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TANLACS SUCCESS DUE TO REAL MERIT HOT AIR WILL PUT A BALLOON UPBUT WONT KEEP IT UP IT PAYS TO ADVERTISE But Success Is Impossible Unless There Is A DollarFor-Dollar Value Behind The Article Advertised 4 ? rr1??? r}inrr ftTiH X Iiii> lb an <Xgc ui everyone is familiar with the popular saying,>'It pays to advertise." Advertising is a business force. So ;V * ;*?# .v , ' . potent is the charm cast by its spell it has been knowm to perform marvel* uos feats and to accomplish phenome. nal results. It cannot be truly said, however, that everyone who advertises succeeds, for unless full value underlays the article advertised, the ad. vertising would ultimately fall of its own weight. In this connection we ; V must not forget the words of the immortal Lincoln, who said, "You can fool some of the people all of the time; you can fool all of the people some of the time, but you cahnot fool all of the people all of the time." So if there is not behind every advertisement a dollars and cents value to the article advertised, no amount of( advertising will stimulate the sale on such an article beyond a certain point.. This applies to every line of business, and modern business man or firm can only succeed through honest advertising and fair dealing. Hot air will put up a balloon bulfit won't keep it there. So when the manufacturers of Tanlac placed it on j Xl- _ 1..X ! JLf_ J 1 me marker someming over two years ago, they did so with the firm convic. tion that they were offering to the people the best and purest product of its kind on the American market to| i ^ n > % < Better Banking Se ; 1 Avast fund, now aggreg dollars has been' assembli stand back of the farmin - of the country. This fund is the Feder tem, of which we are a n better than ever before - v with the credit and curre ducing crops and to prot ganized markets. If you are not linked -^VEDERAL RESERVE^- In S&^S^TEM^mI THE HOME N< CAPITAL $5 LEXINGT /- k ^ ?HM-r??? ??? HI ?! ! ! Ill 1 ^ ' "St., . ". ' '' ' We are prepare thousand bales oi ceipts are accept Don't sell your price is so low. borrow money at Government L- house who will your cotton whet or not. p Colombia War eta . Stats Ware Cor. Gsrvais-Puiaski St. r i , \ ie,* r ' ? ? ' ' ' day. They did not hesitate, therefore, to expend vast sums for advertising, because they knew that the more the people heard about Tanlac the more they would buy it. The success the preparation achieved was immediate, and people everywhere were ??;/?!- tn wn(mi7P its genuine merit. VJl^AWV ? Tanlac has never been advertised as a "cure all" or that it would perform unheard-of wonders. The adverj tising has been clean, straightforward and constructive. Actual facts and figures have been stated and stated ! in a business-like way in a manner j that has commanded confidence in the conservative claims set forth. Un_ derlying these claims there has been j real value, not from a dollars and j cents point alone; but from health as j well. And that's just where Tanlac ; has scored. And that's why it is i here to stay. [ Tanlac, the master medicine, is * 1 - - ? TT __ T-\ ? sold exclusively at narmon urug Lexington; Burnette and Whetsell, New Brookland; Harris-Cain Drug Co., Batesburg; Crosson Drug Co., Leesville; Eargle's Drug Store, Chapin; Dr. W. T. Brooker, Swansea; Pelion Drug Co., Pelion; W. J. Cayce, Cayce; A. E. Leaphart, Gilbert; The Lorick Co., Irmo; W. H. Suber, Peak. Price, $1.00 per bottle, straight. Queen Helena of Italy speaks four languages, including Russian. .. SHIP YOUR | Long Staple Cotton TO WHALEY & RIVERS Cotton Factors j CHARLESTON, S. C. Consignments bandied on Commission. $rvke for .Farmers ij ating a thousand million sd by Act of Congress to | ? and business interests al Reserve Banking Sysr^ember. and it enables us to supply nur farmers ncy they need for proect them against disor' 21 1 up with this system as e of our depositors come n i * and let us tell you how helps you. U ATIONAL BANK |i 8 10,000,00 \i ON, S. C. I u i I T ^ -f,| -- ^?seBBa?tae4*i?TSKiaR?: i . FS l^tTI AFK 8 BEWBwnaMwaaMMWBMaEgawgaeotrai at ,u wnamBK&Btsm ryq * jj ft 3d to store several ] : fbtton. Our re- j ed at any bank, cotton while the ** i store' with us and I low interest, | -acler at our ware>e glad' to grade ;her you store it >e & Transfer Co. ihouso Mo. 2 COLUMBIA, SC NOTICE! Dr. T. Boj'vl Jacobs, veterinary, will | be in Chapin at J. H. Roberts' stable, j Monday, October 1st. I i I A Qualified Specialist Dr. Register was born in Darlington : County April 25, 1866. He was a Gold Medal Graduate, Medical Depart! ment of Vanderbili University, in class of 1890. Holds certificates of examiX-Ray and Other Examination ! J r> p. m. ^undi DR. W. R. ! 12C6 1-2 Main Street l ffBawafli aBBtwwBBaw fciu ! Ill I Mfl | r":V ^ / $ r^'iv # f ^ 1 _/ ? w Y^'^?V ?;*7V. .-" I 1 \? 1 . 1.X- ?'' U ' : "* k &, 2v s ! '?*'? ii i **.. /_ ?' ?-<? ?? j ^ I % ^ j T,~; ;. ' ?* 'jr' ->* *?<*.*? ^2* i^*-?r3p'^ 1 ^ r i I !y- ? t t Q'F c: f *( ' v . ! TllP S ?' -%s *1j i/t/ / i i * I I . ! i i i i i i i i i fcfcc# ! Hp Mi 4. l.r' V /- ; v V*u.. T ?.' r\ ^ ' ./?< < - "n.. i&pv *&&> cj s tin @ws ,-f3 l M &$ /$& $$?$ ti~A ??$ mmm I I I i NOTE: 300 million pounds, how much Virginia-Carolina tobac made into cigarettes lust yer.r?1 times as much as any other tobaccc Piedmont is the biggest-selling Vi Carolina cigarette in the world. i ...... .. . . I J. P. Meetze returned from NewYork yesterday where he has been on business. J. W. Booth of the Wilmington Morning Star was in town Wednesday nation and other necessary requirements to practice medicine and surgery in lb Mates ot the Union. If unquestionable skill, adequate equipment, earnest efforts, fidelity to obligations, permanence of location and established reputation for successful achievements appeal to your intelligence and discretion in tee selection of a doctor to treat you then go to Dr. Register. If you have Piles, Kidney and Bladder Troubles, Contracted Discharges, Stricture, Prostatis, Blood Poison, Skin Eruptions, Enlarged Glands or any reflex condition of the nervous or reproductive spstem, you want to consult a doctor who has made a special study of just such diseases. ns Free. Hours: 9 a. m. to 7 ays, 10 to 2. REGISTER COLUMBIA, S. C. :''i ^^ ft ,.?v >.., . , v;-' * ->""-* -V F ms^ks&s \ . 3;; -' 3* ;. . .... . '.' ; ' y = Tferf '/ii v-iv/ri/ SS, mjW,^' --: ' ;..; ? ^c.-r -*#A v ' ' " / ? vrgf' v*te H-4 - ^'- > - : '' ? \ f'Ml r" -?v| li V }' Vv"?;-yr. ' r r . ; 7 f. v w * . __ \ y ? V ;<' / UZJ^^TT ^ V _ V *;) ? * * ? .?' "* < ? . : ,-v I ' ~~ -~ *r" ,...?, v ; 4 rf'3~x> fc-?M" ? < - \ .' / i :;.r ".- - v.H ?? . v" ? i \w * ;#-r. / V: ^ii^-'"'** :J-$<\ .^xui&-xSi*S'iw~-?, *% ? " '' "A ':. , \~X r' ' ;: . -i ,?< " ?" ~-~ jm" / " -* Buying a wife, with IjIlccc js correticy, ia tie ciJ c~yj ij Vi;u...U J - . V -?5 ft a a .-?* t- m?A'" >?* .?* , **. /f> V > i/t.aV ~ wjJ sJT.p V J--- "" rnr ,-jw?niiii iw n ? , ?i ? i>v.in??4^xi J ' immm ??? /? -?/r * / CC t r i ./?/-?/ bit J O U1 iti l /1 > T ,'C/ / The lirst ( 0<ll OiiiiH t cf Gouthcj Carolina t has that " Virrinia-C O Mf The Cidaret ThatV CO Wa3 [>vcr 4 ). And rginia I ' ' MMMM????????C?W? III IMIIMII?I 11 BlU? French Millir : Nubone Corsets M I 1232 Washing! i \ COLUMBIA, - - S ?? !!! !! ? ?rmmirwmwmmm ??? m ?aw | I ?jen jPAPH Might VHr J I F or Ladies and Meals served quickly and when in Columbia and want i The Capit A Share of Lexington Pc i >./' :':... - > h >2 ,--v. ;jrv>$:: 0^0 , "-a'- .? * -? r==sa<qggf5c^ a fr,? , ; ?:^ if v O' -K' \ . / ~=r 5aa?w ; <*/ * Vi.. ' > v <* sj? /.!?S&k*<!&'/'r":-"-' <b- ? ?-yvs,:; f?? .* >' S&-. i % ^ "*7 * / -V / 1 ' ** ! ^ ? . V ' J / V * .*-%-?* * ' "<v^ *j . * ?* ?/ /.#'/7 -'.1'it*** v f-' r s * - *. ?'./ y \ ' t?y'.:''* % /^'r.,J /'? Y'<--:'' ji.'i: i V.y.vM n)1'? V ; Vv'. / \\t v., '.*' ^ -'.4'^-./ , K,v">- ' ;:" & ?* ? ; ;v~""' \ '- " ''\V"r '/ / "i ?*' r it"/. ? ' ..Ytj --tafr&g fi-'J % ' *.t ."$? /v ?;A. ?; y i *:. < *> / frr-'-'?* // ".: :A ^ Fj '?/ -fltrtftk u '3t / -fx ! *_ ;>- w (..' ? ^y ' V# JM/ hL /'V 5: vi*E I ' **?> , - - l SS i":' _'irs:*t?i \ &: ( K -I ' , ~r> - }. >-?:-ty?zA ? 3 :? ? fefir^r ? - i 4 v_.i?< - -j. ' V? iS^e'* ?. "" ^ ^ ^ $ ?pwj.? > Hift.*/' ? ***v% * * * * ,. -*~~f ^ <s^ ? k,"j??1 ? *4 ' __~ " ?3- '* - aJ f r:^ r ^rrES"" ^ ^^ '" :sl^ Si " ~ ' Tjo j|l* * JL * ^ vV5., 5 ^ ^ f rai- is-, f1 u* ? 3 V ~ n?.?^.-T rrT.."r^r / 'T-T-i.^ ^ nLUL-JtJ^^J&Maa n*/y/t/*f?f-?sj c r~? yp-1^1 L/ C/ Ist* J i> * v kJ Ls>v' il/ / Ls i dmirette ever made was Vir o cbacco. All the mellow c j rn sunshine itself is in Vir :obacco. And no ether to dash" and <-ro" to its taste iarolina tobacco has. <2 te of Quality i < lery Shop [ade to Order. on Street OUTH CAROLINA !0|r Everything a-=j I Good sH5 SS 5 T TP l io ?al Gentlemen neatly. Never fail i good lunch to call at d! Cafe ifcronage Solicited. n? vrwrf-iTT '.an-T i"tiJW" -?r \ J p -rf- ?ci-r}*4l?i?sMi i .:^'ri;'-vcr?r">4 ^Z5r^5 lii ?3 !r" ?:.' Sfe~^t J Ur~ iA\ if,.}-3 4 4\ I Mffjgf -i y * 'S?*asM -|j>; i^gpp*] tA* Jijrl I '?-p^ <gEH 1 n 9 L ?r~-T? | j i -H 1 < i (fe *??:< jk-^ T:*r.- .? w v?j??f ~~ - ? - ?*?s 5^- ^ f.yXJ"** ? ? , 2 I fes # fyjy *> | L-^v.-Jtag'-i ms ? il?"'.".. J T y\. ?3i c" '? I Cjr 'i? J "J- -. v-> SIS*/) /I l/UY n ^iriiaAil < (71 mab~ bacco : that ri'atccc BBS aasKiaEsaa 5c and 10c a package