The gamecock. (Columbia, S.C.) 1908-2006, January 27, 1997, Image 1
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GAMECOCK ONLINE Visit the Gamecock's Home on the World Wide Web http://www.gamecock.sc.edu
WEATHER V I1VDEX
ii. Wat Gamecock i
Serving USC since 1908
Humor, mi
^ REG1NNA GREEN Asst. News Editor
The Fox Television Network flexed
its media muscle this year as they made
1997s Super Bowl XXXI advertising
more expensive and more important
than it has ever been before.
According to advertising watchdog
magazine Advertising Age, 30-second
advertising spots during this year's big
game cost an unprecedented $15 million.
Because so much is riding on those
I spots, multi-million dollar companies
are waiting with baited breath to see
how their advertisements affect the
estimated millions of people worldwide
who watched last night's Super Bowl.
Among the companies expecting
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ROBER'
(Above) Sophomore forward Ai
53) goes up for a shot against tl
Carlisle contributed 11 points
the Gamecocks Saturday.
(Right) BJ. McKie (No. 3) sc<
points against Ole Miss.M
team in rebounds with 11. The
ed the Rebels 86-63.
See SPORTS page 6 for details <
Deceptive an<
MARK P1RAS Staff Writer
1 Recently, the Federal Trade
Commission Filed charges in federal
district court against five companies
alleged to have in engaged in deceptive
or fraudulent scholarship offers, according
to a release by the Financial Aid
Information Organization.
According to the release, companies
offering false or misleading scholarship
information and useless scholarship
Columbia's most unique stag<
Trustus Tneati
had a successful run for 12 y<
1 1 IT Al
it tne diverse scneaunng or u
chairs and popcorn? Trustus 1
offers a diverse group of ente
ment. Check out ETC. for a p
* and a preview of upcoming p]
tions.
f
oney domiii
success from the Super Bowl blitz are <
Intel, Inc., Budweiser and PepsiCo,
who launched its GeneratioNext <
campaign. <
Intel debuted its Pentium MMX t
chip, one of the most powerful computer <
chips ever to come out of Silicon Valley, i
along with the makers of the computers i
who depend on it: IBM, Packard Bell,
Gateway 2000 and Compaq. ]
Budweiser, always an active element i
during the Super Bowl, looked to remain
on top of its success as one of the i
companies with the most attractive i
Super Bowl advertisements. i
"I liked the [Budweiser] chicken- 1
crossing-the-road ad," said sophomore ]
electrical engineering major Edward i
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r WALTON The Gamecock
rthur Carlisle (No. r m ^9 9
le Ole Miss Rebels. M mrnm ^
off the bench for JB
>res two of his 26
[eKie also led the
Gamecocks defeat'
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jf the game. jy-v "rrrrrrr m 11111 ii 11 n'jtrt
i fraudulent s<
searches will usually use one of the
following tactics:
The Unclaimed Aid Myth: There is
a statistic that says, "Every year 6.6
billion dollars in scholarship goes
unclaimed."
According to Mark Kantrowitz, who
helped to author the release, "Less than
1% of the financial aid awarded each
year comes from the private sector. Don't
believe claims that $6.6 billion in student
3 experience,
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sars. Is I I ^
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r 11
rtain- Pi I \ j.
>rofile
roduc- PAGE 4
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late Supei
Chinnis.
The beer advertisement features a
:hicken crossing a dusty desert highway.
Once he reaches the other side of the
3treet and eyes a Budweiser sign, he
:rows happily. Upon seeing this, one
man says to another, "I guess that
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Alio TV CIO LUCK.L IjUCOLlUU.
"I [also] liked [Nike's] Little
Penny/Super Bowl party ad. I liked the
way it was set up," Chinnis said.
Other memorable Super Bowl
advertisements were Nissan's spot for
its 1997 Altima, which featured
unsuccessful birds attempting to decorate
the vehicle in the ad; and the National
Pork Council's advertisement in which
a king's squire pretends to die from
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cholarships p
aid go unclaimed every year. Such figure
are based on an estimate of untappe
employee tuition benefits that wa
published in a study over ten years ag<
These funds went unclaimed becaus
they couldn't be used."
Exaggerated Success Rates: j
company with a high rate of success i
finding scholarships for students is usual!
referring to their success in matchin
students' profiles against scholarship
mmasm
A e y'all ready for this? Th
?- 1 i _ 1 !_
nitjxi s uasK.euuaii team is leaum
the SEC and will face the No.
Kentucky Wildcats next Thesda
night. Don't miss your chance I
be on ESPN. Find out how to g<
tickets in SPORTS.
4
* Bowl ads
tasting the king's pork, only to open his
eyes minutes later to an abandoned
smorgasbord of food. ,
One of the sponsors with the most
expensive advertising budget was
PepsiCo, as they launched their
GeneratioNext campaign.
PepsiCo bought three advertising
spots during Super Bowl time, costing
them a total of $3.6 million.
PepsiCo, in introducing its
GeneratioNext campaign, appears to
be attempting to revisit the 1980s, when
it held a stronghold on the North
American cola consumers.
Since the 1980s, when Michael J.
SUPER BOWL page 2
IPppI
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dt d
ROBERT WALTON The Gamecock
I
lague students
s offered in their database, not the
d percentage of students actually receiving
s scholarships.
). "Inflated Listing Costs: Sometimes
e a scholarship search service will claim
that their databases contain 100,000 or
\ 250,000 listings. They are usually counting
n awards, not sponsors. An individual
y scholarship sponsor may offer hundreds
g of scholarships. One example is the Elks
S FRAUD page 2
" ""mT
till
: SPORTS
;o
* PAGE 7
Senate c(
to allocat
milllnn ol
JENNIFER STANLEY News Editor
The Senate Finance Committee will
begin the process of allocating $1.25
million worth of student activity fees
this week.
The activity fees are divided among
seven groups: Student Government,
Sports Clubs, Carolina Productions,
Student Media, Student Support Services,
graduate organizations and undergraduate
organizations.
According to Student Government
Treasurer Peter Siachos, Student Support
Services "directly
supports students ^ I
and special event for rwl
students " [I] encourage
students. _ ^ participate [li
encompasses Student .ctlvit
leadership, Integral part
multicultural, an organlzatloi
community service
and other programs. Peter S
The graduate Student Bod
organizations
include groups from ^
all graduate schools . /
and the Medical and
Law Schools.
II] encourage students to participate
[in programs]. Student activity fees play
an integral part in seeing that an
organization is successful," Siachos said.
Most groups receive a certain
percentage of the fees each year. These
groups?Student Government, Sports
Clubs, Carolina Productions, Student
Media and Student Services?must
submit a budget.
However, each of the approximately
270 graduate and undergraduate
organizations must undergo a more
detailed process.
Each of the organizations that receives
funding from student activity fees much
submit a budget outlining programs and
Graduate stu(
with on-camp
KAREN LAYNE News Editor
Some graduate students sharing
Bates House with freshmen say they're
ready for a home of their own, a place
they can live and work year-round.
Graduate students can live in Cliff
Apartments, but Bates' C-wing is the
best on-campus option for single graduate
students, according to Robert Ware, a
doctoral student in the College of Business
Administration.
Bates is used by the Athletic
Department for summer conferences,
and the residents must surrender their
rooms, Ware said.
Many graduate programs require
year-round participation, and students
feel they should in turn be offered yearround
housing, Ware said.
"We're in a pretty nasty situation,"
he said. Moving in and out of residence
halls takes time graduate students need
for study and research. ,
About 20 percent of the residence
hall is unused during the summer
programs, and that's about how many
students would want to stay for the
summer, Ware said.
Some students would prefer a separate
residence hall just for graduates, but
there are advantages to Bates, he said.
The residence hall offers many
amenities to graduate students, including
computer access, kitchens and laundry
facilities, Ware said.
"There's a lot of reasons graduate
?. How man
H crvlrl
Fop
Fun
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500,01
immittee
e $1.25
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i iees
other needs for the fiscal year (Julyl,
1997 through June 30,1998). They, then,
appear before the Finance Committee
for a budget hearing where they discuss
each component of their budget with the
committee.
The committee reviews the
organization's requests and approves an
amount for the organization. There is
an appeals process for groups who feel
they should get more funding.
In addition to the approved amount
for the upcoming year, groups can keep
the "carry-over"
amount for the past
w year. In other words,
e students to the carry-over is
n programs]. added to their
y fees play an allocation.
In seeing that Each
alsancceaafti). afoUed *ud?lt pajs
about$40 each
lachoa . semester except for
rr, graduate students
y treasurer ,
J and part-time
students. These
9\ students pay a pro'
rated fee which parttime
students were not previously doing.
This generates more money.
Siachos said the fee will not be raised
to combat lack of money.
"Raising the activity fee isn't the
answer. [We can] use money in an efficient
rt V\ /J AffrxrtfilfA llfftir T J v\ i a n ^ n
anu cneiuvc w ay. i uuii t umiA. siuueiiLS
^"need to pay more right now. Creative
ideas are the alternative," Siachos said.
All graduate and undergraduate
organizations who rely on student activity
fees and plan on submitting a budget
request must submit a budget by Feb.
4. All other organizations must submit
a budget by Feb. 8. The hearings will
take place Feb. 8 and 9. The Finance
Committee will allocate the money Feb.
15 and 16. The list will be posted Feb.
17. Appeals will take place Feb. 19.
lents put out
us housing
students like Bates," he said.
Graduate student Mary Gross said
there's a lot of reasons she doesn't like
Bates.
Between the late-night fire drills and
the noisy parking lot, residents of Bates'
graduate wing have little opportunity
to concentrate on their studies and
research, Gross said.
Sharing a residence hall with
freshmen isn't the best match, said Beth
Walters, president of the Graduate
Student Association.
"Graduates need a quiet, professional,
serious environment," Walters said.
Ninety rooms at Bates were reserved
for graduates after University Terrace,
a graduate hall, was torn down four years
ago as part of the university's Master
Plan, said Gene Luna, director of Housing.
"The graduate students here
historically have not had the quantity
of housing undergraduates have had,"
Luna said, adding that other colleges
and universities have a similar situation.
Luna said the university will analyze
demand and try to provide summer
housing.
"Hopefully well be able to expand at
least Bates housing for 12 months. It
might not be this summer, maybe two
summers from now," Luna said.
Ware said he hopes the university
will develop a plan soon so graduate
students won't have to add moving or
apartment hunting to their list of
responsibilities.
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