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ASSESSOR’S NOTICE The County Auditor’s office at Lau rens will be o^en from the 1st day of January to the 20th day of Febru ary, 1925, for the purpose of taking Tax returns for the ensuing year. For the convenience of Tax payers re turns can be made at the following places throughout the County on the day specified. THE SMALL TOWN COMES TO BAT What Happened to Gridley Before lit Woke Up Is Happening Now To Ten Thousand Small Towns the Country Over. A Lesson For Small Communities Everywhere. Please take advantage of this and' December 1, 1924. Reprinted here by make your returns and save a trip to special permission **f Mr. E. C. Fcrb- Laurens through the cold and rain. Youngs Township—Miss Nan A. Jones—Monday, Feb. 2, 1925. Youngs day, Feb. ijnaay, reo. i»-a. people—W6n, women and children \ oungs Township-Unfords-Mon v I nd ‘ that ^ mM . e |iv( , within . a 10 . By W. L. BUTLER (From Forb-'S Magazine—issue of stock, turnovers, marking rates, pre determined net -profit, expense bud gets, advertising, selling and s^les people, merchandise displays, etc. Another school of selling and ser- (vice was conducted for the sales peo- es, Editor.) Gridley admits that it has 1,700 1925. the ointment. Most of the store buildings in town Waterloo Township—Jerry C. Mar-. mile radius; and that it is located tin store—Monday, Feb. 2, 1925. ! right in the heart of a very rich coun- Waterloo Township—Dr. W. C. try in Northern California; and that Thompson’s store—Monday, Feb. 2, ;th e buying power per capita is un- 19 t 5, , , • o ™ » I usually high. But there was a fly in Jacks Township—S. W. Dean’s ' ^ Monday, Feb. 2, 1925. Jacks Township—Renno—Monday , Feh. 2, 1926. 1 were erected thirty or forty years ago Youngs Township—Jno. B. Cook’s when wheat fields covered the land- —Tuesday, Feb. 3, 1925. rscape in every direction.-' and dirt Youngs Township—Youngs Store— r0 ads, impassable in winter, were the Tuesday, Jeb. 3, 1925. 1 main arteries of transportation. Times -KTeb.^ m": ^ 3 St ° rc ; changed. When, fie.d, were turned Sullivan Township-T. T. Wood— into peach orchards, vineyards, nee Tuesday, Feb. 3, 1925. ' fields, dairy ranches, alfalfa fields— I placed upon ever store owner or man- Waterloo Township—W a t e r 1 o o all abundantly watered by ample irri- J ager to keep up to schedule—for this Town—Tuesday, Feb. 3, 1925. gation. 1 was to be a community effort in bet- Youngs Township—Pleasant Mound The automobile came. Trunk line,! ter merchandising. —Wednesday, Feb. 4, 1936. . ' navod hiediwavs took the nlace of dirti Gridley has two newspapers pie, and many merchants joined. Stores were remodeled, many build ings were repainted, show windows were modernized, repainted and re lighted, the old-fashioned porches were abolished by mutual consent, and down-to-the-minute accounting and merchandising records were “set up for those who needed them. Sales quotas, buying quotas, model stocks, and price lines were established. A general housecleaning of “dead lines” took place. Schedules of net profit, expense, sales, and buying were set up, and the definite responsibility weanesoay, reo. 4, 'paved highways took the place of dirti Gridley has two newspapers—one a K f 0 ! 11 4 H^'5 ray " Wed *, roads. Most every family, since it |daily with 300 circulation, the other nesday, Feb. 4, 19<.5. ' ..u D win, nhont 7nn_W Sullivan Township — Princeton —, could afford the price, bought an auto- Urals'TowhsHip —~ Owfngs —Thurs- the Jarger cities twenty, thirty, and day, Feb. 5, 1925. , sixty miles away. A new world open- Sulliyan Township—HickoYy . iav- e( j un t j, e res jd en ts c f this district. ern rTT h T Sday i F TI?' f'n' Vgvu'They discovered in the larger cities, p r ij a y c 1925. ' j new and modern stores, with beauti- Cross* ’Hill Township—Cross Hill ful show windows and well "displayed Town, Saturday, Feb. 7, 1925. . merchandise, very obliging sales peo- Hunter Township — Mountville — pie, and seme good buys in merchan- -Tues- Monday, Feb. 9, 1925. Hunter Township—Clinton day, Feb. 10, 1925. Hunter Township—Clinton Cotton Mill—Wednesday, Feb. 11, 1925. Hunter Township—Lydia Cotton Mill—Thursday, Feb. 12, 1925. Hunter Township—Goldville Cotton Mill—Friday, Feb. 12, 1925. AB personal property, poll and roatf Taxes must be returned on or dise. Keeping Trade At Home a semi-weekly with about^700-^but ' famflieiTcf the trading territory. The next step, therefore, was to print and mail a “Shopping News” to every family twice each month. This would give the merchants of Gridley an oppor tunity to get their message across to their buying public. Right here let it be said that Grid- ley’s two newspapers are run by men of the right spirit. They took turns They had never before journeyed I in printing the “Shopping News,” 1 more than a few miles from home, but ;paid for, of course, by the merchants; by the 20th day of February, 1925. So please get busy and make your re- ^ turns in January and avoid the rush they couldn’t, but as it will be impossible to take all i was, they didn’t. now the frequent trips to the big town* compelled them to compare the modern stores with the general coun try stores that had been so common in Gridley for lo these many years. They felt that the little country stores didn’t measure —not that the simple fact the returns during vhe week. Do not wait tonthe* last day but make return early in January. J. WADDY THOMPSON, 12-12-tf County Auditor. NOTICE CF ANNUAL MEETING These “little juutneys” increased from once a month to once a week, and oftener. The Gridley storekeep ers lamented that there was no town loyalty in their fallow citizens. They tried, without much success, to foster a Trade-at-Home movement, but the procession to the huger cities increas ed in size and frequency. Just what happened to the country by a censor committee. The people ill be holden at the j storekeepers .of Gridley has already J ca:ifie an ^ bought. “Shopping News” the Supervisor s of- j happened, cr is happening to the f-T^ve the merchants an opportunity, 1 through the news and editorial col- The annual meeting uf the County Board of Commissioners of I^urens County, S. C., wi Court House in t _ a __ __ d fice, on Thursday after the first Mon-; storekeepers in ten thousand small day of January, 1925, being the 8kh . j. , day of the month at the hour of ten j t 0 ™ 13 , a11 over the £ ountr y* o’clock in the forenoon. I A lon 2’ bra,n y man > Jim All persons holding claims or de-j Owaby, presMent of the Chamber of . mands of any kind against the coun- 1 Ccmmeree and an ex-banker, who had ty, not previously presented, are here- 1 invested a goodly pprtion of his for- by notified and required to file the. t une i„ rea j estate and buildings a L?, f ^ o" ! d° z « n y eara back » n the t0WT1 of Grid - ley and in farming land round about, saw the handwriting on the wall— they didn’t take the small and nar row view that the merchants should j ES advertise only in their newspapers, j £=; Anything that would help Gridley, | they were broad enough to see, would! also help them. j ~ The “Shopping News” was never in-, tended to take the place of the mer-' S3£ chants’ yegular advertising with the | —j local newspapers, but to supplement it, and also give the merchants an op portunity to reach all of the buying ; community. This “Shopping News”—four pages, 12 by 19—carried announcement of a special bargain offered by each mer chant for sale on the following Fri day and Saturday. This was passed or before the first day of January so that they may be ordered to be paid at the annual meeting as provided by law umns, to tell their customers the news of the shops of Gridley and the ad vantages of shopping in Gridley. An Appeal of Merit Never once have these merchants appealed for patronage upon any bas is except that of merit. Here is a characteristic statement: “The merchants of Gridley are making a sincere effort to give you good service, and the right merchan dise at the right price. They expect that either Gridley must wake up and No claims against the County shall ’ meet this new competition or ulti- be valid and payable unless the same! mately go out of business, and in that be presented to and filed with the case his buildings would serve as “bel- to enjoy your trade on MERIT ONLY. County Board of Commissioners of fries for the bats” and the grass They will do their best to make your Laurens County during the fiscal year W ould grow green in the streets of visit a pleasant one, whenever you in which it is contracted or the next thereafter and all claims not so pre- sented and filed shall be barred. 1 tcdd * be plight of wrid.ey to Done at Laurens Court House, S. Richard Neustadt, manager of the Re- C., this the 2rd day of December, 1924. tail Merchants’ Association of San 12-12-4t J. D. MOCK, Clerk. NOTICE OF FINAL DISCHARGE State of South Carolina, County of Laurens. Re: Estate of Charles McCauley Hoy, deceased. Notice is hereby given that I will on the 23 day of January, 1925, ren der my final return to O. G. Thomp son, Judge of Probate of Laurens County, giving statement of my acts and doings as administrator of the estate qf Charles McCauley Hoy, de- po wer of the district and the busL Francisco, and asked him for a solu tion. The answer was quick, sharp and decisive. “Your merchants must either do a better job of merchandising or go out of business. They can no longer keep general country stores and get by. Get a merchandising engineer on the job and carry out his recommenda tions.” The First Move Jim Ownby can both think and e^t. The merchandising engineer made a" thorough examination of the trad ing territory; estimated the buying ceased; and will on the 23 day of January, 1925, apply to said Court for final discharge. WM. E. HOY, JR., 1-22-^tc Administrator. WHOOPING COUGH PROBLEM SOLVED BY TAKING “WHOOP-NOT” pR. TURNER’S WHOOPING COUGH REMEDY. “WHOOP-NOT” is a prescription that was used successfully for years by a noted English Phyr’cian. It con tains no Alcohol, Narcotics nor injur ious drugs. Very pleasant to take and sold on a positive guarantee to give relief or your money cheerfully refunded. FOR SALE BY YOUR DRUGGIST- PRICE $1.00 ness that should be done; determined the amount that was being spent out side of Gridley every month by the citizens of the district ($30,000 per month); investigated every retail business in town; secured a complete statement of assets, liabilities, busi ness done, etc., from every merchant; made a thorough survey of stocks, buying and selling methods, sales peo ple, finance, show windows, merchan dise display, marking rates, expense budgets, turnovers, advertising—in fact, everything that could have any bearing upon the subject. A complete balance sheet of the town was made up. The facts of mer- may come. r And five months later, Gridley had a well knit merchants association en gaged in promoting effectively the interests of the retail merchants. Every member of the entire group was making money—and with a better volume and a better net profit than last year. These Gridley merchants realize that the first round in the battle for success is not final victory. They are determined, however, that their little city shall not be beaten by the indifference and lack of merchandis ing ability of its own merchants. They are studying merchandising as never before, buying books on retailing, making frequent trips to the larger cities to study methods, show win dows and merchandise display, buy ing, etc. Every week sees change and improvement in their own stores. Business history is filled with many illustrations of,a big business located in a small town, of some man with a vision of the riyht merchan dise and service and price in the little village, and who undertSok to give them all, and whose business, like Jack’s bean stalk, grew and grew and grew, and finally landed the owner into the lap of wealth and fame. There is no place, however small, that does not hold an opportunity for sonfe one who has a real desire and “ , T f 7 : 1 \ .the ability to SERVE-and real ser chandising, or lack of it, were studied, . . . . . . , ... . . vice is so rare that it always navi and it was found that the merchants J 1 v AUTO LIVERY CARS FOR HIRE Drive Yourself TOtjRING CARS BY THE ' MILE OR HOUR ELLIS MOTOR CO. WHAT DO P. 8. JEANS DO? hnd spent for the preceding yearj 3-5 of 1 per cent far advertising when they should have SR?nt 3 per cent. Many slow turnovers were discovered, due to bad buying and poor-methods of selling—some stocks turning only | one and one-half times per year when they should have turned over four times. With the facts before him the engi neer analyzed and made recommenda tions; first, to this merchant on buy ing, to another on marking rates, and to another on model stocks, He made plans for co-operative advertising, and suggested improvements or bet terments in almost every store in town. Beautiful show windows, however, are of little permanent value unless the man back of them understands the principles of merchandising; so he set up a merchandising school, and had all the merchants meet him one night per week for thirteen weeks, when they discussed finance, buying, model always pays; very large returns. From a sleepy-eyed village of coun try storekeepers, Gridley is rapidly turning into one of the modem small : towns of the country. And no tog town can win its trade. . FOR / The New Year * A well equipped office, is essential in the conduct of every business—it saves timejtndjyorry and makes for -efficient NOTICE OF FINAL DISCHARGE State of South Carolina, County of Laurens. Re: Estate of W. H. Stone, deceased, Notice is hereby given that I will on the 23 day of January, 1925, make a final report to O. G. Thompson, Judge of Probate, for Laurens Coun ty, and render an account of my acts and doings as executor of the Last Will and Testament of W. H. Stone, deceased; and will on the said 23 day of January, 1925, apply to said Court for final discharge as exechtor of the Last Will and Testament of W. H. Stone, deceased. V . 1-22-6tc B. K. BOYD, Executor. Office Supplies for the New Year: Ledgers (all kinds) Cash Books Journals Day Books Time Books Loose Leaf Books Order Books ^ Paper Clips - Carter's Ink ‘ v (Pints and Quarts) Carter’s Cico Paste Ink Stands Pen Points Pen Staffs Pencils Fountain Pens Carbon Paper Parcel Post Scales Stenographer’s Note Books Letter Files Letter Trays Waste Baskets Bill Files Rubber Bands Erasers Stamp Pads Daters Rubber Stamps Typewriter Ribbons Scratch Pads ' Cash Boxes Office Desks Remington Typewriters Second-Hand Typewriters Metal Filing Cabinets Wood'Filing Cabinets Typewriter Tables Office Chairs Perforators Dusters V* ■ Receipt Pads Pencil Sharpeners Pin Tickets Marking Tags Gum Labels Typewriter Paper Collection Files Bill Bookfr— Desk Calendars 4 )p We will be pleased to serve your needs for the New Year. Prompt attntion to all mail orders. PRINTING “ALL KINDS EXCEPT BAD” We print anything: from a visiting card to a book. All work delivered promptly and guaranteed^ We ask the pleasure and privilege of serving you again in 1925 in your Advertising, Printing, and Office - jtdt. v * Supplies, promising a continuation of earnest efforts to » please. m Chronicle Pub. v,- LISHERS—PRINTERS—STATIONERS CLINTON, S. C. ..JLjr .,.. I / V .V V ■HfiB \ WxWUmMmmm zt ■NHKrjBBffi&kflH .