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!> .. . GAMECOCK ONLINE Visit the Gamecock's Home on the World Wide Web http://www.gamecock.sc.edu WEATHER V I1VDEX ii. Wat Gamecock i Serving USC since 1908 Humor, mi ^ REG1NNA GREEN Asst. News Editor The Fox Television Network flexed its media muscle this year as they made 1997s Super Bowl XXXI advertising more expensive and more important than it has ever been before. According to advertising watchdog magazine Advertising Age, 30-second advertising spots during this year's big game cost an unprecedented $15 million. Because so much is riding on those I spots, multi-million dollar companies are waiting with baited breath to see how their advertisements affect the estimated millions of people worldwide who watched last night's Super Bowl. Among the companies expecting I Vef Vicfi *&& T I > ' I jf* ROBER' (Above) Sophomore forward Ai 53) goes up for a shot against tl Carlisle contributed 11 points the Gamecocks Saturday. (Right) BJ. McKie (No. 3) sc< points against Ole Miss.M team in rebounds with 11. The ed the Rebels 86-63. See SPORTS page 6 for details < Deceptive an< MARK P1RAS Staff Writer 1 Recently, the Federal Trade Commission Filed charges in federal district court against five companies alleged to have in engaged in deceptive or fraudulent scholarship offers, according to a release by the Financial Aid Information Organization. According to the release, companies offering false or misleading scholarship information and useless scholarship Columbia's most unique stag< Trustus Tneati had a successful run for 12 y< 1 1 IT Al it tne diverse scneaunng or u chairs and popcorn? Trustus 1 offers a diverse group of ente ment. Check out ETC. for a p * and a preview of upcoming p] tions. f oney domiii success from the Super Bowl blitz are < Intel, Inc., Budweiser and PepsiCo, who launched its GeneratioNext < campaign. < Intel debuted its Pentium MMX t chip, one of the most powerful computer < chips ever to come out of Silicon Valley, i along with the makers of the computers i who depend on it: IBM, Packard Bell, Gateway 2000 and Compaq. ] Budweiser, always an active element i during the Super Bowl, looked to remain on top of its success as one of the i companies with the most attractive i Super Bowl advertisements. i "I liked the [Budweiser] chicken- 1 crossing-the-road ad," said sophomore ] electrical engineering major Edward i < mB ; ^PhSh H an ?^, mMKmFr^ "^^pm *?**& r WALTON The Gamecock rthur Carlisle (No. r m ^9 9 le Ole Miss Rebels. M mrnm ^ off the bench for JB >res two of his 26 [eKie also led the Gamecocks defeat' ' . jf the game. jy-v "rrrrrrr m 11111 ii 11 n'jtrt i fraudulent s< searches will usually use one of the following tactics: The Unclaimed Aid Myth: There is a statistic that says, "Every year 6.6 billion dollars in scholarship goes unclaimed." According to Mark Kantrowitz, who helped to author the release, "Less than 1% of the financial aid awarded each year comes from the private sector. Don't believe claims that $6.6 billion in student 3 experience, [ ?, has |i|r sars. Is I I ^ he armTheatre r 11 rtain- Pi I \ j. >rofile roduc- PAGE 4 > late Supei Chinnis. The beer advertisement features a :hicken crossing a dusty desert highway. Once he reaches the other side of the 3treet and eyes a Budweiser sign, he :rows happily. Upon seeing this, one man says to another, "I guess that y\OII7AW fVi of miAofi AW " Alio TV CIO LUCK.L IjUCOLlUU. "I [also] liked [Nike's] Little Penny/Super Bowl party ad. I liked the way it was set up," Chinnis said. Other memorable Super Bowl advertisements were Nissan's spot for its 1997 Altima, which featured unsuccessful birds attempting to decorate the vehicle in the ad; and the National Pork Council's advertisement in which a king's squire pretends to die from ;' y* ipi , mm A I" iBf ?% lll^ I * J? k4 cholarships p aid go unclaimed every year. Such figure are based on an estimate of untappe employee tuition benefits that wa published in a study over ten years ag< These funds went unclaimed becaus they couldn't be used." Exaggerated Success Rates: j company with a high rate of success i finding scholarships for students is usual! referring to their success in matchin students' profiles against scholarship mmasm A e y'all ready for this? Th ?- 1 i _ 1 !_ nitjxi s uasK.euuaii team is leaum the SEC and will face the No. Kentucky Wildcats next Thesda night. Don't miss your chance I be on ESPN. Find out how to g< tickets in SPORTS. 4 * Bowl ads tasting the king's pork, only to open his eyes minutes later to an abandoned smorgasbord of food. , One of the sponsors with the most expensive advertising budget was PepsiCo, as they launched their GeneratioNext campaign. PepsiCo bought three advertising spots during Super Bowl time, costing them a total of $3.6 million. PepsiCo, in introducing its GeneratioNext campaign, appears to be attempting to revisit the 1980s, when it held a stronghold on the North American cola consumers. Since the 1980s, when Michael J. SUPER BOWL page 2 IPppI *0* dt d ROBERT WALTON The Gamecock I lague students s offered in their database, not the d percentage of students actually receiving s scholarships. ). "Inflated Listing Costs: Sometimes e a scholarship search service will claim that their databases contain 100,000 or \ 250,000 listings. They are usually counting n awards, not sponsors. An individual y scholarship sponsor may offer hundreds g of scholarships. One example is the Elks S FRAUD page 2 " ""mT till : SPORTS ;o * PAGE 7 Senate c( to allocat milllnn ol JENNIFER STANLEY News Editor The Senate Finance Committee will begin the process of allocating $1.25 million worth of student activity fees this week. The activity fees are divided among seven groups: Student Government, Sports Clubs, Carolina Productions, Student Media, Student Support Services, graduate organizations and undergraduate organizations. According to Student Government Treasurer Peter Siachos, Student Support Services "directly supports students ^ I and special event for rwl students " [I] encourage students. _ ^ participate [li encompasses Student .ctlvit leadership, Integral part multicultural, an organlzatloi community service and other programs. Peter S The graduate Student Bod organizations include groups from ^ all graduate schools . / and the Medical and Law Schools. II] encourage students to participate [in programs]. Student activity fees play an integral part in seeing that an organization is successful," Siachos said. Most groups receive a certain percentage of the fees each year. These groups?Student Government, Sports Clubs, Carolina Productions, Student Media and Student Services?must submit a budget. However, each of the approximately 270 graduate and undergraduate organizations must undergo a more detailed process. Each of the organizations that receives funding from student activity fees much submit a budget outlining programs and Graduate stu( with on-camp KAREN LAYNE News Editor Some graduate students sharing Bates House with freshmen say they're ready for a home of their own, a place they can live and work year-round. Graduate students can live in Cliff Apartments, but Bates' C-wing is the best on-campus option for single graduate students, according to Robert Ware, a doctoral student in the College of Business Administration. Bates is used by the Athletic Department for summer conferences, and the residents must surrender their rooms, Ware said. Many graduate programs require year-round participation, and students feel they should in turn be offered yearround housing, Ware said. "We're in a pretty nasty situation," he said. Moving in and out of residence halls takes time graduate students need for study and research. , About 20 percent of the residence hall is unused during the summer programs, and that's about how many students would want to stay for the summer, Ware said. Some students would prefer a separate residence hall just for graduates, but there are advantages to Bates, he said. The residence hall offers many amenities to graduate students, including computer access, kitchens and laundry facilities, Ware said. "There's a lot of reasons graduate ?. How man H crvlrl Fop Fun AIVS\^ 500,01 immittee e $1.25 I E... i iees other needs for the fiscal year (Julyl, 1997 through June 30,1998). They, then, appear before the Finance Committee for a budget hearing where they discuss each component of their budget with the committee. The committee reviews the organization's requests and approves an amount for the organization. There is an appeals process for groups who feel they should get more funding. In addition to the approved amount for the upcoming year, groups can keep the "carry-over" amount for the past w year. In other words, e students to the carry-over is n programs]. added to their y fees play an allocation. In seeing that Each alsancceaafti). afoUed *ud?lt pajs about$40 each lachoa . semester except for rr, graduate students y treasurer , J and part-time students. These 9\ students pay a pro' rated fee which parttime students were not previously doing. This generates more money. Siachos said the fee will not be raised to combat lack of money. "Raising the activity fee isn't the answer. [We can] use money in an efficient rt V\ /J AffrxrtfilfA llfftir T J v\ i a n ^ n anu cneiuvc w ay. i uuii t umiA. siuueiiLS ^"need to pay more right now. Creative ideas are the alternative," Siachos said. All graduate and undergraduate organizations who rely on student activity fees and plan on submitting a budget request must submit a budget by Feb. 4. All other organizations must submit a budget by Feb. 8. The hearings will take place Feb. 8 and 9. The Finance Committee will allocate the money Feb. 15 and 16. The list will be posted Feb. 17. Appeals will take place Feb. 19. lents put out us housing students like Bates," he said. Graduate student Mary Gross said there's a lot of reasons she doesn't like Bates. Between the late-night fire drills and the noisy parking lot, residents of Bates' graduate wing have little opportunity to concentrate on their studies and research, Gross said. Sharing a residence hall with freshmen isn't the best match, said Beth Walters, president of the Graduate Student Association. "Graduates need a quiet, professional, serious environment," Walters said. Ninety rooms at Bates were reserved for graduates after University Terrace, a graduate hall, was torn down four years ago as part of the university's Master Plan, said Gene Luna, director of Housing. "The graduate students here historically have not had the quantity of housing undergraduates have had," Luna said, adding that other colleges and universities have a similar situation. Luna said the university will analyze demand and try to provide summer housing. "Hopefully well be able to expand at least Bates housing for 12 months. It might not be this summer, maybe two summers from now," Luna said. Ware said he hopes the university will develop a plan soon so graduate students won't have to add moving or apartment hunting to their list of responsibilities. y pink flamingos in the 1990 1 i;?: y do *