University of South Carolina Libraries
F. F. WILLIAMS, JR. - - Editor DE iGeorge Zuckera ASSOCIATES Society Editor; Albert Rouslin. Caaries Lee. Catherine Narey. Hal Tribble, As sociate Editors; 8. O. Muckenfuss. Jr.. Courtena Carson, Associate Managing Editors; Charlie At kinson. Poster Smith. Associate Business Mana gets; Johnnie Steppe, Margaret Rollins, Asso- Colt lendley, clate Society Editors. _________________________________ ginia Brown. T Jane Crout, El HAROLD PRINCE, Managing Editor janin Polayes. The Gamecock Gets New Dress; Leads In Streamlining The Gamecock has undergone radical changes this semester. It is a leader in a group of collegiate and city dailies news papers which have donned a new stream lined and modernized style. With this issue, The Gaimecock dons it new dress. The headlines are all "flushleft' in modern type families. These heads arn not restricted to the unit-count that. the oh headlines were. They give the story Iori clearly. Subheads, except for an occasional in dented head, have been abolished because i has been proven that readers seldom rea< them. The leads of the stories have been set il bold type to make for an easier carry-ove from the large headline type to the slal type matter. On the editorial page and feature pag< the column rules have been withdrawn an 10 points of space have been inserted be tween the columns. Scientists prove tha the legibility of a newspaper depends on th amount of white space between the typ( The Gamecock is using lighter type in th headlines and more white space between th stories. WVe are using many pictures or cuts. Thi tends to g ye the newSpaper a less solid af pealllnce and is an essential in a good mot ernistic layout.. No longer is the front page a study in ba anlce. The page is made ill) SO aS to Inaii two or three distinct layouts. The papc can be read from several angles. The "cut-off" lines between stories h been for some time replaced by the lette] -U. S. .-. Tils gives more white spa< and tlus easier reading. The clearness, grace and legibility of tl new. streamllined Gameeoek is apparent first glance. The word "streamlined" is wE chosen to describe the appearance and ge eral effect of this latest development in til journalistic field. The simplicity in tyl display, the absence of superfluous curl icu< have done for the efliciency and appearan of the newspaper page what the streamli effected in the designing of motor cars, ra way trains and airplanes. However enterta ining andl inst ructivye t material itself, the first approachl to tilei tellIigence of a reader is throughl the e) Tlo (do away withl tile eyestrain, to insure t attention of the many with imnpairedl visit the letter preCss must be easy to followv ai pleasant to look upon01. T1'he streamulin mallke-up1 has been dlesignedl to cover ti feature so important to sulccessfull jolurn: ism. What the eye can more easily see, t b)rain will more r'ead(ily assimilate. Ev before its read1ing, a well-printedI book, mm azine or newspaper has made a prime b)id I popular appIroval. Streamlining pro~motes ease of readi andl ease of undlerstandling. The new her lines will enab)le the writers to summn~ar ai story withmout the use of grotesque wom andl pumzzling condensations. Streaml make-up dloes for a newvspaper what streamline b)ody dloes for an automob)iI it redulces r'esistanice ; promotes sp)eed; c forms to natural laws. But streamlining goes even further, in addition to promoting comfort andl u ity it adds to the newspaper page a b)eauity anmd (lignity. The Gamecock sweeping from its pages all b)oxes, fa borders andl other type-forms reminisc of the horse and buggy days has establis itself as a leader. Physical and mechanical improvemt hlave mrerely enabled The Gamecock toI ter carry forward the principles and p * ~ cies of Carolina service which are, a all, the real newspaper. So, in pursuance of its consistent polic; be first in adopting scientific advari Thze Gamecock today offers the first stre lined1 newspaper in South Carolina, if the South, to its friends and patrons. We present to you, "SOUTH CA1 LINA'S FIRST STREAMLINED NEi iP A PER I" r PARTMENT $EADS an, Sports Editor; Leola Garety, Betty Comtock, Co-sd Editor; Poet.( /\ I L STAFF WRITERS Ed McGrath, Paul League, Vir- FOUnded en Henderson, Barney Beidleman, ROBERT ELLI07 esnor Cannon, Paul Barrett, Ben Entered as second class m Nov Furman Vs. Carolina In Orangeburg, 1939 The Citadel has bowed itself out of the Orangeburg Fair grid battle with Carolina Perhaps its withdrawal shouldn't be de scribed as a bow 'because it more nearly re sembles a crawl. Why ? "Because we wer jinxed; because we Charleston citizens wan to see the boys we support play in our owi backyards; because we think those Game cocks were downright mean for beating u annually in the Edisto City." The offering of a date to Carolina to pla; in December by the Citadel was immedi - ately and forcefully rejected. It shoul t have been. 1 Problem of the day is who will be Car< lina's opponent in the Orangeburg game i 1 1938? Our games with Clemson and Fum r man have already been scheduled in 193 1 but how does this sound for 1939? Sched ide Furman for our Orangeburg opponer on the same date, then play Clemson later i I the season? That would create larger gat - receipts, create more interest, do away wit t an anti-climax in the state title race and giv e the teams a neutral ground with sure guaran tees. e Since our defeat by Clemson this seasoi e spirit has been about as hard to find as th proverbial needle. Playing Clemson lat< s in the Ss0o will be a peak to which ti Gamecocks could build. Playing Furma 1- in Orangeburg would be an indicator of th strength of the two of the "Big Four" ele ens, leaving the Furman-Clemson and Carc :e lina-Cle,nson game to decide the state chan r pionshilp. is A New Carolinian Needed s For Full Literary Life 'C After three years of (lebate, investig te tions and promises, a new magazine is t make its appearance on the Carolina cat ll pns. The magazine is to be known as the N< te Carolinian and will be a literary public >e tion, not a Ballyhoo-type mag with secot rate jokes. ce The need for such a magazine at our Ur ne versity is apparent. The literary side il- Carolina students has been neglected sir the lays when the Carolinian was a lead be in the collegiate literary fields. H-owev -that magazine deteriorated in quiality un e. it became so objectionable in its contem he that the campus fathers banned it-justly. n, Tloday, there is an opportunity for a mt dazine of high character andi fine literd dtastes at Carolina. More power to you e is tors bult watch tile quality of your stor 1and go easy with the jokes. They can he boulght up the street by the handfuls foi en dime. or The Gamecock Expresses ug Thanks To Local Papers d(- For years T he Gamecock has been car Iz 1ing pictures, sometimes placing undler th -ds 'ouIrtes5y lines and more often not. Many tine these cuts have been loaned to 0our puibli a tionl by Thle State CLompany and TiemIh -ord, local dlailies. >nlTis favor has saved Thw Gamecock h dIredis of dlollarms over a p)eriodl of ye end Never have these two comlpanies recei tl- one word of thanks for their slpirit of iew operation. Therefore, we, the mnembers in the staff of The Gamecockc and the Uni icy sity student body, wvish to thank you pumbl ent for your favors and assure you of our bed preciation, although rarely voicedl. ~nts et. Christmas Seal Sale oi- Invades The University fter This morning, Senator Hammond will dress the stuldents of the University on V to valuie of their participation in the anm ces, Christmas seal drive to stamp out tube am- losis. The Richland Anti-Tuberculosis not sociation will have charge of chapel. Carolina has never (lone its just par 0 this movement. The Gamecock wishe VS- endorse this undertaking and urge that tumdents N. R A. it HE 1937 Aissoci ECOCKIS I January 30, 1908 Natsonal "r GONZALEZ, First Editor c.lneg 4to MAiu itter at the postofice at Columbia. S. O., C Nao ember E0, 190 O NIS *Back-Talk C Dear Editor: Just glancing around me it seems that much has been left for my genera tion to do, even though I often hear fellow students say that every field is crowded, and that the youth of to day do not have as many opportunities as their fathers and grandfathers had; and that men like Lincoln and Rocke L feller would not be able to succeed now. 1 I wonder if the competition of to day would force Lincoln into the back ground, or if the National trust law s would prevent Rockefeller from amass ing a fortune? No, they would not be overcome by adversity; and if they were living, I believe, the. same spirit and result would be manifest. _ The present is as challenging to us ' as the past was to them. What are we going to do about the problems that we face? It is no concern of ours that thousands and thousands of people have been killed this year by wars n which cost millions of dollars and pro duced destruction, suffering and loss; that in our country, the richest in the world and one capable of producing more than it needs, people are hungry and in need of clothes; that health and sanitation have not reached such pro n portions in practice as in books; that the merit system has not replaced pol B itics in government; and that there h are only about four positive cures for all our known diseases? . As long as man has needs, the smart - man will find a place of service. James F. Miles. H *Ethiopian Air :, Commander Talks n TO ED McGRATH te Adventure invaded the offices of a r. downtown newspaper the other day in the person of John Charles Robin son, soldier of fortune and commander 1. of the air forces of His Majesty Haile Seiassie during the recent thirteen 1o month Italo-Ethiopian war. Colonel Robinson was in complete command of the twenty-four planes which made up the Ethiopian Air force. His military bearing enhanced by the tight-fitting blue uniform in which he was dressecd, the six-foot Colonel Rob a- inson, in a short interview, corroborat ed several rumors as to the present to control of Ethiopia by Italy and de- four n. nie(l other rumors concerning the im mediate return to Ethiopia of Emperor for t Haile Selassie. Italy is already experiencing diffi- when culty in holding their new territory, a- said Robinson, and the Italian gov- of the i ernment has made several overtures to or-othe "His Majesty," as Robinson constant- have la ly referred to the Emperor, to return appoint to Ethiopia as ruler under the gov 11- ernment of Italy. Should Italy at- who m of tempt to divorce itself entirely from thanx i the assistance of native rulers and be- had, so gin to rule Ethiopia entirely with Ital- loved h er Ian officers, it would soon lose the "Landl of Juda" in the opinion of Col- frankly ar, onel Robinson. There is a strong pro- thing. til . Italian native group operating at pres etin Ethiopia and thus far peace hasdel nits b aintained. di When qluestioned about the actual .. arfare between the twvo countries, not t Colonel Robinson stated that Emper- anythir ry or H-aile Selassie had beeni "too kindlyheea U- and long-suffering" and had allowed hr the small pro-Italian group of natives for the lS to growv in power in opposition to his arturo be will. "Is majesty is very religious," scope1 said Robinson, "and relied too heavily atet 'a on the action of the League .of Na- tet tionis." ever n< "The Ethiopian warriors are brave and yc andl fearless fighters and proved their worth in prolonging the struggle against the military machine of Musso- how lini." Robinson statedl the actual war lasted about thirteen months and his Ont force of twenty-four planes accounted ry- for one hundred and twenty-five of the we Italian number before they themselves rectiori emn were redluced to three planes. on no of oii ;z* Editorial In -:s Pictorial us t' tin-SHOR SuorT'1 STORY ing. ed DRVE R "" 'ltera co- chuckl of WATQRI. Gever y er-l- and I ~er- Z~'~rm~,furthe aip- SN\-A PDhij RANGES~ and of c CAR LEAVCS as"se ad- ~ 4I4I AYtear il rcu- S E E. As- CAGS MoRA.--wATc44 youR ROAD the YOU'L. uve L.oNsE n. Nationatl Safety Conei tha af n Member 1953 AN] ed Goe6|de Press - DiMibutor of Tom le5kie Di5est Albertt P FOR NATIONAL. ADVERTISINo RY Advertising Service, Inc. - Publishers Rer.seaStfwe Isued )N AVE. NEW YORK. N.Y. Unive ROSTON . SAN PRANCIECO year p . PORTLAND . SEATTLE AMPUS CA AT NOMEON1HE RANGE! HELEN WARD UNNEII1Y OF KANSAS 0OED. FRED 1O PERFEC SORES (200 OUT OF A 9018tE IN) l SUOCESSION ONE A ItN00N L ' EST VIRGINIA TACKILE LAST CARNEGIl 'EAR. WEIGHED 22 POUNDS BKER S AT aRflU. ''.O E CLANMS 10 1E E 1IRD AI,EST B~ABY BORN IN 114 AND) IN UNIItD STATES. MERIF - KNOCKED UNCONSC n a somewi wer case -. by tribble letter words hree letter men this corner's pre-thanksgiving eri ootball team into tribble-threat me: r for the genus homo sapiens foo et an eye or so-carolina 64; p. c, ed that our purely personal pep-tal ake the touchdowns. to those wl nuchly; to those who didn't we ri history records, three kittens. the is three little kittens. the three litt and finally, is the way we (mean iition of a doodad hat we're a long-haired radical wit ig whatever, we think the univ< id the bay of bombay and our eigt sole purpose of wearing a carolin rubinowitz crosses the clemson go thru which minor defects are mnag >n of that mythical somebody who seds something done about it. be: nder must bc filled. beautiful .ptoe night just as easily have loosed o1 of the university library, while :enough shekels to maintain a we a) that the atmosphere surroundini oh the mccallistermen took affront say be conducive to weighty thoug a trifle stuffy. to be forced to wi n eardrum trying to stifle a sneeze f students must have a night.befoi m study, why not at least open th a imbeciles who are so ill-bred as t e in our pursuit of knowledge? a ras responsible for putting those f :ey, releasable only on demand, r and padlock boccaccio, who now >s and shoes such small stew :ourse, the above is no more than perhaps, uncalled for, maybe we irson says of williams, "with a pa ,fT a neat little "ode to ambition" w You came to me from yond a'phantom elf, a teardrop that had Io You vanished in a puff of and left behind a broken reed where t's harmless enough. even our sev lye, it's swreet, simple, and self.-e REW JONES, Business ansge Willis - Circulation Masger H. Joyner - - Exchange Editor Rouslin -- - - - - Feature Editor Weekly by the Literary Societies at the rsity of South Carolina during the college except during exaninations and holidays. MERA ELY, TECH IAS GlGY .PHES OP dOE BUNSA ALASI DES ffORi UNLEAS4ED C SWING TAT REFEREE MORRIS 3M S CES!5 pA,eP. iat I ' iption converted a goodly portion i, we lost a great deal of something rballis. maybe we're lucky not to 0-but, even so, we're a little dis k was so misinterpreted by the guys o understood and promptly forgot, commend a certain infant ray who three kittens were little. baby ray le kittens loved baby ray. and that, ing i) feel about the whole damned hi redl pants and a plot to undermine ~rsity is the finest school between teen-kids-to-be will learn their abc's a rat cap and yelling like hell when al line, we're merely a two-bit tele nifled and brought, we hope, to the ought to do something about what ~ides, the white space between, there ir verbal artillery in the general di It's true that that institution exists Ul-fed ostrich, it is also true (in ot g it is just about as fragrant as that its staff-enforced, grave-like quiet ht and studious concentration but to ilk tiptoe within its sacred halls and has always been a little disconcert 0e-christmas suspension of sound for e downstairs reading room to us 11 o enjoy a cigarette and an occasional nad, while we're on the subject, who aulkner and joyce novels under lock might indulge his simplicity a trifle sits lonely on an open shelf. * * mn expression of opinion and more or should stick to baby ray. or write, r of scissors." or poetry. we could ithout half trying: er pink-tipped cloiud, st itself in rain; hummer wind once your head had lain. crest critic could find therein nothing ilanator, goo, tool