University of South Carolina Libraries
THE CAMDEN CHRONICLE PuUi?H E??ry FrkUy W. L. ftUDQWCLL , Pr^rUUr M. O HMLkA mM K N. fcUDOWUX KuWuh^. m miw< < Um mI mUw ?i ikt fmUMIm ?? CmUiRi Sh(Ii Ciitlbi. "r^ri' ~ IIIHI N< liroM'l Hi. ? 'Phono MO < MUMlffi, H. <'.( *M, IMII. if iJeMttio Ittll'l COUVlcted it wilt be no fault of the dally and week ly proatt. Tltv uiou.tlis with the "r'u" are h illi^ un TIm> feative oyntor la again on aaie. Tho Chronicle come* to it* read ??r? 1 |i 1m wfcek witii Might punt** all h< ine-priut. We are atrivlng to i.< ,f'o the paper worthy of tho pat i.-cnge received. Sumter Joy-rider# got in had (n that city laat week. Two young white men charged with amaahlug up an auto were Jailed and later le'ented on condition that the) leave, town. We deal re to again thank those ? >f our subscribers who have ?enl it their aubacriptioii accounts to J In* t hronU'ie. Many new aubacrlb viu are coming lu which makea uh t?M'( that the public appreciatea our ? north to turn out a good paper. One hundred thoiiHund live* have been lout by the ftooda in Chi >< >. caused by the watera flowing oyer the banka of the Yang-Tae-Kl ang river. The sympathy of the world goes out to thia stricken <lls i ?i and upwdy relief will he giv en it. Would you consider It ln'ipor? taut," if your chief competitor doubled 111 h advertising appropria tion for apace In thin newspaper? Wouldn't you consider It wiae, an well an audacious, lu him? And If such a policy would be good for him, could It be bad for you? Kvory business man kti{>ws that advertising pays, but there are the i\ went of them who advertise all i l.o time In season and out of sea i i . If a little advertising pays i>n?re will pay better, and the moat itii?criisUig will pay beat ill other Vy word? not a dime ia ever lout in advertising of the right kind. A small boy wan reciting in a geography clajs The t.-eacher wan trying to teach him the points of the compass. She explained: "On \iur right is tho aouth. on your l>?. is the north, and in front of you Ih the east Now, what Ih be hind you?" The boy studied for a minute, then puckered up hi" fare, and bawled: "I know- it; 1 toll', mother you'd he? that patch!" We arc publishing this week a t.iiarticle on "The Evolution of Retail Advertising" by Dundas Hen (ltTnim, the greatest ad writer of th ui- ? Recently we have had parlies t?*!l us that their reason for not juI.vertlslug is on account of their Inability to write an advertisement Mr. Henderson solves this problem. He furnishes the copy and we will furnish the Hpace- both at a re markably low rate. (I.X.MK AMI FISH K.WVH. A representative of a Richmond paper making a trip down the \V:t teree river by ihiioc, from tin* mountains to the sea, made noli of the workings of the. game law* ' in North and South Carolina. In the territory through which he passed and in speaking of this mude tin following comparisons while in Cam den this week to a Chronicle man: "It was a blunder of destiny thai killed Isaac Walton before he lived to set' the working of the laws in South Carolina for the preservation of gum* fish in the waters of her rivers. Had he been born in North Carolina he would In all probability have moved across the South Caro lina line as booh as he was big enough to dig his own bait, for the wise fish never goes north of the line. "In the protection of her fish, the Palmetto State is far and way ahead of many of her sister states. One of the first questions a fish erman coming down the Catawba river across the Carolina line asks the farmer living along the banks lu the why and wherefore of the better fishing as he progresses in South Carolina and he is Informed that It is not because the season Is bettor, but because the state does not allow anything so unsportsman like as a flshtrap In her river falls, but the flBherman must be a sports man whether he will or no and stlcld to hla rod and line, a trot line be ing the ultimate limit of his ardor for spoils. As a result the Increase In aport Is, noticeable, nor Is the farmer ourtsllsd in his dish of Sun v.. ..." KUH "i HMI"' MKIU'IIANIU ' ' JC. Here the *iralght-from-the-Bhouldtr way in which a Llnooiu, Htth , printing firm In tta hou#e organ puts It up to the** merchant# of It# town who huve their printing done lu dUtaut cilia* tu wve a few dolUr?: "During the i*hh( eighteen mouth# Mjvmi of thu iarge#t priullug concern# of the country hav? gone ic. tK< v. u'!, )t avlqg creditor* lo i.um# ranging from #everal million# down to one huiidreU iuou#*nd and An eavtern concern Juwt numbered among the failure# wa# found, upon the installation of u <o?i #y#ieiu by the receiver, to have #old a Job for IJ.7& that coat 96.oo. And yet It l# tbl# kind of ompet itioii thai Home of our auibitlou# western <*1 ? !?.?*> wl^|i their lo cal printing concerns to compete with. Theae cheap coucern#, ruu on other people'* money, are aoourlng the country fur printing to keep their w heel a turning, and right here in Mnoolu, Neb., they are per suading of the buyer* of printing that they are being robbed b> the home concern*. A Lincoln printer, who tu well acquainted with the field, recently made a compulation showing that the print ing Beat put of t he city to theae U n gain counter concern# would, if left at home, mean the employment in Lincoln of trom thirty to. fif ty additional men in the printing trade. In other word#, would equal the Hhtablinhinent of a factory empl< yli;g Jrom thirty to fifty hand*, in the fa?e of Much condition# the Commercial club, of which moat of theae shopper;: for cheap printing are membem, 1# uceklng factories chat will give employment to no morif labor, and are offering local capital to the amount of one-half the nece**ary block. (Competition in the printing line# lu Lincoln Ih sufficient to warrant every pur chuhti getting a fair price--often cue that lu below the cost of prw duct ion and the buyer who shops out of town Im taking from local labor money that would benefit the cily if expended here. ICxpending good money for the establishment of new enterprises while denying patronage or demanding ruinous competition of thoMe we already have will build up a city much t h?* ftunie way the felfow lifted himself over the fence by pulling on hi# boot strap*." TIIK <?OOI> JLOA l?s Til A I.N. Citizen# of Camden and Kerghaw county will be given a splendid opportunity on Monday, Beptember 18th, lo acquaint tlicmuelves with modern and upprove<l method# of road building, road repairing and maintenance. Oil that date thy Southern Haiiway'b good road# train will be here, earning lu at 3:00 p. in., and from that hour during the afternoon lecture* will be made and demonstrations given, these cov ering all phabU4 of road work, from the modorn methods of build ing permanent highways on down the line through the most approv ed method# of practical repair an.l maintenance in general. This train in Hearing tlie Ondof a long tour, covering the South ern Sates traverned by the Southern Hallway and allied llneB, and it li lib met with great suce**:.# j-j * a r iih being ablo to di*8omlnute val nable information to large crowd# I* concerned and f^om the publiah < it reports of the meeting* ail over the South, the ground work for great good ha* been laid. Thin mooting should particularly lnterebt county official# and the - oad overseer*. a# well a# citizens in all walks of life, for there? 1m not olid who Ih not, indirectly at least, deeply interested in the MUt'btlon of good roads. Their great importance Is but beginning to b?? recognized by the South to-day, and those communities that are taking hold of tills work are the one# that are laying thu founda tion for rapid material development in t he near future. IOvery citizen who can possibly spare a little time will find that hw run put t hi}t-spare -time to good account by coming to Camden on the date above mentioned to see and hear what the road building ex perts will have lo show and to say. The question of good roads Is one of the biggest problems that the South is today called upon to aolvo. (lay carp. "Other states will follow thin ex i i in pie and do well. The i'almelto ctsiU'. on the other hand might d<< ? worm* than to follow the example! of her sister state. North Carolina, where Iuwh In certain localities call j for a closed season, partridges fort instance, for a whole year, which has worked with excel lent results in that state." VOI X(i'S UKASO.NS. Cy Young, who has the greatest record ever made by a pitcher, who asked how he has managed to keep in the game, pitching winning ball about twice as Ions as the best of them usually last, gave a very clear and lucid statement of his ideas of what causa contributed to bin sue-: c.Mss. Ills rules of conduct* if fol k wed i11 many other lines of en- j deavor would ensure success there in He says- "1 just mind my own business, behave myself and refuse t?, worr> " That's a good rule for 'minister, lawjer, doctor, business man, clerk or anybody else. Ills next s'atement of a reason for his sino'-'ss Is worth attention, ? specially from those who are paltl salaries or wages. He says: "Then 1 work hard. That counts for a lot, I always remember, when 1 am out In the lot, that I am work ing f( r some men who are paying mo a salary, and It's up to me to earn It, and not to try to teach the umpires their business, or to <lo an> thing except pitch as good ball as I can." What a lesson there is In that for thf employe, who keeps so busy worrying over, the bosses mistakes or trying to teach his fellow em ployes their duties, that he has not sufficient time In which to do the work for which he Is paid. Some of Young's other maxims, According to which he has lived, so that he has not only been a success as a baseball player, but has accu mulated a fortune estimated In ex cess of one hundred thousand dol lars, are well worth following by others than ball players: Among them are these: "Be earnest. "Cut out dissipation, Form reg ular habits. "Keep In condition all the year round. Remember that your mind has got to be on your work, If you are to succeed. "Never let the Important fact es cape you that you are In the game to play ball, not to help with the umpiring. Let the umpires earn their salaries, and you earn yours. "Baar In mind that you will prob Ably live Home yearn after you quit playing ball, and save your money." No wonder Young has been a suc cess for be lives up to his rules and wben be does get through playing ball, he will retire to a big, well kept farm at Peoll, Tuscarawas county, Ohio, to enjoy life for many yearn more. He will go into retire ment in perfect physical health, and without leaving an enemy among ball players, umpires or fans.-? Greenville Piedmont. HI/1*1411 VIHOIt'N MONTHLY HJCj*OltT. . I The following Is a list of claluw approved uud ordered paid At regular monthly meeting held Mon day, September 4 th, 1911: The Camden New*, adv. print ing $ * (>o C. W Birch more, ?U'y. . . 32.26 Walker, Evan* & Cogst' Co. 68.60 | 1 he Slutw Co., sta'y .. . , 24.00 A, W. Burnet, M. p., ex lun'y 10.00 K. K. liraslugtou, wed serv. 49.00 0. W. Dabney, sup. p. h. . . 17.60 1. J. McKeiiKle, sal. *la. , , 101.60 I). M. McCasklll, Ct. Exp., Hal. and pontage ,. , . 34.73 W. B. DeLoache, sal. . . ... 21.00 W. L. McDowell, eat. fees* . . 87.6v <i I,. Dixon, ?al 12.60 J. H, Traittham, salary aud fee*. , . ... i00,3b John Collins, Mai 26.uO W. K. Hutthull, sal, poe. . . ?2.<0 M. (3. Went, sal. pos. . , . . 1U0.26 Elevens Mer., Co., sup. . . , , 3.00 Lewis & Christmas, uup. ',.24.26 A. U. Kennedy, sup 21.00 .... u. k H. L, Smith, sup <>A#.sf> Burns At Barrett, sup 122.7 9 Springs & Hhannon, uup. 121.20 J. ft. Ithaiue, sup. , .. ., 36.66 II. L. Sch'losburg, sup. ,.78.<4 W. E. McPhertoo, rep brdg 6.19 Uaxcy Butler, bldg brdg . . 46.00 T. M. Maddux, wk on rd. 11.26 J. M. Orlgsby, rd wk .... 1.26 A. A. West, lumber 44.28 W, I,. Klnard, rd wk 44.00 II. K. Muiin, HUpt gang .. 117.78 Total .. ..$1,464.60 M. G. WB8T, Supervisor, Kershaw Co. CITATION. State of South Carolina, County of Kershaw. By W. L. McDowell, Esquire. Pro bate Judge. Whereas, Thomas Aucrum Boykin made suit to mo to grant him Loi ters of Administration do bonle non, cum testamcnto aniiexo, of the Kutate of and offectH of Charlotte A. Cantoy. These are therefore to cite and admonish all and singular the kin dred and creditors of the said Charlotte A. Cantey, deceased that tliey be and appear before me, In the Court of Probate, to be held at Candeu, S. C., on Sop|. 9. next af ter publication thereof, at 11 o'clock in the forenoon, to show cause, If any they have why tbe said admin istration uhould not be granted. Given under my hand, this 26th day of August, A. D., 1911. w. l. Mcdowell, Judge of Probate for Kershaw Co. Published In the Camden Chroni cle on the 1st day of Sept., 1911 Fifty Young Men Wanted. Fifty more young men are wanted to learu Telegraphy and accept po sitloiiH as telegraph operators on the L. & N. Railroad. Address E. H. Roy, SupervlHor. Nashville, Tenn. Our Job Printing Pleases. Business Building By DUNDAS HENDERSON Advertising Manager of the C. E. Zimmerman Co., Chicago The Evolution of Retail Advertising. i Recently, before the Rochester. N. | V., Advertising Club, Julius Schnei der. for some time advertising man i ager of "The Fair," of Chicago, and i one of the best known retail adver tising men In the country, gave a | lecture on "The Next Evolution In 1 Advertising." He stated that. in his opinion, this was the awakening | of local advertisers to the absolute i necessity for high grade advertising [ service such as had made fortunes | for the large stores In the big ciii?*s. j He advised the merchants In each locality to join forces and engaj;? the advertising talent on a co-opera tive basis, and pointed out that this really must happen In a very short period hs a natural advance of the times. Mr. Schneider and others, evident ly do not know that this evolution towards high grade special service has been taking place for Borne time It began with what are called "Cut Services." That is, an engraving house In on* of the bigger cities would get out a number of more or le&* comic advertising cuts, wretch edly drawn by a tenth-rate artiBt, which It sold to a retailer, some times with n little advertising mat ter, In a series of St or SS? one cut for each week In the year. While this was all educative, and aa such deserves some credit, It has probably don9 more harm amongst r tailors, to tho value of real publici ty. than anything else. There are a great many of my readers who now have boxes of sucl cuts lying around their stores with no clear Idea of what to do with (hem, and even yet those small cut "services" are being sold to deluded merchants by glib travellngg sales men. Another herald of the new special retail advertising was the local wri ter. He is also evoluting. He has been getting bettor every year till now, In some ways, he is quite ac complished. In the majority of cas es, however, the local ad writer has been somewhat like "Our Johnnie," who has won a prize for drawing b'gosh! and who forthwith blossoms out into a famous artist?locally. This class of publicity has like wise done its share in string the re tail merchant cold feet. The local advertisement writer has been most ly a'shining example'of the trite naying "a Ujtle knowledge is a dan gerous thing." Til* next phase in evolution i READY to go When You Say So That 1b why I. H. C. engines are bo popular with the farmer, the shop man, the mill man, the- EVERYHODY. Wherever power 1b UHed I. H. C. engines are found. In the Hh.ops, on the roadB, in the fleldB, on tin- EVERYWHERE. Go over to Mr. Smith's ootton gin. If he 1b using gasoline engine power, AND DOING GOOD WORK, ho has an I. H. C\ Engine. Stop at Mr. JoneB' shop, If he 1b Udlng gasoline power, and get ting the Business, he has an 1. II. C. Engine. Visit- Mr. Rrown'B farm. See those electric lightB, the water tower and the Power House, where thu churn, the feed mill, the washing ma chine, the pump, and the grindstone are all READY TO GO when Mr. Brown Says So. All he has to do Is to give one turn of the wheel of his I. H. C. Engine and SOMETHING MOVES. It always MOVES with an I. H. C. There's POWER. - MR. MAN: If you are looking for POWER, STEADY, REGULAR,. EVERREADY POWER, you will find what you are looking for in the 1. H. C. line of GASOLINE ENGINES. Wo have a handsome catalogue ready to mall you, which gives a thorough and complete description of these englneR. 1. H. C. Gasoline Engines range in sire from 1-HP to 4 6-Hp ? Portable, Stationary and Tractors. Drop us a card and the Catalogue will reach you In the NEXT MAIL. International Harvester Co., of America (Incorporated.) , SOUTH CAROLINA GENERAL AGENCY, COLUMBIA, H. C. was one that bid fair t6 solve all" difficulties. About a year or two ago a famous artist, who had made a reputation for a comic series of newspapers pictures, was induced to draw his comics into advertisements These were syndicated in electro type form all through the United States and Canada to all classes of retailers, the large quantity sold of each electrotype making it possible to quote extremely low prices to the local merchants. That was the next rise In grade from the old comic cuts, of the local engravers, because these drawings were well done by a first clasB artist of ac knowledged standing. We have now advanced one Btep further. The idea that It Is neces sary to have a comic drawing to at tract attention Is exploded. As a matter of fact, a comic cut does more harm to the advertisement than good, for it makes the whole advertisement laughable and when people laugh at a thing they sel dom buy It. It is unfortunate that many merchants do not realize this even now. A good joke La picture form still appears to many of them to be the acme of successful public ity. But they are learning. There are now one or two con cerns who, with strong financial backing, supply retail merchants with advertisements, Illustrated by the best artists and written by ad vertisement experts who've special ly dedicated themselves to the work and who are paid large salaries for their services. The adevrtlsements supplied by those firms are of the same grade as those used by the large department stores and natlona advertisers; they are scientifically correct and are guaranteed to bring the retailer the maximum of returns They are supplied to the local mer chant with the sole right of use in lila own locality. Owing to the enormous number sold of each advertisement, they can be purchased at a nominal coat, even as low as one dollar per week. If the merchant wanted to hare the ?ame ads written for his own indi vidual use, they would coat him MOO each. The aale of this new itJte of up-to-date adrertlatag is , growing enormously. It 1b being us ed In thousands of towns through out the country and there are about 150 high grade salesmen selling it daily. The nature of this new uptodate advertising service will be seen by the reduced fac similqs of advertise ments shown at the top of this col umn. This new style of advertising is called Syndicated Advertising Ser vice, and its development la the lat est evolution of retail publicity. The local retailer has seldom the ability to write salesmanship for his newspaper space. It requires spe cial training to write advertisements that sell goods. Just as It necessi tates training to practice law or medicine. When your body is sick you do not try to cure yourself, you take medical advice and apply the treat ment that is given you by the train ed physician. If you are wise, you apply the same principle to your sick business, you use the medicine ?successful salesmanship in your local paper?prescribed for you by the advertising expert. The highest grade of expert pub licity service in this country today Is embodied In this new syndicated advertising Bervice. High priced men with national reputation In the retail advertising field are construct ing these advertisements, and the merchants who ubos them persist ently and constantly In his local newspaper, is a long way on the road to flnanolal Independence. Full particulars of this new syn dicated advertising will be supplied by the editor of this papor, Get them today. Their application will materially Increase your 6uolnqs<), and give your newspaper space 100 per cent value as-a business puller. An Even Break. Commedlan Boarder ? I have named this coffee November, my id ear madam. Stem Landlady?Indeed, sir. And >why? Commedlan Boarder ?Because it la so cold and cloudy . Stern Landlady?-What a brilliant young man! I thought of nam ing it after >ou. Commedlan Boarder?And why? Stern Landlady ?Because it Is so long before U settles,