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BASIC NKKDS OF ' W< By GUY A. CARD WELL . / ' *' '' S In a commercial survey of the y? - Southeast made a few years ago by the United States department ^ of Commerce a great deal of infoYfaa? tioir was developed that should be kept in mind by . those in control of the destiny of this splendid region ef opportunity. \ . ' The following excerpts should vitally interest us, and should constantly guide us in our work to develop a self-consciousness that will, lead to action in connection with the advance.. nu jit of idhas that are so readily accepted a8 truths and about which so little done: J ^Throughout the Cotton Belt, bankers and agricultural specialists brot attention tothe lack of diretsificaion, the dependance on one crop, the consequent uncertainty as to financial results and deterioration Of the soil, r\luntin<y- a# lnur mielif v n iiu vv mr j/?m??v???^ ?w*? cotton. These disadvantages are recognized and many efforts are being made to improve the agricultural position of the farmers. The Department of Agriculture has summed up their recommendations after callingv attention to the steady drift toward greater production of cotton at the sacrifice of diversified crops and. of ~ diminishing swine and dairy cattle raising. W. If. Jardine, fteeretatyof Agriculture said oa October 22nd, - 1926: . The South needs a permanent program of safe farming. Such a program ie not a difficult one. Here are! some elements in ti. V 1. Grow all the feed necessity for the livestock on, the flmdwd ample food to keep the family, Hlpre dependable grain cc*ps. Have depend* able grain crop*. Have a summer and .a winter garden. Keep enough cows, hogs.aThi poultry to supply the home needs and to furnish some products ><for sale. ' - . *, t -Keep up the fertility of the soil. Cowpeae, vetch and soybeans should be grown ; for plowing under. Rye | should he planted in the corn and cot. ton Raid to prevent winter washing and leaching. - These practices will take cere of the land left available through the reduced cotton acreage. As to cotton itself, the need ie fewer acres of cotton but Z. more cotton to the acre. High-Yielding. quality cotton should be planted and eeredfoirwelb Many farmers to. day are producing two 'and three times the average yield of cotton by following approved methods of pro^ duction nod using varieties of high quality. This indicates tn? possibilities. y % 4 We can. make southertr: farming safe and profitable by such a program of sound production, coupled with adequate 'markottpg practices. The two monftuUfyfo together. It was strongly and generally held /" that the accompl ishment of this change in the rural structure of the Southeast is difficult under th* exist ENJOY NU -V . - SOME DAY jill manafaeturi 4 price field may buiTd < " room for a full qiiota < i* : I " ' v . r ' . * ; . . PLYM , r ? -SOMEDAY all makers of low require every motor 1 - ' block teat and a carefu 7 X*' .-.PLYM SOME DAY every low-price ciaion limits compan r* that is taken on hifh-pr , built to typical Chrysl< ^^ V ?.? . ' .-X--1 ' 7" IV. PLYJt Vv. *,.'? V ?< ' * * ? , SOME DAY every low-prk ' . trouble-proof, sclf-cqi , ' ]_ . erful brakes. With i:s weatherproof hydrau ' . plyh SOME PAY all cars in the V may keep their pow longer . . . may caus |^ ^ ''Mobile Shows are amUUCA'S LOWTOT fHClD FULL 81 n. St L. S< IIT 1 II I * * in* tiMwcy iyit?n, Urn scale holt intra* ?ad abcentac ownership. Thu in-order to raise the entire per cspil productivity and well-being of th region the consensus of opinion urg? the necessity (or schemes euablin ownership of the Inn dby small, ind< pendent, progressive farmers. It is further recognized that th -stop^ia. difficult to achieve witboi making pussi!*!^ the d i seo ntinuihceX 'long-tim? consumption credit, bast on the mortgaging c,f crops and labo which so long has operated to lim the accumulation of wealth by ind viduals woVking the soil, and, on tt other hand, without establishing a adequate credit machinery to fadd tate capital investment and the owne: .ship of farm8 and homes. This got .to the root of the problem of ever business group in the Southeast.^The desire to see the region placed on relatively cash basis from the sfant point of consumption^ and a readjust ment brought about that will perm general capital accumulation. Cooi erative marketing, whifh present many djfflculties under the prevai ing system of agriculture ' and ter nacyr ia emphasized as a step in th direction of such a readjustment." ? ! o NOTICE OF SALE . ?bjr^virttte^of the Deere of his Honor, E. C. Dennis, Presidinj Judge, dated the 8th day of Bfarct 1930, in the case of Emma V*. llryani J^alntiff, vs. Albert W. Bryant, et al Defendants, I, J. O. Norton, Blaster o Horry County, will resell, at th? rial of the former bidder, at public auc tioa to the highest bidder before th< Courthouse door, at Conway, 8. C, I daring legal hours of sale, on sales day. in July, 1930, that being the 7tl day of said month, those certain land) -and premises described as follows, ^t< wit: All and singular that certain piece parcel or tract of land lying, beini and situate in the County of Horrj and State of South Carolina and in Floyd's Township, and containing SC acres, more or less, bounded as follows: On the North, by lands of J. L Lewis, and lands known as "Jernigac Old Field" formerly owned by H. D, Elliott; on the East, by lands of Bf. B. Graham, and J. W. Rill; on the South, by lands o? I. P. Stroud; and on the West, by lands of J. T. Stroud. The shme included'<n?^{j? "residue", of the estate of said S. D. Bryant, deceased, referred to in Item SIXTH of his Last Will and Testament and therein ordered to be sold for division.' Terms of sale cash; purchaser t? pay for papers and revenue stamps. Conway, S. C., March 19, 1930. J. O. NORTON, , Master for Horry County. E. S. C? BAKER, Plaint iffa Attorney. oia-atf. - , ^ 1 ' *y-F? ?__o " . ' * -v I 1 I I I I .. I ywvw ... V Vifr Plymouth W: t mat joffer SOMEDAY ers in the lowestfull-size cars with " 1 if adult passengers OUTH DOES THAT NOW est-pricedcars may 10 pass a two-hour ( dvnarnnmil>ter te*t 1 outh does that NOW d car may fix pre- v / . ible with the care iced cars. Chryslerer-qualitystandards iouth does that NOW . jed car may offer uslizing, extra-powi Chrysler-designed lies iouth does that NOW lowest-price field er and smoothness e less trouble and . > : vv iouth does that NOW outh models Which the National Autonow on ifisphy^ m. / . >. 4 - _ xsca* " ?h$:' ?U OMMERLYN V-.v ' > yv,v;;> .. ' ' ^'V. \ '- . * ' ,,If. } w * ? " .? , . .< - % r. > - - .,. .**7^ 'v . ' \ /,- rr^ . (HW Cui gfpakfi, fee. iWtn I* U W k ^ IWVl tWN r * j* '? Cleroaon College, Jane 14 For th< l" poultry short course to he held ? Clemson College June 23 io fc7, A. S '* Chspin of Greenville, Tennessee, l|uu been secured to lector on stmndarx >reeds. Mr Chspin is license* I* American Poultry Association judgi it and is proprietor of the GreenvilK rf" "Hatcheries. He Was formerly exteh fd sion poultry specialist of the Univef r, *ity of Tennessee for several yean it before going into the hatchery busi i- ness. He is therefore well, qualifte* to speak on poultry matters from botl m theoretical and prsptieal standpoints i- ' Dr. R. 0. Feeley head, of the Vet r- etinary Division of the College, wil discuss parasities. The regular col y lege, and extension poultry staff com >y posed of Prof. C. L. Morgan, Miss "vJuanita KseJy. ^P. H.* Gooding, wil 1- discuss the various phases of produc t- tion feeding, breeding, incubation it brooding, culling, judging, and selec )- tion. ts A number of persons have already 1- signified thei^ intention to attend thia i- couifse. ^Wherever possible notic* < should be sent in advance to the Poul. ? try Division by those who expect tc attend. "t- ~?2 o . ADVERTISING WILL MAKE ANT e MERCHANTS BUSINESS BETTEI ? . ' i, Any^jmerchant can increase his bust, inesg by advertising if his advertising is fair and truthful and is backed by f good merchandise, the right kind of lc service and modern merchandising - methods. ^ s Advertising will do wonders these it will wot do the impossi be. It will not bring people and trade i to an unattractive store with poorly i arranged merchandise, indifferent > clerks an<j neglected show windows. No, amount of advertising will over, come this. r But given half a chance, good adr vertising, carefully written describing 1 ' ' O ' 4 ? I V . - I p ' ' ' * * : ' THE A ~ % .'S The handcrank ha relic. Many moto But not Shell Mott have welcomed S - I .S . know it keeps pa< the automobile. , ^ ' now for the car y< STOP AT W..v - - * Mi 2K' i*. . THAN 'u.,' r ' ' v * . : * . v*- , p ^ v V .V , v -i . - ' .OirC.UB.. -V . ;" m*. "* -. ,/ '> PEOPLE .. . . ,4 V " . * 'j, . ' ' ' . . ; ' . I Frigidaire. is sold with a J / definite guarantee?backed '/ by General Motop. . I And still more importms I to yba A a purchaser U tl J . fict that yetr after ye t Frigidaire continues to gf ?P' * satisfaction?long alter / guarantee has expired. . If service* should ^-">uired itMs rend -"i wif t : ** . 7'J> 7~ ' - \ , ' , >* ^ CHAI t in an interesting way the merchan- < dise and the service the store has to \ offer will increase^ any merchant's r business and increase his profits. a There are hundreds and thousands A ttwdcrank i practically become museum *.? \?' ' * vl- ?. * * r oils are just as out vof date. r?r Oil. Drivers of modern cars ihell Motor because they ? with every development in 4 Shell Motor Oil is ready j/ :>u may buy next year. Shell's THE SIGN 0* TH BE SATISF 93 O Sh4fiiui : . . , ^ 1* K-* ' . :5TiV*Vtv.. . ;.v, ,.- -' j ' .v> * :s OIL COMPi -. . _w ' > . L_?' - . ^ " -? ?- ." . ..; " ... : .7 ; ' - ^B| ^Ljg * ;V'^B ,J||A *1K-,S; 3. R. SCARBOROIK .Conway, S. C.... 1 ?" " , 1 *' 1 . " ' 11 " ' 1 ?" / ' * ' ? , ? *if examples over thi8> country where msinesss have been built Up from tothing through th? sheer power of advertising. :It was not done in a few days or ' ' . - ITTK: ' ' ' ' ' V _ - # r .. YOB don'T lOMyr/WM low-tempcmule refining bfii in all the protective qualitie balanced crude. IJ No wot o?4ll types of cars are changii /insist upon the extra margi smooth, trouble-free performai > Oil. Have you tried it ? E SHELL . . . MILL - * ' ' ' v ' * *! ? ;N ir /* W \ v ' * *\\ ;.v' ' ... ? vpl v ED WITH > v VV T>v lubrict i y TUB SIC rVxT* ONTH1 fitHWW, Night, bricatm ^ ^~jw |HY, of'Con vi i9-? 1 m I.. i>>V ..- . v' . * , . '1:Vf * -y " " :. " ;? : v ' -V- ' tifcjgfc . v 1 . :. v -; ' t ^ ' ? * ' - .. ? - ; . *-;3iTVxV,--:'; '$?' * - ;','i -J '|SU/ ^rV'v? . ^mSSm^umL ? ^_,?i?i >?,... stf - SI; . ; - * .> ; mg* -vl. 'v 'by spasmodic advertising, bat through * constant, systematic, persistent, well \ prepared advertising backed by good goods, the right kind of service and modern merchandising methods. ' * . % _ 4 - N ' . , * ? * , ij. ' " ":;**> * ?. * .j\ ;*. ' "- ^*'3* ? / \ . s iV..-' ... * : % * /i REEPj1!^ ||||I ; igs It to you rich i of Nttnre's best- 1 ider that owners . T; ng to Shell. They n of safety?t^e ace of Shell Motor ' ? <4 r .IONS DO # ' . " ^ ' > M ' I' LESS ation? . ' " * ' : . . V * v " 4^5 y .- ^ '.. V . r - * V f ^ 9. 7T. V . : - : ~5' , ,'T ' / . ' I i v -5^. -fi 1 " "" ? ' * , ' ' ' v ' V f 4 ? V' . Af . *. ;>"t Av !'0fi -''"J- T 3N or THE Mil, is m 3 AIR...ft*ty Mo?4?yA 8:30 Central Time , ), i 0 Eastern Ti?e> . . I ' -** & %. , ray,#?v*. -i ii * i i ii c V - 'a ' : * ' "" ' ' / - / 0 / ^ -. v ;.'r " ;:$