The Abbeville press and banner. (Abbeville, S.C.) 1869-1924, February 18, 1891, Image 8
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Confnsion?inequity.
Christian Neighbor.
As might have been expected the
; name "Washington" given to, the
% State recently admitted into the Union
would occasion confusion by confounding
it with Washington, D. C.
The confusion will continue unless
the name of that State is changed.
Enpassent: In the recent division
of the North Carolina Conference, one
of the newly made Conferences should!
1 iinmai) Toct Vnrih f!?roli
uavc uccu anuivu ajucv
na Conference and the other West
North Carolina Conference. The
Western division hai as much right
to retain the name North Carolina
, Conference as had the Eastern division.
After the division there was no
North Carolina Conference, and neither
of the two parts had a right so to
arrogate the old name as to disparage
the other. Old Georgia Conference
acted wisely, fraternally, equitably.
"That's none of your busiuess." for
that reason we may be the better prepared
to judge?having no personal interest
in t^e matter and charging no
fee for our opinion.
?Br*
In a prize fight, in a theater, Seattle
Wash., February 6, John Shaffer was
killed by Wm. Doyle. The murderer
escaped ; the owner of the theater was
arrested.
The same night two gamb ers in
Greenville, Major Wm. A. WTilliams
and James B. Williams had a quarrel
over a game of cards, February 6,
about midDight. The former was shot
through the heart by the latter, caus,
jng instant death.
Theater, brutal fighters, murder;
gambling den, quarrel between gamblers,
pistol, murder. With misgiving
we chronicle these horrible deeds
as one of the signs of the times.
/ ??-???-i
A Humane Dap Versus the Canine
Hainan.
f
On one occasion, lately, a particularly
fine Newfoundland doe was sitting |
on a woodeu bridge discussing a bone,
when a predatory mastiff came along,
and, being unable or unwilling to distinguish
between fneum and tuum, a
smart altercation arose. So violent became
the debate, that both suddenly
overbalanced and fell into the stream
beneath. The nearest landing place
was a hundred yards down, and to it
the Newfoundland betook himself
without much difficulty, and, after a
good shake, was preparing to depart,
when he suddenly became aware that
the?other dog, who was more of a soldier
than a sailor, was wildly beating
the water and drowning as fast as he
could drown. One look was enough.
In went he of the shaggy coat, and,
seizing the other dog by the collar,
brought his late enemy safely to land.
The two dogs then eyed each other i
with a perfectly indescribable expres-j
sion for some seconds, then silently and !
solemnly wagged their caudal append-:
ages, and with dignity departed.
Some will, no doubt, say this was
but instinct, and they may be right;!
but I prefer to give* my four-footed j
r\f f ko /I nil Kf T .An Of
11 leuu tuc UCUC1H U1 viv.v.^1.
man's Magazine, London.
What is instinct but conclusion;
without premises? knowledge without
learning? Is not instinct superior
to reason ? Is not all love instinct?
Ed. C. N.
+
Never put away food in tin plates.
Fully one-half the cases of poison from i
. the use of canned goods is because the
article was left or put back into the can
after using. China, ^lass or earthen-j
ware is the only safe receptacle for ;
"left overs."
Ellott F. Shepard, the lunatic editor'
of a paper in Xe >v York seems eager
for another war. ne says just iei me;
gallant Ben Harrison say tlio word:
and 1,000,000 of men will be forth!
coming. Brave man ! If lie and oth-|
ers of like spirit from North and
South?specially editors and preac hers?should
fan up another war let the
true patriots of the Union see to it
that those press and pulpit gentlemen
be forced to the front. If any body)
must be killed these cau uv spared
first aud best. ,
To take up tbe cross of Christ i.s no
great act ion done once for all; it consists
in the continual practice of small
duties which are distasteful to us.
, y : r. - - v, y .. > %
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?Y WEK'IN I
i/ftESINTIIIS i
ION
5VERTOE: 1
^lYTHINCr 1
NY'TIME 1
iCT-IN'MIND. |
The Brooke Sonjf.
Throuah all the drifted snows
That nil the woodland nook,
In lisping music flows
The dark, unlllled brook.
While winding swift along
Upon its Icy way,
Its song is but the song
It sang In rosy May.
Ah, happy brook, iO sing,
While winter days depart,
The melody of spring
That ripples in its heart!
m ? ?
A letter recently received from n
friend who has had some experience in
the training of children, says :
"Since the rather general visit that I
made to schools in Boston and Chicago,
I baye felt a good deal exercised
about the amount and character of war
[teaching that is to be seen in most of
them. Such protests as our Society
has made, have certainly seemed very
much in order, but can there be a
chauge of sentiment while so much
poisou is inserted at the source of national
opinion?
"In one school I saw 2000 war pictures
hauging on the wall; and nearly
everywhere pupils can give the details
of campaigus, the character of generals,
and the supposed national advantages
of war, with an enthusiasm that
speaks plainly for the effect of this
teaching upon their feelings."
It is not surprising that historical
studies, pursued with the aid of text
books and teachers inn ued with a warlike
spirit, should produce such feelings
in the susceptible miuds of children.
They are unable to appreciate
the oppression caused to the people
generally, by the enormous expenses
of military operations, which must be
taken sooner or later out of the earn
iugs of the people; nor can they estimate
the debasing influences of the
system on the character of the soldiers
themselves, and on the tone of geueral
morality: the bloody horrors of the
battlefield, and thetdeadly effects ol
disease consequent upon exposure and
hardship are not vividly presented tc
their imagination. On the othei
hand, the movements of great bodies
of men, the fierce courage and tumuli
of the battlefield, and the skill and
sagaciiy of the leaders, naturally pro>
duce an excitement in their minds
which drown9 the remembrance of oui
Saviour's injunctions to love our enemies,
and do good to those that hate
us.
This warlike spirit is as hostile to re
ligion as it is to the true welfare of na
tions?for how can we be Christians
while we indulge dispositions the verj
opposite of those taught by Christ'
and how can we carry on war. and yel
cultivate that peaceable, loving and
forgiving spirit that breathes in the
Gospel ?
We fear that a love of war is being
increasingly instilled into the community
by the numerous papers which
have been published witnin a few
years past in the monthly magazines
giving the details of military operations
during the late civil war. It is a
kind of reading, which we thinh
should be avoided by all who desire tc
keep themselves in harmony with th?
spirit of Christ.
As to the evil fruit pointed out bj
our correspondent;, we nope mose 01
our readers who are connected with
schools, will be careful that history b(
so taught in them, and such texl
books used, as will not give undue
prominence to wars and fightings, and
especially will not glorify them in tin
minds of the pupils. And may we
all, as opportunity presents, do whal
we can to check the spread of a uiili'
fury spirit, and make our schools
places where peace and love to oui
neighbors are inculcated.?Tht
Friend.
?
Christ is a stumbling stone to those
who will not believe upou him. Thej
fall over him and are broken. It h
believe him and be saved or reject him
and perish.
The Scripture gives four names tc
Christians, taken from the four cardinal
<?r:n;es so essential to men's salva
lion : saints, for their holiness, believers,
for their faith ; brethren, for theii
love ; disciples, for their knowledge.
"I honor that man," says Emerson,
.whose ambition it is, not to win laurels
in State or army ; not to be jurist
jor naturalist; not to uo poet or commander,
but to be master of living
| well, and to administer the offices o)
muster or servant, lather and friend."
Let the weakest, let the humbles)
remember that in his dfuly course lie
cau, if lie will, shed around liirn almost
a heaven. Kindly words, synt
pnthi/.ing attentions, wj'lchfulnr ?
wounding men'ij sensi liven i
cse cost veiy little, hut are priceless
in their value. Arc they not alniosl
the staple of our da'ly happiuess;
From hour to hour, from moment tc
moment, we arc sunpo led, blest, bj
siuall kindness.
'
POETRY.
Learei or Memory.
"Tell me the tales that to me were so dear
Long, long ago,long, long ago."
"The mother may forget her child,
That smiled bo sweetly on her knee,
But I'll remember thee Glencairn,
And all that thou bast done for me."
hamptox.
Written for and sung on a public occasio
during the memorable campaign of 1876.
From mountain top to sea-board, the glad a
cllam la heard,
And Carolina's sad heart once more, with Jc
is stlrr'd,
Hope, like some brilliant Pheonlx, as hl?
the echoes ring:
From ashes of the dead past, to life and bea
ty spring.
Chokus?Cheers for our gallant leader
Yell boys with all your might,
"Hurrah! hurrah for Hampton, for home ru
and the right."
Our sky had long been dariterra, oy ciouas
sombre hue,
Yea, black with maledictions and wild wil
wrath it grew;
Stiilsbonea "silver lining," and Hamptc
star is bright.
As legions rally round him, for "home ru
and the right."
Cho?Hurrah ! hurrah for Hampton, the gs
jant cftvftlicr
Who leads bis' grand battailous, wltboi
reproach or fear.
The doom of Carolina, once beautiful at
bruve.
Shall be?ber foes have sworn It?to fill a pa
per's grave,
Like Vampires in her State House, they ho
their horrid wake.
And but her blood and treasure, their flen
ldb thirst can slake.
Cho?Cheers, for the noble Hampton, his g?
lant cohorts too.
Who storm t.h' usurping stronghold, with s
its hateful crew.
Ah yes, they thought her lifeless, but 'm
their mocmng jeers,
Carousing o'er the "pickings," which migl
last a few more years.
Came as the noise of thunder, the vioce ot
host,
And our country stood before them, like Bai
quo's pallid ghost:
Cho?"My Hampton! O my children," hi
tocsin saugbigh!
And myriad hearts respouded, for life ai
liberty!
Fierce was, and is. the struggle, e'er they wl
yield their prey,
And loud and deep their curses, as pass the
hour awav,
' "They'vecall'd on ey'ry power, notbeav'n, bi
earth and?well
Their place, that dread dominion, whei
wicked spirits dwell.
. Clio?Still, Hampton. i6 the watchword
ev'ry patriot band,
The bugle call resounding through our dow;
brodden land.
And now the "Ides" so hop'd for have com
are almost past,
God grant a glorious triumph?be ours at tl
last,?
God grunt that Fraud, the monster, with a
his thieving train,
, Be driven Jar and forever, to t^eir own real n
again:
, UHO?liurran do.yb: iuu ?i? u
glad Hcclnim ring high,
Till Irc-edom reigns triumphant, beneath 01
i sunny sky.
November, 187C.
The following lines were inscribed on
banner sent to Columbia, and with many ot
era it decorated the "stump," around whU
was the last rally before the victorious ele
lion of 1876. It voiced the sentiments, stl
unchanged of Carolina women.
to hampton ani) iiis second legion.
O patriot brothers, with pitiless hand, ?
Ye must drive out this Hyena bold,
Or he'll gorge the la-st remnant of "right" 1
, our land,
And laugh as he gluttons, and clasps in'.h
- hand.
i The Idol he panders to ? goi.d !
, Aud we, whom ye shield, from the heat of tl
strife,
In our cherish'd home?kingdoms to-day,
Each mother, aud daughter, and sister, ar
, _wlfe,
We Will eaCD, a8 ll in a ueaui-wresiie *
' life.
I For our country so desolate, pray !
, Daughters of Carolioa.
F CAROLINA TO HER SISTER STATES.
I Shake hands old friends and wish me Joy, s
> all my bonds are riven,
. And I am free to breathe once more, the frei
stweetairof heav'n,
' For weary years a prls'ner, In the deepe
; depths I've lain ;
Thauk God with ine, my sisters, that I'm frt
I'm free again !
They'd sworn my bitter enemies, thatlshou
be a slave,
And having lilled their coffers, mine shou
be a puuper's grave,
Like Ghoul in my own homestead, th<
held their argies wild,
And my "Holiest of holys with their fearf
deeds defiled.
They thought me almost lifeless, but "m
their mocking Jeers,
Carousing o'er the pickings, that might last
few more years,
A hand like unto one of old, these wor
L wrote on the wall;
*- rr rr?,v,? c>?7/> n,
| "Hampton ncrvwc ?.
1 Right/or air'
You know how fierce their struggle as pass
their hour away,
> How fiendish were their curses, e'er yieldii
up their prey,
, But all In vain, for Hampton the chivali
and true,
r With lils legion ev'ry stronghold, ev'ry e
, emy o'erthrew.
" Redeem'd.redeem'd, the glad song on ey';
, Hide Is heard,
. And the glud hearts of my children, with j<
again Is stirr'd,
' O friends, congratulate me too, that Havipl
> ismuson,
Yea, for all my brave, leul hcartcd, they a
r jewels ev'ry one.
p Redeem'd,redeem'd, do I not hear an eel
from beyond?
1 My sisters, do your warm hearts to my Jut
i lance respond?
> Thank, O tbou King of Nations, for the gra
| vouchsafed to me,'
-1 Redeen'd from degradation unto life and li
I erty.
' I greet you from my State House, 'tis viii
> mine own again,
i- Free from the ruie of bayonet and from cc
ruption's stain
" I'm poor 'tis Irue, but liopoful aud wi
5 Hampton hy my side
. God with us, peace and plenty in my borde
will abide.
5
WIIERK IS HAMPTON ?
A query from Carolina aud herdaughters.
"Blow, blow, thou winter wind,
Tlinu art not so unkind,
As man's ingratitude ;
r Thy tooth is not so keen,
j Ueeause inou an nui necu,
Although thy breath bo rude."
"Where is your brother?" tell me where,
The Joshua, so true and brave.
Who led you O, my children safe,
' And dry-shod, through the turbid wave?
Mj/chosen Representative,
M)/ solitier so'i, mi/ pride and love,
/sent liini lo the Nafon's hall
Knowing that ho would faith.al prove?
Thick clustering honors011 his brow,
Palo bands clasp'd on his throbless heart!
, Nay! nay! not yet! Long may it be,
K'er ho thus conies to rae for rest!
; lJnt where? Thus Carolina ask,?
ller daughters too,?\re'd like to know,
I In tlie mad raco for to wealth and place,
J Do age and wisdom run too slow ?
i The "rebel yell" within our hearts,
I Kcho'd in years,yet unforgot,
j And when beneath the oppressors lieel
1 Our very souls with wrath were hot.
; "Hampton and Homo Rule" was tho call,
Which tho glad echo woke again,
. j And?others may, but ne'er will we,
| Forget thee O Ulencairn, Glencairu !
VT niHH.'P A P.ni.'VI I.I.R
: \YU.UJ%.^ vi uium
Jan. taJ2,
> ^
t
> One year ago there was no Women
Christian Temperanco Unions i
r Prince Edward's island, now there a
1 eight.
>:'^3 ' V~
1
W?LD
0KBTOH6AR I
, rcoi YOU. j
iP3iryl
;? ssemmw jtmgg
?
i
J . . :
le An Advertising Speculation.
Among the many incidents cbaracterof
isticof human nature is one which. reih
cently came under the observation of a
young man connected with a prominent
publishing house, one of the oldest in
le the country, and which has for three
generations been conducted by the dell*
scendants of the original founder. With
- * won lecniA^ a
LU Ubucr pllUlllAfrtlUiiO kacio rroo iwuvu w
neat little treatise on household econo'd
my, showing how, on a small income, it
u. was possible to live comfortably. The
author was a woman, and gave her book
ld the title, "How She Did It." The book
d- had a fairly good sale, but presently
there appeared to be a sudden and unacll"
countable demand for the volume, and
ill every fortnight the house was puzzled
by orders for more. It ran through a
14 fourth edition before the young superinlt
tendent learned the causa The orders
had invariably come from the same
a source, and it was then discovered that i
a- the persistent buyer advertised the book j
extensively in sporting and other jour- |
er nals. His method was simplicity itself. !
ld The title given, he would insert, "Mailed j
secure for fifty cents, seated"?Truth.
n
lr About Printers' Ink.
This is the day of printers' ink, and
J the prizes are for those who use it
re Your traditions and prejudices may be
to the contrary, but the world doesn't .
01 care a fig for them. The man who sits j
n *?-_ V _ J J _
o- ana waits lor ma traue m lucoo a
gets left. Don't advertise, don't qnote
e, your price lists, don't see that >our city
10 or your business is represented in your
patronizing territory, and don't stand
1,1 np manfully alongside of those who are
is fighting for your rights and interests,
and there can be but one result?shrivel16
ing up. Good salesmen, first class arir
tides, gilt edged credit are not enough.
They are excellent, necessary?but not
T~V?I _ m V?An 4-n fVtAm i vy fVi a
enuugii. jt nil lci a urn ucuw muu m m?u i
h* long run. Uncle Sam's mails go every J
:ii day, carrying their freight of special |
offers, new crops, long credits, cash discounts,
job lots and lovers' tales from
everywhere. And in the end your trade
is seduced. It's the world-old story of
the honeyed tongue and the open ear.
in In the fierce competition of these days
lg; old habits and associations simply cannot
stand the pressure. The trade is for
the man who uses printers' ink.?Grocery
World
Development in Advertising.
0T In no department of the modern newspaper
has there been greater and more
marked improvements shown than in
the field of advertising. There is a greater
se display of taste and literary style in the
5b composition, and an evident effort is
made to appeal to the intelligence and
8t refinement of the reader. This is seen
:e, not only in the advertisements of the
' ? ?? AofnVtli'oVtTrtartfQ tttVIr\.. >
lilCl titilluo cou?k/uouuibu(.ot t> uvi
id trained skill is employed, but as well in
ld the three line advertisement which is
written by the advertiser himself, and
}y which, in terseness and directness of
Ul style, can lay claim to great literary
merit. The development of advertising
id may yet lead to the establishment of
, a special courses of training in business
colleges. Already nearly $25,000,000 are
8 spent annually in the United States in
fifl namononar Q/lrArHflinaP AVPT7 (InllftT nf
* which, if used judiciously, has returned
, d a large interest to the investor.?Philaag
delphia Press.
You Must Have the Stuff.
n" Advertising alone?no matter how excellent?cannot
build up a big trade or
r> make a house great; yet vital impor>y
tance hinges upon advertising, for very
on few concerns have ever reached colossal
proportions without liberal and intellire
gent advertising. I have in my mind
four words that mean much:
Variety, Style, Quality, Price!
The store that has these, and in its
c0 advertisements tells its story in a plain,
fair, square way that's attractive and
readable, is bound to prosper.?Henry
le Curtin in Clothing Gazette.
,r" Don't Be Aft-aid.
lh Too little advertising is like sowing too
r8 little seed. A farmer in planting corn
puts a number of grains into each hill,
and is satisfied if one good healthy stalk
comes from each planting. It's the constant
advertiser that is bound to attract
attention. It's tho succession of bright,
catchy advertisements that refuse to be
ignored. That the proper time must be
allowed for the fruit to grow, ripen and
bo gathered is as true as that wheat cannot
be reaped the day after it is sown.?
Printer's Ink.
Mix Your Ink with Sense.
Of course there's money in printers'
ink, but tho man who makes the most
intelligent uso or it gets uio most money
ont of it. It does not pay to advertise
something you have not got, or anything
you cannot do, and do well. The man
who advertises a fraud must havo a
"good" fraud, and ho who advertises
bargains in goods must bo prepared to
satisfy his customers. Any advertiser
should nndertako to present some sort
of a claim for patronage.
Not a Charity.
In any just view of a quarter of a
century of journalistic work the most
,'cj prominent feature, and ono giving great
iu j satisfaction to respectablo publishers, is
lu I that printing a newspaper has becomo
' recognized as a business and not a charity.?Owen
Scott
'5 '.* - s
.. . .
' t
Timeliness and Style in Advertising.
The trite comment upon success of
?y sort that 'there is everything in
knowing how" is particularly applicable
No Medium Like the Newspaper.
The advertising man of a well known
New York clothing house says: "We
wert the first to use the sails of vessels
as an advertising medium. Then
we got up the "alphabet puzzle,' and
gave away 600,000 puzzles while the
craze lasted. Afterward we invented
the Water bory watch idea. We had to
do something, because three of our principal
competitors bad failed, and their
stocks were being sold for next to
nothing by assignees; bo we decided to
give a Waterbury watch with every
twelve dollars' worth of goods purchased.
We advertised the watches
wrmnd and set.' To wind them fast
enough we had to rig up a little machine
worked like a sewing machine that
would do the winding, and we kept
several boys at work winding and setting
them. Before we quit we had given
away 40,000 of the watches.
nAttiinop array nami no film t.Vlfi (*.
dinary newspaper advertising. The fact
is thera has come to be in this city a
class of advertisement readers just as
there is of news readers. They read the
advertisements every day, and of course
the man who wants to attract them has
to get up an advertisement that will do
ii The day of standing advertisements
in the paper, 'Go to So-and-So's for clothing,'
or 'Go to Thia-and-That's for shoes,'
has passed, just as the day for painting
signs on rocks and fences or on the sails
of boats has passed. Yon must have
something interesting and fresh in every
advertisement, and it will be read. ,
A Place for Talent.
In nearly all regulated lines of industry
at present the advertising man is one
of the most important adjuncts of a
business. And on the . the other band
the advertising department of a first
? * x. t-X iX A
class newspaper is nos wu<u it uoeu uu
be, bat is instead fast becoming- an interesting
feature of all enterprising journals.
Formerly the prevailing idea
among the uninitiated -was that the
talented, the best, most versatile and,
most ingenious writers and artists were
all employed in the news department
How nearly correct this idea may have
been need not be stated, but that such is
not the case now may be seen by a
perusal of the "ads" of any flourishing
paper. The competitions between the
merchants and between the papers'
agents have become so great that the
great wholesale and retail houses of the
large cities employ talented men at big
salaries to attend to their advertising
alone, and the men who want the best
rw-vai-Hnnq in t.hfl rvrnntincr rtvrmR of news
papers must combine fine business qualifications
with the talent that wins success
in the editorial chair.?Yenowine's
News.
Advertising Necessary to Success.
The merchant or manufacturer who
does not advertise his goods cannot suci
ceed. Of late newspaper advertising has
become a distinct trade in itself, and all
I over the country leading concerns pay
fabulous prices for men who are skillful
in writing catchy advertisements. In
many large cities there are men earning
from $3,000 to $10,000 a year to write advertisements.
This fact in itself shows
advertising pays.
If people interested in this subject
will investigate it for themselves they
will find that the leading advertisers in
The Plain Dealer are the merchants who
have the best stores, the best assortments
of goods and who sell at the most
reasonable prices. Such merchants do a
much larger business than merchants
who do not advertise: consequently they
turn their goods over more qtfickly and
can afford to give better prices. Close
buyers appreciate this. What ia the
moral? He who advertises the most
judiciously succeeds the best, and the
buyers who seek the best bargains
patronize such merchants.?Cleveland
Plain Dealer.
I
Never Be Commonplace.
"Bring your feet with you and have
them fitted to a pair of our common
sense shoes," ia the way a Pittsburg
dealer advertises. It is a good phrase
and one which attracts attention. The
man who succeeds in advertising in such
a way that people read his advertisement
is the one who draws trade to his
store as sure as a magnet draws a needle
to itself. Study up quaint, pithy or
witty phrases to head your advertisements,
and be not too modest in the
miu>A tViov fwmnv?Brockton Shoe.
J CJ
Regular Publications Best.
No one takes up a regular publication
without the expectation of finding something
of interest. The simple act of
turning the pages is as positive an example
of expectation as is the opening
of a closet if one is in search of a coat.
Hence an announcement in a regular
publication has an advantage over any
other form of business solicitation?that
j of meeting the sought for eye at a time
that it is in a mood for such greeting.?
A. C. Ladd.
Fulfill Every Promise.
The merchant who desires the confidence
and custom of intelligent people
should never make a promise that ho
does not fulfill, or hold out, either by
express statement or inference, any inducements
that are not fully substan-'
tiated by the facts. There is no endur
ing success where confidence Is lacking
on the part of customers. Any success
not founded on square and liberal dealing
is sure to be short lived.
Use Common Sense.
That people should use the same practical
common senso in advertising that
is necessary to transact any other business
would seem to bo an indisputable!
proposition. Yet there aro geutlemeiL
who are extremely good business men
in all other respects who will make
grievous errors in this direction.?Knox
| vmo oemmei.
, Must Have Gcuius.
Tho simplest advertisements sometimes
require the most caro and thought!
in their construction. To write a column
is a matter of time, bnt to edit it down
into a seim?nc0 is sumetmuy mvic.?
Printer's Ink.
W un limunwui ui nuvoiuoui^. lunchants
generally advertise their business,
but not many of them regard advertis
ing as a pert of their business; that is,
they do not put business methods and
business brightness into their advertising.
Judicious advertising pays every
time, and he who knows how to advertise
judiciously is a better equipped business
man than is his merchant neighbor
who does not know when and how to
advertise.
A striking advertisement will run the
gamut of popular attention and get into
the air like a popular song. Advertisements
have become as familiar as household
words, and remained advertisements
long after they had disappeared
from newspaper columns and from advertising
billboards. Who will ever
forget the mystic "S. T. 1860 XT It can
no longer do Been in pnui, nor upuu uw
boards, bnt the name of the compound
it advertised comes to mind with the
legend, and the advertisement is as
bright as it was twenty-five years ago.
"You press the button; we do the
restP It is hardly necessary to state
what these words advertise. They have
been bo widely read and are so taking
and so suggestive of ability that everybody
knows what they refer to. To show
to wnat extent an advertisement with
brightness in it gets into the publio
mind, the fact may be cited in relation
to the advertisement under comment
that no less a personage than Chauncey
AL Depew, in a speech before the merchants
of New York at their annual dinner,
closed an interesting statement of
julvantAcefl of reeiorocitv with the
remark, "As merchants, as backers and.
business men, we say to congress in the
language which advertises that most
universal and productive of our institutions,
the Kodak, 'You press the button;
we will do the rest.'*
If merchants and manufacturers Vant
to win advertising of this happy kind, all
they have to do is to advertise in the
right way and put happy thoughts into
their advertisements.?Milwaukee Wisconsin.
Earnestness.
The following extract from one of the
best stories ever written contains a
valuable suggestion for everybody, and
especially is it golden advice to every
advertiser. Be earnest. Have faith in
your work. Attend to it Be honest:
I have been very fortunate in worldly
matters; many men have worked much
harder and not succeeded half so well,
but I never could have done what I have
done without the habits of punctuality,
order and diligence, without the determination
to concentrate myself on one
object at a time, no matter how quickly
its successor should come upon its heels,
which I then formed. Whatever I have
tried to do in life 1 have tried with all
my heart to do well; wnatever i nave
devoted myself to J have devoted myself
to completely. In great aims and in
small I have always been thoroughly ia
earnest. There is no substitute for thoroughgoing,
ardent and sincere earnestness.
Never to put one band to anything
on which I could throw my whole self,
and never to affect depreciation of my
work, whatever it was, 1 find now to
have been my golden rules.?David Copperfield.
It Pay9, That's Why.
The advertiser in a small way often
stands aghast at the large sums of money
which certain masters of the art are
known to spend annually in bringing
their goods before the public. Having
L-J ?mv+liin Wo nwn r>ar
I I1UU eipci 1CUUC XJLLkJ muuu uw v?u ??
row circle he asks in a bewildered way
how it is possible that they can make it ,
pay. He takes pencil and paper and begins
to figure it out. Supposing their
profits on a single sale to be so much, he
determines how many sales they would
have to make to cover their entire advertising
expenditure. About the time he
reaches this result he gives up in despair
and falls back upon the old but safe conclusion
that these princes of advertising
are conducting their business for the
nt mn.lriTN7 mnnfiv. and that if
ipiupvov W* ,
they did not find their advertising paid
they would not continue it.?Exchange.
A Common Sense Opinion.
The newspaper without any advertisements,
which Mrs. Julia Ward Howe
wants to see, might suit the tastes of
some people, but it would be without &
very interesting feature. The idea that
the advertisements in a newspaper only
! please the counting room unfortunately
j obtains in some quarters, but to the
I great mass of the people they are not
| only interesting but useful and in|
structive reading. They are the shop!
pers' constant companion, the business
i man's guide and everybody's instructor.
A newspaper without advertising col
nrrms would rail 10 acoompusu ius lluo6ion.
Besides, it would be about as poor
as Job's turkey.?Boston Herald.
Tlio Way to Attract.
Advertisements should be attractive.
First captivate the eye. The eye is the
sentinel of the will. Captivate the sentinel
and yon captivate the will. Tha
feet follow the eyes. It is tho untiring,
i unremitted, everlasting, never take-noi
for-an-answer appeal to the eyes of the
; people that brings trade.?Exchange.
A "Psalm" of IUssiness.
"Tell me not in mournful numbers"
f >1n>rticinv mv.
For I bo man's nun compos mentis
"Who would such .ibsurcl tiling say.
'Life Is iv.; l! Llfo u eanio-st!"
AnU tin.* man who hop>*s to rise
To eminence in any ealliuj:
Mast cipcct to advertise.
"la the worlds broad fi?".ld of battle,
In tho conflict of rea! life,"
Advertising is the magnet
Of achievements in thostrifa
Lives of rich raen all rcrai:?l its,
1 "We ctn raabo our own sublime,"
And by !iKa-;d advertising
To tho highest sniiiuut climb.
"Let ns, then, bo up a!?l doing,"
lu this sheet your "^ds" insert;
"Still achieving, still pursuing,"
Bc&iuuss then will be alert.
| ?Exchange. 1