Historical Newspapers of South Carolina

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X> SECTIO IT ttnWe{fn of 5. ?. outhroti. rilK si M i l U M A It'll M AN, Established April, 1850. "Bo Just and Fear not?Let all tlie ends Thou Alms't at bo thy Country's, Thy God's and Train's.' TH.E TRUE SOUTHRON, Established June, 18SS. Consolidated Aur. 3,1881. SUMTER, S. C, SATURDAY, NOVEMBER 15, 1913. Vol. XXXVII. No. 24. THE WRECK STORE'S ANNIVERSARY GREETING The First Birthday of the Store That Has Grown in Leaps and Bounds. WRECK STORE EDITION WATCH US CROW Advertising Truthfully From The Wreck Store" The Store That Tells and Sells, Has Made Us Hundreds of Friends ami Customers. It has Just been a year ago today | wince we cume to Sumter ami adver? tised that wr intended to sell goods a Mttlc different, a lit tie cheaper and In an entirely new wi.y. And then do your remember what happened? I>?> you remember the scare we put into tome of the mer? chant* of Sumter? Do you remem? ber how they ran hither and thither before the> even knew who we were or what we were. B9. vain attempts to keep us from opening up our doors to do bua.ness? I>o you remember how they finally succeeded In having ue closed up fo a few hours on our opening day. and lo you remember how the City Courcll attempted to 'ax us the exorbitart sum of $200 per day to do a strictly legitimate busi? ness? And how they tinally succeed? ed in making js pay the City of Sumter $100 ? day for conducting the same business some of the other merchants w?ie paying $10 and $15 a year to do? And inally upon t ie ninth day. af er paving them $000 the Coum il of the City of Sumter became particularly convinced tha. we ?<-r ? on the level, and did not qome to Sumter to get more than what we were really entitled to. They returned our |9M, after a lit? tle lltagation.. through our counsel, and then only on the condition that JjaLAJIldaN it to remain in the if"MPF' takhlg Amert _ when1 uW" wTT>ttf2s7 1/ aV~provT(teVt by the Constitution of these United st at en Recall < n yoar ago today, and yon will find the above statement to be true and correct. Do you know why they did thia? Because we advertis? ed that we were going to sell good reasonable, and ditl It, because wv advertised that we were going to sell merchsndiHc < h- aper thun the mer ehants of Sumter lad ever sold it l . f?.re. and did tt. For the gbOVS great crime, ?TS were arrested, and held under bond in Id w - paid the money they wanted, and then op. n. i our doors, and MY what a business We did ever sin? e. Ily making us sign the affidavit, contpalltni us to stay In Surnter one \car <a thing tha( ws selgrinnlly Intended to do any? way) acted like .* boomerang to ??/in? of the il enhants. As one well known merchant said:: "If those fel hnwa sell goods that heap all the yesr. It will bfitfe th-m." Hut we arm ?tili here, and g II dolft| ? |OOd I HUnees. and ??tili selling goods a lot I v U" r thm ||M rSSf and still pay? ing our Mihi S| fast km they arc pre? sented t ? us. an., we are not loosing an> mone>, by any means?rather, we are selling more merchandise ev ery da\. arg mul ing more friends ev? ery day. b> idling g ? ?ds cheaper ev? ery day. Tner<> \s is i remark made ? i by a Merchant I he ntnef aaya t he uuestlon wax like this. He said: "John. I wouldn't trace at the Wreck Store because they are liable to cheat \ou." John's reply was this: "Mister??? I am three times seven, and kicw when I am tieit.d righ.. snU know a bargain when I see it. ^ ou are a good friend of mine, mis? ter, but a* far as ha; gains are con earned, I can only get tin in at the Wre< k Mtoff ? And hundreds and hundreds of ,,ur friendr and customers are rsSSSSg the game M nlimcnts e\ ery da\ In ?b. thr*i hundred and sixt>-li\e d.i.* that i\ . base been here, we bnvs SOVSf f.nlni to udjust any grievance or eonudunt to the entire satisfaction of our < ustomer before leaving Ins M ue. l'..r t ?is reason. evciy day of the ihn*- hun? dred and sixty-live ?la\s has n. . i, i bannet il tin- Wi k -t-u.. Sit urda . Koveaabst IHK Itll will be our fiMf anni\ el sai . in Sunu?u south Carotins Wot Isis greet ssent, We have scoured the Northern Kant? ern and Western markets for season sni?? ?atfelinndani is sell to ins pea |de g| Sumter and BUI rounding COUg? lies at gftSOS thai M ill make the n???reh?ints again ?itilver in their gOOfS and ?a*?,M try s-une < ther means of running Hie Wre-k Meng old of Sum t?M I ill ISlBiSltHll SS Meet Us Face to Face?The Wreck Store. JOE BILL SAM " " 11 .? i , i i } i ?! II jLJ ? ) The Only Three People in South Carolina that Were Ever Arrested for Selling Goods Cheap. Read Their History. "We wont Go Back on You." Our "Editorial" Columns. We do not "Sing Our Own Praises," but leave it to the people you know and meet every day, to tell of the instante neous success and the almost magic growth of the store that leads In prices and hence in sales. "An Honest Opinion From Lee County.'' 4,I honestly think that the Wreck Sturc is the beat place trade of any other place in Sumter." (Signed) Elia? Mathis, Route No. I, St. Charles, Lee County. "Finds Our Goods Exactly As Represented." "1 have been buying clothing, shoes, etc., from the Wreck Store for sometime and have always found their goods to come up exactly as represented" (Signed) Robert Christmas. "Our Prices Are Lower Than Others." *i have been trading with the Wreck Store for the past six months and find that their prices on an average are lower than with other places that 1 have had experience and to me they have always been honest,straight and courteous," (Signed) K. 1). Hodge, "Helping This Man Solve The High Cost Of Living." "I get bigger values at the Wreck Store for the least money ami I think this is the store that helps cut down the high cost of living, I would advise anyone looking for a bargain to go there and give them a trial." (Signed) J. A. 1 lodge. "Thinks We Have Them All Beat." "I have been buying my goods such as dry goods clothing, shoes, etc., from the Wreck Store ever since they came to Sumter, and for all round bar? gains 1 think they have them all beat." (Signed) 11. W. 11 utson. "Says We Can Count On Him As A Regular Customer." "I have been buying goods from the Wreck Store for my entire family ever since they started business in Sumter and as long as I can get goods at the prices that I have been pay? ing them in the past they can count me as one of their regu? lar customers." (Signed) M. II. Brown. "Says We Are Honest And Above Board." "I have been trading at the Wreck Store for the past year and have always found them honest in their dealings, and I am always able to get better bargains there than anywhere else mi Sumter County." (Signed) 1*. E, Hrunson. others can be seen at originals of the above letters and hundreds of Wreck Store. On the following pages we have listed prices on Ladies9 and Gents' clothing, shoes, hats; Ladies' and Gents' furnishings, Misses, Boys' and Children's clothing, shoes, etc., and we defy competition in prices, from not only the merchants of Sumter, but any lucrchant in the State of South Carolina, and we cheerfully challenge comparison with our prices and mer? chandise. Read the following pages and you will wonder how we can sell goods at such prices and still make money. J From the first advertisement we published in Sumter, we made it our motto to advertise truthfully and not to advertise at all unless we had gen? uine bargains to back up the Ad. That's why often it doesn't take us thirty minutes after the paper is is? sued to get results from an adver? tisement. That's why we say we are the store that "TELLS?AND SELLS" because the people of Sumter and surrounding counties have come to know that when they seen an Ad from the Wreck Store it is bound to Hash a money-saving message. Talk about confidence, we have many and many a customer to come into our srore, look at merchandise, tell us to wrap the goods up without finding out what the goods cost until they reach the cashier's desk, because they know that the Wreck Store says its so it's bound to be so. They know that if they take the goods home, and fnd they hcven't selected just what suits them best, we cheerfully ex? change th*e goods, or give them their money back without any "ifs, ands, or nuts." There has been no change in this policy, as just outlined, from the very day the Wreck Store opened its doors up to the present time, nor I will there be any change, although^ there are a few of our competitors, who are still saying we are not stiictly on the level, because we se'l goods just a little cheaper than they do. But amongst our friends and j customers, and a customer of ours is j bound to be our friend, we find them boosting and talking for "their More," the Wreck Store. Ever since , that "Have You Got Common Sense" Ad published last year when the Wreck Store first opened its doors, persons with common sense are be? coming more convinced every day that the Wreck Store can live up to every promise they make. As our main idea in this business to make money out of it, we find tho best policy to get it is to give every? body a square deal, which means * ? absolutely pleasing each individual customer. Our clerks are not in? structed to just go out and get the money, but are told to please the cus? tomer first, last and all the time, and the money will take care of itself. We believe we have the right Mm j in doing business, because we do it in just a little different way?a way j that has always proven satisfactory to everyone who has e er had deal'ngs with us. That's a good old saying that "the proof of the pudding is in the eating." We think that it applies in our case, because once we make a new customer, we prove we ha' ? made a friend. j And our hundreds of friends and customers make it a rule never to past tiu? Wreck store because they know they are always welcome whi-th i ? they buy or whether they have just dropped in for a friendly chat. W e are trying to make our store more to aur customers' liking every day, :tnd we have found that the wav to do tbis is to bring in something ROW and something of greater value every i i ? laste In our "Editorial" column on tbU Hame page you will read what a few ?f our customers have to say about i ur dealings with the> i. We didn't have to hold a revolver over them t.? secure those testimonials, eith?r. 1 \^k any of them about it. Now turn over ami look at our mm i? mnvfcifji Sjtggej