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GAMECOCK LXXIV, No. 79 University of South Carolina Wednesday February 10, 1982 Organii The Senate Finance Committee began hearings Monday to allocate $670,000. Eiehtv-one Huhs and organizations requested funding totaling $1.9 million. Of the 1.9 million, $1.1 million has been requested outright while the remaining $800,000 has been requested in the form of revenue. /( Revenue is a credit line extended by Student Government so organizations can make purchases but the money is considered as a type of loan and is paid back. Barry Gray, chairman of the Senate Finance Com, mittee said about $30,000 urrktilH Ho Iront far omorrfQn<ni purchases or other uses. "Every year things come up you don't expect," Gray said. A group may have some special reason for being funded immediately instead of waiting the customary year, or some club may win some type of tournament and be invited to participate in an event outI Author Fin Warns o By JAMES SOKOLOWSKI Staff Writer A plate of fried clams have an orgy, grotesque faces fill ice cubes and the word "sex" is written on everything from Ritz i crackers to a five dollar bill. Mnnu aHvPrticomontc r. today bombard consumers' ^ subconscious with hidden messages, according to Dr. HHHI Hi flMBMH HRR lSB9En#" ** 9k?3 V fv';-] 1 3 -j- j I I II till III I According to Wilson aroused man and no. cations Bat of-state. Gray said organizations coming before the committee should be prepared. "We look for organizations which are not really special ' < ' '' ;^v . n I _7 ,k, .. . ' vj gj _ izr.ir' ***- ^ ~*_2PZ ~-S , " ~~T~ IV^^3T3-i~ Barry Gray chairmai Finance Committee ids Sublimin F Effects On Wilson Bryan Key, author of three books on subliminal advertising. Speaking in the Russell House ballroom Morula v J , Key said advertisers sometimes hide profanity and pictures ? often sexual in nature ? in advertisements. He said these messages are perceived subconsciously but not consciously. " jb apjtKr TH L ^7^^fv^8B^S ?'KflPHL*v 8S8H6ll68K88*5tt8fflH8KHBH38HiBQE8BHMfl8Hi9BMlB?#8K Key, no. 1 is a mother i 3 is a naked woman. tie For Fun interest uui serve me [ university as a whole," Gray r said. c Gray said the committee checks each budget \ carefully and a poorly i i t j 5 SIP i I i i ( fiifl i WBBm ^ 1111^ ( < SUff Photo by CAPERS HAMMOND i of the Senate al Sex In Ic< Subconsciou Key showed the audience a Gilby's Gin ad depicting a gin bottle and a mixed drink. Explaining that the ad was a painting and not a photograph, Key pointed out \l/VlOf Ho calH irnui nv, ouiu ntig maic anu female genitalia drawn in and the word "sex" written in the icecubes. "This perception is instantaneous," Key said. "Little of what we perceive LJ ?colding, no. 2 is an .ding | jrepared budget makes it ^ riore difficult for the | :uiiiiiiiucc. "Organizations should not jad. When a group pads so nuch it is blatantly obvious ^ t really loo^s bad," Gray * >aid. "Each group should .'l De careful to analyze how the * jniversity derives benefits $ 'rom their organization," /; GJray said. Gray added, "Any in- | formation the group feels we should know, the group | should be sure and bring it to >ur attention. Some groups $ expect us to know things | Lhey never tell us." Gray said the groups ^ should especially emphasize unique opportunities they may provide students. The Senate Finance \ Committee will spend 12 to 15 hours on the budget each week for the next four weeks, finishing around I March 11, Gray said. The jj budget will be presented to | the present Senate at one of the final two meetings before ' the new senators take office. i Cubes , s Mind surfaces as conscious j thought. . Subliminal messages act much like a j post-hypnotic suggestion ? j it sets you up for a delayed- j reaction response. ' 'You see the ad in Playboy i and two weeks later, for : some reason, you buy Gilby's Gin." Few people realize j subliminal advertising is not illegal. "There is no law in the world against subliminal advertising except in Belgium, Key said. Most of the crowd of 300 reacted to a Jantzen bathing suit ad which appeared in Reader's Digest. Oohs and aahs filled the room as Key showed that the woman was wearing a bathing suit bottom that fit loosely, had a zipper and did not match her top, while the man wore a pair of tight trunks that matched the woman's top ? they were wearing each other's clothes, Key said. He added the female hand on the woman's hip was at an angle snowing that it must belond to another person. Key then pointed out what many people clearly saw as a man's face drawn into the water at the woman's crotch. "See what you're missing? You're wasting your time in those porno book stores," he said. Most ads are not photographs, Key said. The jamzen aa consisiea 01 separate photographs of the man, woman and the female hand combined. Microscopic examination showed the water was drawn with an air brush. see AUTHOR page 3 *w a Hearings Sc ;V>' t ' ; 'iTJifj^.'%fflm$ THURSDAY, FEBRUARY 11T1 : ?' 3:00 3:00 4:00 v Stud 4:30 5:00 5:30 FRIDAY, FEBRUARY 12TH 3:00 3:30 4:00 Associal 4:30 5:00 5:30 TUESDAY^ FEBRUARY 1$TH 4:00 4:45 5:30 7:00 liw; ' 9 : ^ ^ *45 Internati Vt 8:00 9:00 i.9:30 10:00 10:30 A ::. ? J" y ^ ' : . wy-. ' ~'t- "* '* v' / ' ' r THURSDAY, FEBRUARY 25T . - y, " V > ' V" yf* ' *' **> ' ' ' 3:00 3:30. 4:00 ; 4:30 5:00 5:30 ! SATURDAY JTRftttl IARY 27T 8:00 RHUU Committee University Union Executive C temporary Sounds, Cultural University, Ideas antl Issues, Expeditions, Video Ta '*rf TUESDAY. MARCH 2ND EII# 4:00 Sigr 4:30 -M' ; s:oo i'!. * 3:30 In SATURDAY, MARCH 3-6 >$rv '>4'.'<<? 8:00 Backpacking/Mountain Building/Weight Lifting, Wind Sailing Club, Bowling Club, V Flying Club, Boxing Club, Rac White Water Club, Running n- ?^ 11 M Vqi villitt CiqUc^iriaiS : : : . ^ fi ' : V CockfJ Afro ent Public Health Association Open Door ODK National Student Exchange \r\S-K '"* *v V v ASCE Women's Law Association tion of Student Social Workers USC Spanish Club Der Deutsch Club ASME USG Dance Club Chinese Student Association Clariosophic Society GSAPS Angel Flight BALSA SPA te Assptfatioaof Life Sciences India Student Life Association iril Student Speech - language Carolina Casting 7^toihee?S0llng Commission ^ '' . (v v .' .?. *., .'- > ..? ' '* 'v'vl' ' _ * SBA onal Council of Students Assn, '} SCSSL USC Wargamers Alpha Phi Omega AMA USC Computing Machinery AICHE USC-SNA Women in Business H Criminal Justice RHO Epsilon Garnet Spirit Italian Club Graduate Student Nurses NAACP H Program Office Kussell House Council, Cinematic. Arts, ConSeries, Visual Arts, Free Special Programs, Trips and ' '\'^V > * \'"i\"'.. ? "l Y'A": na Alpha Epsilon Super Dance a' General Studies USC-CCI tramural/Recreational Sports / \.'T'*y - . " . ; ' M?rind firmrf Pnronhnto RaHu '"oj r * surfing, Rugby Football Club, fater Ski Club, Fencing Club, quetball Club, Skin and Scuba, Club, Women's Rugby Club, Jlub, Karate Club