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JSampui USC AD-PR Major ( Who Aren't Res A subliminal seducer, a ~ e ? > v.ncdi, it u auu. iu near some critics talk, about the only thing as evil as advertising is a con who mugs little old ladies. The image makers have an image problem, one that Univeri ly of South Carolina journalis,.. student Greg Riley of C1.ar)r l.on blames on "the profe .^lunals in the Held w..o a en't really professionals. They muddy he water fo? '.he rest of us and contribute to advertising's bad name. "It really bothers me though that the general public does not see advertising playing the important role that it does in The GAMICOCK is the student newspaper of the University of South Carolina and is published (our times a week on Mondays, Wednesdays, Thursdays and Fridays during the fall and spring semesters and weekly on Wednesdays during both summer sessions, with the exception of university holidays and examination periods. Opinions expressed in the GAMICOCK are those of the editors and not those ol mr ?jnivtrr?ny 01 souin Carolina. The University of South Carolina is an equal opportunity institution. The Board of Student Publications and Communications is the publisher of the GAMECOCK. The Student Media Department is the parent organization of the GAMECOCK. Change of address forms, subscription requests and other correspondence should be sent to the GAMECOCK, Box 85131, University of South Carolina, Columbia. S.C. 29208. Subscription rales are $15.00 for one (1) year, $8.00 per fall or spring semester and $3.00 for both summer sessions. Third class postage paid at Columbia, SC. ; gssssssssssssssssss h GRADI I There is still time I Explore a nursin prehensive nine-\ your transition fi better prepare yc aj offers the assistai \i\ Review. | Applications are | Programs to begi I For additional i Recruiter, at (80; L__ s Brief&_ criticizes Advertisers illy Professional the economy. I really believe that advertising is getting a raw deal," he says. Changing advertising's bad image concerns the USC advertising/public relations major. And if he proves as successful at this as in his initial work in the ad field, Riley may well make the difference in the profession's public image. Only 21, the USC junior won second place in the newspaper division of the Advertising Federation of Charleston's Addy Awards competition for his first fullfledged campaign. He kini " "Go > 1 5SSSSSSSSSSSSSSSSSSSSS l's your tur L1ATE NUR to join a leader in the he ig challenge by particip A/PPI IntPmchin F? VVH MlVMIOIlip' I I (II *om the academic to the >u for State Boards, our I ice of preceptors and th now being accepted n nn lnnp 7th anH An^n .1 VII tfMIIV f il I Ul IV? / \U^U information, please cal J) 256-54 10 or apply in Personnel Department PROVIDENCE HOSPITAI 2435 Forest Dr. Columbia, SC 29204 3SSSSSSSSSSSSSSSSSSSS designed the winning | campaign for the Evelyn Rubin retail store in Charleston. Along with this advertising work, Riley also has served as an officer for the USC Student Alumni Association, as president of Sigma Phi Epsilon fraternity and as membership chairman for the Columbia Ad II club. r m me sun ui wr. ana Mrs. Laymon D. Riley of North Charleston, Riley became interested in advertising while a student at Garrett High School. Enrolled in a distributive education course during his senior year, Riley heard about a contest offered by the Distribution Education Clubs of America (DECA). iiw w?ic ituiu ivucjf a sunuui had ever entered the contest, 10'S B Bn1 n ing on a trip? nko's for passport tures. 1 for $6.95! 799-36 SSSSSSSSSSSSSSSSSSjg n I SES '82 | alth care field. | ating in our com- | n designed to ease j clinical setting. To 'j; internship Program | a Mm*' ffl v, i ivvv JttJit: uwtJIU W for the Internship st 30th, 1982. ;f; I Myra Hawkins, | i person to: but he convinced his advisor that he wanted to try. "It was in studying for the contest that I got hooked on advertising," Riley says. Along with getting hooked, he also established himself as an up and coming individual in the field, winning f:?4 ?1 At ^ At nisi piace in me doum Carolina DECA competition and taking third in the national finals. "By the time it was all over, I knew exactly what I wanted to do," he says with a laugh. "I was ready to hit the streets." Before hitting the streets, however, Riley decided to earn a degree in journalism from USC. "It's more fun to actually do advertising work." Rilev savs "hut thp W J ~ 1 w*"w academics are helpful. YES,Y< VflTH A lot of job interviews, employment offices, and all the hassles ||p that go into trying to land |?f jj a job after college. i|? With Army ROTC, - IN you have a job waiting for ||tfi VOU. Thf. inh of a lieutenant. ?|^ Youll receive all the ||||l privileges, prestige, and |||? responsibilities of a junior |||1 executive. Youll lead and motivate people. And manage the millions of dollars of equipment ' Brrap; entrusted to ^^j|? There are a lot of people in charge of accounts who really don't know much about advertising." While earning his degree, Riley has continued to work actively in the field. He worked as an advertising intern at the Charleston Post/Courier last summer and became involved with the Evelyn Rubin account through his job. He discovered the store was advertising regularly in the paper, but did not have an advertising agency handling its ads. Riley decided the store could do a lot more with its space and proceeded to hire an artist and design and campaign for Evelyn Rubin. With his design in hand, Riley arranged a lunch date ...uu wiiu Eivciyn nuuui s uwner 3(1 MISS A IARMYRC ^ P A A D1 r\VAA rrkrr ^ OFFICE" 1-S and when he left the. restaurant, he had his first account. "He liked it and he bought it," Riley says. "Now I'm also handling work for ttun ntlioi* DuKin " VTf V VUIW& liUUlll OlVi C5. When he completes his degree at Carolina, Riley wants "to go big time." Big time, as he defines it, is working with an agency in New York or Chicago. Eventually, however, Riley suspects he'll return to the area in which he started his career ? retail advertising. "I'd like to work for a large reatail chain,"he says. "But I want to learn for a while first in New York or Chicago. "Fashion copy is the most challenging to write. You must develop an emotional appeal." LOT rTC. So enroll in Army [J ROTC today. You'll miss a lot i ? and youll be glad you did. i For more information. contact your Professor of Military Science. ARMYROK. BEALLYOUCANBL Captain Fred Hart Room 200 Legare College fnHBtm