University of South Carolina Libraries
WCOSh BY JOE LOGAN A DISGUSTINGLY upper middle-class housewife ap proac shed the entrance to J.B. White's in Richland Mall. Judging from her appearance and demeanor, she had every intention of spending considerable amounts of money once inside. Her confident stride faltered momentarily as she spotted the volunteer Heart Fund worker standing near the door. It was cold and windy; he was shaking. He heard her footsteps and turned their eyes met. She dropped her head as if to check her non existent shoestrings. 'Ma'am would you like to con tribute to the Heart Fund?" paid politi LAWB Vice Pre He wants to opf meetings of the Boc to the student med iadiotho Co THE WOMAN'S expression was one of surprise--as if she had not seen the posters, the other workers. the group of tab les or the temporary radio studio no more than 10 feet away. She reached into her purse and I reluctantly produced a coin. "Thank you ma'am." The woman's expression sud denly changed. She smiled. Having done her benevolent, philanthropic. deed for the day, she held her heaTl high, threw back her shoulders and boldly entered the store ..THE ABOVE illustrates a typical example of Columbia's response to WCOS-AM's Radiothon 1 '74. There has been indifference. There has been apathy. For-. tunately and thankfully, however, for those of us who either have cal ad [EAD sident .n subcommittee vrd of Trustees ta. PP e 0 rn... lumbia Reacts Analysis leart disease or shall someday iave it, many people have made a pecial effort to contribute to the Heart Fund. Take, for example, the school kids who donate their entire allowances without hesitation. As WCOS disc jockey , Jeff Walker, put it,"These kids give us a dollar and*?t really means a lot because it's all they've got. . . but it doesn't really shoot the total up." . THEN THERE was the all-night vaitress who made a 4 a.m. trip .. :o White's to provide hot. coffee mnd donuts for the disc jockey and olunteer workers. Her husband ies in the bed, dying of heart lisease. Summer Employmer CIi'PSEQUTOY" FOR BOYS in the tnOteitints of N near Asiville\ Staff openings for all majors, frost R.N.'s, cooks, cabin counselors, activiti hiking, ur.:hery, riflery, pistol and sho tennis, athietics. Need truck driver-mu ..Will be interviewing on campus. Set up Placement Bureau. With Indiffer Various companies in the t community have also been ,enerous. Burger King and 1 MacDonald's have donated food. A j bicycle retailer provided a bike 1 For auctioning. USC and Clemson have given autographed footballs and basketballs for . auctioning. Many others go unmentioned. Perhaps the most important donations have come from. fraternities and sororities at USC. Sigma Alpha Epsilon, Alpha Tau Omega, Kappa Alpha, Zeta Tau Alpha, Pi Beta Phi and Kappa Kappa Gamma, among others, have workers around the clock since the beginning of the drive. ..UNFORTUNATELY, many people have refused to respond to the needs of their fellow man. Many people adually rerouted It ILl4 Sime). a7m soph., jr., sr., grad. students. Need es specialists, waterfront, camping, gun shooting, arts & crafts, riding, it he 21-and maintenance specialist. appointments in advance with University 11 ence, Apathy heir exits from White's to ivoid the donation station. Rtequested for a donation, most -eplied, "I've already given," and hen hurried along. Four-hundred people turned out for the sock hop Sunday night in the mall. Someone stole WCOS disc: jockey Dave MacDougall's per sonal radio. In spite of the indifference and , apathy, and thievery disc jockeys Jeff Walker and Dave MacDougall are not discouraged. ..AT THE TIME of this wrtiting, the Radiothon had raised $12,693.33 and, as Dave MacDougall said, "Any time you can raise $12,000-$15,000, I wouldn't call it a failure." paid political ad RODNEY SHEALY; Senate Finance Committee Chair man:-"Having served with Terry on the Finance Com mittee, I have seen him ac tively working for the benefit of the student body. I know Murphy has the qualifications to be a good treasurer." VOTE TERRY MURPHY TREAE. ...it's our mone WI