University of South Carolina Libraries
2 Entries for Datebook may be submitted to The Gamecock in the third floor of the Russell House. There is a box in the newsroom designated for datebook entries. Society of Human Resources Management, Wednesday, 5:30 p.m., BA302 Resume Writing and Resume Expert Plus, today, 2:00, Gambrell 152 Hillel, tonight, 7:30, RH 315. For more mlormation can o44-zozd. Epsilon Sigma Alpha (co-ed service organization), Rush meeting, tonight, 8:30, RH 304. Students for Life, tonight, 8:30, St. Thomas More Center. Sundays PALM Campus Minisby, Worship and Dinner, 5:30 pjn., 728 Pickens St Student Government Executive Cabinet, 6 p.m., Witten Room Sorority Christian Fellowship, 7:30-9 p.m., basement of South Tower. For more information, call 779-7173. Ballroom Dance Club, 4-5 p.m., Blatt PE Center 107 Mondays Model United Nations Club, 8:30 p.m., RH 302 Sorority Council, 5 p.m., RH Theater Fraternity Council, 4:30 p.m. Carolina Productions Traditional Events Commission, 6:00 p.m., RH 348 Carolina Productions Ideas and Issues Commission, 6:30 p.m., RH 203 Carolina Productions Performing Arts Commission, 7 p.m., RH 201 Tuesdays Newman Club, 7 pm, St Thomas More Center Hillel, 7:30 p.m., Immaculate Consumption, 933 Main St. For more information, call Roger Rachima at 544-2523 SAGE (Students Allied for a Greener Earth), 7-8 p.m., RH 302 Association of African American Students, 6 p.m. P.E.E.R.S. meeting, every other week, RH 315 Carolina Productions Concerts Commission, 7 p.m., RH 203 Carolina Productions Cinematic Arts Commission, 7 p.m., RH 309 Carolina Productions Membership 11996 SPRING BRI NOW is the time to Ocean Lodge Oceanfront walk to Pavilion 604 North Ocean Blvd., Myrtle Beach, SC 29577 $95 per person Toll Free Reservations 1-800-757-1580 ^ MiiinninwmiiM 1996 Spr January 15th Building and Tours will run approximately 1 hour the first 1/2 hour will be our building departments in Thomas Cooper Lib Network Tour, providing a genera CD-ROMS, and Netscape. No sign-i Building Tours: Mondays: 11am Tuesdays: 11am Wednesdays: 2pm Thursdays: 7pm Fridays: 11am Tours for Students with Dii Tours will cover building and networ and services the library provides f Loope, Reference Librarian and 1 conduct the following tours. If you h to attending one of the tours below 777-4867 or e-mail her at LOOPECC Monday, January 15th 10:00 fc Friday, January 19th 10:00 bu Tuesday, January 23rd 1:00 bt ALL TOURS WILL MEET INSIDE THE FRC WraOOK '?30^S,Rnri 348 RHA Senate, 7 p.m., RH 322 Cam-pus Coalition for Literacy, every other week, 8:30 p.m., RH 205 Carolina Cares, 7p.m., Preston Seminar Room U/aAuuulavc PALM Campus Ministry, dinner and program, 5:30 p.m., 728 Pickens St. Student National Pharmaceutical Association, first and third Wednesdays of each month, 5:30 p.m., Coker Life Sciences Building lounge. Call Sonia at 544-0899 for more information. Young Democrats, 7 p.m., RH 315 Student Government Senate, 5 p.m., RH Theater Women Students' Association, 6 p.m., RH 203 Carolina Productions Marketing Commission, 6 p.m., RH 201 Carolina Productions Special Programs Commission, 6:30 p.m., RH 203 Carolina Productions Black Cultural Commission, 7:00 p.m., RH 348 College Republicans, 7:30 p.m., Gambrell 250. Call 343-7194 for more information. The Bisexual, Gay and Lesbian Association, 8 p.m., BA 436 Psi Chi, eveiy other week, 8 pjn., Barnwell 51(1 Thursdays Habitat for Humanity, 5:30 p.m., EH 205 Intervarsity Christian Fellowship, 7:30-9 p.m,RH 315 Baptist Student Union, Heart to Heart, 7 p.m., BSU Center Campus Crusade for Christ, Prime Time, 7:30 p.m., Calcott 15 Omicron Delta Kappa, eveiy other week, 6 p.m., RH 203 Students For Christ, 7 p.m., RH 302. For more information call Ryan or Jamie at 544-0828 Carolina Productions Executive Council, 3:30 p.m., RH 201 Carolina Productions Finance Commission, 5:30 p.m., RH 201 !AK Easter Specials! make your plans! Icross the street from the ocean 806 South Ocean Blvd. Myrtle Beach, SC 29577 *70 per person Toll Free Reservations 1-800-448-8261 Mjjgl FOXFIRE B Directly on the ocean Ocean Blvd., Myrtle Beach, SC 29577 HSZJ $95 per person Reservations 1-800-826-2779 13 Bflw 1 Rate Includes 7 Nights L pj 4 Persons to Room (minimum) We offer a variety of rooms kfl efficiencies and suites so we # m can accommodate your group regardless of size! BA Oceanfront slightly . ^ B^B jp Thomas Cooper Jnmc T mj&s jugtisw WM j ing Tours - February 2nd Network Tours and will be divided into two sections: ; tour, covering the various services and rary; the second 1/2 hour will be our 1 introduction to our on-line catalog, ip necessary. Network Tours: Mondays: 11:30am Tuesdays: 11:30am Wednesdays: 2:30pm Thursdays: 7:30pm Fridays: 11:30am Faculty and Staff &abilities k information with emphasis on access or patrons with disabilities. Charlene iaison for Disabilities Services, will lave any special requests or needs prior please contact Ms. Loope at either ?tcl.sc.edu. luilding tour/10:30 network tour Hding tour/10:30 network tour illding tour/1:30 network tour )NT DOORS OF THOMAS COOPER LIBRARY f The Gamecock Superbowl < put down w ASSOCIATED PRESS * Despite the fact the Super Bowl S attracts many female viewers, Super fl Bowl commercials either ignore women g or portray them in roles subordinate to men, said Bonnie Drewniany, an * advertising professor in the College of || Journalism and Mass Communications t at USC. Drewnian/s research will appear with other essays next month in the g book, "Images That Injure: Pictorial | Stereotypes in the Media." She analyzed g 290 national Super Bowl commercials aired betweenl989 andl995 and found ^ women were absent from most of them. g Men appeared in 80 percent of c commercials, while women appeared in ? only 47 percent. c When women were portrayed, they typically were the focus of the j commercials. x "Women are shown in scene after ^ scene in commercials stroking men's ^ faces, throwing their arms around men's ^ necks, running up to them, surprising { them with kisses and hugs and jumping into their arms," Drewniany said. Women appeared as the lead ] character in only three commercials: a ? Panasonic commercial in 1991, a Diet j Pepsi commercial in 1989 and a 1989 j Delta Air Lines commercial. j WVMAAAI rtT al^nnr Hi veil U1C vuieeo ui aiuiuuiiwcio onuv* , a great disparity between men and ] women, Drewniany said. ( "The power of the male announcer's j voice came across loud and strong 191 times while female announcers were t heard a mere 24 times," she said. "The ( Muppets stoL ASSOCIATED PRESS < ERFURT, Germany ? Miss Piggy was under police protection Monday, after 1 her colleagues Ernie and Bert were ' abducted. Thieves knocked through a wall and ' plundered an exhibit of original Muppet puppets overnight Sunday at the Erfiirt J Garden Show. They also smashed a glass 1 case, trying to rip Miss Piggy from her ' I I I, RESERVE %* H i ? mmm _ Jmjjj \ . M - , it ife R iCSll" 1 j If ^ ^ ^(Bp u ; l^ai ARMY ROT Every ye sands of mer fied students right here i scholarships J 11 i Tuesday, January 30, 1996 :ommercial 'omen, prol 'Women are shown in scene after 1 cene in commercials stroking lien's faces, throwing their arms iround men's necks, running up o them, surprising them with ;isses and hugs and jumping into heir arms." Bonnie Drewniany, professor ' [ood news is that 18 of the 24 spots ran >etween 1993 and 1995, so we may be eeing progress." While a typical football telecast ;arners mostly male viewers, research hows the Super Bowl attracts viewers if both sexes, as well as viewers of all iges, income levels and regions of the ountry. A 1993 article in American Demographics magazine estimated vomen account for up to 41 percent of he television audience of some NFL fames, and industry insiders say their uewership on Super Bowl Sunday is wen higher. With half of America watching, idvertisers spend big bucks on Super Bowl commercials ? $2 million for a 60 second spot in 1995 ? and use the event ?launch the marketing campaigns for lew products, such as the Apple Vlacintosh in 1984, Crystal Pepsi in 1993 ind the Dodge Neon in 1994. in the advertisement world, Super Bowl jommercials are considered among the jest. Drewniany said the discrepancy in he treatment of men and women doesn't liffer when the characters are older. In en from Gen display, but were unsuccessful. "We have not yet determined how extensive the damage was" to Miss Piggy, said exhibit organizer Adolf Blaschka. Miss Piggy was placed in police justody Monday. The trio were among 36 original Muppets rented by a Danish firm for the exhibit in Erfurt, 110 miles northeast jf Frankfurt. The Ernie and Bert puppets were OFFICERS' r ^ bhmm a| $ """ ^'1. i I -1 t& : %^. ' w> C SALUTES OUR jar Army ROTC awards thouit-based scholarships to quali; around the country and n your school. These pay most tuition, as well [ ARMY THESMARTE COURSETOO For details, visit Legare 777-6543/< s ignore, essor says the commercials analyzed, older men usually were depicted as authority figures and business professionals; older women were not. For example, an older actor portraying a company chairman was shown preparing to give a speech to stockholders in a commercial for Cooper & Lybrand in 1993. Lee Iacocca, former chairman of Chiysler, made a pitch for automobiles in 1990. Another 1990 commercial featured an older male New York Life insurance agent and his longtime customer chatting about the importance " ?i -i- - j c.?ru. or naving an agent, wno is a uxisuju umwy friend. "But if an older woman is not portrayed as a loving grandmother, there is a good chance she will be the comic relief in a Super Bowl commercial," Drewniany said. In a 1995 spot for Lee jeans, a department store floor vibrates as an older woman is testing a mattress. She squeals with delight, "Ooohhh, well take it." Drewniany said it was a funny line, but it wouldn't be funny if it starred a younger man or woman. African Americans don't fare any better than women, according to research. Drewniany found that, when featured in commercials, African Americans most likely were shown as athletes and musicians instead of business professionals. African-American male sports stars Bo Jackson, Michael Jordan and Shaquille O'Neal seem to dominate the airwaves. Singer Ray Charles was a fixture for three years, singing with his Uh Huh' girls in Diet Pepsi. nan exhibit valued at $126,000, Blaschka said. Kermit, Big Bird and the other Jim Henson creations were not harmed, he said. Police were investigating. Police supervisor Manfred Rosho said five television sets and an expensive video camera were taken from the room ? and no ransom note was left for the puppets. TRAINING SCHOLARSHIP W as books, lab fees and an alio wane $1000/year. But more than that ROTC is one course that d< pifj your leadership abilities an ^3 dence, qualities that lead to s s ROTC ST COLLEGE CAN TAKE. > College or call >542 ^ Briefs Leadership Seminar today "So You Want To Be a Leader" a workshop geared to help students get involved on campus, help improve leadership skills and make leadership style work will be held at 4 p.m. today in RH 303. The presenters are Sharon Mills and Telesia Broomfield. Miss Manfi Gras interest meeting Omega Psi Phi Frat. Inc will hold a meeting for all ladies interested in Miss Mardi Gras 1996 at 7 p.m. Wednesday in Russell House 309. Contact Marian Williams at 544-2886. Interest meeting for CP Executive Council Positions Selections for Carolina Productions Executive Council will be held Wednesday, at 5 pm Jan. 31 in Russell House 302, Thursday, at 5:30 p.m. Feb. 1 in Russell House Room 201 and Tuesday, at 6:30 p.m. Feb. 6 in Russell House 305. Applications are available at the meetings and one meeting is required to apply for a position. Applications are due in the Program Office, RH 235 by 3 p.m. Feb. 9. Call 7777130 for more information. Psi CM accepting applications Psi Chi, a national psychology honor society, is accepting applications for membership. Applicants piust be at least a second semester sophomore, have nine or more nours 01 psycnoiogy, and have at least a 3.0 GPA. Applications are available in the Undergraduate Office in Barnwell and are due at 5:00 p.m. Wednesday, Feb. 7. Freshman Advocate nominations Nominations are being accepted for the 1996 Outstanding Freshman Advocate Award. Nominees may be any member of the USC community who is an outstanding advocate for firstyear students. Applications are available at the Russell House Information Desk, Campus Activities Center and in the Student Government Office. For more information call 777-6029. The deadlines for nominations is Feb. 14. I CORPS MINERS. :e up to , Army jvelops d confi:uccess. Hi