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y i y . 4 v' By Teresa Weaver QamecocH Staff Writer WUSC-FM is studying options for increasing its power to 3,000 watts within the next year, Ron Marsh, station manager, said. Now a 10-watt non-commercial station on the educational band, the increase in power would mean or? uvnnncinn nf H tn <1(1 miloc irt tho Ull V/A^UIIOIV/II Vi UU IV * \J IIIIIVO III Vliv WUSC broadcast area. Under a ruling last year by the Federal Communications Commission, all 10-watt college stations are required to search for a new frequency or increase their power to at least 100 watts. WUSC WILL FILE an ap plication with the FCC by January 1980 to increase its power, according to Marsh. "The application just gives us the right to complain," he said. "If we don't got the application in. we don't have the option to complain about any rulings the FCC hands down. "After January 1980, the commercial stations in the surrounding area will have the FCC restrictions relaxed, so a 10-watt station would be open to much more in icrterencc. u s cieiinueiy in our favor to go up in power," Marsh said. The FCC also requires a station to submit a community ascer tainment project, which is a survey of the area the station is projected to cover. The survey will determine the broadcasting needs of the area and WUSC's potential for meeting the needs. u\l/n katr/\ fA Ka oKln fA of ttc tic* v t iv/ ia; ai/tv tv/ ovi v v* ui least a portion of the interest, convenience and necessity of the area," Marsh said. A CONSULTANT with FM Associates was hired by WUSC to study the region and determine where the expanded station would cause the least amount of in terference to existing stations. Based on the consultant's fin dings, it was decided that ? westward move would be best foi Need Exti Receive up to being on a regi program. Call < Hyland Cei Donor Ce*i 1620 Gervais Telephone: 254-S Hours: Mon. tl jUi I* * * OCTOE COUJ M a FOR THE KIDDIES! Mitchell Marionettes Sponsored by Americ*n Dairy -J f O I?Ul and more! SPECTACULAR! Dancing Waters 8gjWW< by CtS Banfc TIie midv tConklin IV Thrill The American High EXH wusc forp the station. A transmitter located about seven miles from town would cause as little interference as possible, according to Marsh. The "ideal location" for the new transmitter is at Lexington County Hospital, Marsh said. "We're looking into it right now, but there are other possibilities. Lexington County Hospital has been very cooperative so far," he added. 'We have to be able to serve at least a nnrtinn nf the in teres t, con venience and necessity of the area,' Ron Marsh If WUSC is granted permission to locate at the hospital, they would need to place a 30-foot tower on the roof and have one small room in i the hospital tor ttie transmitter. New equipment would also be i needed for their facilities at USC, including various stereo, transmitter and tes' equipment, acu"~ - / WE SPECIALIZE ^ BEGINNER. THE FEARFI NO AG : /Jf^Crook~ 1 j* lexing k riding instruction 1 l guided trail rides f summer day camp i News tip? r Call 777-7181 ra Money? $80 a month by ?lar blood plasma Dr visit titer iter Street 2280 k m i i /~t l~? Cri 7 on Q . on I ii wuyi i ii. I tsJ\J \J.\J\J flJTE Tj kXfW IER 19-27 * * * IMBIA.SC. aii lla Parton id more! Budweiser Bandstand! 4 Popular Bands DANCING Dixie Dollar Disco with "Disco Pat" iimaa >M n.i*nn4 nay ui ifi kai lagfc Midway lina rides i Diving Team and more! i bits! sills; ^ cfiiHuinn ?ower inc cording to Marsh. THE TOTAL COST of increasing the power would be from $25,000 tc $55,000, which Marsh said is a << ?!. ? ^ '> a very, very ruugu caimiflic. r? portion of the cost would be paid by federal grants. The power increase is ten tatively expected to go into effect in six months to a year. "We still have to get FCC approval and look at budget considerations, but let's shoot for six months to one year,' Marsh said. Power expansion means ar expansion in the potential audience for WUSC, and Marsh said the station is prepared to make an> format charges necessary to serve the new audience. "As a station we can't afford tc sit back and ignore our short comings. We've got to realize wi* re a uruuueuM muuuii, uiiu wt have a responsibility to the public Quality programming is badl\ needed in the Columbia area," h< said. WITH THE PROPOSED powei increase, VVUSC will be hearc throughout the entire city o Columbia and surrounding IN RIDING FOR THE JL ANDTHE HANDICAPPED. E BARRIER I Creek Stables, Inc. MINERAL SPRINGS ROAD rON. SOUTH CAROLINA 29072 MILDRED K. PORTER DIRECTOR PHONE: 3M-0S82 x!:: j ..... U|JL1VU3 rease metropolitan areas. "We've got to I realize our audience will be larger, so we have to present quality nrni>ramminfi. not sloo." Marsh 1 r- vO- Of r , said. "We've got to care about our audience and give them programs they want," he said. "Sometimes even if they don't want a program, i we need to present things we feel ; they need to know. , * mm wm mm wm mm wm on mm mm mm mm n International He ' - C DC/ ; | O/ LV : I French Toast ii (All You Can Eat) : i $1.19 J1031 Assembly Strec ! j 765-0305 i Hot Doc i | w j I Buy One G< la m few *? "We call ourselves 'Alternative Radio* because we're an alternative to typical radio. The majority of our music is different from the junk you hear on the radio all the time. It's like getting your freedom back. It's a chance to expand your musical knowledge, which I feel is a very good thing," Marsh said. TKo nrArtromc mntr nit pi i/giauio iiiwj VI10115U somewhat at WUSC, but the overall emphasis will remain the same. "I'm putting the emphasis on quality. I tell the WUSC staff every week, 'Keep looking upward. Reach for the sky and don't get in a rut.'" ? 1 >use of Pancakes j ZIAL? 1 3 p.m. until 6 a.m. fj with this coupon p Expires Friday, Oct. 19 : t 4467 Dcvine Street { 7H2-9<i4ti ( laaMnnMnHinHiami ) Special [ jw vne rNBB; good Oct.l 5-19, 1 979| with this coupon J S78 135 sunset Blvd., w. cola | List across Gervals Street Bridgej ?^u^^^^KB?iSKflSw?P?^BK^S^mlal5llS?6HR9i20BI i . .. ; ' I * *