The gamecock. (Columbia, S.C.) 1908-2006, April 11, 1990, Page 5, Image 5
T-shirts
From College Press Services
They work hard. They master di
ficult bodies of thought They coi
duct scientific research and coi
verse in foreign languages.
But now that spring is here, st
dents again are communicatir
with each other a little more prim
tively: with their T-shirts.
"Students have their identiti<
fift/i tin with shirts tr\ a uprv trrc
-r "? ~ - *"/ e,v
extent, and I believe they do cor
municate with one another throuf
their 'shirtspeak' language," sa
Professor Shay Sayre of San Joi
State University, who surveye
students at six campuses aboi
their T-shirt preferences.
'T-shirts give you a group idei
tity. It shows your loyalty to a pa
ticular team or group," said Men
phis State University's Bettir
Cornwell, who has also conducte
scholarly research into why 1
shirts, of all things, are so popuh
on campuses.
"Colleges are wonderful areas t
look at and study T-shirts becaus
so many students wear them,
Cornwell noted.
Not everyone is happy that sti
dents wear T-shirts, or with whi
they're saying.
In early March, University c
Southwestern Louisiana Dean r
Student Life Mary McPhaul told
USL fraternity to stop selling T
shirt s with messages that "coul
be construed as negative when th
university is trying to put its bes
foot forward."
USL business fraternity P
Sigma Epsilon had been sellin;
shirts emblazoned with the "To]
Ten Reasons I Chose To Atteni
The University of Southwestern
Louisiana," including "Wanted
foreign graduate student to teac!
me English" and "Could Not Spel
L S ?."
A similar shirt, listing IS reasoi
why "Beer is Better Than Womei
Ij*l
V
ri i,
<
*SIGN-UP
i
RAIN LOCAr
SI
CAROLINA PR'
X
THURSDAY, A
8:001
Koger Center
Ticke
or by VI!
$4.00 for USC Students
$8.00 for General Publii
This
?reflect
_ At Tufts", was sold last sprir
if- Tufts University in Massachi
n- tes. It led to a ban on potent
n- offensive shirts in certain car
"zones," which later was c
u- turned on free speech grounds,
ig Such shirts say more aboui
li- wearers than about the sch
they attend, Sayre and Corn
is contend.
at Both professors said shirts s]
n- ing collegiate logos or the 1
;h Rock Cafe T-shirts are popul;
id nearly all campuses,
se "These shirts say 'I'm u
id traveled,'" Cornwell said.
Hi UUIIIV aii/ uvuu-uavuv/u
others. When eight Soviet
n- change students arrived at Grii
r- College in Iowa earlier this t
i- Grinnellians chose to greet t
ta with a T-shirt reading, "Not 1
A Average Communist Party."
"Students covet shirts fi
it places furthest from their cam
Hard Rock Cafe shirts are popi
0 but the more scarce the shirt,
;e more status it receives from c
wearers," Sayre said.
Sayre, who surveyed 563
i- dents at the universities of Wis<
it sin, Colorado, Southern Califo
and Texas, as well as Florida S
if and San Jose State universil
if found regional differences in v
a shirts are the most popular.
For example, students at Flo
d State tend to wear T-shirts \
e greek letters, particularly soror
;t Wisconsin students like Sp
MacKenzie and Corona B
1 shirts, while Colorado students
g for a more natural look, favo
n Dlain white T-shirts.
d Of the students surveyed,
n percent said their T-shirts rei
a their lifestyle, and 87 perc
h agreed with the statement,
[1 shirts tell me about people."
Corona and Spuds shirts are
n pular because they glorify alco
n speculates University of Wise
t .fli'i 'I- *
m v v r hi, i ^
RUSH 19
14A Great Place To 5
|S
GO GREEK
' ON THE RUSSELL
VPREL 12, 1990 10:0(
riON-RUSSELL HOL
?ii "
OGRAM UNION
presents
:zg
"Playing all the shades c
(
nn rr iaaa
ri\iL xo, iyy\)
\M. A
for the Arts
%
ts on sale now at the Coliseu
SA or MASTERCARD by di
with ID
z
program paid for, in part, by Student A
attitudes
ig at sin's Mike Veveer. "You could s
uset- that this is a big party school."
ially Most of Veveer's 15 T-shi
npus have a political message.
>ver- "I think kids want to beloi
and some types of products sy
t the bolize belonging," Sayre cc
ools eluded. "Whatever you want to I
well you wear on your chest."
For example, in her surve
port- Sayre found that FSU students <
tfard ten thought "I wish I were a mei
ir at ber" when they saw others weari
shirts with greek symbols.
/ellTd
agree that, to some degn
than it's a status symbol," noted Ma
ex- Palios of FSU's Kappa Kap
inell Gamma.
erm, University of Southern Calif<
hem nia students are more apt to wc
four shirts from their own campus th
any other type of shirt, maintain
rom USC student Attila Weixe
pus. "School pride is real big here."
iilar, "I'm willing to bet that eve
the student here has at least one US
>ther T-shrit," said Weixer, who has a
out 25 T-shirt s, four of which a
stu- USC related.
:on- T-shirt s are such a big deal
rnia Southern Cal, he noted, that mai
tate enterprising students design ai
ies, sell their own. For example, o
vhat student-made shirt that Weix
owns has a BMW emblem ai
rida says "USC ? the Ultimate Bu<
v'di ness Machine."
ites. Nationwide, the enduring fj
uds adds up to a big business, esp
eer cially for college bookstores.
1 go Of the 1,200 bookstores that a
ring members of the Ohio-based N
tional Association of Collej
88 Stores, 98.3 percent carry T-shu
lect with scholarly logos,
xnt "I'd imaeinee (bookstores^ nro
"T- ably make a 35 percent profit ma
gin from T-shirts," speculatt
po- NACS's Hans Stechow. "I'm su
hoi, they do much better on T-shir
:on- than they do on textbooks."
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HOUSE PATIO
)-4:00
FSE BALLROOMS o??,
Itural Arts
ommittee
mi
J
aft
111 Box Office
aling 777-SCAT.
FOR MORE INFORMATION
CALL 777-7130.
ctivities Fees.
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sr.
ry Glassy eyed
>C Art studio senior Amy Steenbergen (left) and
!b- glass projects behind the Sloan art building Tue
ire
WBKM^ i ABC Regulation."
= qTH Qi
id ^rmi ^ I ,N THE BAZAA
l>i . % Wednesdi
re
a- pP^BVv ., 99^^9
is |^Bt? , ? Thursday,
b- VHiJyvri|KBBj^H
BUMOTpM^mRnfl Friday Ap
re Saturday
Thank you for giving.
Again and again. Monday /
Tuesday >
GIVE BLOOD, PUA5C ^ S3JSS
VOLUNTOS ~jSK\ 3t (
make a no ^S^Buu , .
a **? ^S9\ and enjc
Community Csmevt ActMttea I
3m**Pro*nmt C^lrn-m-UMM J ; .
1 Un,- > ? ?.J 4'^U v-?wr*
. ? . . ....
Wn the compi
n irr<nAfJ m fh/3 1
ouvaa^u in uic
chance to 1
\
It s easy. Just try our Real World Denio on
a Macintosh'computer to enter Apple's Re;il World
Sweepstakes.
If you're one of 1*4 Grand lYi/.e winners, you 11
get to spend a week this summer at the organization
of your choice listed below, where you'll see
Macintosh computers hard at work. And when you
get home, use your own-new Macintosh SK 30
to write your resume and follow-up letters.
There will also be 20 First Prize winners who
will receive Macintosh SK computers and 1,000
Fntpr Annlp'c RpaI Wnrlrl q
lil 1IV1 A U/|/AV U AU/VU T T VA AVA V_/ ? ? VV^UVAUllfC U
one of these leading organizations a
Enter April 2r
Microcomputer De
3rd Floor Compute:
1244 Bloss
See your Campus Computer Reseller
? NtO Appk' l jflipukT. Inc. Appk'. tl* AppA' liigi. and \
VHH
BlDMMWBWMMIMMjjMBIB ?ppi?? R??i a
M d -?l . . i .'I . . . i .1 .i . i , '
Apple's Real Wc
Win a week at one of thes
^ ABC News InterActive
(ProOucHai ot MsracSne Video Disks for Sctvot
"..' I ' | " BBDO
/ 1 i"t AOvertsing Agency
?' Ben & Jerry's Homemade, Inc.
| j Madefng, Contwmcafcns, Finance
Cornell Universlly Medical College
Medal Edjca&n ana ReseartTi
Exls
" A Technology Firm ot KPMG Pea Mar*
- ExeaufneirtormafcniDeaeianSifipatSfSlemsMan,
The Guthrie Theater
Alt Management
Apple Educdion Research Prograrr
.. l K- 1i COssroom-OaseC Researcti
Ly|mmA Mfl
'* ? ;* '*JH
Mr;'*
v *: ' ': '~mI
H, .* *'
Renee Meyer/The Gamecock
art studio junior Katherine Webber work on their
tsday.
1 a Welcome
With I.O.
3y April 11 The Whittakers
Cover Charge $3.00
April 12 The Hostages
Cover Charge $3.00
ril 13 Groovy Cools
April 14 Cover Charge $4.00
^pril 16 MaMu
Cover Charge $4.00
\pril 17 Clearlight
Cover Charge $5.00
Bill's Deli?Now Serving Food
Sreenstreets. Stop by for Happy Hour
>y a sandwich, a drink and get a free pass
for the show that night. GS-116
1?i?>. ; ;? ??
molt- ! t ? .11 ibjlltllltl lUIW sU<Sr?o? iytiiji
1/iirr* > . y ; ; > i .. <
I
*
iter you need to
teal world and a
use it there.
Second lYize winners who will get Apple* T-shirts.
\ou really ain't lose if you conie in and get your
hands on a Macintosh today Because once you do,
you'll see how easy it is to use and how much one could
do for you now.
You'll appreciate the value of a Macintosh computer
alter you leave campus and head out into the
red world, tcx). But don't take our word for it. Come
in and try a Macintosh and see lor yourself. And if you
win the Grand Prize, you'll he seeing ,
the red world sooner than you think. S
ndyouoouldwinaweekat JBBffL
nd a Macintosh computer.
id - May 11th
mo Lab, 777-6015
r Services Division
om Street
for Sweepstakes Rules and Regulations.
lucintosh are renisiw.il trademarks of Apple Computer. Inc.
u
lorie Suit*ptlaliet
i i ' .i ' ' . i'' ' i . 1 ' ^. i 5JM
e outstanding organizations:
Apple computer, inc.
s Compiler Uerteang ere Mmegemenl
American Express Publishing Corporation IH^
Communes/ens, PUMnng
Claris Corpordion
Hgh Tecmaogr Uerlteeng, Son were
National Foundation
forthe Improvement of Eduoallon
Eduction Commmcetbn end Pmnrthrapy
rick Steed Hammond Paul
tgemenr AKMedureFtm
Ndional Library of Medicine (NIH)
Computer Science, Ueoone, Mecnnaagy. (Peptics
i U.S. Commu nications Corporati on
Prorwtone! UerieTng Agency
.