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I THEDE4 H SSSBISI flBSSl (Or, was yeast really res As your Dean of Beer, it is my scholarly opinion that just knowing the one word for beer is not enough. You must also know the reasons why. Because only then will I, Siglinda SteinfUller, be satisfied that you have 1 J L n l#_l r* tjiauuditu iium rvemeuiai oeer unnKing. QUESTIONS: Q: 1. The best water for beer comes from: a) Big Duck Mountain. b) Underground from Tijuana. _ \ A H ^ c; /a small store in raacon, ua. d) None of the above A: (d) No matter what you hear about "naturally pure" waters, virtually ?!! brewers filter and further purify their water. But Schlitz doesn't stop there. They filter their water and then filter it again. So when they're through, it's purer than the purest springwater. Q: 2. Klages and Firlbeck HI are: a) Composers of famous beer drinking songs like "I Left My Shoes in Heidelberg'.' w\ rv ?t *i u'- * ? u/ vwiins ui nit; worius largest unKnown brewery. c) Serving time in Sonoma, Calif., for impersonating Arnold the Wonder Seal. d) More expensive barleys. A: (d) Schlitz blends Klaops and Firlh^l* III barleys with the standard variety most brewers use because they believe it gives their beer superior flavor. Stgfinda SteinfUNcr / Dean of Beer ? I II WaSt " *111 <a | Ql')77 IPS SCHIJT/ liHt.WINC, CO MIl.WAOKH.. Wis kHOFBEEl ponsibie for the fall o Q: 3. Hops are notorious for: Tl t_ l?I- _r !_i-m a/ i neii mtK ui intelligence. b) Always getting to work late. c) Losing their keys. d) Being difficult to keep fresh. A: (d) The freshest hops make the best beer. That's why Schlitz vacuum-packs and refrigerates their hops. So they're as fresh at brewing time as they are at harvest time. O: 4. The best aHiunrt tr? hoor ic* a) Rice. b) Corn. c) Either rice or corn. d) What's an adjunct? A: (c) Every American brewer uses rice or corn to lighten the flavor of their beer. This is called an adjunct. But Schlitz knows how to use either grain interchangeably. So they're never at the mercy of an unfavorable crop. And neither is the taste ot their beer. WHWHHBWWWBWWWBBBb^- ^^WWi ?WPHP^ ' JSwBnfSm vY *\\ss&, If 7W ppr ft R"S _ _ ITU (th?D/unan ffmniMtfl * niw BWB % Mill|#BE%a^ Q: 5. The biggest misconception about yeast is: a) Carrying some in your pocket is good luck. b) It is good for hemias. c) It was responsible for the fall of the Roman Empire. d) To ferment beer, all you have to do is drop it in the vat. A: (d) To make beer taste right consistently, Schlitz believes the yeast has to be evenly * distributed during fermentation. That's why Schlitz gently stirs in their yeast. It's .JiL-i.n.l 1 r- - i>'ci11 ui men Ddidiicea rermeniation Crocess. And they're the only American rewer who does it. Q: 6. Chill-Lagering is: a) A popular German country and western singer. b} A Scandinavian winter sport played without clothes. c) A new ethnic TV comedy about the owner of an ice cube factory. d) The right way to age beer. g, A: (d) When Schlitz ages beer, they age it cold?very cold ?down to 29.5 degrees. It's called Chill-Lagering. And it's what makes Schlitz crisp, clean and bright. Q: 7. A mini-brewery is: a) Hidden in a basement somewhere in Greektown. b) The result of trying to make Broken loe, Idaho, the beer capital of the world. c) TTie right way to pretest beer ingredients. d) Both (a) and (c) A: (c) Schlitz has a mini-brewery where they * test-brew the quality of the ingredients that go into Schlitz ?before thev qo into bchlitz. SPECIAL BONUS QUESTION: Q: True or false, the one word for beer is Duffelbrau. A- False. There is no beer called Duffelbrau. Just as there is no beer like Schlitz. If you answered this question true, perhaps you chnnM lrw~?lr *...-I Ls iuun nuu iuii\cy dllLIIlIK]. i. If YOU DOtfT HJIVS SCHUTZ, * A YOU DOVTT HAVE GUSTO. I pp BBSBfefex:- ; # i'rii'iili'iii "~fi i g^:.