University of South Carolina Libraries
(She iHouutij Sprnri W. F. Tolley & L. H. Cromer, Jr. Publishers. SUBSCRIPTION RATES STRICTLY IN ADVANCE Single cop>, one jear $1.50 Single copy, six months 75 Single copy, three months 50 TELEPHONE NO. 83 Obituaries Tributes of Respect, Resolutions of Thanks Cards of Thanks and all other reading notices, not News, will be charged for ?t the rate of two cents a word for each insert ion. All communications must be signed by the writter, not for publication unless desired, but to protect this newspaper. All unsigned communications are a waste of time, paper and postage on the part of the wnter. ADVERTISING RATES Legal Advertisements, SI.00 per inch first insertion, 50 cents per inch j each subsequent insertion. Rates on long term display advertisements very reasonable. For rates apply to this office. In remitting checks or money orders make payable to THE COUNTY RECORD Foreign AdTertitinf RepTMCntfttrr* THE AMERICAN PRESS ASSOCIATION THURSDAY, AUGUST 17, 1922 It is gratifying to note that the Democratic Executive Committee of Clarendon county at a meeting Tuesday rescinded its action at a previous meeting of placing in the primary the question of retaining the county agent and the home demonstration agent of that county. These agencies are units of the state and federal extension service and are invalu---? a:? aoie to Ule various counties ox nus state, or any other for that matter. A similar resolution was passed by the Executive Committee of this county at its meeting here last week and it is hoped that it will rescind its action before the opening of the county campaign. Extension work in this county is of an educational nature and should not be put into politics. ADVERTISING RATES. At the South Carolina Press Association which met in July, 1921, W. L. Washburn, editor of the Journal and Review, of Aiken, read a good article on this veiy important subject, but one little appreciated and understood by the pubilc. He said: It took the great war to kick tincountry newspaper up on a business basis. It is useless to go into particular as to how it was done. We can sev now, with clever hindsight, that our papers were formerly pi iced too !o\v; that we sold advertising space at less than cos-.; that our job woik was practically given away, and that all we ever got cut of our business besides our mere bread and butter was the chance to ride on a "free" pass, or walk into a circus or show without stepping at the box office. True. some?"think" they made a profit in those days, but who among such could show a substantial depreciation fund for replacement of wornout type and machinery. The war gave a good start toward making business men of us; but the war is now over, thank God, and the question before us is: Shall we con tinue the good work or drop back into the old easy-going ruts? To my mind the country newspaper has a glorious future. Properly run it fills a want no daily can ever supply. It is distinctly a home paper and is now recognized by national advertisers as being the best medium for reaching their ultimate consumers. All we have to do is to keep a stiff upper lip, show by facts and figures that we have the same right to live and prosper as any business, and that no one has any more right to tell us what we shall charge for our goods than we have to tell them what they shall charge for their's. First v.e must know our cost and then add a fair profit. Competition is now on a fairer basis. The dead wood has been weeded out. It used to be easy to start a paper. Fifty dollars and a shoe string would do it. But today it is different. The complicated machines that are nec OSSarv require capiuu, anu | labor is needed to operate them.! These machines gradually wear out j and our charges must take care of their upkeep and replacement. Our labor must be paid a living wage? and then some, or it will seek better fields; cheap labor is dear at any' price. Next to labor our big item of expense is print paper. That has greatly increased in price and is not likely to come down to any extent. Instead of basing our business on paper at $50 a ton we may expect it to remain around $100 a ton for some time to come. And this proportion of increased expense holds good in everything that enters into the production of our papers: machinery, repairs and parts, inks, labor and type. Now as to the subscription price: the dollar weekly has about disappeared from the face of the earth. nan cigarettes & They are GOOD! It should not be revived. Two dol lars seems an ideal price for the average weekly and many will have to charge $2.50 a year to break even. Anything less than $3.00 for a semiweekly is suicide. As for advertising rates, up to 1,000 circulation at least 25c an inch should be charged, and 30c up to 2,000. A solid front should be presented against printing free advertising. That we are still begged to do so is ( is part our fault. As long a por- ( tion of the country press of this state < accept and print free any of the ad vertising sent in the guise of read- 1 ing matter, so long will we be classed j as easy-marks by the schools and < colleges, the movies, the rich auto- i mobile and tire manufacturers, the various benevolent "drives," the civil service and governmental agencies, and the thousand and one other propaganda manufacturers. For the ' nif AM UaCA r?Q\? f Vl O I d<xiiic mauci iiianv vi iutot y**? vuv city papers full rates, and it seems ] to be a fact that no other business 1 or profession is asked by them to < give up their bread and butter but the country newspaper. There are two ways of charging for advertising, the sliding scale and the flat rate. I use the latter. It is not complicated. Any customer can estimate for himself the exact cost of running an ad. It is a fallacy that you should give a reduction to the man that uses a thousand inches. That thousand inches of white space costs you just as much per inch to produce as ten inches, for instance. The moment you commence to give discounts you no longe-' have a flat rate and complications ensue.. Oft. times you are left holding the bag on uncompleted contracts. Give the advertiser the best possible you can. | Try and make each ad bring results. Uut stick to your rate card. I know of some papers that completely fill the last page with ads in order to carry more reading on other pages. I think this a mistake. Carrying short locals on one page, Brevities on another and Personals on a third all help distribute to the readers' nntere.-t and consequently help the advertis rs. In closing I would stick to what you know to be right. You have something to sell and you should know what it is worth. When you give in to one advertiser you have spilled the beans. By ten minutes' talk he has made ten dollars and he has a poorer opinion of you in the bargain. Hire the best help you can get, pay them well and demand good service. Besides a salary for your sendees as manager you are entitled to a fair profit on the business. But before you have taken it your books should show a resene for deprecia T'L?. Kool/ f- A uon. 1 lie papt'i Iliac j;vc^ uuin IV pre-war prices is digging its own grave, for it cannot survive. The South's Greatest Blunder. But while the best public opinion of other sections now recognizes that the South had the right to secede, the best public opinion of the South also recognizes that it was a mistake to exercise that right. All that, though, is behind us. The blunders of 1861 cannot now be remedied. Ever since the Civil War, however, the South has been making?and is till making?another blunder that has cost us even more than war and secession ever cost us. We refer to the failure to properly educate all our people. We have spent less for schools, have given boys and girls shorter school terms, and have been more indifferent as to whether children attended school, than any other section of America, j In all the rest of the United states I ?and in nearly all the rest of the civilized world, for that matter?all the people are compelled to send their children to school and give them a decent educat:on, here in the South we have gone on saying: "We can't spare the children from the cotton ' fields"?and it has been as if a curse of God were on us in consequence, j For what has been the result of | , our sending the South's children to toil in the field.- while all the rest, of America's children were sent to i | school? The result has been that our children have worked for nothing. As a result of the constant more-or less overproduction, due to child labor. the price of cotton has usually been forced down?and we have received no more for our large cotton production than ve should have received for the smaller crops we should have made if we had sent our children to school. We may shut our eyes to the facts i i.? .i :< ...? iur anuurcr iiuuurcu vcai.> ji ?i.^h to do so?and pay the penalty in poverty and ignorance and backwardness?hut sooner or later we have got to face the truth. "Cheap labor means cheap cotton"?and ignorant labor means cheap labor. We have got to have strict, absolute, thoroughgoing compulsory attendance laws effectively enforced for both races. Only in this way can we (1) raise the negro's low living standards which are a menace to the white man's own standards, and (2) shift more of the excessive negro population to other sections and other industries and thereby relieve the present congestion of negroes in agriculture with its inevitable lowering of crop prices. ?The Progressive Fanner. C. W. Cain, aged 43 years, died suddenly Sunday mc rning at his home near Pamplico. Immediate resumption of coal production in bituminous mines scattered over seven states was ordered Tuesday night. Orders for miners to return to work were sent by district anions officials after operators had signed an agreement renewing wage contracts that .vcre in torce wnen xne strike was called some time ago. NOTICE. I take this method of informing the public that I have taken over the Kingstree Shaving Parlor and have placed it under the management of Mr. S. M. Wingate. The patronage jf the public is solicited. Itc. L. F. SWAILS. i e Hupmc A Well Ever dema: * _ A ? ior tin bile he widen This i hum a to all factui really for tY instini know Every to ow E. F. M KINGSTREE, n | ' Valuable of "Champi Now owned and manufactured by B. F. Avery & Sons Pitman Connection to Knife Head ha a self-adjusting device that automatical!; takes up wear?one of the most valuabl improvements ever made on a mower. # Outer End of Pitman Crank Box i closed and an oil chamber is providet that holds enough oil for several hours cutting. Coupling Yoke iat attaches the out ter bar to the frame is unusually wide (KING HARDU Kingstree, 1/ vy I! ? WKrmU V VW #YyT #/ v U rr^m )bile Proves 1 Known Busi since buyers began to its service nd real and greater value costs lowe eir money, the Hupmo- that its v is been winning an ever- ment is hi ing circle of new owners. We honei ei fV>o nnfnro 1 racnit rtf O o uiu iiaiuicu iwouu ui n . motor car n tendency well known , , . , , derstood 1 merchants and manuers?that when people m0 6 008 seek out sound value finely it pe leir money, they turn himself to ctively to that which is would giv 77 to be good. S one knows that it pays Hupp Moi n the Hupmobile?that De ARTIN & COMPANY lupiAoJ ? ! Feature ion'' Mow s This gives it great Ieveraj y the cutter bar securely e even in the heaviest cuttu The mechanism that dr 9 is simple, strong and smoo ? Champion steel self dui Champion side delivery rah naming mates for Champic Come in and look these n ''ARE COMPANY . - Soul b-^1 J _^D| Over Ag iness Ma? is more reliable, its >r, its life longer, and ahiA as an invest* igher. Btly believe that no buyer who fully uniow little the Hupits to keep, and how irforms, ever allowed buy anything that e him less satisfacsrvice and in costs. ***% - tor car corporation troit, Michigan [.j Local Agent SOUTH CA ^ile n era - , I so it holds in alignment ogives the knife ?th running. up rakes and ;es are worthy >n Mowers* lachines over. th Carolina. 4 . . I /T '# < I ain ? dm | ft . I r * 'C ROLINA I