University of South Carolina Libraries
T-shirts From College Press Services They work hard. They master di ficult bodies of thought They coi duct scientific research and coi verse in foreign languages. But now that spring is here, st dents again are communicatir with each other a little more prim tively: with their T-shirts. "Students have their identiti< fift/i tin with shirts tr\ a uprv trrc -r "? ~ - *"/ e,v extent, and I believe they do cor municate with one another throuf their 'shirtspeak' language," sa Professor Shay Sayre of San Joi State University, who surveye students at six campuses aboi their T-shirt preferences. 'T-shirts give you a group idei tity. It shows your loyalty to a pa ticular team or group," said Men phis State University's Bettir Cornwell, who has also conducte scholarly research into why 1 shirts, of all things, are so popuh on campuses. "Colleges are wonderful areas t look at and study T-shirts becaus so many students wear them, Cornwell noted. Not everyone is happy that sti dents wear T-shirts, or with whi they're saying. In early March, University c Southwestern Louisiana Dean r Student Life Mary McPhaul told USL fraternity to stop selling T shirt s with messages that "coul be construed as negative when th university is trying to put its bes foot forward." USL business fraternity P Sigma Epsilon had been sellin; shirts emblazoned with the "To] Ten Reasons I Chose To Atteni The University of Southwestern Louisiana," including "Wanted foreign graduate student to teac! me English" and "Could Not Spel L S ?." A similar shirt, listing IS reasoi why "Beer is Better Than Womei Ij*l V ri i, < *SIGN-UP i RAIN LOCAr SI CAROLINA PR' X THURSDAY, A 8:001 Koger Center Ticke or by VI! $4.00 for USC Students $8.00 for General Publii This ?reflect _ At Tufts", was sold last sprir if- Tufts University in Massachi n- tes. It led to a ban on potent n- offensive shirts in certain car "zones," which later was c u- turned on free speech grounds, ig Such shirts say more aboui li- wearers than about the sch they attend, Sayre and Corn is contend. at Both professors said shirts s] n- ing collegiate logos or the 1 ;h Rock Cafe T-shirts are popul; id nearly all campuses, se "These shirts say 'I'm u id traveled,'" Cornwell said. Hi UUIIIV aii/ uvuu-uavuv/u others. When eight Soviet n- change students arrived at Grii r- College in Iowa earlier this t i- Grinnellians chose to greet t ta with a T-shirt reading, "Not 1 A Average Communist Party." "Students covet shirts fi it places furthest from their cam Hard Rock Cafe shirts are popi 0 but the more scarce the shirt, ;e more status it receives from c wearers," Sayre said. Sayre, who surveyed 563 i- dents at the universities of Wis< it sin, Colorado, Southern Califo and Texas, as well as Florida S if and San Jose State universil if found regional differences in v a shirts are the most popular. For example, students at Flo d State tend to wear T-shirts \ e greek letters, particularly soror ;t Wisconsin students like Sp MacKenzie and Corona B 1 shirts, while Colorado students g for a more natural look, favo n Dlain white T-shirts. d Of the students surveyed, n percent said their T-shirts rei a their lifestyle, and 87 perc h agreed with the statement, [1 shirts tell me about people." Corona and Spuds shirts are n pular because they glorify alco n speculates University of Wise t .fli'i 'I- * m v v r hi, i ^ RUSH 19 14A Great Place To 5 |S GO GREEK ' ON THE RUSSELL VPREL 12, 1990 10:0( riON-RUSSELL HOL ?ii " OGRAM UNION presents :zg "Playing all the shades c ( nn rr iaaa ri\iL xo, iyy\) \M. A for the Arts % ts on sale now at the Coliseu SA or MASTERCARD by di with ID z program paid for, in part, by Student A attitudes ig at sin's Mike Veveer. "You could s uset- that this is a big party school." ially Most of Veveer's 15 T-shi npus have a political message. >ver- "I think kids want to beloi and some types of products sy t the bolize belonging," Sayre cc ools eluded. "Whatever you want to I well you wear on your chest." For example, in her surve port- Sayre found that FSU students < tfard ten thought "I wish I were a mei ir at ber" when they saw others weari shirts with greek symbols. /ellTd agree that, to some degn than it's a status symbol," noted Ma ex- Palios of FSU's Kappa Kap inell Gamma. erm, University of Southern Calif< hem nia students are more apt to wc four shirts from their own campus th any other type of shirt, maintain rom USC student Attila Weixe pus. "School pride is real big here." iilar, "I'm willing to bet that eve the student here has at least one US >ther T-shrit," said Weixer, who has a out 25 T-shirt s, four of which a stu- USC related. :on- T-shirt s are such a big deal rnia Southern Cal, he noted, that mai tate enterprising students design ai ies, sell their own. For example, o vhat student-made shirt that Weix owns has a BMW emblem ai rida says "USC ? the Ultimate Bu< v'di ness Machine." ites. Nationwide, the enduring fj uds adds up to a big business, esp eer cially for college bookstores. 1 go Of the 1,200 bookstores that a ring members of the Ohio-based N tional Association of Collej 88 Stores, 98.3 percent carry T-shu lect with scholarly logos, xnt "I'd imaeinee (bookstores^ nro "T- ably make a 35 percent profit ma gin from T-shirts," speculatt po- NACS's Hans Stechow. "I'm su hoi, they do much better on T-shir :on- than they do on textbooks." f 1 m 1 I ?' 9U Jtart" ;; ? j a 7 N > ? ) 14 tf . HOUSE PATIO )-4:00 FSE BALLROOMS o??, Itural Arts ommittee mi J aft 111 Box Office aling 777-SCAT. FOR MORE INFORMATION CALL 777-7130. ctivities Fees. ;ay rts mm ^e, jQ 7. yjgPHB^ mm fl IH / $ IC, jm ria H pa 99" Dr- H9, 9 jar s^Bk ^BA |9g^^HpP|H ed H^^Ji E^dl sr. ry Glassy eyed >C Art studio senior Amy Steenbergen (left) and !b- glass projects behind the Sloan art building Tue ire WBKM^ i ABC Regulation." = qTH Qi id ^rmi ^ I ,N THE BAZAA l>i . % Wednesdi re a- pP^BVv ., 99^^9 is |^Bt? , ? Thursday, b- VHiJyvri|KBBj^H BUMOTpM^mRnfl Friday Ap re Saturday Thank you for giving. Again and again. Monday / Tuesday > GIVE BLOOD, PUA5C ^ S3JSS VOLUNTOS ~jSK\ 3t ( make a no ^S^Buu , . a **? ^S9\ and enjc Community Csmevt ActMttea I 3m**Pro*nmt C^lrn-m-UMM J ; . 1 Un,- > ? ?.J 4'^U v-?wr* . ? . . .... Wn the compi n irr<nAfJ m fh/3 1 ouvaa^u in uic chance to 1 \ It s easy. Just try our Real World Denio on a Macintosh'computer to enter Apple's Re;il World Sweepstakes. If you're one of 1*4 Grand lYi/.e winners, you 11 get to spend a week this summer at the organization of your choice listed below, where you'll see Macintosh computers hard at work. And when you get home, use your own-new Macintosh SK 30 to write your resume and follow-up letters. There will also be 20 First Prize winners who will receive Macintosh SK computers and 1,000 Fntpr Annlp'c RpaI Wnrlrl q lil 1IV1 A U/|/AV U AU/VU T T VA AVA V_/ ? ? VV^UVAUllfC U one of these leading organizations a Enter April 2r Microcomputer De 3rd Floor Compute: 1244 Bloss See your Campus Computer Reseller ? NtO Appk' l jflipukT. Inc. Appk'. tl* AppA' liigi. and \ VHH BlDMMWBWMMIMMjjMBIB ?ppi?? R??i a M d -?l . . i .'I . . . i .1 .i . i , ' Apple's Real Wc Win a week at one of thes ^ ABC News InterActive (ProOucHai ot MsracSne Video Disks for Sctvot "..' I ' | " BBDO / 1 i"t AOvertsing Agency ?' Ben & Jerry's Homemade, Inc. | j Madefng, Contwmcafcns, Finance Cornell Universlly Medical College Medal Edjca&n ana ReseartTi Exls " A Technology Firm ot KPMG Pea Mar* - ExeaufneirtormafcniDeaeianSifipatSfSlemsMan, The Guthrie Theater Alt Management Apple Educdion Research Prograrr .. l K- 1i COssroom-OaseC Researcti Ly|mmA Mfl '* ? ;* '*JH Mr;'* v *: ' ': '~mI H, .* *' Renee Meyer/The Gamecock art studio junior Katherine Webber work on their tsday. 1 a Welcome With I.O. 3y April 11 The Whittakers Cover Charge $3.00 April 12 The Hostages Cover Charge $3.00 ril 13 Groovy Cools April 14 Cover Charge $4.00 ^pril 16 MaMu Cover Charge $4.00 \pril 17 Clearlight Cover Charge $5.00 Bill's Deli?Now Serving Food Sreenstreets. Stop by for Happy Hour >y a sandwich, a drink and get a free pass for the show that night. GS-116 1?i?>. ; ;? ?? molt- ! t ? .11 ibjlltllltl lUIW sU<Sr?o? iytiiji 1/iirr* > . y ; ; > i .. < I * iter you need to teal world and a use it there. Second lYize winners who will get Apple* T-shirts. \ou really ain't lose if you conie in and get your hands on a Macintosh today Because once you do, you'll see how easy it is to use and how much one could do for you now. You'll appreciate the value of a Macintosh computer alter you leave campus and head out into the red world, tcx). But don't take our word for it. Come in and try a Macintosh and see lor yourself. And if you win the Grand Prize, you'll he seeing , the red world sooner than you think. S ndyouoouldwinaweekat JBBffL nd a Macintosh computer. id - May 11th mo Lab, 777-6015 r Services Division om Street for Sweepstakes Rules and Regulations. lucintosh are renisiw.il trademarks of Apple Computer. Inc. u lorie Suit*ptlaliet i i ' .i ' ' . i'' ' i . 1 ' ^. i 5JM e outstanding organizations: Apple computer, inc. s Compiler Uerteang ere Mmegemenl American Express Publishing Corporation IH^ Communes/ens, PUMnng Claris Corpordion Hgh Tecmaogr Uerlteeng, Son were National Foundation forthe Improvement of Eduoallon Eduction Commmcetbn end Pmnrthrapy rick Steed Hammond Paul tgemenr AKMedureFtm Ndional Library of Medicine (NIH) Computer Science, Ueoone, Mecnnaagy. (Peptics i U.S. Commu nications Corporati on Prorwtone! UerieTng Agency .