University of South Carolina Libraries
Invasion Continued from page 15 top-10 hits, including the classics "Girls on Film." Duran Duran then moved to the American charts. In the spring of 1982, Duran Duran released "Rio." their second album. Again, the British charts were spotted with Duran Duran songs. But, for some reason, American deejays iiist weren't playing them. By Christmas of 482, however, the land hit with "Hungry Like the Wolf," a lustful dance tune hat was also in heavy rotation in video form on Music Television . In fact, it has been said that Duran Duran rode a "video wave" into America. Their videos, shot in exotic lands such as >ri Lanka, showcase the group's model-like good looks. Their nusic, an exciting mix of New Wave and dance music. howcased their expert musical talents; one thing that the good ooks tended to overshadow. Duran Duran's latest release, "Seven and the Ragged ' iger," displays the talent of the five musicians, and their forhcoming videos are eagerly anticipated. WHAT KIND of impact does a band like Duran Duran uve on the American music industry, not to mention Vmerica's society? First, consider the condition of the U.S. record industry in le late '70s and early '80s, before the second British Invasion, he music business had become a world of record profits and . inge benefits for the few, but declining sales for the many, i'ands like Styx and Journey ruled the charts with every new '. lease Music stagnated, and the industry slumped. Thfl K u_: i:r_ - - * . u??uvicj, nuwtvci, die utilising iiic 10 /\menca s nusic. The Police, U2 and Elvis Costello are some of the new ands that are hitting it big here. Their presence, along with the force of American artists, uch as Michael Jackson, has made it possible for the record :idustry to show a major upward swing in profits for 1983 ? nd the invasion is far from over. SECOND, MTV, an artistic form that has made an impact, the rage in living rooms across America. L ike Duran Duran, many British bands have revolutionized ic realm of music video by producing interpretive visual cencs to complement the music. Many bands now write songs ith videos in mind. MTV, which went on air in late 1981, didn't expect a clear 'rofit for several years. This year, though, the cable channel xpects to break even, with good projections for 1984. Most importantly, consider the way in which the British Inasion has affected Americans themselves. The David Bowie style has swept American clothing stores, nd so have the fashions of other bands. The members of Def .cypmu nave popularized cut-ott sweat shirts with Union acks emblazened across them; the puffy, painted frocks of ulture Club hang 011 clothes racks across the country; and olorful pants for guys and leather mini-skirts for girls are o\v the norm, not the exception. ALSO. LOOK n rni i n^l at f li<? miccoc /-?f u ? 1 ? ? *.V .Iiuwtj ui lllfcl CllclJIUI.^C anu lemorabilia to be purchased that carry the bands' names, uttons, posters, t-shirts and painter's hats give a fan the lance to show who his favorite group is. The British Invasion has affected America's ways of thinkig and understanding, too, but in much more subtle ways tan the bands of the'60s did. The Britishers bring to America oeral views on sex, on war and on living in general. The British Invasion is on, and it can only continue to do >od things for America's music industry. It is bringing new lality to Amcrica, and Americans should embrace the bands om across the Atlantic. CAROLINA'S SHOWCASE ROCK CLUB | Mmmm CONCERT HALL I WEDNESDAY \ ? f(?HM fUADinTTC THE PHONES 1 $ii NIClHT 3^ OZ. BUD DRAFT - $ I p] { J 71 | 9 BAR BRAND DRINKS - $ I [: { T H U R S. F R I. S A T. |j FROM ATLANTA [ j 811 nsiniu I FF AUIRING "MO" . . . GUITARIST FROM "MOTHER S FINFST" I THLJRS... BUD DRAFT...ALL VOU CARE TO DRINK TIL 12 FRI...GOLD TEQUILA $2.9-12 MIDNITE HAPPY HOUR ] SAT...BOURBON $1.7 5. WINE COOLERS 7 54 ALL NITE ;j j NEXT WEDNESDAY T SUN. FEB. 19" 1 WUSC BENEFIT NIQHTRflNGER j>:| INSECT SURFERS ADV. TICKETS $9 j j VOLJNG CAUCASIANS ON SALE NOW! 1 FOR INFO: 77 1-8789 I BETWEEN BLOSSOM 6 GERVAIS J MILE FROM COLISEUM fig DLC, although you're away, vou are in my heart to stay. It's vear you know, so I may 'o be mine for good! l">w about be"Suzi" r just ask yol^M^ In the meanwhile^M^^ "r *'." . *; ' mK n?y Valentine? Love^^^^ 11 i na^ ^ nil w* I 1 BRIS ; I :^^jp^vv^ Eric - Roses are red, Violets are Bs^s H blue, since you owe me inoncy, 1 I _: ^ e -- "' Sg don't love you. Sherrill. f KT "~:' I Iriiinw^iwiTiTrnnTiiMBfiTBBiBiifirrgMirnB rwi v' 818111 ? I II (liinlliii of SME) - "Boy fl ^^^ILfaofRussell House" - Sher-H m m o?- ril1 lit,s! SheTjfllWI^ H ? ^?\o^? '" ' ''''81 st<'i>,no,'u'r at * '^('' flTO \ \^mkr-> Ir g 11I ^Sj |?g / . ., , ,. f. ?e- . ; IS I I f k\r^w1 I ABB. I flf ?v.-': ' :' V . KjVHavw I 1111118 1 "' v^L fl jgT~ V\?ET Si vni 1R COOBv A j .-J -M ?PI I ~~ f||j| You've got a Coors Stude ? ~~~^40 anc* s Vour beer expert "^1 brewin'. - -"w l/nnws his m James Zswe ? m and how* rP vou put the 1 il atST?65ei6^. He'U help $fl ?' 1H??EST?F tH? KOC ^ Place your I T7"n 1 s\-n-4-w w ^ T~?h r? wr H fgjllgia, r aiciic/iiiu ^ x/aj HBk Message Today! f ' 'Gam ecock V 1 r Personals 1 Valentine's Special: 15 words for $1.00 Run Date: [ Monday, Feb. 13 Deadline: ; Thurs., Feb. 10, 3:00 p.m. j f , ^ Come by the ! Gamecock 1 Advertising Department ? j Room 323 Russell House 1 Mon.-Fri. 9:00-12:00 & 1:00-3:00 I esbbownT1= . o/iMPUS BEP- t I *1 ^ ~ | nt Rep right on campus. He's James Brown, ? for whatever kind of social event you've got I Coors. He can tell you how much you'll need, Coors on ice, get some free advice. Call James I make the big event a big success. I J C 1^83 AO>ip?-i < oxs vnpony < Jon f. .< A*< K J<> 804U1 IW?*w<w of f ?f><? Qxility B*H *<s Smic ^ ^ *