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Thi S Ne A 3( 1912's MAXWELL SPECIAL, $1280 {top extra) .'""iniiiiiiiiiiiii.^ i^r^& Maxwell for $128 hp Touring Car UndfeputedLeader POWER, STYLE and RIGHT PRICE will determine the successful car of 1912. In building the new MAXWELL SPECIAL, the 36-horsepower Touring Car for $1280, the United States Motor Company has developed these elements to their utmost Never before has such a car been offered at this price. We realized that most cars today are reliable and efficient. Therefore, we set out to build a car that would outclass all others in these three essentials. We instructed our corps of engineers to embody abundant power and sur? passing style in this new car, knowing that our purchasing and manufacturing facilities enabled us to build the car at a lower price than any of our competitors. When we were satisfied with the car, we found we could fix the price at the surprisingly low figure of $1280. The new 36-h.p. Maxwell Special assumes instant leadership for 1912. f\/\iirrin The Secret of power in this new 1 V/ VVsEeXx Maxwell Special is its 41 x 5* long stroke, smooth - running motor. Large valves, adjustable push rods, self-con? tained automatic oiling system, Stromberg car? buretor, dual ignition with Splitdorf magneto and batteries, combine to produce more power and greater ?peed than will ever be needed. The power is there for emergencies. Gear shift? ing is reduced to a minimum, as this car takes the steepest hills with ease. Other mechanical features include large clutch discs, full-floating rear axle, sliding-gear transmis? sion, drop-forged "I"-bearn front axle and Columbia Honeycomb type of radiator. Wheel-base, 114 inches. OTT\^I F This new ventilated fore-door, I J I X. flush-side vestibuled steel body, with inside control, is the very latest thing in motor-car design. Its swet ^ing curves with a Columbia Honeycomb type radiator, new designed bonnet, and long, smooth flush-sides are strikingly beautiful. Finished in Royal f?reen with Wedgwood green wheels and blue?: upholstering, deep and well tufted, this car has ;n atmosphere found only in the most expensive carj. It is an aristocrat; the most artistic creation of the season. DD IsT^C The price of this car is made pos y fxll^tr.. sibl! by th^ unequaled factory facil? ities of the United States Motor Company, now recognized as the leading builders of ?utomobiler .n America. No car selling for $500 more than the OfiOQ wc ask can mr.tch the Maxwell Specii . Comparison with other car" will prove this statement beyond argument. We urge comparison. Other MaxweU Models for 1912 In add tion, we announce: The M^xwcl. Mercury, a 30-h.n. mile-a-minute Roadster, for $11*0? The Maxw:]t Masctte, a ?5-h.p. Touring Car, for $980 or a Road ter ho&r for $950. The Maxwell Messenger, a 16-h.p. Runabout, at $600. MAXWELL MERCURY Here is a test-proven . ?_, _ , ?11 en mile-a-minute road A30-h.p.Ro.d.t?,$1150 stefi wkh smooth> flush-side vestibuled and ventilated fore-door body, which is the height of perfection. Wheel-base, 110 inches. It is equipped with high-tension racing mag? neto, Stromberg carburetor, Columbia Honeycomb type < f radiator with new designed hood, demountable rims, and a wealth of refinements, and is listed at $1150 (top extra). It is another instance of Maxwell value, and incidentally is the swiftest and best appointed car of its type on the American market. MAXWELL MASCOTTE ??h.J**d*ash ever A 25-h.p. Tourin? c?r, $980 Hr^d popularity as the Model "TM of which the MASCOTTF is the offspring. We regret our inability to supply all the cars of this type that were demanded this seasc:.. but the increased production nc::t year should enable us to meet the demand. It is the prettiest four-passenger 25-h.p. touring car that you have ever seen. Among its features and refinement^ arc r. lour cylinder motor (4x4), supplying 25-h.p.; 104'iich wheel-base; new ventilated fore-door vestibuled body with smooth, flush-sides and inside tr?nst & ion con? trol, artistically finished in dark blue with battleship gray wheels; oil reservoir, cast itegral with the crank case; Columbia Honeycomb type of radiator with new hood of beautiful design; irreversible worm steering-gear mechanism; Stoddard-D yton type of spark and throttle control under steering .vheel which will be 17 inches in diameter; springs of imported English steel, and ball-bearings of German Chrome, Vanadium. The touring car with it' extra-wide rear seat at $980; the fore-door roadster at $950. MAXWELL MESSENGER Th^ runabout tAAA with numerous re A 16-h.p. Runabout, $oUU finements is beau? tifully finished in dark blue, with light-blue wheels. The car should have no trouble in retaining the leadership in runabouts held by its predecessor, known as the Model "AB." Every manufacturing: year has seen a shortage in these cars. It is unquestionably the greatest utility car ever designed for merchants and physicians. For five years its power plant and trans? mission have remained unchanged. The price re? mains the same, $600, equipped with magneto, top, three oil lamps, two gas lamps and generator. Something About the United States Motor Company Buyers in 1012 will insist upon cars made by sub? stantial concerns that are long past the experimental stage and whose cars will not decrease in value because of inability to get parts, or the fact that the company is no longer i business. The United States Motor Company now considered the leading builders of automobiles in this country, has capacity to manu? facture 35 000 cars for the 1912 season. The Company has ?. cam of $42,500,000. It employs 14,500 men m lj manjfuctnnn ir*?t<ffiioui t<u- <*?*' > guarantee therefore, i;> really worth something, and particularly its "Satisfied Owners' Policy," giving you free inspection service and care for your car thr u gll its 25 branches and 1800 dealers here and abroad? 45,000 MAXWELLS They are used by enthus im riAfi v i tce* iastic owners?which best DAILY 1">L tdls (he story Us?(j by 14,000 physicians, who require admittedly the m c consistent and reliable service?that's positive pn P. A record of 91 7" of the five-year-old Maxwell; again registered in New York this year?is taken from the j\n ir.l figures of the Secretary of State. I Satisfied Owners' Free Inspection Service Tc facilitate constant and unfailing service of Maxwell cars, and to eliminate unnecessary repairs :ause 1 \ y oversight of required minor repairs and adjust mi nt?. lack of experience in, and mechanical knowledge of the construction and skillful operation of his car, uj ? a the part of the owner, we have instituted a Inspection Service. The few motor troubles in cars of today arc c ' ally due lo neglect of unsuspected minor difficult! can be avoided by frequent Inspection and Instruct]t?a as to proper adjustment. For one year after date of purchase, M . owner may t;?ke his car to the nearest Maxwell bra a <-r dealer once a month, if neccitary, for a t'a? rough inspection without charge. By the use of our Free Inspection Service, you reduce ear trouble and repair expense to a minimum. This monthly inspection service is in addition to the Company's standard warranty against deft cth mat * rial and workmanship, as published in our catalog. We care for your car Wherever you are. All these cars are ready for August delivery at our 25 branches and 1800 dealers ? so act promptly. Advance catalogue is just off the press. Send for it. IBS?*/ - ^ 4 4 MAXWELL-BRISCOE MOTOR COMPANY, Broadway at 61st Street, NEW YORK Division of UNITED gTATKS ^fOTOR COMPANY VON OHSEN & SIIIRER, East Liberty St., Sumter/S. C, Agents for Sumfer, Clarendon and Lee Counties.