The gamecock. (Columbia, S.C.) 1908-2006, December 03, 1937, Page Page Eight, Image 9
F. F. WILLIAMS, JR. - - Editor DE
iGeorge Zuckera
ASSOCIATES Society Editor;
Albert Rouslin.
Caaries Lee. Catherine Narey. Hal Tribble, As
sociate Editors; 8. O. Muckenfuss. Jr.. Courtena
Carson, Associate Managing Editors; Charlie At
kinson. Poster Smith. Associate Business Mana
gets; Johnnie Steppe, Margaret Rollins, Asso- Colt lendley,
clate Society Editors.
_________________________________ ginia Brown. T
Jane Crout, El
HAROLD PRINCE, Managing Editor janin Polayes.
The Gamecock Gets New
Dress; Leads In Streamlining
The Gamecock has undergone radical
changes this semester. It is a leader in a
group of collegiate and city dailies news
papers which have donned a new stream
lined and modernized style.
With this issue, The Gaimecock dons it
new dress. The headlines are all "flushleft'
in modern type families. These heads arn
not restricted to the unit-count that. the oh
headlines were. They give the story Iori
clearly.
Subheads, except for an occasional in
dented head, have been abolished because i
has been proven that readers seldom rea<
them.
The leads of the stories have been set il
bold type to make for an easier carry-ove
from the large headline type to the slal
type matter.
On the editorial page and feature pag<
the column rules have been withdrawn an
10 points of space have been inserted be
tween the columns. Scientists prove tha
the legibility of a newspaper depends on th
amount of white space between the typ(
The Gamecock is using lighter type in th
headlines and more white space between th
stories.
WVe are using many pictures or cuts. Thi
tends to g ye the newSpaper a less solid af
pealllnce and is an essential in a good mot
ernistic layout..
No longer is the front page a study in ba
anlce. The page is made ill) SO aS to Inaii
two or three distinct layouts. The papc
can be read from several angles.
The "cut-off" lines between stories h
been for some time replaced by the lette]
-U. S. .-. Tils gives more white spa<
and tlus easier reading.
The clearness, grace and legibility of tl
new. streamllined Gameeoek is apparent
first glance. The word "streamlined" is wE
chosen to describe the appearance and ge
eral effect of this latest development in til
journalistic field. The simplicity in tyl
display, the absence of superfluous curl icu<
have done for the efliciency and appearan
of the newspaper page what the streamli
effected in the designing of motor cars, ra
way trains and airplanes.
However enterta ining andl inst ructivye t
material itself, the first approachl to tilei
tellIigence of a reader is throughl the e)
Tlo (do away withl tile eyestrain, to insure t
attention of the many with imnpairedl visit
the letter preCss must be easy to followv ai
pleasant to look upon01. T1'he streamulin
mallke-up1 has been dlesignedl to cover ti
feature so important to sulccessfull jolurn:
ism. What the eye can more easily see, t
b)rain will more r'ead(ily assimilate. Ev
before its read1ing, a well-printedI book, mm
azine or newspaper has made a prime b)id I
popular appIroval.
Streamlining pro~motes ease of readi
andl ease of undlerstandling. The new her
lines will enab)le the writers to summn~ar
ai story withmout the use of grotesque wom
andl pumzzling condensations. Streaml
make-up dloes for a newvspaper what
streamline b)ody dloes for an automob)iI
it redulces r'esistanice ; promotes sp)eed; c
forms to natural laws.
But streamlining goes even further,
in addition to promoting comfort andl u
ity it adds to the newspaper page a
b)eauity anmd (lignity. The Gamecock
sweeping from its pages all b)oxes, fa
borders andl other type-forms reminisc
of the horse and buggy days has establis
itself as a leader.
Physical and mechanical improvemt
hlave mrerely enabled The Gamecock toI
ter carry forward the principles and p
* ~ cies of Carolina service which are, a
all, the real newspaper.
So, in pursuance of its consistent polic;
be first in adopting scientific advari
Thze Gamecock today offers the first stre
lined1 newspaper in South Carolina, if
the South, to its friends and patrons.
We present to you, "SOUTH CA1
LINA'S FIRST STREAMLINED NEi
iP A PER I"
r
PARTMENT $EADS
an, Sports Editor; Leola Garety,
Betty Comtock, Co-sd Editor;
Poet.( /\ I L
STAFF WRITERS
Ed McGrath, Paul League, Vir- FOUnded
en Henderson, Barney Beidleman, ROBERT ELLI07
esnor Cannon, Paul Barrett, Ben
Entered as second class m
Nov
Furman Vs. Carolina
In Orangeburg, 1939
The Citadel has bowed itself out of the
Orangeburg Fair grid battle with Carolina
Perhaps its withdrawal shouldn't be de
scribed as a bow 'because it more nearly re
sembles a crawl. Why ? "Because we wer
jinxed; because we Charleston citizens wan
to see the boys we support play in our owi
backyards; because we think those Game
cocks were downright mean for beating u
annually in the Edisto City."
The offering of a date to Carolina to pla;
in December by the Citadel was immedi
- ately and forcefully rejected. It shoul
t have been.
1 Problem of the day is who will be Car<
lina's opponent in the Orangeburg game i
1 1938? Our games with Clemson and Fum
r man have already been scheduled in 193
1 but how does this sound for 1939? Sched
ide Furman for our Orangeburg opponer
on the same date, then play Clemson later i
I the season? That would create larger gat
- receipts, create more interest, do away wit
t an anti-climax in the state title race and giv
e the teams a neutral ground with sure guaran
tees.
e Since our defeat by Clemson this seasoi
e spirit has been about as hard to find as th
proverbial needle. Playing Clemson lat<
s in the Ss0o will be a peak to which ti
Gamecocks could build. Playing Furma
1- in Orangeburg would be an indicator of th
strength of the two of the "Big Four" ele
ens, leaving the Furman-Clemson and Carc
:e lina-Cle,nson game to decide the state chan
r pionshilp.
is A New Carolinian Needed
s For Full Literary Life
'C
After three years of (lebate, investig
te tions and promises, a new magazine is
t make its appearance on the Carolina cat
ll pns.
The magazine is to be known as the N<
te Carolinian and will be a literary public
>e tion, not a Ballyhoo-type mag with secot
rate jokes.
ce The need for such a magazine at our Ur
ne versity is apparent. The literary side
il- Carolina students has been neglected sir
the lays when the Carolinian was a lead
be in the collegiate literary fields. H-owev
-that magazine deteriorated in quiality un
e. it became so objectionable in its contem
he that the campus fathers banned it-justly.
n, Tloday, there is an opportunity for a mt
dazine of high character andi fine literd
dtastes at Carolina. More power to you e
is tors bult watch tile quality of your stor
1and go easy with the jokes. They can
he boulght up the street by the handfuls foi
en dime.
or
The Gamecock Expresses
ug Thanks To Local Papers
d(- For years T he Gamecock has been car
Iz 1ing pictures, sometimes placing undler th
-ds 'ouIrtes5y lines and more often not. Many
tine these cuts have been loaned to 0our puibli
a tionl by Thle State CLompany and TiemIh
-ord, local dlailies.
>nlTis favor has saved Thw Gamecock h
dIredis of dlollarms over a p)eriodl of ye
end Never have these two comlpanies recei
tl- one word of thanks for their slpirit of
iew operation. Therefore, we, the mnembers
in the staff of The Gamecockc and the Uni
icy sity student body, wvish to thank you pumbl
ent for your favors and assure you of our
bed preciation, although rarely voicedl.
~nts
et. Christmas Seal Sale
oi- Invades The University
fter This morning, Senator Hammond will
dress the stuldents of the University on
V to valuie of their participation in the anm
ces, Christmas seal drive to stamp out tube
am- losis. The Richland Anti-Tuberculosis
not sociation will have charge of chapel.
Carolina has never (lone its just par
0 this movement. The Gamecock wishe
VS- endorse this undertaking and urge that
tumdents N. R A. it
HE 1937
Aissoci
ECOCKIS
I January 30, 1908 Natsonal
"r GONZALEZ, First Editor c.lneg
4to MAiu
itter at the postofice at Columbia. S. O., C Nao
ember E0, 190 O NIS
*Back-Talk C
Dear Editor:
Just glancing around me it seems
that much has been left for my genera
tion to do, even though I often hear
fellow students say that every field
is crowded, and that the youth of to
day do not have as many opportunities
as their fathers and grandfathers had;
and that men like Lincoln and Rocke
L feller would not be able to succeed now.
1 I wonder if the competition of to
day would force Lincoln into the back
ground, or if the National trust law
s would prevent Rockefeller from amass
ing a fortune? No, they would not be
overcome by adversity; and if they
were living, I believe, the. same spirit
and result would be manifest.
_ The present is as challenging to us
' as the past was to them. What are we
going to do about the problems that
we face? It is no concern of ours that
thousands and thousands of people
have been killed this year by wars
n which cost millions of dollars and pro
duced destruction, suffering and loss;
that in our country, the richest in the
world and one capable of producing
more than it needs, people are hungry
and in need of clothes; that health and
sanitation have not reached such pro
n portions in practice as in books; that
the merit system has not replaced pol
B itics in government; and that there
h are only about four positive cures for
all our known diseases? .
As long as man has needs, the smart
- man will find a place of service.
James F. Miles. H
*Ethiopian Air
:, Commander Talks
n TO ED McGRATH
te Adventure invaded the offices of a
r. downtown newspaper the other day
in the person of John Charles Robin
son, soldier of fortune and commander
1. of the air forces of His Majesty Haile
Seiassie during the recent thirteen 1o
month Italo-Ethiopian war. Colonel
Robinson was in complete command
of the twenty-four planes which made
up the Ethiopian Air force.
His military bearing enhanced by the
tight-fitting blue uniform in which he
was dressecd, the six-foot Colonel Rob
a- inson, in a short interview, corroborat
ed several rumors as to the present
to control of Ethiopia by Italy and de- four
n. nie(l other rumors concerning the im
mediate return to Ethiopia of Emperor for t
Haile Selassie.
Italy is already experiencing diffi- when
culty in holding their new territory,
a- said Robinson, and the Italian gov- of the i
ernment has made several overtures to or-othe
"His Majesty," as Robinson constant- have la
ly referred to the Emperor, to return appoint
to Ethiopia as ruler under the gov
11- ernment of Italy. Should Italy at- who m
of tempt to divorce itself entirely from thanx i
the assistance of native rulers and be- had, so
gin to rule Ethiopia entirely with Ital- loved h
er Ian officers, it would soon lose the
"Landl of Juda" in the opinion of Col- frankly
ar, onel Robinson. There is a strong pro- thing.
til . Italian native group operating at pres
etin Ethiopia and thus far peace hasdel
nits b aintained. di
When qluestioned about the actual
.. arfare between the twvo countries, not t
Colonel Robinson stated that Emper- anythir
ry or H-aile Selassie had beeni "too kindlyheea
U- and long-suffering" and had allowed hr
the small pro-Italian group of natives for the
lS to growv in power in opposition to his arturo
be will. "Is majesty is very religious," scope1
said Robinson, "and relied too heavily atet
'a on the action of the League .of Na- tet
tionis." ever n<
"The Ethiopian warriors are brave and yc
andl fearless fighters and proved their
worth in prolonging the struggle
against the military machine of Musso- how
lini." Robinson statedl the actual war
lasted about thirteen months and his Ont
force of twenty-four planes accounted
ry- for one hundred and twenty-five of the we
Italian number before they themselves rectiori
emn were redluced to three planes. on no
of oii
;z* Editorial In -:s
Pictorial us t'
tin-SHOR SuorT'1 STORY ing.
ed DRVE R "" 'ltera
co- chuckl
of WATQRI. Gever y
er-l- and I
~er- Z~'~rm~,furthe
aip- SN\-A PDhij
RANGES~ and
of c
CAR LEAVCS as"se
ad- ~ 4I4I AYtear
il
rcu- S E E.
As- CAGS
MoRA.--wATc44 youR ROAD
the YOU'L. uve L.oNsE n.
Nationatl Safety Conei tha
af n
Member 1953 AN]
ed Goe6|de Press -
DiMibutor of Tom
le5kie Di5est
Albertt
P FOR NATIONAL. ADVERTISINo RY
Advertising Service, Inc. -
Publishers Rer.seaStfwe Isued
)N AVE. NEW YORK. N.Y. Unive
ROSTON . SAN PRANCIECO year
p . PORTLAND . SEATTLE
AMPUS CA
AT NOMEON1HE RANGE!
HELEN WARD UNNEII1Y
OF KANSAS 0OED. FRED
1O PERFEC SORES (200
OUT OF A 9018tE IN) l
SUOCESSION ONE A ItN00N
L '
EST VIRGINIA TACKILE LAST CARNEGIl
'EAR. WEIGHED 22 POUNDS BKER S
AT aRflU. ''.O
E CLANMS 10 1E E 1IRD
AI,EST B~ABY BORN IN 114 AND) IN
UNIItD STATES. MERIF
- KNOCKED
UNCONSC
n a somewi
wer case -.
by tribble
letter words
hree letter men
this corner's pre-thanksgiving eri
ootball team into tribble-threat me:
r for the genus homo sapiens foo
et an eye or so-carolina 64; p. c,
ed that our purely personal pep-tal
ake the touchdowns. to those wl
nuchly; to those who didn't we ri
history records, three kittens. the
is three little kittens. the three litt
and finally, is the way we (mean
iition of a doodad
hat we're a long-haired radical wit
ig whatever, we think the univ<
id the bay of bombay and our eigt
sole purpose of wearing a carolin
rubinowitz crosses the clemson go
thru which minor defects are mnag
>n of that mythical somebody who
seds something done about it. be:
nder must bc filled.
beautiful
.ptoe
night just as easily have loosed o1
of the university library, while
:enough shekels to maintain a we
a) that the atmosphere surroundini
oh the mccallistermen took affront
say be conducive to weighty thoug
a trifle stuffy. to be forced to wi
n eardrum trying to stifle a sneeze
f students must have a night.befoi
m study, why not at least open th
a imbeciles who are so ill-bred as t
e in our pursuit of knowledge? a
ras responsible for putting those f
:ey, releasable only on demand,
r and padlock boccaccio, who now
>s and shoes
such small stew
:ourse, the above is no more than
perhaps, uncalled for, maybe we
irson says of williams, "with a pa
,fT a neat little "ode to ambition" w
You came to me from yond
a'phantom elf,
a teardrop that had Io
You vanished in a puff of
and left behind
a broken reed where
t's harmless enough. even our sev
lye, it's swreet, simple, and self.-e
REW JONES, Business ansge
Willis - Circulation Masger
H. Joyner - - Exchange Editor
Rouslin -- - - - - Feature Editor
Weekly by the Literary Societies at the
rsity of South Carolina during the college
except during exaninations and holidays.
MERA
ELY,
TECH
IAS GlGY
.PHES OP
dOE BUNSA
ALASI DES
ffORi UNLEAS4ED
C SWING TAT
REFEREE MORRIS
3M S CES!5 pA,eP.
iat
I '
iption converted a goodly portion
i, we lost a great deal of something
rballis. maybe we're lucky not to
0-but, even so, we're a little dis
k was so misinterpreted by the guys
o understood and promptly forgot,
commend a certain infant ray who
three kittens were little. baby ray
le kittens loved baby ray. and that,
ing i) feel about the whole damned
hi redl pants and a plot to undermine
~rsity is the finest school between
teen-kids-to-be will learn their abc's
a rat cap and yelling like hell when
al line, we're merely a two-bit tele
nifled and brought, we hope, to the
ought to do something about what
~ides, the white space between, there
ir verbal artillery in the general di
It's true that that institution exists
Ul-fed ostrich, it is also true (in ot
g it is just about as fragrant as that
its staff-enforced, grave-like quiet
ht and studious concentration but to
ilk tiptoe within its sacred halls and
has always been a little disconcert
0e-christmas suspension of sound for
e downstairs reading room to us 11
o enjoy a cigarette and an occasional
nad, while we're on the subject, who
aulkner and joyce novels under lock
might indulge his simplicity a trifle
sits lonely on an open shelf.
* *
mn expression of opinion and more or
should stick to baby ray. or write,
r of scissors." or poetry. we could
ithout half trying:
er pink-tipped cloiud,
st itself in rain;
hummer wind
once your head had lain.
crest critic could find therein nothing
ilanator, goo, tool