The gamecock. (Columbia, S.C.) 1908-2006, February 10, 1982, Image 1
GAMECOCK
LXXIV, No. 79 University of South Carolina Wednesday February 10, 1982
Organii
The Senate Finance
Committee began hearings
Monday to allocate $670,000.
Eiehtv-one Huhs and
organizations requested
funding totaling $1.9 million.
Of the 1.9 million, $1.1
million has been requested
outright while the remaining
$800,000 has been requested
in the form of revenue.
/( Revenue is a credit line
extended by Student
Government so
organizations can make
purchases but the money is
considered as a type of loan
and is paid back.
Barry Gray, chairman of
the Senate Finance Com,
mittee said about $30,000
urrktilH Ho Iront far omorrfQn<ni
purchases or other uses.
"Every year things come
up you don't expect," Gray
said. A group may have
some special reason for
being funded immediately
instead of waiting the
customary year, or some
club may win some type of
tournament and be invited to
participate in an event outI
Author Fin
Warns o
By JAMES SOKOLOWSKI
Staff Writer
A plate of fried clams have
an orgy, grotesque faces fill
ice cubes and the word
"sex" is written on
everything from Ritz
i crackers to a five dollar bill.
Mnnu aHvPrticomontc
r. today bombard consumers'
^ subconscious with hidden
messages, according to Dr.
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3 -j- j
I I II till III I
According to Wilson
aroused man and no.
cations Bat
of-state.
Gray said organizations
coming before the committee
should be prepared.
"We look for organizations
which are not really special
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Barry Gray chairmai
Finance Committee
ids Sublimin
F Effects On
Wilson Bryan Key, author of
three books on subliminal
advertising.
Speaking in the Russell
House ballroom Morula v
J ,
Key said advertisers
sometimes hide profanity
and pictures ? often sexual
in nature ? in advertisements.
He said these
messages are perceived
subconsciously but not
consciously.
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Key, no. 1 is a mother i
3 is a naked woman.
tie For Fun
interest uui serve me [
university as a whole," Gray r
said. c
Gray said the committee
checks each budget \
carefully and a poorly i
i
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SUff Photo by CAPERS HAMMOND
i of the Senate
al Sex In Ic<
Subconsciou
Key showed the audience a
Gilby's Gin ad depicting a
gin bottle and a mixed drink.
Explaining that the ad was a
painting and not a
photograph, Key pointed out
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irnui nv, ouiu ntig maic anu
female genitalia drawn in
and the word "sex" written
in the icecubes.
"This perception is instantaneous,"
Key said.
"Little of what we perceive
LJ
?colding, no. 2 is an
.ding |
jrepared budget makes it ^
riore difficult for the |
:uiiiiiiiucc.
"Organizations should not
jad. When a group pads so
nuch it is blatantly obvious ^
t really loo^s bad," Gray *
>aid. "Each group should .'l
De careful to analyze how the *
jniversity derives benefits $
'rom their organization," /;
GJray said.
Gray added, "Any in- |
formation the group feels we
should know, the group |
should be sure and bring it to
>ur attention. Some groups $
expect us to know things |
Lhey never tell us."
Gray said the groups ^
should especially emphasize
unique opportunities they
may provide students.
The Senate Finance \
Committee will spend 12 to
15 hours on the budget each
week for the next four
weeks, finishing around I
March 11, Gray said. The jj
budget will be presented to |
the present Senate at one of
the final two meetings before '
the new senators take office.
i Cubes ,
s Mind
surfaces as conscious j
thought. . Subliminal
messages act much like a j
post-hypnotic suggestion ? j
it sets you up for a delayed- j
reaction response.
' 'You see the ad in Playboy i
and two weeks later, for :
some reason, you buy
Gilby's Gin."
Few people realize j
subliminal advertising is not
illegal. "There is no law in
the world against subliminal
advertising except in
Belgium, Key said.
Most of the crowd of 300
reacted to a Jantzen bathing
suit ad which appeared in
Reader's Digest. Oohs and
aahs filled the room as Key
showed that the woman was
wearing a bathing suit
bottom that fit loosely, had a
zipper and did not match her
top, while the man wore a
pair of tight trunks that
matched the woman's top ?
they were wearing each
other's clothes, Key said.
He added the female hand
on the woman's hip was at an
angle snowing that it must
belond to another person.
Key then pointed out what
many people clearly saw as
a man's face drawn into the
water at the woman's
crotch. "See what you're
missing? You're wasting
your time in those porno
book stores," he said.
Most ads are not
photographs, Key said. The
jamzen aa consisiea 01
separate photographs of the
man, woman and the female
hand combined. Microscopic
examination showed the
water was drawn with an air
brush. see AUTHOR page 3
*w a
Hearings Sc
;V>' t ' ; 'iTJifj^.'%fflm$
THURSDAY, FEBRUARY 11T1
: ?' 3:00
3:00
4:00 v Stud
4:30
5:00
5:30
FRIDAY, FEBRUARY 12TH
3:00
3:30
4:00 Associal
4:30
5:00
5:30
TUESDAY^ FEBRUARY 1$TH
4:00
4:45
5:30
7:00
liw; ' 9
: ^ ^
*45 Internati
Vt
8:00
9:00 i.9:30
10:00
10:30
A ::. ? J" y ^ ' : .
wy-. ' ~'t- "* '* v' / ' ' r
THURSDAY, FEBRUARY 25T
. - y, " V > ' V" yf* ' *' **> ' ' '
3:00
3:30.
4:00 ;
4:30
5:00
5:30
!
SATURDAY JTRftttl IARY 27T
8:00 RHUU Committee
University Union Executive C
temporary Sounds, Cultural
University, Ideas antl Issues,
Expeditions, Video Ta
'*rf
TUESDAY. MARCH 2ND EII#
4:00 Sigr
4:30 -M' ;
s:oo i'!. *
3:30 In
SATURDAY, MARCH 3-6
>$rv '>4'.'<<?
8:00 Backpacking/Mountain
Building/Weight Lifting, Wind
Sailing Club, Bowling Club, V
Flying Club, Boxing Club, Rac
White Water Club, Running
n- ?^ 11 M
Vqi villitt CiqUc^iriaiS
: : : . ^
fi ' : V
CockfJ
Afro
ent Public Health Association
Open Door
ODK
National Student Exchange
\r\S-K '"* *v V v
ASCE
Women's Law Association
tion of Student Social Workers
USC Spanish Club
Der Deutsch Club
ASME
USG Dance Club
Chinese Student Association
Clariosophic Society
GSAPS
Angel Flight
BALSA
SPA
te Assptfatioaof Life Sciences
India Student Life Association
iril Student Speech - language
Carolina Casting
7^toihee?S0llng Commission
^ '' . (v v .' .?. *., .'- > ..? ' '* 'v'vl'
' _ *
SBA
onal Council of Students Assn,
'} SCSSL
USC Wargamers
Alpha Phi Omega
AMA
USC Computing Machinery
AICHE
USC-SNA
Women in Business
H
Criminal Justice
RHO Epsilon
Garnet Spirit
Italian Club
Graduate Student Nurses
NAACP
H
Program Office Kussell House
Council, Cinematic. Arts, ConSeries,
Visual Arts, Free
Special Programs, Trips and
' '\'^V > * \'"i\"'.. ? "l
Y'A":
na Alpha Epsilon Super Dance
a' General Studies
USC-CCI
tramural/Recreational Sports
/ \.'T'*y - . " . ; '
M?rind firmrf Pnronhnto RaHu
'"oj r *
surfing, Rugby Football Club,
fater Ski Club, Fencing Club,
quetball Club, Skin and Scuba,
Club, Women's Rugby Club,
Jlub, Karate Club