Historical Newspapers of South Carolina

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The Newbery Sun, Newberry, S. C., Thursday, Sept. 21, 1967—PAGE 5 Kirk Showing New Cadillac Cars This Week Major engineering advance ments combined with distinct ive Cadillac styling result in new standards of performance, durability, safety and comfort in the 1968 Cadillac. They go on sale at Kirk Pontiac-Cadillac on September 21. “Heart of the performance- uiiraDillty story for the 1968 models is Cadillac's completely new engine. We have capitaliz ed on our 53 years of V-8 engine design and manufactur ing experience to produce an engine to satisfy the needs of our Cadillac owners," Mr. Kirkegard pointed out. Cadillac’s 1968 styling - adds new distinctiveness to all 11 models. The front end features a new grille with a new header bar and thinner and narrower grille fins. These provide a more finely-tailored appear ance although retaining the traditional cross-hatch design. The side view Is accented by a strong design line which starts at the top of the front fender and extends downward to the rear of the car. Rear styling features a new fully chromed bumper and a new deck lid, similar to the Eldorodo which provides added elegance in action! luggage space. Dramatic front end styling changes to Cadillac’s 1968 Fleetwood Eldorado include new parking lamps located in the leading edges of the front fenders. New and larger taillights, ac- (Continued on page 6) Shown above is the Fleetwood Eldorado, the world's finest personal car; below, the popular Hardtop Sedan deVHIe. Cadillac Motor Car Division And the "inside story” for 1968 starts with the biggest, smoothest V-8 engine ever put into a production motor car. Brilliant new styling • Dramatic new interi ors • Totally new instrument panel • Con cealed windshield wipers • Improved variable ratio power steering • New disc brakes available • Wide choice of eleven exciting new body styles. Now, enter a new era of luxury car per formance. Cadillac’s new 472 V-8 has the greatest torque, or usable power, of any passenger car engine and the newest combination of engine components since Cadillac pioneered the V-8 fifty-three years ago. You will notice a brilliant improve ment in passing performance that in no way compromises the reserve of strength for Cadillac’s usual power conveniences. You will also be impressed with its amazing quiet —so remarkable that only its responsiveness reminds you that a great new engine lies under the hood. Cadillac for 1968 provides, in addition, its well-proved triple braking system with finned drums to deliver smooth, straight stopping power. Front disc brakes are available for those who prefer the further refinement of an advanced disc-and-drum combination, and this year they’re stand ard on Eldorado. You may also choose a greatly improved air conditioning system that moves more air more quietly. Whether your preference is for one of the more traditional models— or the classic beauty ot the Eldorado—come in soon and discovernewelegance and ex citement in luxury motoring! MARK OF EXCELLENCE THE NEW 1968 CADILLACS ARE NOW ON DISPLAY AT YOUR AUTHORIZED CADILLAC DEALER’S. KIRK PONTIAC-CADILLAC COMPANY 2100 Nance Street Newberry, S. C.