University of South Carolina Libraries
^^^Pountn llfcnnl. I^HH^^HkDEVERY THURSDAY B^^^JnQSTREE, s. C. . HBm c. W. WOLFE. ? and B Bsckip; ion copy, one year. ? ? ? $1.00 1 Hue c?py, six months. ? ? - .5 ^^^Hbne copy, three months. ? ? 25 ^B^MSubseriptions payable in advance. ] HHDVERTISING RATES: One inch, tirst insertion, $1.00; acb [^^Ktnbsequent insertion. 50 cents. ObituHVa> h and Tributes of Respect over )< 0 ^B^^ords^trnzcd for as regular advert i-ements. liberal reduction on ndvei- 1 ma f/\ * ?Kv?4Ys\ civ on/) Mvoloo f UiikUC ?* ! IIIIVC, 31A auu f nunv months' contracts. Com mun mention* must be accompanist] by the real name ami address of the writer in order to receive attention. Xo eoniuiunicatiori of a personal nature, will be published except as an advertisment. Address all 'ctteiS and make ail d-afts payable to j C. W. VYoi.fe. Kiu^stree. S. C. ^ THURSDAY, IWAR 16. 1905. | Newspaper Advertising. Does newspaper advertising pay? f depends. Vast fortunes b>ilt on a foundation of [ pSKers'ink and many tig business < ! houses regard their appropriation t for newspaper advertising as a mat- ( ter of necessity along with taxes, li- i cense or insurance. We are liv- i ing in an age of advertising and the i prevailing idea seems to be that ii < Mtjk applied in sufficient quantity ' hot ! air" alone will furnish motive pow- j [ er to posh a business along the J ^ ihighway of success. This is entirely a mistake, as many a so-called . Nusiness man has found out to his ' /? cost It is really astonishing how little i thought some otherwise shrewd bus- i ineaa men give to newspaper advertising. If they invest any money i at all in this way, it is spent; so i I thoughtlesasly as J6\be almost reck ^ lessly squandered. They go to a < ^^^lewspaper man and purchast so ^^^ttucKspkle*t a certain price and i then seem to think that it makes wery little difference what they put in their space, or how many people ; read their advertisement. " i The first thing to consider i.- i whether one has enything th.it is worth advertising. If be bus not he is throwing away his money, i If a merchant advertises bargains to attract customers to his store aud j fails to have the goods as represented, he does his.- business umre i harm than good. Then tne first es- ' id In K-JVf1 ?euugy^ny W'ttli.-me .v something yhoee intrinsic vorth| warrants its being advertised. The next condition is the selec- < X_4ion of an advertising medium. Some , people seem to think that so long as ' it appears printed in big type it mat ters not whether one or fifteen hundred read their advertisements. Of all the mistaken ideas that is the wowv-^silliest If newspaper advertising is p worth anything at. all 2'ts value is , based wholly on the circulation of the paper in which it appears. If , pace in d paper with five hundred ^ circulation is worth is worth twen- ( ty-fire cents an inch, then it is a self-evideut proposition that it is j worth seventy- five cents an inch in ( a paper with fifteen iiuudred sub- r scribers. Another poiot to consider just in this connection is tha ela>8 0 of subscribers a newspaper has. Cer- ^ tainlv a paper who-e patrons cannot c or will not pay tbeir subscription s a poor medium for; an advertiser, whether its circulation is great or j . null. 8 rp c - Aa a matter of fact au advertise-1 \ ment is nothing uioie thau u uies- 0i sage or invitation that a merchant ^ or other business man sends out to induce people to come to his store or office with the view of selling them something'they ?re presumed ' | to uml. It tDe g-K)U8 art :joi ^ worth the puce asked tor them, or Q] if they fall jihort of their descrip- T) tion, all tne advertising in the tj world cannot sell them. But it is a Q, great advantag^p have people come C) to one's place of busiuess and intel- u ligeut advertising will certainly ac- w J complish this. How many things j, we see in use every day ^hose L ames a become litera^^^ouschold j al A solely by reason of newspaj^^^T| icity? V ' Then there is the advertisement t tself to consider. To produce results it must be fvsh, pithy and at;ractive. Hav? something to say, md express, it without wasting word*, ^he attractiveness depends j m.iiuly oft the mechanical composition. There are many styles in type faces and it is the printer's business to "set" each advertisem.mt so as to make it appear near, ta?ty and attractive. There are men who command high salaries writing advertisements. These experts tell us that advertising either helps or hurts a business. To advertise in a poor medium or to attempt deception by claiming for an article merit it does not possess?these actually defeat the very end Jfor which advertising is meant and bring disaster on the man who foolishly throws awuy his money deluding himself that la- is enterprising. Politics in Charleston. This is ail off year iu politics, but Charleston has a political campaign on, preliminary to a primary to elect a solicitor for the newly created judicial circuit, and alsd one member of the house of representatives. Thus, while most of the other ccunties are enjoying immunity from the ruck and moil of political affairs Charleston has a little drama all to herself, with Vincent Chicco as the star performer and mudslinging accompaniments to give even that illustrious exemplar of disinterested aud patriotic self-abnegation and altruism pioper and fitting stage setting. The initial skirmish was pulled off last Saturday in the Hiberian Hall and while the firing line seems to have been well occupied, no casualties jtre reported. A candidate for solicitor made a statement which the chairman of the meeting characterized as a deliberate falsehood. "You'ie a liar!" shouted the would-be exponent of law and order, and the two started to mix, to the delight of the bleachers, when mil ml intuiTun.ul iiul vur?i it i^nuo invvi ?\ u\ m uuv4 their heated passions below the point of -isruitiou. Then the speaking went on, it is said, as though nothing had happenel. And n riling had happened, we suppose Then, a la "Ca -ey at the B*\ " the mighty Chicco took th * stmd. The reportsjmd'Caie tliat he caught the crv/Wu. His speech was characteristic; hear him: "Every man in the Southern States will know that Chicco is in Columbia, if you 6end me." We may well believe it; if the proud old "city by the sea" nee.1 fnt-Hi&r in a " certain way than she has already, let her by all means send Chicco to the legislature. In its new and improved form Tpe Recokd ha* been the recipient ;>f many words of commendation from its readers. Of couue we appreciate these kind expressions as an earnest that our work is being appreciated. For many ye..?\s it has jeen our ambition to give the people >f Williamsburg a first clrss county lewspaper. In this we h.vc as ve# inly partially succeeded. Whether ir not we shall ever attain our ideal lep-nde on the patronage we iveive. To pubish a nooj newspaper equires above .ill a g ><>d advertising atronage. To se;.ire this we m us epend on the co-operation of uir ubscribers. Look through our a i: 1 i ?*l. ... riiifc'ug UU1UIIIII& aiii'i vturi unu:;r qual, trade with the merchants who elp you to pay for the maintenance f your county paper. Then, too. hen you ? eat with a merchant who dvertises "ack mwle Le" thBcieucyof his advertise neat b. itting him know where you s w it; r if you order by mail fro.n a i ;nlertiserio ?u.r columns just men tic lib newspaper w .en you s *n.l u yoiii :der. V??u can do this withoir its wtiug you a cent aud it will benefit - gr ?jit deal. Remember that ithout the advertisements contained i it the 3u l script ion rprice of snch p; per as The Rf CORD would be lout three dollars $ year. A Cotton Mill Projected. We have information from a reliable source that before long subscriptions will be solicited for stock to establish a cotton mill ln*?e. On lhe basis of $100,000 capital we have tliv assurance that i' $50,0'0 be subscribed in this contv th- remaiiiii.c$50,000 will he taken bv outsii e capitalists. O.n* to?u ami county haw jidv.iiicv l a great ileal ina material wav within the past few Years and we must continue to go forward or inevitably we will go backward, The building of a cotton factory will benefit the whole county and if our people will pull together with a determination to succeed it will surely be built. We are now on the crest of a wave of prosperity and before it recedes there should be established some substantial industrial enterprise that will permanently place Williamsburg among the prngressiv\and enterprising counties of the ^rte. By all means let the cotton factory be built. Enforce the. Vagrant Oidin/ ance. Charleston and Florence have inaugurated a crusade agaii st vagrants and idle, suspicious characters are told to "move on," or go to the lock-up. The town council of Kingstree recently passed an ordinance against vagrants which we hope to see vigorously enforced. People who won't work should be made to do so or get out of town. If anti-vagrant laws were rigidly enforced in every town the loafing, idle, worthless, vicious class, which begets criminals, would soon be put out of business. A community has the right to demand that every ablebodied man engage in some i-ort of productive industry and it is | up to the authorities to see that this demand is compliel with in Kings' tree. The Russians hav.- stifl. r. d another jcrushiin; defeat at tl? h.-. -.'s"!" t! ? Ja|<ain*se i-. one of tit hi o! <..lcc flicts on record. We In.ve n emired the, wily Jap ex> ept as to h< I lighting prowess. The o.i'y nay can account for their repeated vie lories ovet the Russians is throng' the agency of jiu ji'su or hypnotism ___________ General Kuropatkiu, the Uussiai commander, wants to resign and go home. It would not be a bad id-a f. the tflioleaimy to resign and go with him. fflMLIFE" i r - That's what a prominent i rug gist said of Scott's Emulsion a short time ago. As a rule we don't use or refer to testimonials in addressing the public, i but the above remark and similar expressions are made so often in connection with Scott's Emulsion that they are worthy ui occasional note. Frotn infancy to old age Scott'*Emulsion offers a reliable means of remedying im proper and weak devcvp ment, restoring lost flcrb and vitality, and repahir.,. waste. The action ul Scott's Emulsion is nr I more of a secret than tb composition of the Emu". sion itself. What it doe> it does through nourish ment?the kind of nourish ment that cannot he ob tained in ordinary food. No system is?o weak or delicate to main Scott's Emulsion any gather good from it. ? f<nd you a for *1 ol < l <ni th'? wrapper nf ?.-ry b.;tlc o; f.m tlxion you SCOTT & BOWNE Chemists 409 Pearl St., N. Y. 50c. aai $1; all dnaMs, i' ( ni *' '' 1 __ -7 1 BUY CLC FOR | Mam, Yomflh Cearii.g tha Pal; (( And you will be>;ure to ^et I M r: 11 Imv y. - J jjj The best, and only the best, I W i.s in ali other Couni;e.> <>i in is a ^ Palmetto Label Clothing in si M tell yon?yes ..no >i ?e t.? v< & Clothing sells easier because tl better, wear better and lasts 1 W make of Clothing- in the Marke jv If you have never tried a P $ hardly know what comfort thei ^ More than three fourths of tl ^ dressed Boys wear Palmetto C j|j sale at every first class store. j!f Try them next time !jj only b | PALHETTO flANUF is 28 East Fourth St., Nei Mr ^ Our Charleston Stores 107 Y ? ^ I 3 If? Willi n 2 e | Bini. 3 P Is Pit 'm-. "3 w _ 5<bS In !s"f_ ft r c *- | ~ zr ,<p iiv 4 :J * - ? ? 1 (fl " .0 - !| o n#'* i a.? 8 ~0 7'"" Wvir:"'- * 7'1 ?2 z nSj ooifs f* i J? J 2 **?-fo*5-s ? ?* b '3 ? 31 <2:1? Iff* r - 5 n ' o | 3- if- ? .5 , r ? * a ? ? = 3 ' ? I P 3- g ? 3 " 5 ? * o B 2,1 f cc?:*??<r ?n |i|0? ' If ill? i>:. 1 111 ")irj ~ " xy I FOR \ The Atlanta C | ffl>? 1 * i?V wrviMm mitci ? ONE DOLLAR J The The South't Standard FIFTY CENTS I 4BOTH FOR C SENT TO ANY ADDRE * # * * THE combination of these tw for news, the other purely ' offer for every Southern househt THE WEEKLY COHSTI7 contains the news of the week < telligently presented, Its agrit are worth many times its subscri] panels always complete. Its I Children's Department are t predated pages at the fireside, contributions are of the highest si | ^ THE SUNNY SOUTH is t I leader of the South, popular t I tory, and known by its great wo 8 new Southern writers to the litei 1 short story contests have brougl I fame and fortune have been mad< I South. It i$ welcomed in over i 1 destined to be the leading Amer I paper. I This wonderful combination t B in a home reading offer, two I week, and 1905 will demonstra I insure your enrollment as a lifetir I The Great Ag B One Hundred Dollars a M R We have a most attractive agents^ 3 any American publication?Jbywl R Fifty to One Hundred Dolla I wanted in every community. W: and put yourself Vta a way to / I proposition* I Send your subscription to eii I take both at the^fcombination rate. I addressing all 6rders to r The Atlanta C 1 or jfcsW^ vm ?! netio Ll iei i! b - wry best tl ;-.t monev .'<[ t 1 Viorjliunl^ iii tl.i>( -*.i:*y ivi ..'i joining Slate c. :. y ' < ;^iv :. ml tli *v vl I! ii ui. -I.iit the Palmetto ley a: j m;ule better, tit on^er than any other t at the same prices. . j ALMETTO SUIT, yon !; re is in wearing clothes. le neatest looking, best ^ lothing", which are for .j you buy; flade Jj y . 5! ACTURINO CO. Ji v York. a and, 11).9 .Meeting St. !; t] jp-lZjK, I ? I oo ^ ^ | pr:f | , a S 5 c ~ I *m?' Si 55 X -T- ^ I Hi > X (T) m S n 2 uf}?f I-? <. ? = i r ?i, t5?3 ft sC |r>zl s - 5 ' 5 ini? ?|^i? 5w:c ? ?; 3 ? C ? 5 ilHj ijlFf! I5:pi r i:Cr .r T? ^? 2 ^ ^' r I ?rd ? E E ~= 2 i ;- ^ 11 fit* *'? :? :?- - i. a r :. .... - in_ iSt-.l-'TT-'iV 19G5 Constitution Weekly Newspaper, H PER YEAR, y South Literary Weekly, >ER YEAR, >NLY $1.25 SS IN AMERICA. * o weekly papers?the one literary?makes an ideal >ld. 'UTION, 12 to 16 pages, carefully prepared and in".ultural features alone ption price- Its market Voman's Kingdom and he best read and most apIts special articles and tandard. he recognized literary hroughout its wide terrirk in jhe introduction of ary world. Many of its tit to light authors whose ; possible by The Sunny 50,000 homes today and is ican story and household ilends all that is desirabte complete papers every ite to you its value and ne subscriber. ents' Offer onth tgrJliHWi Jlgents. the most liberal of iich agents may earn from rs per Month. Agents rite for agency particulars nake money on a good ther paper at its price, or Remit by safe methods, onstitution, ATLANTA, GA ' , . - 4 >7 . f, , HK?:@ :?:<?> :?:?:?:@ :& WT ITS A CASE \ @ That always makes us happy. \V (?) your suit case. You'd do it if you (5) Couldn't be otherwise when our new (?) MEN'S FURNI5 jgj Are so handsome and so cheap. "5 know when to stop buying. It makes J? gains we've got and that we're bound t< ? WELL DRESS! I JJ.lt . Require shapely shoe.% stylish of r ? Our fall offering in the shoe line cc ? "FITS" ? That apply to perfectly titting shot (?) agreeable thing to have. !Sho?s badly @ you the other kind of "tits" that no one (?) With our fall stock we announce a * variety atid handsomest lot ever shown. ? ? ? I * e."sT ?. / Klngstree, i ? ? @?:@: ?:@:@:@:?:?:@:@:?:? IliiiliiiiaiT I CABBAGE?: A3 Prices: 100'J Qi $1 ."0, oOOO (>j ? v?i per iwu. oiuppea v . u. i>. i live at your Express Oitice WRITE FOR WERCK; Bf>n?s. s-.M-et I'msiNH'S f t> I -hijmurit t' Plimts. i IslI'nliMmws fx* buol.cd i/1 :i(i\ Jas- &ay Gerity, Enterpris Still Xjol Ti, STUCKEY and Have just got in anott Horses AN I) All good stock and will he st Our friends are cordially invi them 28? ? 3-u.3^i3s, "WagoT n.63S 3-lTX7*?L37,3 Stuckey &id L~Ae City, - % \w w . v v*. : w* yv\% v : Won't 'Yvn j U=? ( 7 T T T-T V , < JU XV... Jl X ,1 ) b r.ow f !Ii j \ ;.:! { (ice v. i now umilihe vpi y resron mi- 2? eifc:is (ocilu: out thi ; seme . in^ i:t v- imci mood \ JLL-T \X< KITE W vl e 11 1 ?i v\ u. ti<.1 illpi .ir lit 0:1c > HEP ETC TOFE: v.e have so!< Slcckshv ii t'Lil.N ' i CI T-FF r v. tek, l l c ' i P . i : i < n e ci/s ! a etit. Novt IP Kl'lL V ^ TER, v e ll c i cif pices k: i cp l: ! f v ; v 1(: f i: < ui-cT \ secure theurusial l??gainso sales. : : : > If you want prices onFurr { I etterfur ! HH BiG FLIRT BUELrS-? I CZb-stnrlest?:] auwwv^w vt wwvwi^vivii ?- '?-- -1 ? ^ ^ ?~ ? ' ? e suit you so well you fiH intended to take .A trunk. J?! @ ' iHINGS ? ftm want them all and don't J us smile fa think of the bar- jg 3 make you happy. Yj. ED FEET ? prl ^ ill ' I ? ; I ?, i ? nake and perfect in fit. ? unbiues thes?' qualifications, (?) * .) i . * @ . (? s like we show* yon are an J?i made that don't fit you give ? v ants. . jgj v. . ''fafJ" 111 price,, a larger^ l: We invite von to call. W ? ; i?> 4 ;? eev-e I : >. c. ?. ; ft ?>:?:?:@@?:?:@@:@:? 4 ======., J . r'L^AKIETIEO ,.25per 1COO. .0000? ' i desired. PI utts arn jfooc! coi.dition. \NVS' ' PRICES. u ni >- in ' >:ts<?Q. Orders iv.l< 'ottnn Sre<! a )d Sw'-er .'a nee. C f Ex.ire** Office, Cf O. v.. Young's Isanti. C. p 11 ' ' ^ > * a.@ X-ieo.c5L! FLOWERS ler Car-load of riules. Ad at living prices, ited to come and see ' and SarOrx la3,_a.cl. Flowers* S. 0 r Vrit? ) . Letter? I t C-0CL5 STOEE \ r.tei fa'cries. From j opens we'll make j: s stock, if there's j s you can use? j . A LETTER I; e. | a cut cur surplus ^ 'ICE sales-twice a r ton/eis leaped the \ 1 Rn E US A LET- \ he next sale. This i -?cw n cust.: n:eis to * ffeiea at our special j J ^iture,Mnrk vour J SITURK STORI-." t Jberts, I . EL, S. C..I; .4 ~ <M k L