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THE GAMECOCK Sports September 12, 1984 ? Page 9 Some colleges with new tele' College Press Service As the college football season and a new era iii televised colleee snorts beein. manv campus officials arc already complaining their programs are losing money. Thanks largely to a series of lawsuits, battics with television networks and, ultimately, the June 1984 U.S. Supreme Court decision to let individ il schools and conferences negotiate tneir own i v contracts, ive^couiu be an era in which football superpowers permanently eclipse the rest of" the nation's programs, officials said. Many already are urging a return to the days of 1983. "IT'S A disaster from an economic standpoint," said Tom Hansen, commissioner of the Pacific Athletic Conference, whose 10 members will gain little, if anything, from the TV situation. "It's obvious: there isn't the money out there there was last year," said UCLA Sports Department spokesman Mark Dellins. "It will take more appearances for less money to match last year." "It's caused the NCAA (National Collegiate Athletic Association) and all of us a big mess," said Jim Warden, Washington State University head football coach. THE "MESS" arose from a 1982 lawsuit against the NCAA, which for 32 years had negotiated TV contracts for all college games. Two years ago Georgia and Oklahoma Universities sued the NCAA claiming inc/?U/-i/\lc UoH tho rinht tn cav vi'hpn UIVIUUCU 3V,IIWUI.l 1 luu HIV I 15m IV/ JMJ ftuvii) where and for what price their teams will appear on TV. The U.S. Supreme Court ruled in June that the NCAA's exclusive control over football TV rights was, indeed, an illegal monopoly. NOW INDIVIDUAL schools ? or groups r?f schnnk like the Pac 10 and Bifi 10 con ferences ? are frantically negotiating [ et< I happy hour 11 bloody m? vodka dri bar bran I pool tables. luncheoi 1 meat. . . 3 vegetab *2. Ij two for one \ w/this coupon and mmm no am mamm mmam mimm mmm mmm mmtm mmm mmm tm m ?a unHpr 1Q ; iv: I ivy V/I1V Ulluv. ? ? . I 922 s. main st. Ax I 256-1408 "1 lose money I vision riohts I their own deals with major networks, cable 1|H systems and regional TV stations. And most ||gg observers fear when the dust finally settles, Afj few teams will be better off than before. pip "If everything goes right, we'll come close gjfu to breaking even" with last year, said the Pac 10's Hansen. Nationwide, colleges will lose about $40 kg million in TV money this year, according to |sfi NCAA President John Toner. ||p "1 THINK our members are feeling an af* economic crunch" as a result of the new flRj plan, NCAA spokesman Dave Cawood said. i|| Toner estimates colleges this year will ||g? make only about half the $78 million in TV @jp revenues they would have made under the old ||p NCAA arrangement. gE In a kind of exclusive, upper-crust version |||? of the NCAA, the College Football Association ? comprised of 63 major football powers ? recently negotiated a $21 million ? deal to have ABC broadcast its games. gj. i lit fAC iu ana Big iu conterences nave tia likewise signed a $10 million deal to broad- in cast 16 games over CBS. crc Other sciu.ols, lacking the clout and op popularity of the CFA, Pac 10 and Big 10 teams, are signing contracts with TV stations and cable networks to broadcast their games ye regionally. T> WSU, for instance, will earn about ye $600,000 in regional TV revenues this year, ba said coach Walden, $200,000 less than the past year. su pe AND WORSE, Walden said, because the cc superpower teams have scheduled most of the prime network TV time, "We have no 1( room to get on (national) TV even if we do C great later in the season." pi 4,The big teams are getting all the ex i - i : ~ i v posure, anu my icuiu is uciug miui niidng- u ed," he said. "That's just not fair to my C players." ti "Numerous, less-prominent institutions with fine football programs are now essen: 1 Ls | . a.m. to closing I irys $1.00 I nks $1.25 8 ids $1.50 B . . games. . . I i specials I les. . . roll. . . iced tea | s. main only j || draft pitcher { I 2.5? j I student or faculty i.d. j j |j admitted i.d. required g| , _ 2247 sunset blvd. I C*.?. 796-2423 I k 'SB9W iim!L .^aBB B8PpP8W~^jspL SIEfiMBiS M? < SBhfat asion iamecock running back Quinton Lewis avoids The Citadel's idium. USC shold not be affected by the new college/TV ruling, lly shut out of any significant participation differei the market for television," Toner said, televise sating a "panorama of diminishing Othe :... ?' 1' \\!, [jui lumiy. v Broadc EVEN BOSTON College, which this past of the ar earned more than $1.5 million in four lesser-! / appearances, must appear eight times this Delany ar to make $750,000, said BC head foot- Confei ill coach Jack Bicknell. school The new conflicts, moreover, have colleges ing one another over which teams will ap- CO :ar on which network under whose TV memb >ntract. $600,C UCLA, Southern Cal, the Big 10 and Pac said. ), are suing ABC because it won't allow The FA members to appear on CBS when they ready lay against USC and UCLA this fall. clusiv* The CFA "has offered compromises to get le games on TV," said CFA spokesman "1 \ >ick Snyder, "but we can't afford our con- credit act with ABC." 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IS 1 Jmg'*' "***'' v^HH A S g?S|j [ t? nfe : r Photo by Jouph Garnett Cliff Walters Saturday at Williams-Brice according to athletic director Bob Marcum. nt TV contracts may not be able to their games, critics said. :rs can't even get TV contracts. : checked with the networks, Turner :asting, ESPN, you name it, and none m have any intention of covering" known college games, said Jim r, commissioner of the Ohio Valley rence, which consists of Division II NSEQUENTLY, OHIO Valley ers will lose "between $400,000 and >00" in TV revenues this fall, Delany chaos has made may sports officials to bring back the NCAA as their exe negotiating agent. hink we're all giving the NCAA more " than it got a year ago, said WSU's ?n. "I hope we can come up with some ?lan that would allow the NCAA to get t of this for next year." ADD OUR HOMEMADE "SHARP" ?7 PIMENTO CHEESE Z? TO YOUR FAVORITE SANDY S HOT DOGL /^TIT S DELICIOUS!! ISSSS5SMUS8* iLAW DOG ID. CHILI. ONIONS ECIAL CREAMY J 3LAW 09 : *-84 J : /. 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