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I 'l th I butr II ichot IS One taste of Schlitz ca [1 minds. Recently, hundr Budweiser and Miller c I their beer and Schlitz 5 9 1 Iff Before the taste tests, I all the participants I signed affidavits swearing they H were loyal Bud- H weiser or Miller ^ drinkers. But \ I following tfie M tests, lots of \ H those tasters were \ if! surprised. Because fl after tasting their fa 1m vorite Deer and bchlitz i m unlabeled mugs, man> I I found they preferred S S * * Sc: h M hi^bo^ Ii j said Budweiser drinker r I real quenching and re. [ | drinkable',' agreed Mill i Manelv. Budweiser Hri IW\ summed up the feelinc :: said, "I'll have to stop ] six-pack of Schlitz!" OUgi11 w ? veb? seSct n change a lot of eds of loyal Jr'lr*l//-vrr ,ii ii iivcti s >ide by side. mmmamaammMmmmm thought I knew l>eer ? I thought loose Miller. But I chose Schlitz'.' harles Walker worn Miller Drinker pri e been drinkin' I p idweiser for 25 Mi rs. But tonight I ^ >ted for Schlitz'.* Elliot Marcus Sworn Budweiser /Vy & Drinker '' h f?J I ?' ir+?~ One taste of na Schlitz convinced pe .. :*. i - ci ? y, u ncti> iictvur, DC James Seager. "It's al clean and very to er drinker Mike as nker Robert Davis Taj ;s of many when he be by and pick up a tBudw en pro\ ilitzl' \ \ ' Yf ised. I thought for sure(? I pick Miller. But % ' licked Schlitz'.'fcj^ & 'orn Miller ^yy|^jJW. ie person who wasn't surpris ink Sellinger. 'Some people t vas risky to taste test my Sch tional TV. But I was sure lots < ODle would Dick Srhlit7 nvpr ers. "Three years ago I came to S make my best. And after 40 a master brewer, I know this - I -? It I - ? ui ic \?icv>:>. iuu iiicty iikc my tter than your beer, too!' - r - - - * . - - ' ras uetti vedwro "I'm not surprised their at all'.' Frank Sellinger ^ chlitz Chief Executive years Officer of Schlitzjf _ M % er, II n?j. I I I Guy D'Anna 'B Sj Sworn Budweiser H ta V : "\. V j /: 1 ' \ te'Sni \ - 3 fly Sr A&f* fel feitjl MV a ^ KnaM IBM IH