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J. ^\ M?\?m & Son A SALE WORTH WHILE J. 1 sual Prices on Unusual Merch A Clean Sweep Before Stock-takin Our Store Has Been Crowded. The anouncement of this special sale brought hundreds of women here to share in the unusual merchandise offered. And those who attended the sale were delighted with the many splendid bar gains they were enabled to carry home. This Store carries a big stock and therefore there will be plenty of good things awaiting those who attend the sale. But take our advice and don't delay your com ing too long for the supply of some things is limi ted and the best will naturally go to early buyersf Be on the safe side and come to-day. J. C. MOORE & SON. Table Damask Reduced. * . All our fine 72-inch pure linen Table Damask, the best valu? in Columbia. , j I $l.j0O quality reduced to, yard ...!.90c 75c quality reduced to, yard.i ..65c AU Dresses Reduced Silk, Crepe, Tafeta, Voile and M idsummer Wash Dresses. Splendid new dresses in one-piece style in cotton, crepe, voile, plain white and figured materials. $5.00 Dresses.,$3.98 $6.75 Dresses. 5.00 $7.50 Dresses . 5-00 $8.50 Dresses., 6.50 $12-50 Dresses. 9.50 Crepe de Chine and Silk Dresses in Copenhagen and navy blue. $19,75 dresses at.$10.00 $12.50 Messaline Dresses in black, navy and dark gray, your choice...$6.75 OUR ENTIRE STOCK OF Spring Suits now reduced to EXACTLY HALF PRICE The assortment includes every wool Coat Suit in the house, among which will be found the very latest spring models with short coats, tiered and draped skirts and fancy trimmings, including splendid quality wool serges in navy blue, black, Copenhagen and sy tlish shepherd checks, also suits in plain and fancy models in wool ratines and other stylish fabrics. Please note that we have not grouped the .suits in "lots" as some stores do. but have cut the original selling price squarely in half : $12.50 Suits, now.$ 5.98 $15.00 Suits, now. 5.98 $19.75 Suits, now. 9-98 $25.00 Suits, now. 9.98 Linen Coat Suits Ladies pure linen Coat Suits, strictly tailored in this season's best styles from very fine quality heavy linen. $8.50 and $10 Suits.$4.75 $6.98 Suits.:. 3.50 All Skirts Reduced Separate Skirts in the se*a&oli's best styles and fabrics, including black taffeta, serge, wool crepe, brocade serge and moire silk, tiered and draped models in plain and fancy color effects : $12.00 Skirts at. .$9.75 $10.00 Skirts at. 8.50 $7.50 Skirts at . 5.98 $5.98 Skirts at. . 3.98 .$5.00 Skirts at. 2.48 White Pique Wash Skirts, made of good materials, but slightly soiled; sold at $1.00 and $1.25, choice now each.59c A Great Sale of Fine Silk Waists We have the most beautiful line of Waists and Blouses ever shown in this store, including plain and figured silk crepe, crepe de chine and tub silk waists in the . new loose kimino sleeve and broad shoulder designs in pink,! light blue, navy, white, canary, wistaria, Russian green and plain black. We are greatly over-stocked on waists and offer the following reductions to induce quick selling : $4.50 Silk Waists, at.$3.98 $3.98 Silk Waists, at. 2.75 $2.50 Silk Waists, at. 1.98 Waists in black only, silk Taffeta and messaline, were $3.50, now. .\. $1.98 Regular $1.00 and $1,25 Waists in cotton wash fabrics including voile, lingerje, crepe, etc., all brand new goods just unpacked ; special for this sale, * choice.89c J Summer Silks Reduced 27-inch figured Silk Crepe de Chine, sold at 50c a yard, now reduced to.3&c . * 36-inch Messaline Silk in all colors ; a beau tiful quality and very desirable ; regularly sold at $1.00 a yard ; special, now.75c Some Big Special Values Men's 50c quality Dress Shirts, each.'..45c Mennen's Borated Talcum Powder, can.10c Ladies' $1-00 Crepe Kimonos, specia 1.85c Umbrellas, $1.00 values, at. .89c Umbrellas, $1.50 values, at.$1.25 Ladies' and children's Percale and Gingham Wash Dresses, $100 and $1.50 values, at this sale, resp'ectively, at.89c and $1.25 Heavy Turkish Bath Towels that sold at 35c and 50c each, now.25c One lot of fine pure linen heavy Turkish Bath Towels, dark brown natural linen color, sold eyerywhere at $1.00, special.....50c One lot of* ladiess' fancy Parasols, big val ues, special eactt.98c Every piece <of 10 cent Lace in the house I now reduced to.... 8c Every piece of 5 cent Lace in the house now reduced to... 4c Staple Domestics Reduced Check Apron Ginghams, sold always at 5c a yard, now. 4c All our fine 32-inch best quality Dress Ging hams, sold regularly at 15c a yard, special.12 l-2c Samson's best grade Galatea in a beautiful assortment of new patterns, 27 inches wide ; sold regularly at 15c, now, yard .12 l-2c 36-inch 10c quality Percales, at.8 l-3c 36-inch 12 l-2c quality Percales, at.10c 25c Ratines at 15c A big special clearance of wanted materials for mid-summer skirts, dresses, suits, etc. We offer our entire line of 25c Ratines. Epon ges, Crepe and colored striped Piques at spec ial, yard.15c Cotton Crepe with colored stripes, sold at 15c and 20c yard, now reduced to.12 l-2c Fine figured Cotton Voiles and Rice Cloth, 40 inches wide, sold at 35c a yard, now re duced to. 42-inch Cotton Ratine in pink, tan and iigUt blue, sold at 50c a yard ; very special, yard.35c Pure Linen Whipcords, 40 inches wide, in cream, tan, wistaria and light blue ; sold at 50e yard, now.35c 45-inch Embroidered White Voiles, sold at $1.00 yard, now reduced to.50c On account of the greatly reduced prices all goods of fered must be sold strictly for cash. J. C. MOORE 6* SON 170O Main Street, Columbia, S. C. On account of the greatly reduced prices all good? of fered must be sold strictly for cash.