McCormick messenger. (McCormick, S.C.) 1902-current, March 13, 1930, Image 3
Thursday, March 13, 1930
McCURMICK MESSENGER, McCORMIGR, SoutM CsrtThm.
r *mm- Page NumEef TEm
461
The Town Doctor
DOCTOR OF TOWNS SAYS:
PLAY THE GAME
There are a lot of people in
every community who say “Sure,
I’m willing to do something to help
push my town along; “but when it
comes right down to brass tacks
they stall with “well, I can’t do it
today,” or “I’ll see about it tomor
row.” And “tomorrow” never
comes.
There are those, too, who when
asked to do some particular thing
for the benefit of all, say they will
do it, when, even while they are
saying it they have no intention
of doing it at all. When asked
about it later they offer an alibi,
saying “I didn’t think it amount
ed to anything, so didn’t do it.”
Too many people think that the
only thing that counts in com
munity building is something big.
If it isn’t something that will get
their name in the paper or grow a
halo around their head it doesn’t
interest them. If they cannot be
the “big toad 'in the puddle” they
don’t want to be in the puddle at
all. But let me tell you this: Any
industry that considers your town
for the location of a new factory
or for any of the dozen other 1
things, is more interested in what
all the little frogs do all the time
than they are in what one or two
big ones do occasionally.
A chap told me not long ago
that it was no use for him to do
anything for his town, because no
body ever appreciated it when he
did do it. When I asked him how
he knew that, he said, “well, no
body ever says anything about it.”
There are many people like him,
they want a brass band to lead a
parade in their honor every time
they do something for the good of
the community.
That always makes me think of
the old, old, time-worn story of
the lady at her first baseball game,
who expressed surprise at all the
yelling and cheering when a field
er caught a fly ball, saying, “Why
this excitement? I thought that
was what he was supposed to do.”
Citizens are supposed to do those
things that will build their com
munity. Each is supposed to come
“to bat” and at least make an at
tempt to “hit”—to play the game.
They are supposed to support the
community the same as they are
supposed to support and furnish
bread and butter for their family.
A man does not expect the blare
of trumpets every time he brings
home a bag of groceries, but if he
fails to do it his family will starve
to death. And McCormick will get
i all thin and gaunt, hollow-eyed
j and weak-kneed, puny and sickly
looking, if you and all the other
people in McCormick do not fur
nish the “groceries.”
The sacks, bags, bottles and cans
of community groceries are label
ed, “pep,” “pride,” “gumption,”
“co-ordination” and “common-
j sense,” without which any com
munity will cease to grow,—and in
! nature, business, or anything else,
—to cease to grow is to perish.
When a town ceases to grow it
| dies on its feet, and not even the
undertaker makes any money out
of it; for there isn’t even enough
inspiration left to have a good
funeral.
A dead town is a sorry sight, and
the saddest part of it all is that
we cannot lay our hands on the
fellow who killed it.
When you lie back, stall, alibi,
pass the buck and refuse to “get
behind and push,” fail to provide
the “groceries”—your town dies—
it just dies and dies and dies, and
you know and I know that when
a town does that it’s a dead one.
(Copyright, 1930, A. D. Stone.
Reproduction prohibited in whole
or in part. This editorial publish
ed by McCormick Messenger in co
operation with the local Lions
Club.)
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jr
Think of Your
Automobile in Terms
*
of Tomorrow
Ultimate cost is as important
as first east in the purchase
of an automobile
AW /HEN you purchase an automobile you are mak-
WW sin investment of a considerable amount of
money. It is essential, therefore, that you give careful
thought to the best selection and know what you are
getting for your automobile dollars.
The first cost is important because it may mean
an immediate, satisfactory saving. Of equal impor
tance is the ultimate cost after thousands of miles of
service. This ultimate cost is the true measure of
automobile value.
The first cost of the new Ford is unusually low not
only because of economies in manufacturing, but
because the same principles that inspire these savings
are extended to every other step that means greater
service to the public. It is easy to see that economies
in production would be of little value if they were
sacrificed later through high charges for distribution,
selling, financing and accessories.
The Ford dealer, therefore, does business on the
same low-profit margin as the Ford Motor Company.
His discount or commission is twenty-five to fifty
per cent lower than that of any other automobile
dealer. You gain because he makes a small profit on
many sales instead of a large profit on fewer sales.
The difference in selling cost, combined with the
low charges for financing and accessories, amounts
to at least $50 to $75 on each car. This is as impor
tant as economies in production in keeping down the
price you pay for the new Ford.
The low ultimate cost of the new Ford is the result of
sound design, quality of material and unusual care in
manufacturing. Friction and wear are reduced by the
accuracy with which each part is made and assembled.
These factors combine to decrease the cost of
operation and add months and years to the useful life
of the car. The good performance and low yearly
depreciation of the new Ford are indicative of the
enduring quality built into it at the factory.
SERVICE charges are on the same fair, economical
basis as the making and selling of the car and replace
ment parts are always available at low prices through
all Ford dealers. In two, three or five years, depend
ing on how much you drive, the saving in operating
and maintaining a new Ford will amount to even
more than the saving on the first cost.
Think in terms of tomorrow, therefore, when you
purchase an automobile. For tomorrow will reveal
its true worth.
Roadster, $435 Phaeton, $440 Tudor Sedan, $500 Coupe, $500
Two-window Fordor Sedan, $600 Three-window Fordor Sedan, $625 Cabriolet, $645
Sport Coupe, $530
Town Sedan, $670
AU price* /. o. h. Detroit. Convenient time payment* arranged through the Universal Credit Company
FORD MOTOR COMPANY
Legion Rally To
Be March 26 And
27 In Columbia
COLUMBIA, Mar. 11.—(Special)
—American Legion officers, includ
ing post commanders, finance
officers, service officers and ad
jutants, will gather in Columbia
Wednesday and Thursday, March
26 and 27 for the annual spring
rally of the organization. Wednes
day will be given over to a con
ference of service officers from na
tional and state headquarters and
the 61 posts in the state.
Wednesday evening informal
parties are being arranged for
National Commander O. L. Boden-
hamer and Mrs. Donald Macrae,
national president of the Legion
Auxiliary, as well as other distin
guished guests.
The business session of the
state department of the Legion
will be held Thursday mornnig and
will be concluded in time to allow
the Legionnaires and guests to at
tend the running race program at
the State Fair grounds, where
seven events will be participated
in by horses now in training there.
Honoring the special guests in
the city, tha events have been des
ignated as follows: First, National
Commander’s event; second, Na
tional President’s event (Auxili
ary) ; third. Governor’s event;
fourth, State Commander’s event;
fifth, State President’s exent,
(Auxiliary); sixth, Pennsylvania
event; seventh, Richland Post No.
6 event.
The Pennsylvania event is a
courtesy to John F. Yoakum, sup
erintendent of the mail and ex
press departments of the Pennsyl
vania railroad, who will attend the
races and watch his horse, “T. A.
T.” named for the Transcontin
ental Air Transport line, owned by
the Pennsylvania railroad system.
“T. A. T.” along with “Gray Ant
elope,” a son of Man-o War,” In-
finitus,” and “Crack Brigade,” the
last two having already been en
tered in the Kentucky Derby,
which will be run at Churchill
Downs, Louisville, Ky., in the late
spring.
Governor John G. Richards,
Mayor L. B. Owens and State Com
mander Oscar Doyle, of Anderson,
will serve as judges of the races.
Reservations will be received by
the local post of the American Leg
ion at an early date for the races.
-txx-
$15,000,000 For
Highway Safety
(Automotive Daily News.)
Public benefit and sound eco
nomics are closely related. The au
tomobile industry’s Highway Safety
Plan which will scrap 400,000 un
fit cars in a year is an example of
large-scale benefaction which is
solidly grounded on business fund
amentals.
Every one knows that the used
car falls into two classifications.
The first class comprises the serv
iceable automobiles which are sal
able by the dealer and of value to
the buyer. The second class are
the rattle-trap used-up cars which
! are a menace to all users of the
highway and are an economic
nuisance. They spell loss to the
dealer and less to those who oper-
; ate them.
The various companies partici
pating in this program estimate
that they will spend a total of
$15,000,000 for sending such cars
to the scrap heap.
Those who are concerned with
the national problem of accident
prevention—and the motor execu-
| tives are in the forefront of that
movement—will greet enthusiasti
cally this activity to clear the
roads of unfit vehicles.
Alvan Macauley, president of the
National Automobile Chamber of
Commerce, which fosters the pro
ject .characterizes the effort as
• perhaps the greatest single safety
move in industrial history.”
The fact that the Highway
Safety Plan is good business sense
strengthens its humanitlarian
value. Economic soundness is
usually essential if any move is to
] be continuous rather than spor-
! adic. The use of the automobile
j constitutes a vast democratic
transportation system in which
the maker, the dealer and the own
er have a common interest. The re
moval of unfit cars will serve to
] clean up a situation prejudicial to
i the industry and the trade. It will
be a boon :o the nation of car-
owners by removing from the
highways a huge amount of un
desirable rolling-stock.
American industry has again
proved its ability to deal with ma
jor problems by methods which
are comprehensive and far-vision-
: ed.
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