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* j/liSEAND 400'LISUCCEED Fight Catalogue Houses With Their Weapons. PiTAfRIE FIRE AN EXAMPLE. Western Farmer Successfully Copes With Conflagration by Little Blaze of His Own?Why Not Try His Tac* tios on the Mail Order Menace? Printed Matter a Great Help. [Copyi^hted. 1914. by Thomas J Sullivan. The concern which persistently and consistently advertises brings to Itself great reward In tile form of Ihcreased business Fences, rocks and trees are covered with print and paint. The shower of advertising in the shape of handbills Is Incessant Tbey are put Into one's band at every step-at the church door and lu hotels. In public veblc.es. thrust nnder private doors and sent by millions through the malls Glittering Advertising Maze. Tb'i onlj road to commercial success leads through a glltteriog maze of ad vertLsing. Great boats, bearing on their sails huge advertisements, sail up and down all season before crowded watering places, and now and then a rain of advertisements comes from a wander lag aeroplane When daylight falls tbe magic electric light throws advertisements on large screens In conspicuous places In both large and small cities. 8hout From Mountain Top. Climb to tbe mountain top and about for a solution of tbe retail mail order ?t11, and back over tbe hills will come the answer In tbe echoing cry **Adver the:" The l'fe. tbe fame, tbe success, tbe hop*:) and future of commerce be In that one magic word. Advertising Is unquestionably tbe weapon wblcb will make tbe community worthless for tbe retail catalogue ?? boujes, but It Is not absolutely necessary that printed matter be tbe wbole thing. Personal and Individual advertising Is most belpfuL It Is socb advertising that gives retail mall order booses tbe'r trade. And through advertising tbe iocs) merchants can deprive them of mucb of tbe trade that comes from their community. Fight the Prairie Flrw The western farmer fights the prairie fire with a little fire of his own, which, ke^t always under control, be so uses shut hi?rer firs, finding no fuel there od which to feed, sweeps bj and lea vea him safe. So, in joor advertising, 700 have your saving fire with which to fight the consuming competition of retail mull order booses. The printed matter, of course, must continue to be the main reliance for urging people to enter your store. Bhow windows, however good, are sure to be seen only by a few of those who might need to trade with you, while personal Invitations cannot be given quickly enough to a sufficient nr-mber to answer everyday purposes, "t Is through printed matter that the / retail mail order boose offerings are /constantly made and. If for no other reason than to pnve the determination / at least to match their efforts for trade In your community, use the local press and printed matter enough to let no one whose trade should be yours ?ho? Vrtn am In a rvwtHnn tr? fill ?Vi?V? VUUfc /VI. ?*tv ?-his wants. Originality feat Method. The local merchant should dwell at length on the fact that he delivers alter the goods have been seen and before the money has been paid for them, and when It comes to making good, should anything go wrong, he la right at hand, not a thousand miles away. A reputation for originality Is continually being songht by most merchants, and one can get It more easily by being natural In every move. Advertising that sounds like you Is not only sure to bring the greatest results, but It Is also the oue kind of advertising vour competitor cannot successful ly imitate. It is true that some self styled advertising experts have studied the dictionary. the grammar and the type specimen books until they are able to talk a jargon that makes advertising? by which we mean printed matter? reem very much of a mystery to the average man. Operate Like Pickpockets. The mall order house system experts In the advertising art are something Like the pickpocket who, In an attempt to divert suspicion from himself. Joins the throng and shouts "Stop thief!" as Loudly as any one. Look through the mail order catalogues and you will find that nearly all of them will tell yon that their houses are the cheapest places to buy; that they have the best facilities. They will intimate that the other fellow is the one to avoid If you do not I want to get "trimmed" and that it is the other fellow that handles the trash. ' When a dog bites you the tlrst time blame the dog; If he bites you again blame yourself. If the mall order bouses get the best of you once blame them; If they do it again blame yourself for being such an unthinkable chomp. Suffered with Throat Trouble. claims that MR. B. W. D. BARNES, he v\as en- McMinnville, Tcnn. tirely restored to health. P?*f<jrr^ nf flir. t K rA? nnt Anlv fln annoying disease of itself, but it exposes the victim to many other diseases. We are constantly breathing into our throats numerous atmospheric germs. Disease germs of all sorts. This cannot be avoided. If the throat is healthy the system is protected from these poisonous germs. But if the throat is raw and punctured with numerous little ulcers, by catarrh, then the disease germs have easy access to the system. Keep the throat well and clean. This is the way to protect yourself against contagious diseases. Gargle the throat as explained In the new Ills of Life," sent free by the Peruna Co., Columbus, Ohio. Mr. Barnes says: "I had throat trouble and had three doctors treating me. All failed to do me any good, and pronounced my health gone. I concluded to try Peruna, and after using four bottles can say I was entirely cured." A sit your Druggist for Free ^Feruna JLuohy Day A.1frtT? 1U1J OUR EDITOR VISITS THE SUBWAY TAVERN. A HUMOROUS DESCRIPTION OF A VISIT TO PLACE OF BIBULOUSIVIRTUE. New York'City, April 13: ?Being in New York?now a maelstrom of Easter goods?and floating on the surface of the situation, we were washed up by the tide last night and swept into Bishop Potter's "Subway Tavern." Everybody who comes to New York nowadays goes to the Subway Tavern, which under the combined allurements of virtue, whiskey and sand, is making mountains of money. In this benevolent institution of Bishop Potter's you get a drink of the same whiskey for ten cents that you would have to pay fifteen cents for elsewhere. What more sublime height of virtue than this? The Subway Tavern is not?as we had thought, and as most people think?a place under the ground. Nor has it anything upon earth to do with the great underground railway, so far as we can see and learn. One of the descents to the Subway is directly in front of it, and that is all. It is an old, two-story wooden building at the corner of Bleeker and Mulberry streets. This is far down town and takes visitors into a quarter of the city where they would certainlv not go, otherwise. It is not quite so low down, however, as Chinatown, nor is it by any means as interesting. As you approach the Subway Tavern you see various little open air performances showing the beauties of the simple life in those parts when Bleeker and Mulberry streets are in bloom. These performances cheer you up morally, and you enter the reception room of the tavern with assured feelings of redemption and salvation. The reception room is plain and shabby. It is called "The Water Wagon." Why should a water wagon not be plain and shabby? There is neither money nor virtue in a water wagon. As you enter the Water Wagon mine host, Jensen, really a very handsome and intelligent and well mannered young man, comes forward to receive and greet you?after the fashion, we suppose, of the ancient roadside inn keeper. Very few persons, however, despite its virtuous air, linger long in the Water Wagon. They smell the more heavenly things and soon find the open door to a wide and long modern bar-room, with very few traces or hints of an aDcient inn?except the whiskey, beer and ale.k There are also large invoices of case goods and, we reckon, coffin varnish diluted with wood alcohol. There are a good many men in the bar-room, but they are quiet and orderly, and seem to be filled the spirit of rejoicing Christians. Many women, extremely good women?we do not joke?go to the tavern, but they do not linger in the Water Wagon, nor do they enter the long and sterilized bar roomsterilized of all iniquity. On the contrary, they hurry down stairs to a long room in the bowels of the earth. This room is the heart and atrar-n on/1 Korp BP tTTPflt I OUU1 U1 Hit kOTtlU, MUVI tiVAv uv is the purity, piety, virtue and benevelencp, that you immediately t?egin to feel the awakening of what Maxim Gorkey, the Russian writer and patriot, called "a redemptive spirit of shame"?shame that your past has been so dissolute and degraded. This room is the real "old tavern." Its floor is thickly sanded? with good, clean, wholesome sand. The chairs and tables are old-time and somewhat rickety. The lamps are cheap, old-fashioned, greasy and dim. A huge, ancient, Saxon look* ?? ?1" ?A An/% oi'/IA mitK I ing urepiuw siauua at uur oiu*-t mui huge black iron dogs, shovel and tongs. Logs and fagots lie upon the ponderous andirons. Curious old pots and vases and jugs and mugs and flagons fill the mantel piece. In one corner, dripping from the bungs upon the sand?are piled up into a great mountain hogsheads, cask3, barrels, kegs, and demijohns. When we saw the dripping bungs our soul was much lifted up, and we longed for an object of charity upon whom or which we might sacrificially bestow our few remaining nickels. In this room are an organ, a piano and a wicked and vulgar graphophone. The graphophone spieled with but little cessation and inspired you to pray earnestly for a quick translation into the heavenly rest whither your footsteps were surely tending. The graphophone is the most serious anachronism of thel Subway Tavern, for in the happy days of the ancient time the devil had not invented the graphophone. On the walls of this subterranean chamber hang quaint and strange old pictures, and as we could find no merit whatever in any of them, we naturally concluded they were works of high art. Opening out from the sanded parlor, and running farther and deeper into the bowels of the earth,stretches a vast and darkling cook room. From this room are brought to you and placed on your round table any ?i -ii manner ana an maimer ur viauuo, from roast beef to "chop suey." Your refreshing fluids come to you from above?manna. The sandy parlor was full of gay, fluffy, feathery people?men and women, all ages, colors, nationalities and conditions?all except the negro. There were dozens of fluffy blonde girls, with pink and blue and white parasols. It is the fluffy blonde girl with the parasols that "takes the cake." And peroxide widows with strange.figures?plumped up in sections. And many base ball boys, with wildly disheveled foretops.with their wounded and bleeding shanks covered upby thinnest lace stockings. And old men and women, chewing and drinking and mumming and gumming. And pet dogs and parrots and monkeys. We saw none of Bishop Potter's plain, honest, poor people, seeking a place of virtuous relaxation, and the fluffy girls and peroxide widows and *Vs. os.aV.lviT Klnfl/lmfr hrtVB WPrP Jill tuc otauuj, uivvuui^ MVJW ..?. gay. Theyd come out for a pink tea with blue and gold accompaniments, and they were having it. And in this sanded parlor visitors and guests are not only at liberty to do things, but are earnestly requested to do them?to "exercise gifts." And as we are too old to be modest? God forgive us!?we will relate the following: All at once our chaperon, Miss Lucy Crozier, of Tennessee, Georgia, North Carolina and South Carolina, a woman who knows more good things and does more good things than other woman we have ever heard of, rose up, and in eloquent and flattering terms announced to the fluffys, and the peroxides, and the baseballers, and the parrots, ?????? ? - ? 1 ' and the Italian harpers, and the megaphone fiends, that a humble, but "gifted", South Carolinian was among them and would first play for them some distinctive Southern music on the piano and then address them. Though absolutely taken aback and covered with shame, we reached the piano gracefully and played "Hell Broke Loose in Georgia," "Billy in the Low Grounds," "Arkansas Traveler," "Surrem," "Bile dem Cabbage Down," "God Save the King," and ending with "Dixie." And the fluffers fluffed, and the peroxiders plumped in more and new sections, and the baseballers yelled and kicked and poured down perspiration like aqueducts, and the har pers harped, and the dogs yelped, and the parrots screeched incontinently, and the monkeys chattered wildly and Miss Crozier clapped her hands and cried out, "Merci, Mon Dieu, the hero of the hour is mine." And we rose from the piano, dying with irrepressible laughter, and bowing in semi-circular waves, like Paderewski. And then we said: "Ladies, gentlemen, dogs, parrots and monkeys, we have been delighted to help in entertaining you, and the only reward we ask is that you will not let it come to the ears of Bishop Potter. He thinks, or at all events says, that we South Carolinians are notorious evil livers, and should he ever hear of our playing "Hell oke Br Loose in Georgia," and "Dixie" in his Tavern of Heavenly Rest, his conviction along this line would, of course, be deepened and intensified. Please do not let him know that 'Hell Broke Loose' and ? I J ? L? _ x Dixie' nave Deen neara in nis tavern, lest he rend his garments, not his heart, and cry out of the anguish of his uncircumcised soul: "Woe is me! Is it for this that I have preached and prayed and doxologized?' " And then we gathered MissCrozier in our arms and to our heart and fled out into the wild night, and deep down into the bowels of the earth, and suffered subway translation until our Jeanne d'Arc turned us loose in the wilds and pitfalls of 42nd street, whence, amid all the temptations and snares that beset the young and unwary, we compassed the long distance to the Hotel Earlington and lying down upon our bed said: "Thank God that the Subway Tavern is over for us!" Col James T Bacon, In Edgefield Chronicle. The foregoing: article on Bishop Potter's Subway Tavern, in New York.was written by our friend, Col James T Bacon of Edgefield, fifteen years ago, yet it has lost none of its pristine humor and good-natured satire. We are proud to have numbered the genial scholar, literateur, poet, patriot and musician among our friends, and though he has passed away, his memory still fragrantly lingers?Editor The Record. It's Good Bye To Rheumatism now The Old "Torture-Demon" Has Got to Leave When ROOT JUICE Gets After Him? Guaranteed. Good-bye, old "torture-demon," "Joythief," rheumatism. You've found your match at last and more. You can't flght ROOT JUICE iike you've fought all the old-fashioned medicines. You're oonquered now for good. You've got to go, and take your uric acid and your torture with you. Don't worry, good sufferer, we've got your Old enemy now right where you wamr-asi "Good Bye, Old Rheumatism, I've Conquered Yoa Thin Time." want him. Your rheumatism and everybody else's rheumatism has got to leave. Want to prove it without a bit of risk? Well, you try ROOT JUICE, one bottle, for ten days and see what happens. If vou don't feel like shouting with delight lit your good fortune, take back the empty bottle to the druggist and get youmoney instantly. That's how good ROOT JUICE is. The druggist will return the price of ROOT JUICE without a word to anyone who says it has not done a world of good. You're taking no chances this time. ROOT JUICE has got to help you and it will help you more than you have any idea of. That ache and pain and soreness and stiffness with all the misery will be gone almost before you realize it and you'll feel better than you have in many a day. You never saw anything clean out the blood, strengthen the kidneys, tone up the stomach ami regulate the liver and bowels like ROOT JUICE in all your life. It benefits the whole system, puts new life into you, strengthens the nervous system Finest thing in this wide world for old folks. Try ROOT JUICE this time. Stop experimenting and don't let anybody talk you out of it It's results or money back with ROOT JUICE. All drug stores sell it and guarantee it at one dollar per large bottle. You'll say it's worth ? hundred. | Legal Advertisements. | Summons for Belief(COMPLAINT SERVED). STATE OF SOUTH CAROLINA, COUNTY OF WILLIAMSBURG. In Court Common Pleas. .Jessie Cannon, Plaintiff, vs Louis Simmons, Stewart Simmons,Wilbur Simmons.Harlan Simmons, Rosamond Simmons, Emily M Simmons and Verdie Simmons, Defendants. To the Absent Defendant, Stewart Simmons: You are hereby summoned and required to answer the complaint in this * ?L a AAMtf 1 em V> U I action, ui which a cujjjr ib uucmui served upon you, and to serve a copy of your answer to the said complaint on the subscriber at his office at Johnsonville, S < \ within twenty days after the service hereof, exclusive of the day of I sd% service and if you fail to answer the complaint within the time aforesaid, the plaintiff will apply to the Court for the relief demanded in the complaint. Norval N Newell, Plaintiff's Attorney. Dated at Kingstree, S C, January 25, 1914. Take Notice, That the complaint in the above stated case, together with a copy for you, has been this day filed in the office of the Clerk of the Court of Common Pleas for Williamsburg County. Norval N Newell, Plaintiff's Attorney. C P ^'nniira 99 1 01 A XXillgO U VV) KJ Vy VWl J ***** *?* STATE OF SOUTH CAROLINA, county of williamsburg, In Court Common Pleas. Jessie Cannon, Plaintiff, vs Louis Simmons, Stewart Simmons, Wilbur Simmons,'HarJan Simmons, Rosamond Simmons, Emily M Simmons and Verdie. Simmons, Defendants. notice to infant defendants. To the Absent Defendant, Stewart Simmons: Take Notice?That unless you procure the appointment of a Guardian ad litem to appear and defend this action for you and on your behalf, within twenty days after the service of the summons and complaint herein upon you, an application will be made to H 0 Britton, Clerk of this ? ourt, at his office in Kingstree. S < , by the undersigned at eleven o'clock a m. on the twenty-first day after the service hereof, for an order appointing some suitable and competent person Guardian ad litem to appear and defend this action for you ana on your behalf. Norval N Newell, Plaintiff's Attorney. Dated at Kingstree, S C, January 25, 1914. Take Notice?That the complaint in thi? o/?tinn Wotiiep with a rnnv for you, has been tliis day fiied in the office of the Clerk of the Court of Common Pleas for Williamsburg County. Norval N Newell, Plaintiff's Attorney. Kingstree, S C, February 23, 1914. 2-26-6t Summons for Relief. (complaint served). THE STATE OF SOUTH CAROLINA, county of williamsburg. Court of Common Pleas. Paro Williams. Louisa Cooper, Prince Williams, Centry Williams, C W Williams and Nelson Cooper, Plaintiffs, against Sinah McKnight,Maggie Graham,Prince McKnigbt, S Poston & Company, Alberta Timber Company ana the unknown heirs of Cloe James, deceased. Defendants. To the Defendants above named: You are hereby summoned and required to answer the complaint in this action, of which a copy is herewith served upon you, and to serve a copy of your answer to the said complaint on the subscriber at his office in Kingstree, SC, within twenty days after the service hereof, exclusive of the day of such service; and if you fail to answer the complaint within the time aforesaid, the plaintiffs in this action will apply to the Court for the relief demanded in the complaint LeRoy Lee, Plaintiffs' Attorney. Dated February 6, 1914. To the absent Defendants. John Doe and Richard Roe, unknown heirs at law of Cloe James, deceased : Takb Notice: That the original summons in this action, of which the foregoing is a copy, together with the complaint, was filed in the office of the Clerk of Court of Common Pleas of Wilkamsburg County on the 12th day of February, 1914. LeRoy Lee, 2-19-6t Plaintiffs' Attorney. Final Discharge. Notice is hereby given that on the 23rd day of March, A D1914,at 12 o'clock, noon, I will apply to P M Brockinton, Judge of Probate of Williamsburg county, for Letters Dismissory as Guardian of Minnie Ruth Bryan. James Bryan, 2-19-41 Guardian. Final Discharge. Notice i9 hereby given that on the 4th day of April, A D 1914, at 12 o'clock, noon. I will apply to P M Brockinton, Judge of "Probate of Williamsburg county, for Letters Dismissory as Administrator of the estate of W A J Moore, deceased. L W Moorl, 3-5-4t Administrator. Final Discharge. Notice is hereby given that on the 23rd day of March, A D, 1914, at 12 o'clock,noon,I will apply to P M Brockinton, Judge of Probate of Williamsburg county, for Letters Dismissory as General Guardian of the person and esestate of Sugar John Coker. H E Montgomery, 2-26-4t Guardian. Notice to CreditorsAll persons having claims against the estate of Naomie Courtney, deceased, are requested to present the same, duly attested, to the undersigned, and those indebted to said estate are requested to settle same at once. 3-5-4t S V Taylor, Greelyville, S C. Executor. Notice of Public SalePQ Pursuant to a resolution of the stockholders of the Kingstree Tobacco Warehouse Co. the Board of Directors will sell to the highest bidder, for Cash, on Monday, 12 a. m., March 10, iyi4, at public auction before the Court House door, all of the assets of the Kingstree Tobacco Warehouse Co, at the upset price to aggregate not less than $$>500.00. Then, if the $6,500.00 cannot * be realized for sale of assets as taken as a whole, the assets will be sold 'as follows: Lot on Hampton Avenue for i not less than $4.800.CO; lots in North ] Kingstree for not less than $750.tt) each, and the old warehouse building in 1 NorthKingstree for not less than$200.00. Purchaser to pay for papers. E C Burgess, Chas C Burgess, Pres. Sect'y & Treas. 3-6-2t Notice to Stockholders^ Notice is hereby given to the Stocksholders of the Blakeley-McCullough Corporation that, pursuant to a resolution of its Board of Directors dated the 6th day of February, 1914, said stockholders are called to meet at its office at Taft, S C, on March 9, 1914, to consider a resolution providing for an increase in the capital stock of said Blakeley-McCullough Corporation to an amount not exceeding ti irty thousand dollars. J A McCULLOUGH, H E McCULLOUGH, Prest Secty. 2-12-4t Registration Notice. The office of the Supervisor of Ke^istration will be open on the 1st Monday in each month for the purpose of ^ registering any person who is quali<t fied a# follows: cJHI Who shall have been a resident of the State for two years, and of the ^ county one year, and of the polling precinct in which the elector offers to vote four months before the _day of election, and shall have paid, six months before, aDy poll tax then doe 4 and payable, and who can both rapd t and write any section of the constitetion of 1896 submitted to him by the Supervisors of Registration, or wh^ can show that he owns, and has pa?. all taxes collectible on during present year, pioperty in this StaH assessed at three hundred dollars a. more. H A Meyer, f. lerk of Board Notice of Stockholders' \ f Meeting. Ai Notice is hereby given that a meeting of the stockholders of The Bank of > Cades, a corporation existing under the laws of South Carolina, will be held at twelve o'clock, noon, on the 20th day of Marcn, iyi4. at lispmce oj uuames? in the town of Cades, S C. for the purpose of voting on a resolution of the Board of Directors of said bank to increase the capital stock from $10,000.00 to $25,000.00. W B Wilson, J Hoyt Carter, President Cashier. Z-26 4t Undressed LumberI always have on hand a lot of fmdressed lumber (board and framing) at A my mill near Kingstree. for sale at the Klowest price for good material. See or/ write me for further information, eter\ f- h. hodge. WATTS & WATT^ THE KIH6STREE JEWELERS We keep on hand everything to be found in an up-to-date jewelry house Repairing and engraving done with neatness and despatch. : As home dealers, guaranteeing jw9 quality and prices, 4HI We Solicit Your Patronage. ^ Nmr tli* Rillroid Station. r "| CYPRESS > . SASH \ DOORS ^ BLINDS * O - -2- <f? MOULDINGS AND MILLWORK L_ U RUB-MY-TISM Will cure your Rheumatism Neuralgia, Headaches, Cramps, 3olic, Sprains, Bruises, Cuts and 3urns, Old Sores, Stings of Insects Stc. Antiseptic Anodyne, used inernally and externally. Price 25cfj Hi oil co i ci i d riLLS W?^ TIIK DIAMOND BRAND. A Lidlm Aili jour UrauM (o> A\ ? ft KkU C'hl-cheo-ter't DlumondTlrond/#V\ CMXfmAl I'lIU in Red tad Gold iretilllAV/ ^ v ?boies, soiled with Blue Ribbon. W m i&bl Take no other. Bur of y?r * / - rtr DrauM. AU r^CJIMirKS-TEHS I L Jt DIAMOND BRAND FILLS, far Mi VV B yean known u Best. Safest. Always ReHtblo ~^?r SOLD B? DRUGGISTS EVERYWHERE J I