The gamecock. (Columbia, S.C.) 1908-2006, May 03, 1982, Page Page 2, Image 2
JSampui
USC AD-PR Major (
Who Aren't Res
A subliminal seducer, a
~ e ? >
v.ncdi, it u auu. iu near some
critics talk, about the only
thing as evil as advertising is
a con who mugs little old
ladies.
The image makers have
an image problem, one that
Univeri ly of South Carolina
journalis,.. student Greg
Riley of C1.ar)r l.on blames
on "the profe .^lunals in the
Held w..o a en't really
professionals. They muddy
he water fo? '.he rest of us
and contribute to advertising's
bad name.
"It really bothers me
though that the general
public does not see advertising
playing the important
role that it does in
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GRADI
I There is still time
I Explore a nursin
prehensive nine-\
your transition fi
better prepare yc
aj offers the assistai
\i\ Review.
| Applications are
| Programs to begi
I For additional i
Recruiter, at (80;
L__
s Brief&_
criticizes Advertisers
illy Professional
the economy. I really believe
that advertising is getting a
raw deal," he says.
Changing advertising's
bad image concerns the USC
advertising/public relations
major. And if he proves as
successful at this as in his
initial work in the ad field,
Riley may well make the
difference in the profession's
public image.
Only 21, the USC junior
won second place in the
newspaper division of the
Advertising Federation of
Charleston's Addy Awards
competition for his first
fullfledged campaign. He
kini
" "Go
> 1
5SSSSSSSSSSSSSSSSSSSSS
l's your tur
L1ATE NUR
to join a leader in the he
ig challenge by particip
A/PPI IntPmchin
F? VVH MlVMIOIlip' I I (II
*om the academic to the
>u for State Boards, our I
ice of preceptors and th
now being accepted
n nn lnnp 7th anH An^n
.1 VII tfMIIV f il I Ul IV? / \U^U
information, please cal
J) 256-54 10 or apply in
Personnel Department
PROVIDENCE HOSPITAI
2435 Forest Dr.
Columbia, SC 29204
3SSSSSSSSSSSSSSSSSSSS
designed the winning
| campaign for the Evelyn
Rubin retail store in
Charleston.
Along with this advertising
work, Riley also has served
as an officer for the USC
Student Alumni Association,
as president of Sigma Phi
Epsilon fraternity and as
membership chairman for
the Columbia Ad II club.
r m
me sun ui wr. ana Mrs.
Laymon D. Riley of North
Charleston, Riley became
interested in advertising
while a student at Garrett
High School. Enrolled in a
distributive education
course during his senior
year, Riley heard about a
contest offered by the
Distribution Education
Clubs of America (DECA).
iiw w?ic ituiu ivucjf a sunuui
had ever entered the contest,
10'S
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ing on a trip?
nko's for passport
tures. 1 for $6.95!
799-36
SSSSSSSSSSSSSSSSSSjg
n I
SES '82 |
alth care field. |
ating in our com- |
n designed to ease j
clinical setting. To 'j;
internship Program |
a Mm*' ffl
v, i ivvv JttJit: uwtJIU W
for the Internship
st 30th, 1982. ;f;
I Myra Hawkins, |
i person to:
but he convinced his advisor
that he wanted to try. "It
was in studying for the
contest that I got hooked on
advertising," Riley says.
Along with getting hooked,
he also established himself
as an up and coming individual
in the field, winning
f:?4 ?1 At ^ At
nisi piace in me doum
Carolina DECA competition
and taking third in the
national finals. "By the time
it was all over, I knew
exactly what I wanted to
do," he says with a laugh. "I
was ready to hit the streets."
Before hitting the streets,
however, Riley decided to
earn a degree in journalism
from USC. "It's more fun to
actually do advertising
work." Rilev savs "hut thp
W J ~ 1 w*"w
academics are helpful.
YES,Y<
VflTH
A lot of job interviews,
employment offices,
and all the hassles ||p
that go into trying to land |?f jj
a job after college. i|?
With Army ROTC, - IN
you have a job waiting for ||tfi
VOU. Thf. inh of a
lieutenant. ?|^
Youll receive all the ||||l
privileges, prestige, and |||?
responsibilities of a junior |||1
executive.
Youll lead and
motivate people. And
manage the millions
of dollars of equipment ' Brrap;
entrusted to ^^j|?
There are a lot of people in
charge of accounts who
really don't know much
about advertising."
While earning his degree,
Riley has continued to work
actively in the field. He
worked as an advertising
intern at the Charleston
Post/Courier last summer
and became involved with
the Evelyn Rubin account
through his job.
He discovered the store
was advertising regularly in
the paper, but did not have
an advertising agency
handling its ads. Riley
decided the store could do a
lot more with its space and
proceeded to hire an artist
and design and campaign for
Evelyn Rubin.
With his design in hand,
Riley arranged a lunch date
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wiiu Eivciyn nuuui s uwner
3(1 MISS A
IARMYRC
^ P A A D1 r\VAA rrkrr ^
OFFICE" 1-S
and when he left the.
restaurant, he had his first
account. "He liked it and he
bought it," Riley says. "Now
I'm also handling work for
ttun ntlioi* DuKin "
VTf V VUIW& liUUlll OlVi C5.
When he completes his
degree at Carolina, Riley
wants "to go big time." Big
time, as he defines it, is
working with an agency in
New York or Chicago.
Eventually, however,
Riley suspects he'll return to
the area in which he started
his career ? retail advertising.
"I'd like to work
for a large reatail chain,"he
says. "But I want to learn for
a while first in New York or
Chicago.
"Fashion copy is the most
challenging to write. You
must develop an emotional
appeal."
LOT
rTC.
So enroll in Army
[J ROTC today. You'll miss a lot
i ? and youll be glad you did.
i For more information.
contact your Professor of
Military Science.
ARMYROK.
BEALLYOUCANBL
Captain Fred Hart
Room 200
Legare College
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