The gamecock. (Columbia, S.C.) 1908-2006, February 08, 1984, Page 16, Image 16
Invasion Continued from page 15
top-10 hits, including the classics "Girls on Film." Duran
Duran then moved to the American charts.
In the spring of 1982, Duran Duran released "Rio." their
second album. Again, the British charts were spotted with
Duran Duran songs. But, for some reason, American deejays
iiist weren't playing them. By Christmas of 482, however, the
land hit with "Hungry Like the Wolf," a lustful dance tune
hat was also in heavy rotation in video form on Music Television
.
In fact, it has been said that Duran Duran rode a "video
wave" into America. Their videos, shot in exotic lands such as
>ri Lanka, showcase the group's model-like good looks. Their
nusic, an exciting mix of New Wave and dance music.
howcased their expert musical talents; one thing that the good
ooks tended to overshadow.
Duran Duran's latest release, "Seven and the Ragged
' iger," displays the talent of the five musicians, and their forhcoming
videos are eagerly anticipated.
WHAT KIND of impact does a band like Duran Duran
uve on the American music industry, not to mention
Vmerica's society?
First, consider the condition of the U.S. record industry in
le late '70s and early '80s, before the second British Invasion,
he music business had become a world of record profits and
. inge benefits for the few, but declining sales for the many,
i'ands like Styx and Journey ruled the charts with every new
'. lease Music stagnated, and the industry slumped.
Thfl K u_: i:r_ - - *
. u??uvicj, nuwtvci, die utilising iiic 10 /\menca s
nusic. The Police, U2 and Elvis Costello are some of the new
ands that are hitting it big here.
Their presence, along with the force of American artists,
uch as Michael Jackson, has made it possible for the record
:idustry to show a major upward swing in profits for 1983 ?
nd the invasion is far from over.
SECOND, MTV, an artistic form that has made an impact,
the rage in living rooms across America.
L ike Duran Duran, many British bands have revolutionized
ic realm of music video by producing interpretive visual
cencs to complement the music. Many bands now write songs
ith videos in mind.
MTV, which went on air in late 1981, didn't expect a clear
'rofit for several years. This year, though, the cable channel
xpects to break even, with good projections for 1984.
Most importantly, consider the way in which the British Inasion
has affected Americans themselves.
The David Bowie style has swept American clothing stores,
nd so have the fashions of other bands. The members of Def
.cypmu nave popularized cut-ott sweat shirts with Union
acks emblazened across them; the puffy, painted frocks of
ulture Club hang 011 clothes racks across the country; and
olorful pants for guys and leather mini-skirts for girls are
o\v the norm, not the exception.
ALSO. LOOK n rni i n^l at f li<? miccoc /-?f u ? 1
? ? *.V .Iiuwtj ui lllfcl CllclJIUI.^C anu
lemorabilia to be purchased that carry the bands' names,
uttons, posters, t-shirts and painter's hats give a fan the
lance to show who his favorite group is.
The British Invasion has affected America's ways of thinkig
and understanding, too, but in much more subtle ways
tan the bands of the'60s did. The Britishers bring to America
oeral views on sex, on war and on living in general.
The British Invasion is on, and it can only continue to do
>od things for America's music industry. It is bringing new
lality to Amcrica, and Americans should embrace the bands
om across the Atlantic.
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