McCormick messenger. (McCormick, S.C.) 1902-current, June 12, 1930, Image 2
'Thursday, June 12, 1930
slctiORMlCK MESSENGER, McCORMICK, South Carolina.
Page Number Two
McCORMICK MESSENGER
Published Every Thursday
Established June 5, 1902
EDMOND J. McCRACKEN,
Editor and Owner
Entered at the Post Office at Mc
Cormick, * *S. C., as mail matter of
the second class. •
DISPLAY ADVERTISING—
25 cents per inch for each inser
tion; nothing less than 4 inches
accepted for double column dis
play, nor less than 2 inches for
single column display.
Positions given at ONE-THIRD
extra charge.
BUSINESS READING NOTICES
6 per cent per line for each inser
tion, average of 6 words to line.
WANT ADVS., 6 cents per line
for each insertion, average of 6
words to line.
TRIBUTES OF RESPECT, 6 cents
per line, 6 words to line.
All advs, set in body type, 6
cents per single column line; extra
charges for big type on all single
column advs., except head and
signature.
SUBSCRIPTION RATES:
— Strictly Cash In Advance
One Year $1.00
Six Months .75
Three Months.50
WANDERLUST SEASON NEARS
* • ___________
Just as many men in the olden
days felt the call of the wander
lust at the first sign of spring and
started on a summer tramp, so to
day not alone individuals, but
whole families, feel the lure of the
road when the sun’s rays grow
warm.
They grease up Lizzie, patch the
tires, improvise some cheap method
of camping over night, load the
car until she fairly groans and are
on their way.
Observe the travel on any main
highway this spring and you will
observe the increased number of
automobiles carrying families that
have heard the call of the road
and are rambling around the coun
try, carefree and footloose.
The chance observer will pass
them off for beggars, but in the
majority of instances they are peo
ple highly respected in their home
communities who, with careless
abandon, have cut loose for the
summer to enjoy themselves to
their fill.
It is this class that uses the
tourists’ camps. And has it occur
red to many that these motor
campers will spend one billion dol
lars this summer? But they will,
and this estimate is said to be con
servative.
What’s the answer? The com
munities that make a bid for this
business are going to profit from
this type of transient trade. The
expedient thing to do is to remem
ber that a tourist camp well fitted
out is a good adjunct to any city
or town.
X-
VALUE OF PUBLICITY
Publicity is one of the most ef
fective methods used by agricul
tural agencies in “selling” new
ideas on farming and homemak
ing, according to M. C. Wilson of
the United States Department of
Agriculture.
Mr. Wilson recently completed a
study of the relative effectiveness
of the numerous methods employ
ed by the ^extension forces of the
department and the State agricul
tural college in introducing new
and better practices in farming
and home economics.
Methods classified as publicity,
he found, were* the cause of the
adoption of 30 per cent of the 27,-
032 improved practices introduced
on 8,736 farms in 12 states. The
remainder of these practices were
adopted as a result of personal
service methods, object lesson
methods and indirect influence,
these three groups being about
equally influential.
In the publicity group, which in
cludes such mediums as news
stories, bulletins, circular letters,
posters, exhibits, general meetings,
and radio, the printed ©r written
word proved strikingly effective.
News stories, bulletins, and circular
letters caused the adoption of 18.32
per cent of all practices involved
in the study, the news story alone
being credited with 10 per cent of
the changes. General meetings
were credited with causing 13.9 per
cent of the changes; radio 1.53 per
cent; exhibits .61 per cent; and
posters .04 per cent.
x
LETS MAKE IT A FREE BRIDGE
AT FUREY’S FERRY
Serving Many Businesses
Experience of large fleet owners reveals
the unusual reliabilitg and economy
of the new Ford
A SIGNIFICANT TRIBUTE to the value of
the new Ford is found in its increas
ing use by Federal, state and city gov
ernments and by large industrial com
panies which keep careful day-by-day cost
records. In most instances, the Ford has
been chosen only after exhaustive tests
of every factor that contributes to good
performance—speed, power, safety, com
fort, low cost of operation and up-keep,
reliability and long life.
Prominent among the companies using
the Ford are the Associated Companies
of the Bell System, Armour and Com
pany, The Borden Company, Continental
Baking Corporation, Firestone Tire and
Rubber Company, General Electric Com
pany, Goodyear Tire and Rubber Com
pany, Kellogg Company, Knickerbocker
Ice Company, Morton Salt Company,
Pillsbury Flour Mills Company, The
Procter and Gamble Company, and
Swift & Company.
Each of these companies uses a large
number of Ford cars and trucks. The
Associated Companies of the Bell System
use more than eight thousand.
Modem business moves at a fast pace
and it needs the Ford. Daily, in count
less ways and places, it helps to speed'
the production and delivery of the
world’s goods and extend the useful ser
vice of men and companies.
Constant, steady operation over many
thousands of miles emphasizes the ad
vantages of the sound design of the Ford
car, its high quality of materials, and
unusual accuracy in manufacturing.
Beneath its graceful lines and beautiful
colors there is a high degree of me
chanical excellence.
An example of the value built into the
Ford is the use of more than twenty ball
and roller bearings. They are hidden
within the car and you may never see
them. Yet they play an important part
in satisfactory, economical performance.
Their function is similar to the jewels of
a fine watch.
Throughout the Ford chassis, a ball
or roller bearing is used at every place
where it is needed to reduce friction
and wear and give smooth, reliable me
chanical operation.
At many points, as on the transmission
counter-shaft, clutch release, fan and
pump shaft, and front drive shaft, these
ball and roller bearings are used where
less costly types of bearings might be
considered adequate.
Additional instances of the high
quality built into the Ford are the ex
tensive use of steel forgings, fully
enclosed four-wheel brakes. Rustless
Steel, four Houdaille double-acting hy
draulic shock absorbers, aluminum pis
tons, chrome silicon alloy valves,
torque-tube drive, three-quarter floating
rear axle, and the Triplex shatter-proof
glass windshield.
The Ford policy has always been to
use the best possible material for each
part and then, through large produc
tion, give it to the public at low cost.
NEW fi.OW FOEIO PRICES
Standard Coupe ........
Sport Coupe .........
De Luxe Coupe
Tudor Sedan .........
Three-x mduw Fordor Sedan ....
De Luxe Sedan ........
Town Sedan
Cabriolet ..........
Roadster . .........
Phaeton
Pick-up Closed Cab ......
Model A Chassis ........
Model AA Truck Chassis* 131%'4nch
wheel base ........
Model AA Truck Chassis, 157-inch
wheel base ........
Model AA Panel Delivery ....
All prices f. o. b. Detroit, plus freight
delivery. Bumpers end spore tire extrm st$
low cost
Universal Credit Company plan of timsa
payments offers another Ford economy
$495
$525
$545
$495
$600
$640
$660
$625
$435
$440
$455
$345
$310
$535
$780
Forb Motor Company
(Augusta Chronicle of June 8.)
The celebration incident to the
openihg of the bridge that crosses
the Savannah river at Furey’s ler-
ry was a great success and now
The Chronicle urges that it be
promptly made a free bridge, elim
inating the toll of 25 cents for au
tomobiles which is small and might
be said to be nominal, but never
theless people instinctively shrink
from paying a toll.
The sentiment for abolishing
tolls entirely was expressed by
State Highway Commissioner John
R. Phillips, at a luncheon at the
Richmond hotel yesterday after
noon and met with enthusiastic
response. The Georgia Highway
department and Richmond county
are willing to forego the tolls if
McCormick county and the State
Highway department of South
Carolina are willing. We believe
that inasmuch as the South Caro
lina bond issue has been declared
legal and the State Highway de
partment has a lot of money, that
arrangements may be made where
by McCormick county will not have
to collect tolls in order to pay in
terest on her reimbursement
bonds.
The Chronicle believes that it
will be a great step in the direction
of progress to eliminate these tolls
and with such men as Senator
Robinson, Mr. J. J. Dorn, Mr. R. N.
Edmunds and other prominent
citizens of McCormick county
working to the end of the toll elim
ination, we feel that the State
Highway department of South Car
olina will so work it out that the
tolls will not have to be charged.
The absence of Chairman C. E.
Jones of the South Carolina High
way Commission was felt very
much yesterday but all those pres
ent knew that if it had been pos
sible for Mr. Jones to have been
there that the brilliant and en
ergetic head of the Carolina High
way Commission vrould have come,
and we feel that the move to elim
inate the tolls will have the cordial
support of Mr. Jones from the
itart.
The opening of the bridge, which
is a magnificent structure, was
attended by several hundred peo
ple, with Wallace B. Pierce, attor
ney for the County Commission,
presiding, while the luncheon at
Hotel Richmond was presided over
by J. Frank Carswell, Chairman of
the Highway Committee, of the
Augusta Chamber of Cpmmerce.
At the luncheon magnificien
tributes were paid to those wh
contributed toward making th
bridge possible and former Chair
man John N. Holder, of the State
Highway Department was praised
in the warmest terms by Chair
man M. C. B. Holley of the County
Commission, former Mayor Julian
M. Smith, Mayor W. B. Bell and
others. Mr. Holder was declared by
the speakers to have been one or
the best friends that this section
of Georgia ever had and one of the
best highway men in the country.
In regard to the elimination of
the tolls at Furey’s Ferry, the
Chronicle feels that the plan will
meet a responsive chord every
where for it is too magnificent a
structure connecting two friendly
commonwealths and to have any
thing mar its usefulness and the
charging of tolls, however small,
is certain to prove unsatisfactory
and will continue so until they are
eliminated, so let’s start right now
and plan to eliminate the tolls on
the only toll bridge among the four
highway bridges entering Georgia
from South Carolina.
XXI
NO MORE NEW COUNTIES
saved annually.”
When the late Congressman
George D. Tillman, in the consti
tutional conventign of 1895, force
fully agitated the multiplication of
counties a half day’s journey was
required to reach a county court
house from a point 15 miles dist
ant. The trip is now made in 40
minutes.
Nothing is accomplished by the
division and multiplication of
counties in this time except the
provision of offices for “deserving
Democrats” and the piling of ex
penses on the taxpayers. When
ever is a proposal to lop off a slice
of one county and add it to an
other the explanation is likely to
be neighborhood discontent about
the opening or paving of a road,
and it passes in a year or two.
Early census reports are that
Spartanburg now has 118,000 in
habitants and Greenville 117,000
and that is to say that together
their population is e.bout one-
eighth of the whole population of
the state. Each of them has
l-46th of the politicrl power re
siding in the state S nate. An
other way of putting it is that in
senatorial representation the vot
er in Calhoun or Bamberg has four
or five times the weight of a voter
in one of the two great Piedmont
counties. Murmurs will be heard
about this condition in the next
three or four years, but it will
never be modified unless the
smaller counties consent, repre
sentation in a constitutional con
vention being proportioned to
representation in the General As
sembly.
Whenever a populous county
consents to the formation of a
new county it is reducing its own
weight in government. The state
Senate is by far the most power
ful of our instrumentalities of
government.
For an example of a state thor
oughly eounty-ridden it is not
necessary to go further than
Georgia. There a multitude of
counties exist, with a neglected
county seat at least every ten
miles.
X
DON’T GET TOO GOOD
(From The Greer Tribune.)
Whatever you do, brother, don’t
get too good. There is a piety that
is depressing, and which immed
iately breeds suspicion and dis
trust. Most every man has his
faults and if our secret acts and
thoughts, or even those things peo
ple know about us, but which we
think they don’t know about us,
were held up to the public, we
would shrink, cut to the quick, and
flee to hide our moral and spiritual
nakedness.
Some of us get drunk, and that’s
bad; some of us lie like dogs, and
that’s worse; some of us peddle
vile talk and that’s worse; and
some of us love money more than
we do truth, honor and goodness,
and that’s worse; some of us
cheat, steal and dodge our just
debts, and that’s “worser” still,
though among the elect it is some
times considered a virtue. But
the crowning sin of all is a hard,
unloving Iieart and a soul without
charity for the frailities of others,
which rejoices when others are
crucified and which attempts to
hide its secret joy with sniffling
and pious deprecation.
Men dislike such people, and God
despises them.
No, whatever you do don’t get
too good. Heaven is going to be
a big surprise party to most of us.
txt
THE WHINES AND SQUEALS
(From The News and Courier)
The Spartanburg Herald says,
there may or may not be more new
counties _ created. There is cer
tainly economic reason for their
creation, but on the other hand,
there are perfectly obvious rea
sons why the consolidation of
counties would be in the interest of
the taxpayers. The Charleston
News and Courier says:
One observes with pleasure that
at last are signs of reaction against
the notion that the way to wealth
and prosperity is to organize a new
county. S. L. Cantley, who is com
missioner of finanoe in Missouri,
declares that with 114 counties his
state has four times us many as
are necessary raid that “if we had
one-fourth the number that we
now have few people would be two
hours’ drive from the courthouse
and millions of dollars could be
In respect of the subject of
sectionalism in South Carolina,
some of the people of the Pied
mont. not all of them, are
strangely and stupidly worried lest
( they contribute to the construction
of roads and bridges in the low
country. It should be obvious to
them that their interest is that
the commonwealth develop sym
metrically as a unit and they ought
to be glad to assist in improving
Berkeley, Darlington, Horry,
Hampton, Aiken and every other
county.
That a good highway cross Dor
chester county between Charleston
and Anderson is quite as importan - '
as that the Southern Railway hav
tracks in Dorchester that are .
Hu 1 " connecting tho™ towns.
Would any rational person i
Andersen or Spartanburg cok ,vit
ccmpiacence on the tearing up
the tracks cf the Charleston an
Western Carolina railroad in Beau
fort? Yet in those up-country
counties are persons who deem it a
great injustice that bonds axe is
sued, the principal and interest of
which will be paid from gasoline
taxes, for roads in Georgetown and
Colleton. Their reasoning reduces
itself to a conclusion that no good
roads should be built with the help
of their pennies beyond their
county lines.
Apart from these considerations,
the naked truth is that the low
country counties, not those of the
Piedmont, are the most efficient
and important contributions to
road construction in South Caro
lina. When a man in a mill village
in Anderson or Cherokee, the own
er cf a Ford, has earned $60 in a
month and then purchases a
hundred gallons of gasoline, he
drops $6 into the treasury of the
highway department, but he adds
not a penny by that payment to
the wealth of the state.
When five millions has been
earned in South Carolina in a year
and has been paid in gasoline and
motor license taxes the state of
South Carolina has gained nc* a
dollar, for the people are the state.
The five million simoleons have
been taken out of one pocket and
put into another. Anyone should
have wit enough to perceive it.
When a gentleman of New York
pays $200,000 for an estate near
Charleston and brings two or
three automobiles here for two
months every winter, buying 2,000
gallons of gasoline, he pays into
the highway fund $120 of New
York money. •
Winter visitors in Aiken pay in
gasoline taxes thousands and tens
of thousands of dollars and every
one of those dollars is clean profit
to South Carolina. In road build
ing Aiken is probably a far more
valuable town for South Carolina
than is Greenville or Spartanburg.
As much can be said, proportion
ately, of Camden, Summerville and.
Charleston.
Again we point out that an au
tomobile cannot cross South Caro
lina traveling by way of Cheraw,
Columbia and Aiken or by the
Coastal highway without paying a
gasoline tax. The driver is com
pelled to fill his tank. These are
the thoroughfares over which
hundreds of thousands of cars
north and south pass between Oc
tober and May. These roads and
those around the winter resorts
are the principal source of tax
revenues of South Carolina that in
reality are gainful.
When route 40 from Charleston
to Georgetown and Conway, on to
North Carolina and Virginia,
shall be paved, as it will be in a
year or two, the volume of net
revenues to the state paid by out
siders will be swelled.
Let it be’ remembered that for
every gallon of gasoline purchased
in another state by a South Caro
linian perhaps 50 are bought by
citizens of other states from the
filling stations in our middle and
coastal counties. Through the
northwestern corner of South
Carolina the streams of tourist
traffic do n©t pass and if they did
the distance is so short across it
that the traveler can and would
buy most of his gasoline in ad
joining states where the tax is
lower. Yet, in spite of this, we
hear whines and squeals from up-
country politicians that the low
country is about to get something
more than its due out of their
people.
The road bond issue imposes no
general tax on the people. The
principal and interest will be paid
by the motorists. They are only
cne-eighth of the people, and
every dollar that the foreign mo
torist pays is new money, velvet
to South Carolina.
Besides, if the inhabitants of
the flourishing Piedmont counties
cannot perceive that hard roads
to the open ports of the sea are
of benefit to them, indispensable
to them in this era of the new
transportation schools and col
leges are wasted upon them, their
case is hopeless.
Would You Know One
If You Saw It?
If you ever come face to face with a
germ, would you recognize it? Ut
course it is not likely that you cvcj.
will see a germ, unless you own a
tremendously powerful microscope, tor
you would have to magnify one over
a thousand times to make it as big aa
a pin head. But you should recognize
the fact that these tiny germs can get
into your blood streams through the
smallest cut, and give you typhoid
fever, tuberculosis, lockjaw, blood
poisoning, and many more aangcrou v
and perhaps fatal diseases. There i*
one sure safeguard against taeso-
dangers — washing every cut, no
matter how small, thoroughly with
Liquid Borozone, the sate antisep-
A,'.... o-nf- T.imiirl BorOZOUC Ut