University of South Carolina Libraries
FRIDAY, MARCH 8, 1918. f ? PUmeTAS Come And View That The Wieldim You should have seen the crowds of w ! specting the new fashions. You should i the new points of beauty of these styles If you have not as yet seen them, w They will set your mind at ease on the st will be most popularly worn. Whichever of them you may take a fa the way of your purchasing it. THE NEW SPRING DRESSES ARE EXTREMELY PLEASING. The slender silhouette still dominates, but this is sometimes relieved by pleasing effects of sash and girdle together with tunics, pleated or gathered, long or short, occasionally displaying the use of side drapes. Materials favored are taffetas, foulards, serges, gabardines and jerseys in blue, gray, tan and other Spring shades. Plaids .unci mystic designs appear in many of the silks. Combinations of color and fabric are very prominently displayed. THE FAVORED SPRING ST NEW SPRING WAIS1 These are the garments which have alreac popular favor and which will be greatly desir* son with the one button suit-jacket, and sepji They are in dressy, tailored and semi-taik with low flat collars, and long peplums. F crepe de chine, sheer silk crepe and lace trim J white, plain colors and mntrnetinor ehnHoa i : THE NEW MILLINERY IS FULL OF SPRINGTIME CHARM. Originality marks the new hats and gives them distinction. New shapes are not as numerous perhaps as are the many variations of old favorites in piquant turbans, smart mushrooms and sleek looking sailors. Deft touches are added by bits of color given to them by some unique feature fantasy, cloth dower or the use of of some novel braiding. Brims themselves are incorrigable ?some flare up, others roll and many flop lazily with every turn of the head. A WOltn AltOl'T SHOK STYLUS. Low shoes will bo very popular and much desired for wear this Sprins and Summer. The styles which have already been approved and accepted are the ones that we now invite you to see. They are made of all leather, all fabric, or fabric and leather com bined, in plain shades and stunninc; novelty effects, and are fitted with "Ijouia" and "Novelty" heels. This extensive and first showing will he of considerable style Interest to all. ^== = THE LANCASTER NEWS W g%CTiiilgiM"WMW iMMkai^ - ^ <4o_ l<a * ?? W liit^jw 'ti c*'. ^ ladNSj^a The Vast Assemblage of Beau 1 of Her Wand Has Produced omen and misses who were assembled here ilso have heard the many "Ohs!" and "Ahs broil 0"Vit. fnrtVi 0? v - w* VA4. e earnestly request you not to fail to do so yle question and will give you a correct cone ncy to, you will find that the price at which NEW SUITS FOR SPRING DIS PLAY OF SLIM SILHOUETTE. The unfolding of the new Suit styles oilers much of fashion interest this season. The Eton jacket is placed high in popular favor and the strictly tailored Suit with which can be worn a waistcoat or vestee, holds a prominent place among the latest creations. Tunic panels, overskirts, tiers, etc., are well developed in the skirts. Jerseys, velours, tricotine, gabardines. serges and a few other materials are most favored in many shades of biege, blue, gray and tan. YLES IN THE] 'S. ly won their way to This showing of 2d for wear this sea- are models fo rail o irate skirt. lines with tunics an >red styles bedecked which are produce< ashioned with satin. Materials are of imed cotton in flesh, jersey, cotton gabai and striking combi NEW SILKS AND DRESS GOODS ? -*T ? * jcvcauy iur new spring Uiotnes. This showing of colorful fabrics is an inspiring sight to every woman and miss who seeks new materials for her Spring wardrobe requirements. There is a wealth of material here, each different fabric suggestive of some becoming indoor or outdoor frock, blouse or other wear thing. Many new patterns are seen, revealing the artistic originality of America's foremost fabric designers. The color combinations, too, are strikingly original and all are in time with the Springtime season. THE LANCASTER DEPi "The Best to Sho 5, LANCASTER, S. C. cmnd f ?,-/ / ii tiful Styles ( for Spring | Wednesday viewing and in ' / !" of genuine admiration that [ J 1 at your earliest convenience. ^ jj leption of the creations which l it is marked will not stand inj 1/ ^=^=_ COATS FOR SPRING ARE STRIKINGLY SIMPLE. m nt ?? v waifl iui liiits sfiison arc generally shorter in length than they have been in the past because of the conservation orders of the day. The silhouette is a straight line effect and in the majority of models, the length is designed to leave several inches of the skirt in view. Most all are gathered somewhat at the waistline using one of varied types of belts. Serges, gabardines, velours, tricotine and other good coatings are to be seen in tan, beige, gray, blue and many other contrasting and plain shades. SEW SKIRTS MAKE THEIR SPRING BOW. skirts is widely varied; for, within its scope, evasions of wear. They are built upon straight d overskirts; a few, however, show side drapes 1 by means of tucks. satin, taffeta, foulard, tussah, tricotine, serge, ? 1 -<i wine, }ui|ue? ana ouners in quiei and loud colors nations. THE NEW STYLES IN CORSETS. The Spring Corsets are created upon lines that will accentuate the slender lines of the new apparel to reveal the charm of the slim, youthful looking silhouette. At the beginning of each season is the time to select one's corsets. Our present assemblage consists of models with high and low busts, short and long hips, front or back laced; made of batistes and coutils, appropriately trimmed with embroidery and lace. One of the novelties appear in a model with slightly higher bust for special type of figure adapted for wear while performing different i onus oi worn in which present conditions have induced or compelled women to engage. \RTMENT STORES p After All" PAGE THREE *?& . * j(/i* ' ? * 1* CT!^>V* * *=> 1 p , NEW WEARABLES FOR THE ('lllMHlKX. They are as stylish looking as any of the garments designed for the "Orown-ITps;" for, like the garments for the "Grown-Ups." they are made 11 p in a wealth of rich, serviceable materials and are moulded upon lines that are simple, slender and straight. ? ^ ' >v\ ' * -P.r ^ ^