The gamecock. (Columbia, S.C.) 1908-2006, March 05, 1984, Page 5, Image 7
Panel cavc
W. \9
By Starri Clayton
Mass media present images of worn
the lives of real women in the 1980s, a j
by four female media professionals co
"Images of Women in the Media:
was the topic of the panel discussior
Stucker, editor of USC Business ai
flaiiHia Rrincnn ?L- * '
jun uijvu) vu11u1 ui ii1c & ltd ft? JVI
Burton of South Carolina Educationa
Aude-Fisher of WIS-TV in Columbia.
Audc-Fisher said womien do not
broadcasting.
WOMEN OF the 1970s were not the
handle the job, she said. Common bia
elude their bringing their emotions to
the hard hours, and being given
assignments.
Since 1975, women have been gainir
Barbara Walters drew attention to v,
cionina a f I million a r?y
?0 0 ? <va Biiiuuii buiui atl Willi /ADV.
hibit sex discrimination have put
discrimination charges, Aude-Fisher sa
Despite advances in laws and changir
only 2 to 3 percent of management po
are occupied by women, she said.
Women are doing everything in the i
don't have power, Aude-Fisher said.
THE PRESENCE of women's sectic
questioned by the panel. Traditionally,
styles or living sections had topics geare
who stayed home with children.
The editors of newspapers appear t
women stay at home because they publ
meet the needs of their women readers,
The media appear to perpetrate two
"superwoman" and the "dittsv womar
Brinson said. She said women are respo
tion. "These images are given in a lot
women."
Ha
of
T,
-LJ
]
with
[3M
I Intr<
I
NB018/64
I
I 5
I
, 43000 84830
women's met
To change th
en noi in Keeping with and reporters n
>ancl discussion at USC
ncluded. "THE MIN
Are They Changing?" change. Female
1 led Saturday by Jan are not doing v
id Economic Review; Stucker said
agazine; ueryl Dakers- demeaning.
I Television and Susan "Men and w<
ching in at hom
have power roles in women's sectio
"Some cruci
newspapers will
ught strong enough to articles on won
Lses against women in- be less demeani
~ _t- ? ?? - -
me juus, noi nananng Advertising ]
low pay and fluff Barney Raffiei
transferring m
ig in broadcasting. behavior. The 1
'omen in the media by the young man
I. Laws passed to pro- said. Raffield v
force behind some
id. A WOMAN
ig ideas about women, group about im
sitions in the industry covert attitudes
standards for I
industry, out they still said.
Advertisers s<
"They don't re;
>ns in newspapers was
women's pages called The panel sui
d only to homemakers about discrimin
suggested reinf<
the same way.
o have the idea most what they didn'
lish articles that don't
, Stucker said. Hicn.ccm
? ??v V410VUJJ1UJ
c Studies Associat
images of women: the r. .,
t" or "Blondie type," HalK
nsible for that percep- Feminism: Fo
of stories written by of the conferenc
mittee and Prof
ITiCk+VlO
W UI1V/
their
ir\ c^Ar n
Li?>uam
Introducing Cafe Irish Cre
Smooth and satisfying, it blends co
the rich flavor of Irish creme for a t
will bring out the Irish in everyon
r -
1 ?-1. ^ . . ? - s/s///' //''A
CtfeJt3$iQ-ei
reducing Cafe Irish
I! Tkis cwm goad #rI* m wrctino of artful Mlcali
11 COUPON HOT TflANSflHABLE.
! LIMIT-OWE COUPON PEH PURCHASE. To tb? r?tail?r: GF
11 value cf this coupon plus 8<t if submitted in complia
j C-1. incorporated herein by reference Valid only if r
iff our merchandise or anyone specmcally authorized b
!| I s f General Foods Corporation, PO Box 103. Kankakee,
? Gener,
dia image not
ese images, Stucker said the attitudes of editors
nust change.
D set" of women's reading topics has to
: and male editors who assign simplistic stories
vomen a favor," she said.
assuming only women read lifestyle sections is
)men have the same interests now. Men are pite.
The stereotypes are switching. Articles in the
n are read by both men and women.
al issues can be in these papers. I believe
I retain their lifestyle pages. I would like to see
ten scattered through the newspaper. It would
ng, less sexist," Brinson said.
presents a false view of women in society,
id, Lambuth College, said advertising is
ale-sterotype behavior to female-stereotype
lew Tab commercial with the girls "oggling"
as he walks by is a recent example of this, he
ras one of the participants in the discussion.
newspaper advertising professional told the
plied double standards in her field. Deliberate
as to how a woman should dress and double
jehavior of sales representatives, exists, she
eem to distrust female sales representatives,
illy trust my credibility," she said.
'gested making phone calls and writing letters
atory practices of the media. The panel also
arcing positive practices of the advertisers in
Stucker said most people write letters about
t like. Brinson said any response is noticed.
n was part of the annual Southeast Women's
ion Conference this past weekend at Gambrell
undation, Fantasy and Future was the theme
e, sponsored by USC's Women Studies Comessional
Women on Campus.
luck
isn.
iy
me.
flTnn
I1UU
aste that
e.
sfbhiiafc:- university
mmmm bookstore i
30fj
Creme. I
5C3B5B3 ^
4. An* illw *m CMtlltaUt Irm4. ????? t
C I HO I
Jill
ince wnn uri, neoempuon roiicy i
edeemed by retail distributors of ?
y GfC Cash value 1/20*. Mail to ??? I
IL 60902 oummjlfooo* i
al Foods Corporation 1984 j
!
tuned to re;
The conference brought four pi
sionals to the university. Kate Wilh<
fiction writer, delivered the keynote
She won a Nebula Award for Best
ners,for 1968, and the Jupiter Loc
Best Novel; "Where Late The Swe<
and 1977. Her most recent work is (
Janet Burroway, author of six
author of "Nursery Rhymes for the
Wilhelm were guests at a reception ]
Nineteen workshop and panel dis
topics such as sexism in the media
mothers and daughters, college f<
cultural perspectives of Southeasteri
experience in America.
The purpose of the conference is t<
and the surrounding area aware ol
Janet Love of USC's Department of
tional Studies. The conference was
held in South Carolina, according i
ference coordinator and associate of
USC.
"Everyone I've talked to consii
Hevener said. "We've made a trei
USC. Conference expenses were p
registration fee, Hevener said. The cc
from USC President James Holderm
Saturday afternoon was sponsored b
"President Holderman has been ve
ference," Hevener said.
The Women Studies Committee a
on Campus want to expand the Won
USC, she said.
"There is a need to hire a women
unify course offerings at USC," K
dinator would unify course offering
grants to fund the department, she s
have time to find these grants.
The program itself would not ent
Hevener said.
i Open 24 f
j 2001 Beltlin
j 10% Off C
! Sandwich <
| or
S Breakfast / u
I
I offer not sood in conjunction
jj expires _Ma rch_ 3^
I Get The Looks That Gi
2131 Devine St. 3jB
Five Points Area
Columbia |HB
799-5941 BT
We Carry 8H
Nexus
Redken jjjP^
Products 1
.halrcuts ~
friMvc n A i ol !
jV^VJ I VJ> UHL.VJ j j
}$7.99 $9.99 J j g
! offer good I a Mf"
Si with this I {
I coupon only I I Price
I I |
L -J L_
19-6 M-w & S MasterCs
19-9 Th & Fri VISA acce
ality
ominent women profes:1m,
a well-known science
! address Saturday night.
Short Story, "The Planus
and Hugo Awards for
RirHc Qonft'9
WJTV A/ll UJ UUilg 1VI 17/U
"Oh Susannah."
novels, poet Sue Owen,
Dead," Morganna, and
Friday.
cussion sessions included
and schools, re-imaging
>r older women, crossi
women, and the black
> make people on campus
F Women's Studies, said
fiAUArnmont an/4 I
w t vi iiiiiviii uiiu iiu^i ua~
the first one of its kind
to Natalie Hevener, conthe
GINT department at
iers it a great success,
mendous impression for
aid mainly by the $25
>nference received money
lan's Office. A reception
y Holderman.
ry supportive of the con
nd Professional Women
len's Studies Program at
's studies coordinator to
Levener said. The coors
at USC and apply for
aid. The faculty doesn't
:ail hiring more people,
e Blvd. ;
>n any j
Zombo !
I
I
rifh coupon !
4- I
use id :
w/any other special '
L2984 j
3t The Looks!
Wrs- y |
PERMS_
50% "j
ff Perms |
eg. $30-$60 J
)W $15-$30 !
is Do Not Include Shaping J
offer good with J
this coupon only ^
ird & Walk "'nSi
5Dted Accepted
. -J