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I r I McCORMICK MESSENGER. MrCORMICK C THURSDAY, DECEMBER 14, 1939 Jlsk Me ^Another % A General Quiz 1. What and where are the Pil lars of Hercules? 2. The cross is to Christianity as what is to Mohammedanism? 3. In what direction does the earth revolve? 4. How many words does the Bible contain? 5. Who said, “The future of the race marches forward on the feet of little children”? 6. Are many wills broken through litigation? 7. What is the largest single in« surance risk in the world? 8. What is a muckna? The Answers 1. The opposite rocks at the en trance to the Mediterranean sea at Gibraltar, known as the Gibral tar rock and Mount Hacho. 2. The crescent. 3. From west to east. 4. The Bible contains 773,69| words. 5. Phillips Brooks. 6. Fewer than ten wills in a thousand are broken through liti gation. 7. The San Francisco-Oakland bridge. Two of its policies, cov ering property damage and use and occupancy, amount to $44,- 000,000. 8. A male elephant without tusks. for MORE ^MILDNESS, COOLNESS, 'and FLAVOR SLOW- BURNING COSTLIER TOBACCOS FAST BURNING «create* hot flat taste in smoke... ruin* delicate flavor, aroma... SLOW BURNING—pro tects natural qualities that produce mildneaa, thrilling taate, fra grance eeeft cooler smoke. By burning 25% slower than the average o# .the 15 ether the largest-selling brands tested-slower than any of them-CAMELS give a smok ing plus equal to EXTRA SMOKES PER PACK! ■DOLLAR MAKERS Manufacturer Can Sell for His Customer By GEORGE T. EAGER T HERE is a type of adver tising used in business to day which is kribwn as “talking to the public over the shoulders of your customers.” For in stance, a manufacturer of tin cans does not sell to the gen eral public. But he does sell to the packers of food products. So his advertisements tell the buy ing public about the advantage of canned food products and the can manufacturer thus secures the good will of every food packer. His advertising talks to the public over the shoulders of the packers who are his customers. It is not ethical for dentists to ad vertise but a manufacturer of a product sold to dentists published newspaper adver tisements headed, “Who Stole This Dentist’s Hour?” and pleaded with readers to keep dentist’s appoint ments. He earned the undying grat itude of all den tists. Since the house wife gave up bak ing bread at home the market for yeast has been among commer cial bakers. But consumption of wheat flour was 21 per cent less from 1920 to 1930 than it was from 1800 to 1900. So a large yeast com pany advertises the fiealth benefits of eating more bread and creates good will among its customers, the commercial bakers. A manufacturer of laundry ma chinery tells the public about the benefits of patronizing laundries, a leading bank advertises its home city, a railroad advertises the sec tion of the country it serves, a gaso line company urges summer tourists to spend their vacations in the stages in which, it does business. Many businesses that do not sell the general public can advertise for the benefit of their important custom ers and thus benefit themselves. ADS DIFFUSE IDEAS QUICKLY T HE enormous progress made in this country since the turn of the century may be largely credited to the steady unification of its life by im proved systems of transporta tion and the diffusion of new ideas made possible by news papers, motion pictures and other vehicles of communica tion. The result is not only a sur prise to Europeans who visit us but to many residents of our older cities who know little about their native land. A New York woman recently left New York for a visit to relatives in the West. Before leav- ing she had bought a pair of very stylish ga loshes in an ex clusive Fifth ave nue store. She knew they were in the New York manner and in her imagina tion she pictured the admiration they would elicit from her less for tunate relatives. She was fully pre pared to say time and again, “Yes, they are something new. I’ll be glad to buy a pair for you when I get back to New York.” After leaving her train in Chicago the first thing that caught her eye, was a large window display of the same galoshes. In a smaller city in Indiana she saw the same ga loshes. A week later she noticed the identical style in a town of 1 3,000 in Iowa. It was then that she realized that thanks to advertising, the citizens of every section of this country have a more diversified choice of good merchandise than any nation in the world. (Bell Syndicate—WNU Service.) Cod Liver Oil Lauded As Source of Vitamins Praised, condemned and finally lauded is the history of cod liver oil, says the American Chemical society. First thought to have curative value in wasting dis eases and then pronounced as no more nutritious than vegetable oils, while much less pleasant, it is now recognized as the princi pal source of our two most im portant vitamins, A and D,* George D. Beal of the Mellon in stitute, Pittsburgh, points out. Pharmaceutical industry has improved methods of production, preserved the oils against deteri oration in potency and flavor, dis covered other natural sources of its vitamins, and produced con centrates of high potency and great utility. FOR THE NEW YEAR’S PARTY (See Recipes Below) Household News Foreign Parties Are Fun 940 For your New Year’s eve party, why not plan one that is foreign in flavor? Whether you like to sway to the rhythm of the rhumba, or prefer swing, you’ll find a rhum- j ba party with a menu of Cuban delicacies, full of charm for your guests. There are all sorts of amusing, inexpensive fa vors to give an authentic note to your rhumba party decorations—lit tle pottery figures and tiny dolls dressed in Cuban costumes; and for noisemakers, a pair of maracas, those gourd-like rattles filled with seeds that rhumba orchestras shake to emphasize the beat of the music, and tiny wooden castanets that the dancers manipulate with their hands as an accompaniment to their steps. Refreshments, too, can be dis tinctly Cuban. A dish that has gained fame among visitors to Cuba is rice with chicken—“Arroz con pol io.” With rolled sandwiches and plenty of coffee, you have a deli cious, satisfying supper. The Cuban idea of coffee is small cups and plenty of them, filled with strong, black cof fee. If you like, use decaffeinated coffee, so that your guests can drink many cups in the Cuban manner, without fear of sleepless hours later. Remember that decaffeinat ed coffee needs a little extra brewing to bring out the rich flavor. After-Dinner Coffee or Demi-Tasse. (Extra Strength) Use IV2 heaping tablespoons cof fee, regular grind, for each cup (% pint) of water. Make by any meth od desired. If using decaffeinated coffee, drip grind, measure well- rounded tablespoon instead of heap ing tablespoon. Arroz Con Polio. (Chicken with rice) Cut a chicken into small pieces and wipe dry. Melt x k. cup butter or other fat in a saucepan and fry the chicken and a cup of diced sliced ham, uncooked, until golden brown. Add a cup of canned tomatoes or tomato paste, half a dozen small olives, a teaspoon of chopped pars ley and salt to taste. Then add % cup of rice. Brown the rice lightly, stirring constantly. Then add 1 cup of boiling water and cook slowly, in a casserole in the oven, keeping tightly covered, until chicken is ten der and rice is done. Vegetable Salad Bowl. 1 head lettuce (cut in wedges) Raw spinach leaves (coarsely chopped) 1 cucumber (peeled and sliced) 1 green pepper (cut in rings) 1 bunch radishes (sliced) Onion (cut in very thin slices) Prepare vegetables and dry thor oughly in clean towel. Chill. Place all the vegetables in a salad bowl and toss together with well-seasoned french dressing. Serve at once. Garlic Bread. Slice French, Italian, or white bread in thick slices to, but not through, the bottom crust. Crush one clove of garlic. Add to % cup of butter and heat over a low flame for about 5 minutes. Strain out the garlic. Brush slices and top of the bread with the garlic butter. Heat in a moderately hot oven (375 de grees) for about 15 minutes. Serve at once. Rolled Sandwiches. Cut fresh bread in thin, even slices. Trim off cru^s. Spread with soft butter or with any desired fill ing. Roll and fasten with toothpicks. Place sandwiches in a deep pan, and cover with a cloth wrung out of hot water (this must not touch the sandwiches). Let stand for 15 min utes. Just before serving, tuck a sprig of watercress into one end of each sandwich, for garnish, and remove the toothpicks. An Italian “Help-Yourself” party is a grand idea for informal enter taining—especially when you plan to have a crowd. Cover tables with brown wrapping paper in place of linen, or use coarse cotton table cloths in red and white checks. In the center of each table place a basket or a wooden bowl of fruit, to be served, later, as dessert. Menu Italian Spaghetti Vegetable Salad Bowl Garlic Bread Fresh Fruit Coffee Italian Spaghetti. (Serves 8) 1 can imported Italian tomatoes (large) 1 can tomato paste % cup water V\ teaspoon soda Salt and cayenne pepper to taste V2, cup olive oil 1 clove garlic (grated) Wz large onions (sliced) Vz cup parsley (chopped) l 1 /^ pounds ground meat (beef, pork and veal) 1 package spaghetti (approxi mately 8 ounces.) 1 cup grated Italian cheese (bulk preferable) Strain tomatoes, add tomato paste, water, soda, salt and pepper. Place olive oil in frying pan and add garlic, onions and parsley. Fry in the oil until lightly brown. Add meat and continue to fry until it is cooked through. Combine the above two mixtures and simmer about two hours. Stir frequently. Meanwhile, cook spaghetti until tender in large quantity boiling wa ter (salted). Serve tomato sauce over spaghetti and top with grated cheese. Serve very hot. Coming, Next Week! All this talk about entertaining this way and that, and not a word so far about planning parties for the younger members of the fam ily! Something must be done about that right away—and next week Eleanor Howe will do it— with an entire column devoted to young people’s parties. You’D find lots of recipes for hoD- day entertaining in the speciaUy pre pared leaflet “Holiday Recipes,” by Eleanor Howe. You’D find old fa vorites, and brand new recipes, too, for Christmas cakes and cookies, plum puddings, and confections. To receive your copy of this leaflet, send 10 cents in coin to “Holiday Recipes,” care of Eleanor Howe, 919 North Michigan Avenue, Chi cago, Illinois. (Released by Western Newspaper Union.) Frequent Cleaning Is Protection for Woodwork Interior woodwork finish wiD last longer and look better if subjected to frequent and thorough cleaning. It may be kept clean by periodic removal of surface dust and by pre venting the formation of grease film. Woodwork should be washed or cleaned when dusting is inadequate. For cleaning varnished or painted surfaces, solvents that wiD attack the covering must be avoided as well as abrasive preparations. A good quaDty of soap wiD usually do a satisfactory job. When the paint is flecked, marred, or discol ored, it is necessary to resurface the woodwork. Refrigerator Tips Perishable food always should be placed in the refrigerator as soon as possible. Raw fruits and vege tables are best washed first under running water and the outside of milk bottles wiped with a damp cloth. Left-overs should be cooled, if necessary, and placed in spotless, tightly-covered containers to keep odors from escaping and uncon genial flavors from mixing. Foods with strong odors, such as cheese, if put into the refrigerator, should be kept on a top shelf. —| MPROVED UNIFORM INTERNATIONAL UNDAVI chool Lesson By HAROLD L. LUNDQUIST. D. D. Dean of The Moody Bible Institute of Chicago. (Released by Western Newspaper Union.) Lesson for December 17 Lesson subjects and Scripture texts se lected and copyrighted by International Council of Religious Education; used by permission. . PARABLES OF THE KINGDOM LESSON TEXT—Matthew 13:3-8, 31-33, 44-46. GOLDEN TEXT—Incline your ear, and come unto me: hear, and your soul shaU Live.—Isaiah 55:3. Teaching by parable, a method so often used by our Lord Jesus Christ, has many advantages. A parable (which is a story relat ing events in common life to teach or illustrate spiritual truth) is use ful in stimulating interest and at tention, in making the truth clear, in fixing it in the hearer’s mem ory, and in attracting for further instruction those who are interest ed even as it eliminates those who make no response. Jesus was the master of this art of teaching. Oth ers have learned from Him. The interpretation of the parables of Jesus has brought forth much difference of opinion. The impor tant point to bear in mind Is that the interpretation must be one con sistent with other scripture, as weD as with our Lord’s own revelation of its meaning when given. We have His own interpretation of the parable of the Sower (Matt. 13:18- 23), but He did not interpret the other parables of our lesson, leav ing it for us to carefully seek their meaning and gladly receive their instruction. I. Take Heed How You Hear (vv. 3-8). This parable is rightly called the parable of the Sower for our Lord so named it (v. 18), but as we read it we see that the lesson it teaches relates primarily to the four kinds of hearers of the Word of God. There are some who hear and their hearts and minds havg so long been the common road over which every worldly influence has passed, that it has become so hard the Word of God finds no lodgment, but is quickly carried away by the birds, which are the “vultures of worldD- ness” and wickedness (see v. 19). Reader, if your heart is like that, ask God to break it up. Let us all shun those hardening influences which destroy our susceptibiDty to God’s Word. Others there are who hear and the seed takes root, but the soil is so shallow that it has only a quick growth which soon withers. These are those whose life is largely emo tional, thrilling to a new experi ence, but not ready to face trials and the responsibilities of life (v. 21). As long as the Christian life looks attractive such shallow folk want to be counted in, but when they learn that it involves sacri fice, they are gone. Shallow souls, pray God to give your life depth and real meaning and worth. Others hear and receive the truth, but soon permit the cares of life to choke and destroy it (see v. 22). This pictures modern life so aptly that one could dweD with profit on the vital lessons here taught. Thank God, some of the seed brings forth a rich harvest! There is encouragement for every teacher and preacher of the Word of God. Notice (vv. 8, 23) that if we should bring forth a hundred-fold it would be tragic to bear only thirty or sixty. II. Beware of the Power of Evil (vv. 31-33). Just as the mustard plant was never intended to grow into a tree in which the birds would dwell, so Christianity was never intended to be a nominally Christianized world empire in which ungodly men, the dark birds of the evil one (v. 19), should find comfortable lodgment. Unfortunately, that is what much of professing Christianity has be come. Let those of us who love the Lord beware that we are not mis led by it. The parable of the leaven teaches the same lesson. Always in the New Testament leaven stands for evil (see such passages as Matt. 22:16-21, 23, 29; 23:14, 16; I Cor. 5:6-8; Gal. 5:9). It is any influ ence that weakens testimony, en courages hypocrisy, formalism or worldliness. Who can deny that this leaven has spread throughout the Church? The Evil One is pow erful. Let us beware of his power and of his leaven. III. Value Redemption Aright (vv. 44-46). In interpreting this parable we ob serve that obviously the sinner had nothing to sell with which to buy salvation, even if it were to be bought, which we know it is not (Eph. 2:8). We do give up some things to foDow Christ, but are they not the worthless and degrading things? On the other hand, He gave us His all, even to the shame ful death of the cross. This He did for His own people, Israel, and what we are even more interested in, for the Church. Let us value our redemption highly. We have been purchased with the unspeakable price, the blood of our Lord Jesus Christ. Let us then heed the admonition of the apostle Paul, “Ye are bought with a price, therefore glorify God in your body and in your spirit, which are God's” (I Cor. 6:20). Charming Frock For Little Ladies 'T'HIS frock (8587) is so devas- tatingly becoming to fashion- wise moppets that you needn’t be surprised if your own small daughter develops a slight superi ority complex when she puts it on! From a high waistline, the full skirt ripples about her dim pled knees. The sleeves puff out Dke little balloons. There’s ador- loi able quaintness in the cut of the top.'^Pattern includes panties, and it’s quick and easy to make. Pattern No. 8587 is designed for sizes 2, 3, 4, 5 and 6 years. Size 3 requires V/a yards of 35-inch fabric for the dress; %-yard for panties. To trim with two rows of braid or bias fold requires BVi yards. Send your order with 15 cents (in coins) to The Sewing Circle Pattern Dept., Room 1324, 211 W. Wacker Dr., Chicago, ID. SORETHMAT FROM COLDS MOW! Amazing relief of painful symptoms begins in a big burry when you use Bayer Aspirin this way Follow these 3 steps as pictured \J» 1. For sore throat, from cold, dissolve 3 Ba7erAs- nirin Tablets in Vs S' 8 ?* of water and gargle. Pain eased very quickly. Slayer Repeat in 2 hours, tty fever end tempera ture does not go down —call your doctor. Both aches and raw throat re lieved this convenient way. Saves hours of discomfort. At the first sign of sore throat from a cold follow the directions in the pictures above—the simplest and among the most effective methods known to modern science to get fast relief. The Bayer gargle will amaze you—easing throat rawness in a hurry. And the Bayer Aspirin taken internally quickly relieves the other painful cold symptoms. Try this way. You will say it is unequalled. But when you buy be sure you get the fast acting Bayer product you want. Ask for Bayer Aspirin by its full name. GENUINE BAYER ASPIRIN DEIII IDEHS Advertisements are your guide to modern living. They bring you today’s NEWS about the food you eat and the clothes you wear, the stores you visit and the home you live in. Factories everywhere are turning out new and interesting products. • And the placs to find out about these new things is right here in this newspaper. Its columns are filled with important messages which you should read.