skill is employed, but as well in ld the three line advertisement which is written by the advertiser himself, and }y which, in terseness and directness of Ul style, can lay claim to great literary merit. The development of advertising id may yet lead to the establishment of , a special courses of training in business colleges. Already nearly $25,000,000 are 8 spent annually in the United States in fifl namononar Q/lrArHflinaP AVPT7 (InllftT nf * which, if used judiciously, has returned , d a large interest to the investor.?Philaag delphia Press. You Must Have the Stuff. n" Advertising alone?no matter how excellent?cannot build up a big trade or r> make a house great; yet vital impor>y tance hinges upon advertising, for very on few concerns have ever reached colossal proportions without liberal and intellire gent advertising. I have in my mind four words that mean much: Variety, Style, Quality, Price! The store that has these, and in its c0 advertisements tells its story in a plain, fair, square way that's attractive and readable, is bound to prosper.?Henry le Curtin in Clothing Gazette. ,r" Don't Be Aft-aid. lh Too little advertising is like sowing too r8 little seed. A farmer in planting corn puts a number of grains into each hill, and is satisfied if one good healthy stalk comes from each planting. It's the constant advertiser that is bound to attract attention. It's tho succession of bright, catchy advertisements that refuse to be ignored. That the proper time must be allowed for the fruit to grow, ripen and bo gathered is as true as that wheat cannot be reaped the day after it is sown.? Printer's Ink. Mix Your Ink with Sense. Of course there's money in printers' ink, but tho man who makes the most intelligent uso or it gets uio most money ont of it. It does not pay to advertise something you have not got, or anything you cannot do, and do well. The man who advertises a fraud must havo a "good" fraud, and ho who advertises bargains in goods must bo prepared to satisfy his customers. Any advertiser should nndertako to present some sort of a claim for patronage. Not a Charity. In any just view of a quarter of a century of journalistic work the most ,'cj prominent feature, and ono giving great iu j satisfaction to respectablo publishers, is lu I that printing a newspaper has becomo ' recognized as a business and not a charity.?Owen Scott '5 '.* - s .. . . ' t Timeliness and Style in Advertising. The trite comment upon success of ?y sort that 'there is everything in knowing how" is particularly applicable No Medium Like the Newspaper. The advertising man of a well known New York clothing house says: "We wert the first to use the sails of vessels as an advertising medium. Then we got up the "alphabet puzzle,' and gave away 600,000 puzzles while the craze lasted. Afterward we invented the Water bory watch idea. We had to do something, because three of our principal competitors bad failed, and their stocks were being sold for next to nothing by assignees; bo we decided to give a Waterbury watch with every twelve dollars' worth of goods purchased. We advertised the watches wrmnd and set.' To wind them fast enough we had to rig up a little machine worked like a sewing machine that would do the winding, and we kept several boys at work winding and setting them. Before we quit we had given away 40,000 of the watches. nAttiinop array nami no film t.Vlfi (*. dinary newspaper advertising. The fact is thera has come to be in this city a class of advertisement readers just as there is of news readers. They read the advertisements every day, and of course the man who wants to attract them has to get up an advertisement that will do ii The day of standing advertisements in the paper, 'Go to So-and-So's for clothing,' or 'Go to Thia-and-That's for shoes,' has passed, just as the day for painting signs on rocks and fences or on the sails of boats has passed. Yon must have something interesting and fresh in every advertisement, and it will be read. , A Place for Talent. In nearly all regulated lines of industry at present the advertising man is one of the most important adjuncts of a business. And on the . the other band the advertising department of a first ? * x. t-X iX A class newspaper is nos wu<u it uoeu uu be, bat is instead fast becoming- an interesting feature of all enterprising journals. Formerly the prevailing idea among the uninitiated -was that the talented, the best, most versatile and, most ingenious writers and artists were all employed in the news department How nearly correct this idea may have been need not be stated, but that such is not the case now may be seen by a perusal of the "ads" of any flourishing paper. The competitions between the merchants and between the papers' agents have become so great that the great wholesale and retail houses of the large cities employ talented men at big salaries to attend to their advertising alone, and the men who want the best rw-vai-Hnnq in t.hfl rvrnntincr rtvrmR of news papers must combine fine business qualifications with the talent that wins success in the editorial chair.?Yenowine's News. Advertising Necessary to Success. The merchant or manufacturer who does not advertise his goods cannot suci ceed. Of late newspaper advertising has become a distinct trade in itself, and all I over the country leading concerns pay fabulous prices for men who are skillful in writing catchy advertisements. In many large cities there are men earning from $3,000 to $10,000 a year to write advertisements. This fact in itself shows advertising pays. If people interested in this subject will investigate it for themselves they will find that the leading advertisers in The Plain Dealer are the merchants who have the best stores, the best assortments of goods and who sell at the most reasonable prices. Such merchants do a much larger business than merchants who do not advertise: consequently they turn their goods over more qtfickly and can afford to give better prices. Close buyers appreciate this. What ia the moral? He who advertises the most judiciously succeeds the best, and the buyers who seek the best bargains patronize such merchants.?Cleveland Plain Dealer. I Never Be Commonplace. "Bring your feet with you and have them fitted to a pair of our common sense shoes," ia the way a Pittsburg dealer advertises. It is a good phrase and one which attracts attention. The man who succeeds in advertising in such a way that people read his advertisement is the one who draws trade to his store as sure as a magnet draws a needle to itself. Study up quaint, pithy or witty phrases to head your advertisements, and be not too modest in the miu>A tViov fwmnv?Brockton Shoe. J CJ Regular Publications Best. No one takes up a regular publication without the expectation of finding something of interest. The simple act of turning the pages is as positive an example of expectation as is the opening of a closet if one is in search of a coat. Hence an announcement in a regular publication has an advantage over any other form of business solicitation?that j of meeting the sought for eye at a time that it is in a mood for such greeting.? A. C. Ladd. Fulfill Every Promise. The merchant who desires the confidence and custom of intelligent people should never make a promise that ho does not fulfill, or hold out, either by express statement or inference, any inducements that are not fully substan-' tiated by the facts. There is no endur ing success where confidence Is lacking on the part of customers. Any success not founded on square and liberal dealing is sure to be short lived. Use Common Sense. That people should use the same practical common senso in advertising that is necessary to transact any other business would seem to bo an indisputable! proposition. Yet there aro geutlemeiL who are extremely good business men in all other respects who will make grievous errors in this direction.?Knox | vmo oemmei. , Must Have Gcuius. Tho simplest advertisements sometimes require the most caro and thought! in their construction. To write a column is a matter of time, bnt to edit it down into a seim?nc0 is sumetmuy mvic.? Printer's Ink. W un limunwui ui nuvoiuoui^. lunchants generally advertise their business, but not many of them regard advertis ing as a pert of their business; that is, they do not put business methods and business brightness into their advertising. Judicious advertising pays every time, and he who knows how to advertise judiciously is a better equipped business man than is his merchant neighbor who does not know when and how to advertise. A striking advertisement will run the gamut of popular attention and get into the air like a popular song. Advertisements have become as familiar as household words, and remained advertisements long after they had disappeared from newspaper columns and from advertising billboards. Who will ever forget the mystic "S. T. 1860 XT It can no longer do Been in pnui, nor upuu uw boards, bnt the name of the compound it advertised comes to mind with the legend, and the advertisement is as bright as it was twenty-five years ago. "You press the button; we do the restP It is hardly necessary to state what these words advertise. They have been bo widely read and are so taking and so suggestive of ability that everybody knows what they refer to. To show to wnat extent an advertisement with brightness in it gets into the publio mind, the fact may be cited in relation to the advertisement under comment that no less a personage than Chauncey AL Depew, in a speech before the merchants of New York at their annual dinner, closed an interesting statement of julvantAcefl of reeiorocitv with the remark, "As merchants, as backers and. business men, we say to congress in the language which advertises that most universal and productive of our institutions, the Kodak, 'You press the button; we will do the rest.'* If merchants and manufacturers Vant to win advertising of this happy kind, all they have to do is to advertise in the right way and put happy thoughts into their advertisements.?Milwaukee Wisconsin. Earnestness. The following extract from one of the best stories ever written contains a valuable suggestion for everybody, and especially is it golden advice to every advertiser. Be earnest. Have faith in your work. Attend to it Be honest: I have been very fortunate in worldly matters; many men have worked much harder and not succeeded half so well, but I never could have done what I have done without the habits of punctuality, order and diligence, without the determination to concentrate myself on one object at a time, no matter how quickly its successor should come upon its heels, which I then formed. Whatever I have tried to do in life 1 have tried with all my heart to do well; wnatever i nave devoted myself to J have devoted myself to completely. In great aims and in small I have always been thoroughly ia earnest. There is no substitute for thoroughgoing, ardent and sincere earnestness. Never to put one band to anything on which I could throw my whole self, and never to affect depreciation of my work, whatever it was, 1 find now to have been my golden rules.?David Copperfield. It Pay9, That's Why. The advertiser in a small way often stands aghast at the large sums of money which certain masters of the art are known to spend annually in bringing their goods before the public. Having L-J ?mv+liin Wo nwn r>ar I I1UU eipci 1CUUC XJLLkJ muuu uw v?u ?? row circle he asks in a bewildered way how it is possible that they can make it , pay. He takes pencil and paper and begins to figure it out. Supposing their profits on a single sale to be so much, he determines how many sales they would have to make to cover their entire advertising expenditure. About the time he reaches this result he gives up in despair and falls back upon the old but safe conclusion that these princes of advertising are conducting their business for the nt mn.lriTN7 mnnfiv. and that if ipiupvov W* , they did not find their advertising paid they would not continue it.?Exchange. A Common Sense Opinion. The newspaper without any advertisements, which Mrs. Julia Ward Howe wants to see, might suit the tastes of some people, but it would be without & very interesting feature. The idea that the advertisements in a newspaper only ! please the counting room unfortunately j obtains in some quarters, but to the I great mass of the people they are not | only interesting but useful and in| structive reading. They are the shop! pers' constant companion, the business i man's guide and everybody's instructor. A newspaper without advertising col nrrms would rail 10 acoompusu ius lluo6ion. Besides, it would be about as poor as Job's turkey.?Boston Herald. Tlio Way to Attract. Advertisements should be attractive. First captivate the eye. The eye is the sentinel of the will. Captivate the sentinel and yon captivate the will. Tha feet follow the eyes. It is tho untiring, i unremitted, everlasting, never take-noi for-an-answer appeal to the eyes of the ; people that brings trade.?Exchange. A "Psalm" of IUssiness. "Tell me not in mournful numbers" f >1n>rticinv mv. For I bo man's nun compos mentis "Who would such .ibsurcl tiling say. 'Life Is iv.; l! Llfo u eanio-st!" AnU tin.* man who hop>*s to rise To eminence in any ealliuj: Mast cipcct to advertise. "la the worlds broad fi?".ld of battle, In tho conflict of rea! life," Advertising is the magnet Of achievements in thostrifa Lives of rich raen all rcrai:?l its, 1 "We ctn raabo our own sublime," And by !iKa-;d advertising To tho highest sniiiuut climb. "Let ns, then, bo up a!?l doing," lu this sheet your "^ds" insert; "Still achieving, still pursuing," Bc&iuuss then will be alert. | ?Exchange. 1