University of South Carolina Libraries
OIA Effe&ive n Printing I Q~ The eye is the scout of the mind. < CT o It is always on the 1C lookout for ideas?pre- P1 ferably with a silver lin- ? ing. d lr It i s attracted b y tl beauty, by art. It is attracted by that quality in printing which west may define as "class." h; w Printing is not alone ft. the "Art preservative or arts." It is also the y motive power of mod- 0] ern business. I n t e r - w woven with great success you will find a golden thread of effective v< printing. el Advertising in maga-fw zines, newspapers andjtc other media brings the ^ inquiries. Booklets, fol-j ders and sales letters1. <fbring home the bacon" or in other words, land' w the actual orders. ^ Every business uses! some printing. They( progress of most busi-_ nesses is measured by ^ the amount. s( Merely buying aP] large amount of print- %{ ing will not make a sue- f( cessful b u s i n e s s, of;J course. But the man;a who knows how to use a w large quantity of print-, n l i mg, generally Knows; what he is doing and why he is doing it, right _ through from soup to , nuts. f The printing he buys;in is one link in the chain |C( ?but it is a mighty im-'ai portant link. He goes|N after a definite result?;U* achieves i t?m a k e s| things happen. While; other folks sit around P and wish they had his ei luck. |b; e< The more good print- ei ing you use, the more sales it makes, the less T it costs. It is the only salesman you can put ~ on the force that will constantly build a larger volume of busi-j ness and at the same time take less pay. Tf io rmtk m p n n s JL 1/ 1U V11V AAA V/ w A* N/ through which you can spread your personality all over the territory.; Your printed matter should be yourself multiplied?that's all. Put-| ^ ting this personality in-; to your direct advertis-: . ing is easily possible. \ ' Putting it into any other] L 3rm of advertising is ' mch more difficult. One of the things that , lakes effective print1 g is its adaptability. . rou can use solid, bold! J ffects if you are a j oal dealer, or light, raceful forms and del- i :ate colors if you hap- ] en to be a milliner. J ffective printing < resses your advertis- i 1 g in a garb suited to j le subject. You can tell your 3 ;ory and stop. You can < ave all the space you ant, and you don't 1 ave to take more than ^ du need. Direct adver-j j . I i sing is tailored. Mostj i ther kinds are ready-1j lade. IJ Resultful direct ad- ] Rising depends upon! j Teetive printing. It is i h e medium through 11 hich your story can be 1 >ld without interrup- 1 on to one individual at ? time, when he is willig to listen. You do \ Dt have to compete ith* others for his atkntion. < You can illustrate ' Dur story with pictures! -again reaching himj' irough the eye, the 8 iout of mind. These!' 1 Lctures may show your,1 3ods in use, or in their j i 2tual colors, or may in- 1 ict human interest into f talk about dull, inani-j* iate things. ! i ! t All doors in the busi-j t sss world are opened \\ 0 effective printing, k hat's why we find ouric 1 sin ess so interesting -we do effective print- J ig. We are in daily J )ntact with many men nd many enterprises, c ew experiences await E 3 at every turn. 1 t It is our pleasure to rr lace this varied experi- s ice a t your service,' T 1 1___ il- _ J- J 1 acKea oy me spienuiu luipment of our mod- f m shop. I i i TIE PRESS AND BANNER CO. ABBEVILLE, S. C. j i ! t^M.mS.lflbCW.Nn-vvnSr^ta. j t i VAV.V.W.WAWV.VJVJV/ | HER LITTLE WAY Sarventor settled back comfortably I In his cbalr and lit the after-dinner j cigar to which he had limited himself In deference to his wife's fears that J tie was Injuring his health by excessive smoking. Mrs. Sarventor smiled; sweetly at him over her workbasket. "Oh!" he exclaimed suddenly. "What do you think? Wllllngton has backed out of that little stag party at Renford's. His wife wouldn't let him jo. Wouldn't that give" you a nerv-. *1 jus chill? Adeline, if I had a wife n like that I'd be tempted to take a: Cl :lub to her. I don't suppose he dares, r' >pen up his mouth around the house ivlthout raising his hand to ask permission. He says he's got another en- J d jagement, but, of course, that's all Q lumbug. I bet Tom Hlnckly $5 that' n le'd find some excuse to crawl out." "I don't like you to bet, dear," said 0 Mrs. Sarventor, gently. I "I know," returned Sarventor,' Sl slightly confused. "But?er?well,! myway, he didn't take me up." "Do you mean that Mr. Hinckly isn't | Uoing to pay you the money you won?" "Of course not He didn't bet" j "Well, I think he ought to pay, any- j vay, if you bet him. But I'm glad s rou had the $5 you could afford t<) ose, because It's just the amount I vant Hand It over, Edward, please." Sarventor ruefully extracted a $5 >111 from his pocketbook and threw t into the workbasket with the re-1 nark that that just left him carfarc.' "How would you like to have It saM ' bat vour husband stood In terror of; rou, little woman?" he asked jocularly. "I wouldn't like It at all," replied Urs. Sarventor, promptly. "I believe n a man doing what he pleases as ong as he doesn't misconduct himself, 'm not an advanced woman like Mrs. rVillington, you know." "No, you're not, by George!" said ler husband, admiringly. | "Besides, I know you wouldn't t< itand dictation," laughed the lady. t? "Well* I guess not," said Sarventor. d "What kind of a party is this, Ed- j yard?" asked Mrs. Sarventor pres- m ;ntly, as she threaded a needle. bi "Oh, Just men, you know." j c< "Are they nice?" j ui "It depends on what you call nice, w it Isn't like a pink tea." "I suppose you will all smoke like r< :hiraneys and play cards. Well, of gi :ourse, you will go if you want to." si "Why, certainly." ai "You needn't be cross about it, Ed- in rard. I'm not cross." j ic "I don't see any reason why you tl ihould be." j r< "I might not like It, though. I cnnidn't wonder a bit if they played ai ards for money?and that's gam- j s< ?ling." j H "Why, Adeline! Suppose It was a is jenny ante?enough just to give an U1 nterest to the game?" "The principle is the same. But of E :ourse my narrow views needn't stand di n the way of your having a good P ime." i "Oh, thunder!" J T "Nowr you are losing your temper." P' iVell, we won't say anything more 14 ibout it. You've made up your mind e: hat you'll go whether I like it or not J)' ?r whether it's right or wrong. I vouldn't say a word for the world to *r lisplease you. You know I wouldn't, 01 Edward. I don't like to have you s1 toss." h"But my dear!" "No, we won't say anything more ^ ibout it. And then you'll be templed ' o smoke more than is good for you. * know you won't break your promise A ma I V illtj UUL , "What promise?" 1 61 "About smoking more than one ilgar in an evening." "Nonsense! You aren't talking rea-' j lonably, my dear. You just don't want C( oe to go." fl "No, I want you to go. If you pre-! er the society of a set of horrid card- E )laying men to your wife's I oujjht lot to complain. I ought to be '-g-glad." ' g| "Why, Adeline, my dear!" j c] "No, I'm not. You know I'm riot, f, fou dud-dud-don't love me." , ^ "Of course, I do. You know per- ^ ectly well I do." p, CJo rron tnr nnt ncfrto hpr hn.<5- 1^, >and's caressing hand and dried her c: ;yes. Then she said: "This is very p; oolish of me, Edward. I ought to be ti ishanied of myself, and I am, too. Of :ourse, you must go, dear. You know, |y would never oppose you In anything. .Ve've been married over a year now ^ md, of course, I ought not to expect hat you wouldn't get just a little ired of a silly girl in all that tlmu." "Dearest," said Sarventor, "how can rou say such absurd things? Tired of _ ... ? 'OU! gj "I suppose if I had made our little tome more attractive?" ! jg "You've made it a little paradise." nl "And of course you miss all your old n, >achelor habits." u: "Miss nothing. I know when Tm p veil off." j "Then why," demanded Mrs. Sar- is mentor, "are you so crazy to go to this pi lorrid stag party?" "I'm not crazv about it. I don't mow that I'd go If I hadn't promised v -at least I half promised" j ^ "Then you won't go? Oh, good!" j "Not if you don't want me to, dearist." "Oh, but I don't want you to stay at some just because you know I'd be ^ jurt if you went. I want you to do ?xactly as you please. You'd better . jo, perhaps, dear." "Well, I don't want to," said Sarven- ^ or. "I want to stay and spend the veiling with you, and that settles It." j BEET-SUGAR INDUSTRY imerican Seed Is Usually Superior in Germination. ioi|' and Climatic Conditions Favor Production of Seed in Sufficient Quantity to Meet All Future Requirements. (By C. O. TOWNSEND.) Our experience thus far Indicates hat American sugar-beet seed Is sually superior In germination and apable of producing larger and better oots than the imported seed. Our soil and climatic conditions, exjnding over large area!?, favor the prouction of sugar-beet seed in sufficient uantity to meet all future requirelents. Well-defined strains of sugar beets f high yield and quality are essential ) the development of a satisfactory eed industry. Enough has been done ype of Beet Found in Many Fields. ) prove that by caTeful and palnsiking work such strains can be prouced. No intelligent study of cultural lethods In the production of sugar eets or of problems involving a >mparlson of varieties can be made atil uniform and fixed varieties with hich to work are available. The production of strains having jots of uniform size and habit of :owth and capable of yielding seed :alks uniform In habit of growth id maturity should make possible aproved cultural methods, especially l the planting of the roots and in te harvesting of the seed, that will jduce greatly the cost of production. After seed harvest the beet roots id stalks remain in the ground In a )und and palatable condition for ve stock feed. The present practice to feed these roots In the field, tllizlng them as pasture. The beef-sugar industry in the nited States is composed of three [stinct branches, namely, beet-seed roductlon, sugar-beet growing, and eet-sugar extraction and refining, hey are so linked that each is deendent upon the others, not only for s complete success but for Its very rtstence. Without seed the sugar- ] eet industry, in which more than ),000 American farmers are directly iterested, could not exist, and with- j ut beets the 84 beet-sugar mills now landing, with an invested capital of tore than $100,000,000, would be idle, he beet-sugar industry is, of course, le foundation upon which sugareet crcwine and beet-sugar extrac- ' on rests. Because of Its fundamen- J il character, it is surprising that j igar-beet seed production in this ] juntry has not received more gen- j *al and more earnest attention in the ^ ast. The.two primary causes that ave operated against the development ! L* the su?ar-beet seed industry in this 1 juntry were (1) the fact that a suf- ! dent quantity of seed to meet our re- ' uirements was easily obtainable from * uropean. countries at a reasonable . ] rice and (2) the prevailing idea that j mditions in this country, from the '] :andpoint either of labor cost or of j imate, would not permit the success-< ll development of the seed industry in le United States. Recent experiences, ' owever, have shown the folly of de-! * ending upon foreign countries for our !*' eet-seed supply, while experiments ! ^tending over many years have < roved the falsity of the opinion rela- < ve to labor and climatic conditions, j IAINTAINING PIGS ON RAPE ! ,i linnesota Station Finds It Most Valu-'s able of Forage Crops?Red Clover . Also Excellent. !j Af fhp "\Tinnpsntn experiment station ' lore pigs have been maintained on a '1 ivon area with the pasturage of rape ', lan any other fowige crop. Red clover , : also an excellent pasture, more pal- i table than rape and nearly as good s alfalfa. Bluegfass is extensively sed for a hog pastiire and serves this 1 urpose well until it becomes more or tss dead during the late summer. Rye AA?llf i \ SOW 11 LUI U xti lc iUH aim vanj oj[/i luo ! nsture. OW'S TAIL OF IMPORTANCE j i iften Measured in Judging Animal? } Chief Purpose Is for Brushing Flies Away. p _ | C T The tail Is often measured In judg-, ig a cow and to meet the standard i equirements should recch to, or be- c >w, the hocks and carry a good \ ivitch. This renders it most useful 11 i brushing flies, which la Its chief pur- ( ose. _ s WHY N( Because?The bond issue 1 of New York money f< tion in Abbeville coun Because?This money will on deposit here until il Because?Every dollar w county farmers for r and labor, etc. r> m m i - ? + Because?Mules must be r< clothed and housed county products. Because?Wagons and har by local blacksmiths. Because?Farmers will sel top soil, lumber, etc. Because?Every dollar wi we will have the roadi too. Because?The more mone] beville county the bel kinds of business. Because?Good Roads wil will spend thousands < Because?Every dollar th ville county helps and 1 ml away nurts Dusiness. Because?The farmer pay for Good Roads the c< and Abbeville pay a 1 and the farmer gets b* Because?Federal funds a and time and can go < provide funds and State Highway Comir to receive your share < Because?Road bonds wi county just what high do, bring down and p York money. Because?Road bonds pro farm n\aterial that i have a market, name! Bcause?The money stays here. Pi (Advertisei LADIES! SECRET TO C DARKEN GRAY HAIR stor } ed : Bring Back its Color and Lustre cess With Grandma's Sage Tea out Recipe. and ? A Common garden sage brewed into stra a heavy tea, with sulphur and alco- wor Kol added, will turn gray, strewed froi and faded hair beautifully dark and clea luxuriant. Mixing the Sage Tea and com Sulphur recipe at home, though is bow troublesome. An easier way is to jet the ready-to-use preparation im- ^?j proved by the addition of other ingredients, costing about 50 cents a large bottle, at drug stores, known Mai as "Wyeth's Sage and Sulphur Compound," thus avoiding a lot of muss. While gray, faded hair is not sin-1 A ful, we all desire to retain our youth-|nar; Pul annearance and attractiveness, full By darkening your hair with Wyeth's deri Sage .and Sulphur Compound, no one ple> :an tell, because it does it so natur- jyic illy, so evenly. You just dampen a;tie sponge or soft brueh with it and cha! iraw this through your hair, taking to s jne small strand at a time; by morn-jclot ng all gray hairs have disappeared, j this \fter another application or two Eve four hair becomes beautifully dark, juic flossy, soft and luxuriant and you J suet ippear years younger. Wyeth's Sage ness ind Sulphur Compound is a delight-1 soft ful toilet requisite. It is not intend-! J' 2d for the cure, mitigation or pre-;orcl mention of disease.?Adv. two mali 'CASCARETS" BEST IF Iswci HEADACHY, BILIOUS, 'mas SICK, CONSTIPATED arm i smo 3est for Liver and Bowels, Bad Breath, Bad Colds, Sour Stomach. Get a 10-cent box. Sick headache, biliousness, coated ;ongue, head and nose clogged up vith a cold?always trace this to ;orpid liver; delayed, fermenting :ood in the bowels, or sour , gassy stomach. Poisonous matter clogged in the ntestines, instead of being cast out . >f the system is re-absorbed into the jlood. When this poison reaches ;he delicate brain tissue it causes rongestion and that dull, throbbing iickening headache. )W? will provide $300,000 or immediate circulate draw interest while t is in actual use. ill go to Abbeville , oad material, teams, ed, labor must be fed, . all with Abbeville . ness must be repaired I tons of gravel, chert, i II be spent here and > and keep the money V in circulation in Abtter it will make all 1 attract tourists who of dollars here. at comes into Abbeevery dollar that goes s for bad roads, but Drporations, railways arge share of the cost ick every dollar. re limited in amount only to counties that , cor-operate with the lission. Be prepared >f federal funds. ill do for Abbeville price for cotton will . ut in circulation New i vide a market for all would not otherwise y, gravel, chert, soil, here and roads stay lblicity Campaign. nent.). v ' \ lascarets immediately cleanse the nach, remove the sour, undigestfood and foul gases, take ?he exi bile from the liver and carry all the constipated waste matter poisons in the bowels. l Cascaret to-night will surely .ighten you out by morning. They k while you sleep?a 10-cent box n your druggist means your head ir, stomach sweet, breath right, iplexion rosy and your liver and f rels regular for months.?Adv. HONS WHITEN AND BEAUTIFY THE SKIN ce this Beauty Lotion Cheaply for Your Face, Neck, Arms and Hands. .t the cost of a small jar of ordiy cold cream one can prepare a quarter pint of the most won:ul lemon skin softener and common beautifter, by squeezing the e of two fresh lemons into a botcontaining three ounces of or d white. Care should be taken ;train the juice through a fine h so no lemon pulp gets in, then lotion will keep fresh for months ' ry woman knows that lemon e is used to bleach and remove 1 blemishes as freckles, sallow > and tan and is tne ideal SKin ener, whitener and beautifier. List try it! Get three ounces of lard white at any drug store and lemons from the grocer and :e up a quarter pint of this etly fragrant lemon lotion and sage it daily into the fact, neck, s and hands. It is marvelous to othe rough, red hands.?Adv. pyright. 1014. by McClure* Ne*\p*p?r S*ndic*t?