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Penny locks, to kP^ Chris Muldrow/The Gamecock Ad campaigns, ir BY MATT HANLEY 'Senior Writer ? ? | USC ? More than 20 years after the surgeon general's landmark announcement that cigarettes are bad for you, young people today are still smoking as often as their parent's generation and for thr camp rea sons. To counter the bad publicity that tobacco has gotten in recent years, the major companies began an aggressive advertising and promotional campaign to woo smokers. Instead of cancer, smokers are reminded of camels. R.J. Reynold's Joe Camel campaign has brought the brand back to the top and also 9^/2 You may be having sex with someone who had sex with so ^ V" tjti?i f ? M 'H'?' 1 ' ?t?'- ' ^?'>l,; .. ,?f1 Bu oman > ' / I ' / * f * A internal / Appl Introducing the Gre; select Macintosh or software programs. I package alone has a | ilet paper pranks By SUSAN GOODWIN o Staff Writer p USC ? The reception of practical jokes 1 may not be spelled out in the job description of a resident adviser, but for some RAs, v it might as well be. "I walked down the hall for maybe two minutes," former Laborde RA Stan Richister said. "When I came back, they c had totally toilet-papered my room." Other residents prefer to restrict their ^ trickery to the traditional joke-playing holiday. ? "Last year, I had three residents tell me they had a rat in their room," Sims RA Lisa 0 McCall said. "So, here I am on the floor ^ with cigarette butts and potato skins, really 0 nasty, grungy stuff. Then, they all said, 'April Fools!'" s For other practical jokers, redecoration is p the key to having a little fun with the RA. "I had a resident get into my room and rearrange all my furniture and posters," s Columbia Hall RHD Jeff Gersh said. o Like many recipients of practical jokes, d Gersh could not resist the challenge to retaliate. p "He worked at the desk, so I made him c think that I had gotten beaten up and that all his paperwork had been lost and he couldn't p icentives could enc has slowed the decline in smoking because of a two-tier marketing plan: a phallic look- t ing camel-dude and free stuff. The camel s guy appears in many popular magazines in a i sun anu ue; ne is maae to look cool like a Spuds McKenzie that can go three weeks h without water (or beer). But because of his c product, many college students cannot go r three minutes without a cigarette. s Smokers are rewarded for their behavior li by Camel Cash, a reincarnation of the old premium where if you collect enough proofs o of purchase you can pick gifts from a cata- s log. Sophomore Allie Borkoski exemplifies the C attitude smokers develop. n roweroouK computer, youii aiso recei t's all included in one low price. And th combined SRP value of $596" It was dt Visit your Apple ( Contaci in the Russe ?1993Apple Computer, Inc. All rights reserretl Apple, the Apple logo, 1 'Based on the combined Suggested Reta, meone wht has AIDS. VHH y lliiH f iftifi i ,f i^ i | i }*'.'? >& ' ' . :*t..:.!j:.' > yaMacintr lizeyourtij rancesorg ^ 1 ???*; ?e,>; -? - r?:W'i' /- *? '* iRt ? # iacintosh LC520 5/80, Mc ppleCD 300i CD-ROM Drive, 14". ? Keyboard II and mouse. at Apple Campus Deal. Now, when yoi n n U? a 'ii i make RA job a ;et paid," Gersh said. "Then, I sent him to tayroll to straighten it out, and of course, hey had no idea what he was talking about " Other victims of fun and games prefer a rerbal comeback. "I would not have been surprised at all if here was a rat in their room," McCall said of ler rat-hunting adventure. "If there wasn't ine there, there should have been." Residents also like to make sure their RAs re right down the hall and take great pains o ensure their availability. "I've been penny-locked," Richister said. That's where you get two or three people to usn in on tne aoor ana cram pennies in the ap between the metal and the door frame, lie door gets jammed, and you can't get out f your room." Richister stresses that his dealings with having-cream-splattered doors and pennies ale in comparison to "Animal House"ispired pranks. "It's not like in the movies," Richister aid. "We don't get bombs put in our rooms r anything like that. Sometimes, I wish we id." RAs who have not had to deal with toiletapered rooms and the like experience practial jokes vicariously through their peers. "Rvan Sims a Donolas RA last semester ut up a flier for a program," Woodrow RA ourage college sti "I'm not gonna say I smoke more just for he coupon thingies," she said. "I'm gonna moke regardless, but it's neat to save them ip because they're worth something." In response to Camel's success, Marlboro as instituted a similar promotion where you ollect Marlboro Miles, which can be edeemed for prizes. This program has the ame effect as Camel's: It increases the likeihood that smokers will continue to smoke. "My roommate Russ and I are saving up ur miles for a kayak," junior Ed Scofield aid. So who is doing better, Marlboro or 'amel? The managers at several local conveient stores said Marlboro was their best )sh now ai me, straig ) compleft | ' pHs! |U| I r/i /-rr- / ir\/\ I _ /i- J n? icinioso ll no you, appie ^oiomus Display, Apple Keyboard II and mouse. i buy any give you the kinds of p ive seven your time and money e software an Apple' computer? I signed to Campus Reseller for more informatioi t USC Bookston 11 House 777 Macintosh and Potter Book are registered trademarks ofA/iple Computer. Inc. AppleCB il Prices (SRP) of the products m The Campus Software Set for Macintosh as of October true adventure Kevin Ruby said. "The next time he saw there was a pile of ashes where the flyer wa He thought it was pretty funny." Columbia Hall RA Jennifer Puller learnt of one of the mishaps RHD Mar McCullough dealt with last year. "Her residents attached black paper wi the word 'Boo' across her door," Fuller sai "Someone called her and said there was t incident at the desk. When she opened hi door, it was all darkness. It scared her I death." RA practical jokes do not necessarily ha\ to be directly related to RAs. They just ha\ to have an effect. "When I walked out my door, the hall w; fogged up and hot, and I freaked," Richistt said. "I looked down the hall, and everyor was in towels. They had gotten plastic ar covered all the vents in the bathroom an made the entire area into a giant jacuzz They had their chairs and were sitting i there with drinks." For Richister, the explanation behind R practical jokes is simple and harmless.' "Regardless of what kind of hall you hav you are in a position of authority," Richish said. "I know I had a good rapport with m residents. I looked at it more as a compl ment." udents to smoke selling brand with Camel a close secom However successful these campaigns art they are nothing more than cover-ups: a attempt to bury the truth about smokin under a pile of free merchandise. Some smokers realize the health probleir associated with their vice and want to qui But in this new age of giveaways, smokei must give up more than cigarettes when the quit smoking. "I'm planning on quitting for good, but don't want to waste all of the Camel Cas I've saved up," junior Carl Mutch said. Carl could learn more reasons to quit i the Thomson Student Health Center, wher more information on quitting is provided. tidyoucai hten out 5 bal3isti( L j" : .... ] ^ Apple PowerBook 145B 4/80. irograms you need most. Progran And some programs just for fun t does more. It costs less. It's that: n. 7430 1 is a trademark of Apple Computer. Inc. 1.1993 ^datebook it, s Tuesday, Dec. 7 . Campus Rape Awareness ' Holiday Social, 6 p.m.. RH 304. Going out for pizza. PRSSA, 5:30 p.m., COL 4024. A lh * day in the fife of recent graduates. Public Hearing, 3 p.m., m Conference Center, 7th Floor, sr Byrnes Center. To gather info on t0 the type of African American Studies prosram we should have at 'e USC. re MEETINGS is sr Bible Study, 6:50 p.m.-8 p.m.. le Mondays, Baptist Student Union, id 700 Pickens St. id Heart to Heart, 7 p.m., i. Thursdays, Baptist Student Union, in 700 Pickens St. Students for Choice, 7:30 p.m., \ Tuesdays, BA 435. Christian Commuter Hour, 12:30 e p.m.-1:45 p.m., Thursdays, RH ^ 303. Sponsored by Intervarsity Christian Fellowship. SCUBA, 5:30 p.m., Mondays, P.E. 134. Mountaineering and White Water Club, 7 p.m., Wednesdays, RH 304. Water Ski Club, 7:30 p.m., Tuesdays, P.E. 135. All levels wel' come. Fellowship of Christian Athletes, " 9:05 p.m., Wednesdays, The Roost. ? Carolina for KIDS, 6 p.m., every other Tuesday, RH 305.is 1 ANNOUNCEMENTS rs J Operation Santa Claus, a project ^ that provides gifts for the mentally in, is unaerway. LnecKs made h payable to "Operation Santa Claus" can be mailed to: Mental Health d Association in Mid-Carolina, P.O. e Box 1657, Columbia, S.C. 29202. For gift suggestions, call 733-5425. GSA canned food drive through Friday. If you are interested in"assisting the Office of Admissions by calling prospective students, call Yul Holloway at 777-0076. This student outreach program meets at 5:30 p.m. Wednesdays at Lieber College. The deadline for Datebook is two days before the publication date. Submissions are free and printed according to available space. a /our J% I is to organize . So, why buy simple. 0 nm