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SEYTINEL JOURNAL PUBLISHED WEEKLY.. PICKENS , SOUTH CAROLINA. Helen pink is the newest color. This will-no doubt make Alice blue. Australia wants the world go know tbat it runs a.1ieat market of its own. Reports indicate that it takes two 2iobbles to make one "harem" skirt. Some of the season's new hats will 'look well if they surround a pretty face. The Chicago millionaire who has turned artist can at least draw beau tiful checks. It is to be noted that all those pic tures of smiling girls in aeroplanes are taken on .ie ground. Luther Burbank can do a great deal with fruits and vegetables but he has never yet turned out a winterless win ter. President Falleres of France gets a salary of $700,000, and the sum mounds even bigger when expressed in francs. Physicians who Are successfully us 4ng hydrant water as an anesthetic will fall to score a hit with the man rufacturing chemists. A Cleveland man has been robbed of $2,400 which he kept in a dishpan. 110 ought to have had it hidden un der tho rubber plant. Will prison sentences stop women from smuggling, or will society look uIpon the brief detention as merely an interesting diversion? Still souire men would rather hear a 40.000 word hypothetical question than an angry's wife's: "Well, where have you been till now?" Though a Chicflgo man has paid $10,000 for a young bull calf frugal persons will hesitato to purchase their porterhouse steaks on the hoof. Chicago is thinking of changing the mames of her streets. WhIle they are at it they might also change the ap pearance of many of them, with profit. London has produced a comic opera without music. This is indeed a nov elty, although they've been producing some comic operas without. the com edy over hero for some time. "Don't et wnen you're tired," says an eastern physician. On the other hand, never go to bed hungry, we are elsewhere advised. Lifo is getting rather badly mixed. A California girl offers to sell to the government Lincoln pennies for $1 each. Next thing we know she will he asking someone to give her .two tens for a fiye. A man who was put in the Tombs prIson for carrying concealed weap ens was robbedl while there of $600. Investigation might disclose the pres ence of thieves in the institution. The New Jersey architect who de sigpedl a schoolhouse wvithiout any stairway evidently thought that the district should ho up-to-date andl bring in its upper floor scholars by airshilp. Probably the wioman wvho hid her life's savings in the cellar and aiwoke to find them stolen has reached the conclusion that our national banks are not the most risky things in the Los Angeles has an 80-year-old cit Izen wvho says ho will wed whten lie has reached the centur-y mark, At any rate, it can hardly be said that he is rushing precipitately into mat rimony. - A Pennsylvania justice has upheld the right of a wife to paint. Trho dis pute had nothing to doC with her earn ing a living by devoting herself to art, biut was one involving her own facial -decoration. A savant breaks into prtint with the startling statement that "sowing wild oats" is harmful to youths. Let us hope the savant is not laboring umnder the impression that ho has uttered a new thought. Rlobbers broke into a jail in Penn sylvania a few nights ago and robbed the only pr-isoner of $20. People wiho go to jail in Pennsylvania should take the ptrecaution of leaving their valua bles at the desk. New York aldermen have reject ed a bill limiting the length of hat pins. Done in self-defense. No doubt every one of them had to go back home and face a woman armed with a couple of the dangerous things. The kissing microbe has been oft en attacked as pernicious, but it is to be fearecd that people can no more be persuaded to give up the ancient practice of osculation than they can be made shy of acepting money which ib suspected of con\ eying germs. A convict in Texas became so ill that ar su'gleal operation was found necessary, whent the cftwo of the trouhle war, disc-overed to he a 300 sto'on' disord~c. The convict wilnoy tuteora rily push the restaur-an t i~ car-i I-0 )X N) T Cher city Mn Towers Ove. Plane Country Cousin By ADA MAY KRECKER LTIHOUGH there is much said and written of the return to nature and the call of the country and of the wild, the people. after all are collecting more numerously than ever into the cities. And this although metropolitan life nearly always entails the sacrifice of many favorite creature comforts. For the every-day person the city means flats instead of houses and public sidewalks for lawns and shade trees and smoke and dust for tonic pure fresh air and sundry other equally untoward exchanges. Country people often tare startled at the inconveniences the city folk put up with, the little quar ters they live in and the makeshifts they have for beds, bed chambers and other apartnients and other furniture. They miss their fresh milk and eggs and large rooms and porches and sunshine and gardens and flowers. They are saddened by the wan, fur rowed faces of the city people. The city girls look faded to them and the men look worried, and everybody seems rushed and flurried and nervous. Things are bleak and unkempt. There is too little green. There is too much that is big and unsightly and noisy and griniy. Many people of course regard his daily program as distinctly un wholesome and make a great niany uneomplinentary observations on his habits. They thinik lie should go to bed earlier and not do so much in a day nor play so late at night nor choose the diversions that furnish his recreation. They think he is !osing vitality and stanina, bodily and men tally and morall. And yet w ith all his faults the city man stands a stage higher in Civilization ni(d inl evolution than lais hearty country cousin. He has nore than vegetable ncessities and iiinial enjoyients. lie n~eeds sul)erphysical pleasires. I1is life is pitchied to a higher key. Iis vibrations are less sl iuggish. Hence his rapid pace, his tense life. Hlence his willingness to forego sleieping room and ercamn and siuilight. ''hie relish of the city manau for his art, music and drama, be they as crude as they will, is simply an extension of the sphere of superphysical enjomvients. It is only when vitality is below par that lihe feels the call to the rural life and its bucolic a niimal delights. Then hIie lapses from the higher m ental level of consciousness which is a conpara tively recent achievemient of the race down to the the heavy iandlezs brute existence which pe'ceded the thought life by incalculable ages and therefore is by that. ineasure 1he stronger. lie wishes Olen to be as one world veary Chieago girl phrased it, "a human potato." T iirtv-six hundred dollars a day, or $1,098,000 a year, is to be given to the st(el trust by the new Chicago building code. This sum is to be re(quired .of the U d i builders of small flats. li every new two-story brick flat build S m all Flat ing to be erected in Chicago steel beam supporters, colhnunmiiis and girders are re <piired for each floor and roof, which re ____< .iuires an extra expend it ure of about $300 in each buaildinig. N~o except ions are made By A. WAGNER URMSTON ~ tm iwC~d Th'le umani who bui lds a brick two flat building, 22 feet by 50 feet, must put in these steel supports, where formerly wood posts5 and girders through the basement with the partitions above have been considered sumeiiently strong for buildings of this kind. The additional expense for this steel wvork will average about $300 e'ach for two-story Ilat buildinmgs of various dlimensions and on an average of 12 buildings a day means $3,(00 a daay. or for 305 (lays in the year $1,098,000 a year--to be expaended for steel for the benefit of the steel trust Tlhis is an umnceessary expenase in most cases for builders of the mo1 erate prliced flat buildings. Who is to blame ? This will bear invest igatinag. Unkindts'clss~i ia ukn iizga at the tratlywoieawoaennridiisi "Maiden Lady"'Temnwoiol i taldsr By H. L. MARSh rgl cire ________________________A_ let others erecnl apublishofdi, rignedb "aios, choses sil blesunkind toying a upwthomeman Alouhe maidn ady."r havin whyge the l clas mntined I lwas amidgnant ? hen on beau s tha ver aid deriivey. coten th wmenhav as'mood rholy an uthtiery ndt Aai~va, hes ar p rilustie foe th o are mardltks.im A avife never ktobeoivsewhat origselwa up man fif hel beate to apulpor soe aki d wiow mighd oras w ied. rap s ra hlplssoffprng o e T hreb mer wo woldbr. l dsral Baitasoneirlren as "if arotnr seir ato rubin t e plxced wh t.he huaun strukn. e lo itnou to ridcue oldmandable" thangrws joke a h expns of hemi fnion a appoear msingb ,sens bt aftkingl up wth sme mn. Athouhe married anee havin thelogered o the Mlassmnind awy a keindignawhn aley he iht cmtor gplend derisvely.Iconend tatiwme fave, angood ivgh and atheir stbrtyong tsnl liesoe of th arclier hapensjs.r.vt ei Anyay tesearpriosi ieo the marrited folk.m nel, o Aofe nevmer nowwh t otn he'~llo isk ~ouad tihers0-ent bAe toam ulpor somakndon aido (sod ter thats thwity perapbs e eral___helpless___ofspring___to bespoTe ciy eople abe tti But as one CRgO ~e.1irrmke:" A m whlnli stonui the pownace whrehehan d struc et tong enogho to dcue tanll aiad h'" wiM"utoaovrkninmd"ycieo. Advertising Talks HOW TO WRITE AD "COPY" Hints on Means of Securing Paying Results-Value of Human Inter est illustrations. By Fred Squier. Theory will help you write adver tisements but theory without prwactical experience and common sense is u1se less. To many people advertising is as much a riddle as how the pyra mids were built. The secret of adver tising is coliion sense; it is saleb manship on paper. A person may go to an advertising school and learn all about type and the difference between the various kinds of plates but this will not make him write business-get ting advertise ments. The graduate of an advertis Ing school is very imuch like a gradu ate of a medical sCht-1; he is not qualified until he has had practical experience. If you would go downtown and ask a number of amen what advertising is they could tell you. But ask them to Write one, they will become nervous and act very much like a person try ing to write veise in a limerick con test. Advertising is simplicity itself and advertibenients written in the slimplest way are the most effective. It is lard to give a rule about an ad= vertisement. Advertisements which experts havo thought poor have brought big results and those which were considered models have proved disnial failures. The advertisements you write should depend upon the )co ple you want to reach and the at-ticle you are selling. Some read an ad vertisement. printed in small type while otlers will not read it unless i is displayed. . For instance, you are pretty sure that ia man in the market for an auto mobile will read all of the ads be= Caulse he is intorested in) getting in formation. On the other- hand, in ad= vertising an article of every day use, you have to make your arigument ill fewer words and give it more promil nence. When writing an advertisement write as if you were talking to peo ple. Make the advertisement create a desire for these things. The aim ol an advertisetment is to create a desirc ror the article advertised and the way of creating this desire are as varioum as the articles themselves. While many scorn psychology in ad vertising some of these same advertis Ing men who ridicule its influence an practicability unconsciously obey itt rules wvhen wvriting copy. The nex' time. you look at a picture or an ad vertisement you wvill discover thal your eye will go to the upper- left hand corner of the object. This habil of people to turn instinictively to ti; corner is known and used by success futi advertising men. Another thing I have found is thtal when you start a given style of adver tisements in the newspapers and pul In it human interest many people get in the habit of looking for the ads ev cry day as they want to know what the ad man Is going to say about thi article advertised. Auto-suggestion plays an importarn part in advertisement writing. Whet a persotn sees an illustration of a cer tain act it makes him want to do thta act, and when an advertisement write1 knowvs his people antd catn cotmbine hu man interest talk with htuman inter est illustr-ations he has reached th:n perfection in advertising copy. If I were asked to define sales -1manship in one sentence, I should say this: It Is nothing +more or less than makIng the other fellow feel as you do4 Hugh Chalmers.4 Making Advertising Newsy. The principal reason for disappoint ment over the sesults of adyertising is the failure to have It like the res of the newspaper. People read thn news colutmns to get the news. Thei turn to the advet-tising for precisell the same t-eason. If the same articit was stuck in the news columne dal after day .it wouldl attract few read ers. Just as the dispatches of a news paper reflect what is going on in thi world, so the advertising should rc fleet just what be going on In th:n stores. Things are happening ever: day, in our stores that will keenly in terest the peopie. There are nov lines of goods, bargains on shopworm or unseasonable stock. The public Ii anxious to know about these thingi 'drawn by that keenest of all motives the desire to save money. Up-to-Date Cleveland Court. A Cleveland court throws aside al precedlents and Inserts the followini ad~vertisemlent in tho local newspa pers: WANTED-Men possessing goof common sense to serve on juIstic( cour-t jur-y. F"ee seventy-flye cents Inquir-o Justice V. Q. Tert-eli, 4108 Clt Tlil. Yet it is considered utnethmical bi members of professions such as doe tors and lawyers to advertise! 40 % rumly t. te yur N. n e he au Acuanace WIhEio s ae im World Famous, Declares R. J. Finnegan. Abrahaim Lincon outshone Theo dore Roosevelt as a booster of his political interests by judicious news paper publicity, declared Richard J. Finnegan, formier candidate for con gress, In in address at the weekly luncheon of the Irish Fellowship club of Chicago i that city the other day. According to Mr. Finnegan, to Lin con belong s the onor of being the frst to make use of newspaper pub licity for obtaining high rewards. "Mr. Lincoln, by an intimate ac quaintance with Illinois editors and by the employment of what might be called spectacular ctods to Oar his views through the press, rose in a few years from an obscure country legis lator and circuit lawyer to a national and International character," said Mr. Finnegan. "Two of Lincoln's earliest journal Istic friends were Joseph edill ande Charles L. Wilson. Medill and Wil son were anong the group of friends whom ane consulted before he becaio a candidate for United States sen tor in 1858. With him they had been amiong the first to subscribe to the doctrines of the Republican party. "Greeley and other Republicans of the east, and sone of the western Re publicans, were willing to help Ste phen A. Douglas, the Democrat, in that conhtest becausefe was opposing aome of the elements of his own party ore obnoxious than ie was to the Republicans, and because they s-ought his senatorial Inluence. "It has been said that Theodore thoosevelt Is the most notable exam ple of tle public man who boosted himself by Judicious use of newspa ter publicity. That honor really be longs to Abrahami Lincoln. "In passing, we many observe that the American editor of the past took a more more actual part In political deliberations and happenings thr does the edina trfoday. In thes days an editor and his viewt counted lore fth hey do today with 'p'rty leaders." OBJECTION TO OUTDOOR ADS hislob Oporudiousfor CoinegAg ent onbBicitoardhatPubnoc ellyng lonso Abahamportnolntor Many Afriactor edtre oteibutn to moke autoor actuaer tisies poplcar dliboerton aontry hapeis tfirst does ntensedpito ofeeoday. aginsthdise daysrng etor landspewsicounleds more thapl te deon to with goods thuads.e"Thnthr i h gNve Oopportunity for nvncghtful contniingaruent,-Pwhic Finges dAso fae imvertasnt Fsanededr t Mesayfcsae contribu. tianother maeaoisa outdoor advertising pouar lloert constnty.enee irsts tuh dineditble apearance.gaindi figuring fade laindsape, whihapeand thsonyu advertisihnter isos dte common enscedibew Atfatdte inlboard gie oro potucntys fo thughtful -onavicirte agntwhc ietnehnt dayo cof ffot ake adetsigisnee ap pers Uderth uyer Stillmsanesthe runaonistaodr advertising acsusanetr such to dihceditasble appeara. Rain-c - trsfadsipessint cand et paer, bynth cseanlyourine advertisemokecaent goond discredial A fadtedsi. or ofa isprtegnd thetenmerchnt Tea tonvebicin tatiefshae space conrstiuchcrmtnes thealbe frn-on advertising acs aosantr -rng. tosth possl buer No sucnt ,fmore. Thpe fosonabgivenom thel cleanlyiatinhawiyvted aderismet ite comnes wil as newspaper psessn Sigecivln ofthe Tie..dcu u 'he cloarnvitinly.atnnehspapn spacteeae stitustessth mosalubl -formh tof advetisin s consvetasnl groingm esl ittingis sppar anwt - theoh cooums of publicitapere." n bur d(Nertist is notgmedicant, jto at taken pin te ofCisrcuss Ownrs exlsnivysheftund shoud cutou tken ilorerly. nti e liOtned aey usiess ma onht tokobhaysa advertising h oa thewspapers ofandb neape." p cAdinofterthings noledirne, toe, bei tak.Men in me ao k ditress betr the owretarlYIadaeasoito atDs noisnt "and homrclan be th Onl xpec to gansuccess.Iti nenug byaderlytsn netn loca i ncl~pls afgod bysalliganht apdi aaemoet, "ca the mrchant ins apply these principles to his own con ditions, and ho can do this only through exhaustive study." ,: Vn i W-vie , .m e )a ! : " h antral oiC eiajf inlvay is deeply ined i )e o)dop 'lol of imlprcv 4 tu m:1iog s hods moig its liuc *d h': to display its inter(est, in some substantial way. We boleive p .hat splendid results will be obtained .hrough the organization of Boys' ,orn Clubs in the various counties In loorgia and Alabama by the United tates Denartnent of Agriculture, hrough the 10xtension Department of he State Agricultural Colleges, and n order to encourage this work, w4 iave decided to offer a cash prize o% 25.00 to the boy in each of the coun. ies traversed by our line who secures lie best results from the cultivation >f an acre of corn under the rules ot onpetition fixed by the organizations med above. "rhe 'central runs through fifty. ;even counties in Georgia and twenty. me counties In Alabama, which will iave the effect of enabling a largo immber of boys to beneilt by the com. Netition and should arouse very gen. "ral interest in this very important ducationial work. ' 'n addition to these county prizes, he Central of Georgia Railway also )ffer; two State prizes, on1e in Geor d.ia and one in Alabama, to be awar, :led to the boy coimipeting in the Corn 21ul -; of the couities traversed by its line of road, who obtains the best results under the riues prescribed for the couity prizes. \\e have decided to offer as State prizes the best mul lhat can be purchased for 250.00. "While every boy w;nniiig a conity prize i; at liberty to us money according to his own be ment, we beleive that no b could be nimade of it than advantaige of tie educatl tages that are offered 1 Colleges of Agriculture. generally speaking, w piy the expeise that in talking the farie either at Athens, G Ala., and we hope will imake tills use "it is not ouri1 0 ilg these prizes t the production states will make item of freight toni1 future, but we do be homegrown corn mean, stock, and that more lIt serve to enrich the soil, inevitablyentefit the f BRAZIL'S COTTON I PORT South American Country Offe -s Ex. cellent Field For Cotton, Goods Trade. Atlanta, (a.--!nlformationi obitainie] by the Sout hern Iallway cons pany romi the l'nited St atet. lbureaui o six monthls endied ,1 une1 301, 191 i. thq ' total Iimiports into lirazil of maniuftac-. tures of' (01tton amounted to $'%l111, 4 15, whlilie thle imlports tromi tile t'nit, ed States into0 hiirazilI of the same art:. eles amounted to only $215 .2t;5 (r oil 1 2.9 per' (cent of the of' the tot al.\\il the ituports11 from the1 1 initedl St ateis it. to Brazil of' mlanuftacturies of cotto:'4 for thle Period nalmed increased $.11, 639 or 20).4 peri cnt over t he samio peiodl of the previous year', $21:,,2r5~ seems very smaull in c'omipaisonm wit :i the total Imports of thlese goods inti Briazil. It will thus be seen that lirazil of fer's a splenild field for a heal thy ex pension ,of the explort ot toin good. -trade and~ the favorable geographicait location of the Southern miiills with to forence to the Iliazilian mlarklet woull seem to give themi special adv~an0tage In this connection, it ntay not be~ generally known that the t'nitee States is the best customer lI razil has Thle total imiports inito the 'nit ed States from tha~t country averag4 about $100it,000,00)0 per year, wi'lte Itq exports from the U n ited States to lI ra zi average less than $30),000,000l per year. HERE AND THERE, H-ot w~att'r shiouldl 1be pou1red inito a thlin glass inl pre'fer'ence toC a 1thielih one. 1For the inside of ti h lt to'er o lpandIs before the heat hasi time l8 reachl thle outer surfaci(e and a brieakl age occurs. Let the children wear their stock, ings wrong side out, as thle ends of the thr'eads and kniots arne on tis side In thee foot ot Ithe stocking, an'I by doing this you wi-ii save them fr'om growing cornis, etc. Th~e ribbed stockings children wealr are woven the same on both sides andl have nce seams, so no0 one can tell the dif ference. A shestinug will never becomi - Lintiled of itself if in .tying It one ol thme bow ends1 is carried over thie central knot and then tucked baci throughl it again to its natural po0 sit Ion before driawing both of thle how)1 ends tight. Th is knuot. many be uti c' as readily as any other by3 hulling 1Ihr ends. To clean curtain hooks place then in water' in which a little amml~onil 11a1 been poured( and let soak for r while. WVhen niext imakinug rice piudding flavor wvithi lemon andi rinnamiGn. pi