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Panel cavc W. \9 By Starri Clayton Mass media present images of worn the lives of real women in the 1980s, a j by four female media professionals co "Images of Women in the Media: was the topic of the panel discussior Stucker, editor of USC Business ai flaiiHia Rrincnn ?L- * ' jun uijvu) vu11u1 ui ii1c & ltd ft? JVI Burton of South Carolina Educationa Aude-Fisher of WIS-TV in Columbia. Audc-Fisher said womien do not broadcasting. WOMEN OF the 1970s were not the handle the job, she said. Common bia elude their bringing their emotions to the hard hours, and being given assignments. Since 1975, women have been gainir Barbara Walters drew attention to v, cionina a f I million a r?y ?0 0 ? <va Biiiuuii buiui atl Willi /ADV. hibit sex discrimination have put discrimination charges, Aude-Fisher sa Despite advances in laws and changir only 2 to 3 percent of management po are occupied by women, she said. Women are doing everything in the i don't have power, Aude-Fisher said. THE PRESENCE of women's sectic questioned by the panel. Traditionally, styles or living sections had topics geare who stayed home with children. The editors of newspapers appear t women stay at home because they publ meet the needs of their women readers, The media appear to perpetrate two "superwoman" and the "dittsv womar Brinson said. She said women are respo tion. "These images are given in a lot women." Ha of T, -LJ ] with [3M I Intr< I NB018/64 I I 5 I , 43000 84830 women's met To change th en noi in Keeping with and reporters n >ancl discussion at USC ncluded. "THE MIN Are They Changing?" change. Female 1 led Saturday by Jan are not doing v id Economic Review; Stucker said agazine; ueryl Dakers- demeaning. I Television and Susan "Men and w< ching in at hom have power roles in women's sectio "Some cruci newspapers will ught strong enough to articles on won Lses against women in- be less demeani ~ _t- ? ?? - - me juus, noi nananng Advertising ] low pay and fluff Barney Raffiei transferring m ig in broadcasting. behavior. The 1 'omen in the media by the young man I. Laws passed to pro- said. Raffield v force behind some id. A WOMAN ig ideas about women, group about im sitions in the industry covert attitudes standards for I industry, out they still said. Advertisers s< "They don't re; >ns in newspapers was women's pages called The panel sui d only to homemakers about discrimin suggested reinf< the same way. o have the idea most what they didn' lish articles that don't , Stucker said. Hicn.ccm ? ??v V410VUJJ1UJ c Studies Associat images of women: the r. ., t" or "Blondie type," HalK nsible for that percep- Feminism: Fo of stories written by of the conferenc mittee and Prof ITiCk+VlO W UI1V/ their ir\ c^Ar n Li?>uam Introducing Cafe Irish Cre Smooth and satisfying, it blends co the rich flavor of Irish creme for a t will bring out the Irish in everyon r - 1 ?-1. ^ . . ? - s/s///' //''A CtfeJt3$iQ-ei reducing Cafe Irish I! Tkis cwm goad #rI* m wrctino of artful Mlcali 11 COUPON HOT TflANSflHABLE. ! LIMIT-OWE COUPON PEH PURCHASE. To tb? r?tail?r: GF 11 value cf this coupon plus 8<t if submitted in complia j C-1. incorporated herein by reference Valid only if r iff our merchandise or anyone specmcally authorized b !| I s f General Foods Corporation, PO Box 103. Kankakee, ? Gener, dia image not ese images, Stucker said the attitudes of editors nust change. D set" of women's reading topics has to : and male editors who assign simplistic stories vomen a favor," she said. assuming only women read lifestyle sections is )men have the same interests now. Men are pite. The stereotypes are switching. Articles in the n are read by both men and women. al issues can be in these papers. I believe I retain their lifestyle pages. I would like to see ten scattered through the newspaper. It would ng, less sexist," Brinson said. presents a false view of women in society, id, Lambuth College, said advertising is ale-sterotype behavior to female-stereotype lew Tab commercial with the girls "oggling" as he walks by is a recent example of this, he ras one of the participants in the discussion. newspaper advertising professional told the plied double standards in her field. Deliberate as to how a woman should dress and double jehavior of sales representatives, exists, she eem to distrust female sales representatives, illy trust my credibility," she said. 'gested making phone calls and writing letters atory practices of the media. The panel also arcing positive practices of the advertisers in Stucker said most people write letters about t like. Brinson said any response is noticed. n was part of the annual Southeast Women's ion Conference this past weekend at Gambrell undation, Fantasy and Future was the theme e, sponsored by USC's Women Studies Comessional Women on Campus. luck isn. iy me. flTnn I1UU aste that e. sfbhiiafc:- university mmmm bookstore i 30fj Creme. I 5C3B5B3 ^ 4. An* illw *m CMtlltaUt Irm4. ????? t C I HO I Jill ince wnn uri, neoempuon roiicy i edeemed by retail distributors of ? y GfC Cash value 1/20*. Mail to ??? I IL 60902 oummjlfooo* i al Foods Corporation 1984 j ! tuned to re; The conference brought four pi sionals to the university. Kate Wilh< fiction writer, delivered the keynote She won a Nebula Award for Best ners,for 1968, and the Jupiter Loc Best Novel; "Where Late The Swe< and 1977. Her most recent work is ( Janet Burroway, author of six author of "Nursery Rhymes for the Wilhelm were guests at a reception ] Nineteen workshop and panel dis topics such as sexism in the media mothers and daughters, college f< cultural perspectives of Southeasteri experience in America. The purpose of the conference is t< and the surrounding area aware ol Janet Love of USC's Department of tional Studies. The conference was held in South Carolina, according i ference coordinator and associate of USC. "Everyone I've talked to consii Hevener said. "We've made a trei USC. Conference expenses were p registration fee, Hevener said. The cc from USC President James Holderm Saturday afternoon was sponsored b "President Holderman has been ve ference," Hevener said. The Women Studies Committee a on Campus want to expand the Won USC, she said. "There is a need to hire a women unify course offerings at USC," K dinator would unify course offering grants to fund the department, she s have time to find these grants. The program itself would not ent Hevener said. i Open 24 f j 2001 Beltlin j 10% Off C ! Sandwich < | or S Breakfast / u I I offer not sood in conjunction jj expires _Ma rch_ 3^ I Get The Looks That Gi 2131 Devine St. 3jB Five Points Area Columbia |HB 799-5941 BT We Carry 8H Nexus Redken jjjP^ Products 1 .halrcuts ~ friMvc n A i ol ! jV^VJ I VJ> UHL.VJ j j }$7.99 $9.99 J j g ! offer good I a Mf" Si with this I { I coupon only I I Price I I | L -J L_ 19-6 M-w & S MasterCs 19-9 Th & Fri VISA acce ality ominent women profes:1m, a well-known science ! address Saturday night. 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