The Pickens sentinel-journal. (Pickens, S.C.) 1909-1911, April 06, 1911, Image 2
SEYTINEL JOURNAL
PUBLISHED WEEKLY..
PICKENS , SOUTH CAROLINA.
Helen pink is the newest color.
This will-no doubt make Alice blue.
Australia wants the world go know
tbat it runs a.1ieat market of its own.
Reports indicate that it takes two
2iobbles to make one "harem" skirt.
Some of the season's new hats will
'look well if they surround a pretty
face.
The Chicago millionaire who has
turned artist can at least draw beau
tiful checks.
It is to be noted that all those pic
tures of smiling girls in aeroplanes
are taken on .ie ground.
Luther Burbank can do a great deal
with fruits and vegetables but he has
never yet turned out a winterless win
ter.
President Falleres of France gets
a salary of $700,000, and the sum
mounds even bigger when expressed
in francs.
Physicians who Are successfully us
4ng hydrant water as an anesthetic
will fall to score a hit with the man
rufacturing chemists.
A Cleveland man has been robbed
of $2,400 which he kept in a dishpan.
110 ought to have had it hidden un
der tho rubber plant.
Will prison sentences stop women
from smuggling, or will society look
uIpon the brief detention as merely an
interesting diversion?
Still souire men would rather hear
a 40.000 word hypothetical question
than an angry's wife's: "Well, where
have you been till now?"
Though a Chicflgo man has paid
$10,000 for a young bull calf frugal
persons will hesitato to purchase
their porterhouse steaks on the hoof.
Chicago is thinking of changing the
mames of her streets. WhIle they are
at it they might also change the ap
pearance of many of them, with
profit.
London has produced a comic opera
without music. This is indeed a nov
elty, although they've been producing
some comic operas without. the com
edy over hero for some time.
"Don't et wnen you're tired," says
an eastern physician. On the other
hand, never go to bed hungry, we are
elsewhere advised. Lifo is getting
rather badly mixed.
A California girl offers to sell to
the government Lincoln pennies for
$1 each. Next thing we know she
will he asking someone to give her
.two tens for a fiye.
A man who was put in the Tombs
prIson for carrying concealed weap
ens was robbedl while there of $600.
Investigation might disclose the pres
ence of thieves in the institution.
The New Jersey architect who de
sigpedl a schoolhouse wvithiout any
stairway evidently thought that the
district should ho up-to-date andl bring
in its upper floor scholars by airshilp.
Probably the wioman wvho hid her
life's savings in the cellar and aiwoke
to find them stolen has reached the
conclusion that our national banks
are not the most risky things in the
Los Angeles has an 80-year-old cit
Izen wvho says ho will wed whten lie
has reached the centur-y mark, At
any rate, it can hardly be said that
he is rushing precipitately into mat
rimony. -
A Pennsylvania justice has upheld
the right of a wife to paint. Trho dis
pute had nothing to doC with her earn
ing a living by devoting herself to art,
biut was one involving her own facial
-decoration.
A savant breaks into prtint with the
startling statement that "sowing wild
oats" is harmful to youths. Let us
hope the savant is not laboring umnder
the impression that ho has uttered a
new thought.
Rlobbers broke into a jail in Penn
sylvania a few nights ago and robbed
the only pr-isoner of $20. People wiho
go to jail in Pennsylvania should take
the ptrecaution of leaving their valua
bles at the desk.
New York aldermen have reject
ed a bill limiting the length of hat
pins. Done in self-defense. No doubt
every one of them had to go back
home and face a woman armed with
a couple of the dangerous things.
The kissing microbe has been oft
en attacked as pernicious, but it is to
be fearecd that people can no more
be persuaded to give up the ancient
practice of osculation than they can
be made shy of acepting money which
ib suspected of con\ eying germs.
A convict in Texas became so ill
that ar su'gleal operation was found
necessary, whent the cftwo of the
trouhle war, disc-overed to he a 300
sto'on' disord~c. The convict wilnoy
tuteora rily push the restaur-an t i~ car-i
I-0 )X N) T
Cher city Mn
Towers Ove.
Plane Country Cousin
By ADA MAY KRECKER
LTIHOUGH there is much said and written of the return to
nature and the call of the country and of the wild, the people.
after all are collecting more numerously than ever into the
cities. And this although metropolitan life nearly always
entails the sacrifice of many favorite creature comforts.
For the every-day person the city means flats instead of
houses and public sidewalks for lawns and shade trees and
smoke and dust for tonic pure fresh air and sundry other
equally untoward exchanges. Country people often tare startled
at the inconveniences the city folk put up with, the little quar
ters they live in and the makeshifts they have for beds, bed chambers and
other apartnients and other furniture.
They miss their fresh milk and eggs and large rooms and porches and
sunshine and gardens and flowers. They are saddened by the wan, fur
rowed faces of the city people. The city girls look faded to them and the
men look worried, and everybody seems rushed and flurried and nervous.
Things are bleak and unkempt. There is too little green. There is
too much that is big and unsightly and noisy and griniy.
Many people of course regard his daily program as distinctly un
wholesome and make a great niany uneomplinentary observations on his
habits. They thinik lie should go to bed earlier and not do so much in
a day nor play so late at night nor choose the diversions that furnish his
recreation. They think he is !osing vitality and stanina, bodily and men
tally and morall.
And yet w ith all his faults the city man stands a stage higher in
Civilization ni(d inl evolution than lais hearty country cousin. He has nore
than vegetable ncessities and iiinial enjoyients. lie n~eeds sul)erphysical
pleasires. I1is life is pitchied to a higher key. Iis vibrations are less
sl iuggish. Hence his rapid pace, his tense life. Hlence his willingness to
forego sleieping room and ercamn and siuilight.
''hie relish of the city manau for his art, music and drama, be they as
crude as they will, is simply an extension of the sphere of superphysical
enjomvients. It is only when vitality is below par
that lihe feels the call to the rural life and its bucolic
a niimal delights. Then hIie lapses from the higher
m ental level of consciousness which is a conpara
tively recent achievemient of the race down to the
the heavy iandlezs brute existence which pe'ceded the
thought life by incalculable ages and therefore is by
that. ineasure 1he stronger. lie wishes Olen to be as
one world veary Chieago girl phrased it, "a human
potato."
T iirtv-six hundred dollars a day, or
$1,098,000 a year, is to be given to the
st(el trust by the new Chicago building
code. This sum is to be re(quired .of the
U d i builders of small flats.
li every new two-story brick flat build
S m all Flat ing to be erected in Chicago steel beam
supporters, colhnunmiiis and girders are re
<piired for each floor and roof, which re
____< .iuires an extra expend it ure of about $300
in each buaildinig. N~o except ions are made
By A. WAGNER URMSTON ~ tm iwC~d
Th'le umani who bui lds a brick two flat
building, 22 feet by 50 feet, must put in
these steel supports, where formerly wood posts5 and girders through the
basement with the partitions above have been considered sumeiiently strong
for buildings of this kind.
The additional expense for this steel wvork will average about $300
e'ach for two-story Ilat buildinmgs of various dlimensions and on an average
of 12 buildings a day means $3,(00 a daay. or for 305 (lays in the year
$1,098,000 a year--to be expaended for steel for the benefit of the steel
trust
Tlhis is an umnceessary expenase in most cases for builders of the mo1
erate prliced flat buildings.
Who is to blame ? This will bear invest igatinag.
Unkindts'clss~i ia ukn iizga
at the tratlywoieawoaennridiisi
"Maiden
Lady"'Temnwoiol i taldsr
By H. L. MARSh rgl cire
________________________A_ let others erecnl apublishofdi, rignedb
"aios, choses sil blesunkind toying a
upwthomeman Alouhe maidn ady."r havin whyge the l
clas mntined I lwas amidgnant ? hen on beau s tha ver aid
deriivey. coten th wmenhav as'mood rholy an uthtiery ndt
Aai~va, hes ar p rilustie foe th o are mardltks.im
A avife never ktobeoivsewhat origselwa up man fif hel
beate to apulpor soe aki d wiow mighd oras w ied. rap s
ra hlplssoffprng o e T hreb mer wo woldbr. l dsral
Baitasoneirlren as "if arotnr seir ato rubin t e plxced
wh t.he huaun strukn. e lo itnou to ridcue oldmandable"
thangrws joke a h expns of hemi
fnion a appoear msingb ,sens bt aftkingl
up wth sme mn. Athouhe married anee havin thelogered o the
Mlassmnind awy a keindignawhn aley he iht cmtor gplend
derisvely.Iconend tatiwme fave, angood ivgh and atheir stbrtyong
tsnl liesoe of th arclier hapensjs.r.vt ei
Anyay tesearpriosi ieo the marrited folk.m nel, o
Aofe nevmer nowwh t otn he'~llo isk ~ouad tihers0-ent
bAe toam ulpor somakndon aido (sod ter thats thwity perapbs e
eral___helpless___ofspring___to bespoTe ciy eople abe tti
But as one CRgO ~e.1irrmke:" A m whlnli stonui the pownace
whrehehan d struc et tong enogho to dcue tanll aiad h'"
wiM"utoaovrkninmd"ycieo.
Advertising
Talks
HOW TO WRITE AD "COPY"
Hints on Means of Securing Paying
Results-Value of Human Inter
est illustrations.
By Fred Squier.
Theory will help you write adver
tisements but theory without prwactical
experience and common sense is u1se
less. To many people advertising is
as much a riddle as how the pyra
mids were built. The secret of adver
tising is coliion sense; it is saleb
manship on paper.
A person may go to an advertising
school and learn all about type and
the difference between the various
kinds of plates but this will not make
him write business-get ting advertise
ments. The graduate of an advertis
Ing school is very imuch like a gradu
ate of a medical sCht-1; he is not
qualified until he has had practical
experience.
If you would go downtown and ask
a number of amen what advertising is
they could tell you. But ask them to
Write one, they will become nervous
and act very much like a person try
ing to write veise in a limerick con
test. Advertising is simplicity itself
and advertibenients written in the
slimplest way are the most effective.
It is lard to give a rule about an ad=
vertisement. Advertisements which
experts havo thought poor have
brought big results and those which
were considered models have proved
disnial failures. The advertisements
you write should depend upon the )co
ple you want to reach and the at-ticle
you are selling. Some read an ad
vertisement. printed in small type
while otlers will not read it unless i
is displayed.
. For instance, you are pretty sure
that ia man in the market for an auto
mobile will read all of the ads be=
Caulse he is intorested in) getting in
formation. On the other- hand, in ad=
vertising an article of every day use,
you have to make your arigument ill
fewer words and give it more promil
nence.
When writing an advertisement
write as if you were talking to peo
ple. Make the advertisement create a
desire for these things. The aim ol
an advertisetment is to create a desirc
ror the article advertised and the way
of creating this desire are as varioum
as the articles themselves.
While many scorn psychology in ad
vertising some of these same advertis
Ing men who ridicule its influence an
practicability unconsciously obey itt
rules wvhen wvriting copy. The nex'
time. you look at a picture or an ad
vertisement you wvill discover thal
your eye will go to the upper- left
hand corner of the object. This habil
of people to turn instinictively to ti;
corner is known and used by success
futi advertising men.
Another thing I have found is thtal
when you start a given style of adver
tisements in the newspapers and pul
In it human interest many people get
in the habit of looking for the ads ev
cry day as they want to know what
the ad man Is going to say about thi
article advertised.
Auto-suggestion plays an importarn
part in advertisement writing. Whet
a persotn sees an illustration of a cer
tain act it makes him want to do thta
act, and when an advertisement write1
knowvs his people antd catn cotmbine hu
man interest talk with htuman inter
est illustr-ations he has reached th:n
perfection in advertising copy.
If I were asked to define sales
-1manship in one sentence, I
should say this: It Is nothing
+more or less than makIng the
other fellow feel as you do4
Hugh Chalmers.4
Making Advertising Newsy.
The principal reason for disappoint
ment over the sesults of adyertising
is the failure to have It like the res
of the newspaper. People read thn
news colutmns to get the news. Thei
turn to the advet-tising for precisell
the same t-eason. If the same articit
was stuck in the news columne dal
after day .it wouldl attract few read
ers. Just as the dispatches of a news
paper reflect what is going on in thi
world, so the advertising should rc
fleet just what be going on In th:n
stores. Things are happening ever:
day, in our stores that will keenly in
terest the peopie. There are nov
lines of goods, bargains on shopworm
or unseasonable stock. The public Ii
anxious to know about these thingi
'drawn by that keenest of all motives
the desire to save money.
Up-to-Date Cleveland Court.
A Cleveland court throws aside al
precedlents and Inserts the followini
ad~vertisemlent in tho local newspa
pers:
WANTED-Men possessing goof
common sense to serve on juIstic(
cour-t jur-y. F"ee seventy-flye cents
Inquir-o Justice V. Q. Tert-eli, 4108 Clt
Tlil.
Yet it is considered utnethmical bi
members of professions such as doe
tors and lawyers to advertise!
40
% rumly t. te
yur N. n e
he au
Acuanace WIhEio s ae im
World Famous, Declares
R. J. Finnegan.
Abrahaim Lincon outshone Theo
dore Roosevelt as a booster of his
political interests by judicious news
paper publicity, declared Richard J.
Finnegan, formier candidate for con
gress, In in address at the weekly
luncheon of the Irish Fellowship club
of Chicago i that city the other day.
According to Mr. Finnegan, to Lin
con belong s the onor of being the
frst to make use of newspaper pub
licity for obtaining high rewards.
"Mr. Lincoln, by an intimate ac
quaintance with Illinois editors and
by the employment of what might be
called spectacular ctods to Oar his
views through the press, rose in a few
years from an obscure country legis
lator and circuit lawyer to a national
and International character," said Mr.
Finnegan.
"Two of Lincoln's earliest journal
Istic friends were Joseph edill ande
Charles L. Wilson. Medill and Wil
son were anong the group of friends
whom ane consulted before he becaio
a candidate for United States sen
tor in 1858. With him they had been
amiong the first to subscribe to the
doctrines of the Republican party.
"Greeley and other Republicans of
the east, and sone of the western Re
publicans, were willing to help Ste
phen A. Douglas, the Democrat, in
that conhtest becausefe was opposing
aome of the elements of his own
party ore obnoxious than ie was
to the Republicans, and because they
s-ought his senatorial Inluence.
"It has been said that Theodore
thoosevelt Is the most notable exam
ple of tle public man who boosted
himself by Judicious use of newspa
ter publicity. That honor really be
longs to Abrahami Lincoln.
"In passing, we many observe that
the American editor of the past took
a more more actual part In political
deliberations and happenings thr
does the edina trfoday. In thes
days an editor and his viewt counted
lore fth hey do today with 'p'rty
leaders."
OBJECTION TO OUTDOOR ADS
hislob Oporudiousfor CoinegAg
ent onbBicitoardhatPubnoc ellyng
lonso Abahamportnolntor
Many Afriactor edtre oteibutn to
moke autoor actuaer tisies poplcar
dliboerton aontry hapeis tfirst
does ntensedpito ofeeoday. aginsthdise
daysrng etor landspewsicounleds
more thapl te deon to with goods
thuads.e"Thnthr i h
gNve Oopportunity for nvncghtful
contniingaruent,-Pwhic Finges
dAso fae imvertasnt Fsanededr t
Mesayfcsae contribu. tianother
maeaoisa outdoor advertising pouar
lloert constnty.enee irsts
tuh dineditble apearance.gaindi
figuring fade laindsape, whihapeand
thsonyu advertisihnter isos dte
common enscedibew Atfatdte inlboard
gie oro potucntys fo thughtful
-onavicirte agntwhc ietnehnt
dayo cof ffot ake adetsigisnee ap
pers Uderth uyer Stillmsanesthe
runaonistaodr advertising acsusanetr
such to dihceditasble appeara. Rain-c
- trsfadsipessint cand et paer, bynth
cseanlyourine advertisemokecaent
goond discredial A fadtedsi. or
ofa isprtegnd thetenmerchnt
Tea tonvebicin tatiefshae
space conrstiuchcrmtnes thealbe
frn-on advertising acs aosantr
-rng. tosth possl buer No sucnt
,fmore. Thpe fosonabgivenom thel
cleanlyiatinhawiyvted aderismet ite
comnes wil as newspaper psessn
Sigecivln ofthe Tie..dcu u
'he cloarnvitinly.atnnehspapn
spacteeae stitustessth mosalubl
-formh tof advetisin s consvetasnl
groingm esl ittingis sppar anwt
- theoh cooums of publicitapere." n
bur d(Nertist is notgmedicant, jto
at taken pin te ofCisrcuss Ownrs
exlsnivysheftund shoud cutou
tken ilorerly. nti e
liOtned aey usiess ma
onht tokobhaysa advertising h oa
thewspapers ofandb neape." p
cAdinofterthings noledirne, toe,
bei tak.Men in me ao k ditress betr
the owretarlYIadaeasoito
atDs noisnt "and homrclan be
th Onl xpec to gansuccess.Iti
nenug byaderlytsn netn loca
i ncl~pls afgod bysalliganht apdi
aaemoet, "ca the mrchant ins
apply these principles to his own con
ditions, and ho can do this only
through exhaustive study."
,: Vn i W-vie , .m e )a ! : " h
antral oiC eiajf inlvay is deeply
ined i )e o)dop 'lol of imlprcv
4 tu m:1iog s hods moig its liuc
*d h': to display its inter(est, in
some substantial way. We boleive p
.hat splendid results will be obtained
.hrough the organization of Boys'
,orn Clubs in the various counties In
loorgia and Alabama by the United
tates Denartnent of Agriculture,
hrough the 10xtension Department of
he State Agricultural Colleges, and
n order to encourage this work, w4
iave decided to offer a cash prize o%
25.00 to the boy in each of the coun.
ies traversed by our line who secures
lie best results from the cultivation
>f an acre of corn under the rules ot
onpetition fixed by the organizations
med above.
"rhe 'central runs through fifty.
;even counties in Georgia and twenty.
me counties In Alabama, which will
iave the effect of enabling a largo
immber of boys to beneilt by the com.
Netition and should arouse very gen.
"ral interest in this very important
ducationial work.
' 'n addition to these county prizes,
he Central of Georgia Railway also
)ffer; two State prizes, on1e in Geor
d.ia and one in Alabama, to be awar,
:led to the boy coimipeting in the Corn
21ul -; of the couities traversed by
its line of road, who obtains the best
results under the riues prescribed for
the couity prizes. \\e have decided
to offer as State prizes the best mul
lhat can be purchased for 250.00.
"While every boy w;nniiig a
conity prize i; at liberty to us
money according to his own be
ment, we beleive that no b
could be nimade of it than
advantaige of tie educatl
tages that are offered 1
Colleges of Agriculture.
generally speaking, w
piy the expeise that
in talking the farie
either at Athens, G
Ala., and we hope
will imake tills use
"it is not ouri1 0
ilg these prizes t
the production
states will make
item of freight toni1
future, but we do be
homegrown corn mean,
stock, and that more lIt
serve to enrich the soil,
inevitablyentefit the f
BRAZIL'S COTTON I PORT
South American Country Offe -s Ex.
cellent Field For Cotton,
Goods Trade.
Atlanta, (a.--!nlformationi obitainie]
by the Sout hern Iallway cons pany
romi the l'nited St atet. lbureaui o
six monthls endied ,1 une1 301, 191 i. thq '
total Iimiports into lirazil of maniuftac-.
tures of' (01tton amounted to $'%l111,
4 15, whlilie thle imlports tromi tile t'nit,
ed States into0 hiirazilI of the same art:.
eles amounted to only $215 .2t;5 (r oil 1
2.9 per' (cent of the of' the tot al.\\il
the ituports11 from the1 1 initedl St ateis it.
to Brazil of' mlanuftacturies of cotto:'4
for thle Period nalmed increased $.11,
639 or 20).4 peri cnt over t he samio
peiodl of the previous year', $21:,,2r5~
seems very smaull in c'omipaisonm wit :i
the total Imports of thlese goods inti
Briazil.
It will thus be seen that lirazil of
fer's a splenild field for a heal thy ex
pension ,of the explort ot toin good.
-trade and~ the favorable geographicait
location of the Southern miiills with to
forence to the Iliazilian mlarklet woull
seem to give themi special adv~an0tage
In this connection, it ntay not be~
generally known that the t'nitee
States is the best customer lI razil has
Thle total imiports inito the 'nit ed
States from tha~t country averag4
about $100it,000,00)0 per year, wi'lte Itq
exports from the U n ited States to lI ra
zi average less than $30),000,000l per
year.
HERE AND THERE,
H-ot w~att'r shiouldl 1be pou1red inito a
thlin glass inl pre'fer'ence toC a 1thielih
one. 1For the inside of ti h lt to'er o
lpandIs before the heat hasi time l8
reachl thle outer surfaci(e and a brieakl
age occurs.
Let the children wear their stock,
ings wrong side out, as thle ends of
the thr'eads and kniots arne on tis
side In thee foot ot Ithe stocking, an'I
by doing this you wi-ii save them
fr'om growing cornis, etc. Th~e ribbed
stockings children wealr are woven
the same on both sides andl have nce
seams, so no0 one can tell the dif
ference.
A shestinug will never becomi -
Lintiled of itself if in .tying It one ol
thme bow ends1 is carried over thie
central knot and then tucked baci
throughl it again to its natural po0
sit Ion before driawing both of thle how)1
ends tight. Th is knuot. many be uti c'
as readily as any other by3 hulling 1Ihr
ends.
To clean curtain hooks place then
in water' in which a little amml~onil
11a1 been poured( and let soak for r
while.
WVhen niext imakinug rice piudding
flavor wvithi lemon andi rinnamiGn. pi