University of South Carolina Libraries
%■* Fire insurarco plays such a v'.tal part in the home and business life of the nation that essential facts 1919, that showed an underwriting 2.8 per cent, for the period, profit; all the other years were pro- “In ether woid>, xrom every cluctive of deficits for the business | insurance dollar earned by under- as a whole because of high losses, writing operations. 56 3 cents went expenses and taxes. to the public for losses sustained and “The results of 1927 have not yet 46.5 cents were subtracted to meet been brought together so as to make the expenses of carrying on the bus- poss'.ble a further comparison, but iness. it is known that the year was more “The losses, in the course of the regarding this business, which is the | successful than any other since 1919. eight years, for the group of corn- backbone of all financial credit, have Thus far in 1928, however, losses panics under consideration, exceed a personal interest for every citizen, have displayed a considerable in- $2,300,000,000, and remuneiation to During the last eight years the \ crease over the same period ^of last agents surpassed $1,000,000,000. underwriting dollar of the large year, and, as a consequence, the im- j “After meeting their various obli- fire insurance companies in-the Unit- mediate outlook is for a higher loss gations, the companies found their ed States has been insufficient to rate this year. I ‘underwriting dollar short of their , cover losses paid to the public, gen- “Premiums earned during the needs by 2.8 cents, in the aggregate *eral expenses of operation and taxes, eight-year period reached the enor- more, than $118,856,000, and t° by more than $100,000,000, Ernest : mous sum of more than $4,000,000,- take care of the deficit by dipping Sturm, chairman of the Continental | 000; yet, despite the fact that no into surplus account. In some cases Insurance Co., states, following an great conflagrations occurred, loss new capital had to be contributed to examination by the corporation’s ] payments to policyholders from the restore impaired reserves, statistical department of the business day to day toll of fire amounted to j “It was generally, however, the done by a group of about 200 leading 56.3 per cent of the whole, and com- surplus funds built up over a period concerns. | missions, overhead expenses and tax- of years that maintained the “In the eight-year period from es to nearly $2,000,000,000, cr 46.5 strength and stability of the stock 1919 t3 1928,” said Mr. Stiirm, i per cent, with the result that there “these companies had only one year, | was a net deficit of $118,856,000, or 5 years of service is only a starting point for BUICK" Skilled engineering and rugged construction make it fire companies, which supply per haps 90 per cent of all the fire in surance of the nation carried on buildings and commodities of all kinds. The dividends paid to stock- ' holders during the period were de- i rived from investment income.” In other words, if the reserves of the insurance companies built up ! for the protection of policyholders | had not been profitably invested, in- i surance company stockholders would | have been losers and the financial j strength of the companies would have been seriously impaired or de- j stroyed. It is not right to expect , investment return on savings to cov- J cr the current operating expenses of a business. The pi’emium rate of in surance companies should show an underwriting profit. cars l Keep In mind when buying your new car, that more than three-quarters of all die Buick cars produced in the last twenty-five years are still serving their owners. Btiick endures—Buick stays young—Buick stands up and ghaspits best over a longer period than any other car— because it is endowed Wuh an extra-rugged double-drop frame—Buick’s world-famous Sealed Chassis and Triple* Sealed Engine—and the most nearly perfect oiling system ever developed— You’ll prefer Buick because it leads in beauty and luxury: and you’ll prefer it, too, because it is die most durable of cars—and therefore the most paying investment. if If Buick models hare Lorejoy Hydraulic shock absorbers, front and rear, as standard equipment SEDANS $1193 to $1995 / COUPES $1195 to $18 >< sport Models $1195 to $1525 Jtt prices f. o. k. Flint, Hick., ganMrwmsnt tax tohe adrird. The finance pleu, tkemmi deihakte. it’trusi^ibie. HARRISON MOTOR COMPANY, Dealers Greenwood, S. C. Augusta Stores Close Wednesdays 1 O’clock Augusta, Ga. May 10, 1928. Editor McCormick Messenger, McCormick, S. €., Dear Sir: At a meeting of the Augusta Mer- char.ts, held Wednesday afternoon in the Assembly Room of The Cham ber of Commerce, it was unanimous ly decided to close the stores on Wednesday through the summer at 1:00 p. m., beginning June 13th, and continuing through August 20th. Will you please carry a notice to this effect in your paper, so no in convenience may be occasioned to our good friends contemplating a shopping tour dn those days? Cordially yours, L. S. MOODY, Secretary. X In many parts of the Mid-Western and Eastern States woodchucks have in the past ten years become a men ace. Effective means of control are described in Leaflet 21-L, “Wood chuck Control in the Eastern States,” copies of which may be se cured from the United States De partment of Agriculture, Washing ton, D. C. It’s easy to tell that this oil is better for when the motor idles or when the hill is steep, you feel the difference— it’s an oilier oil which takes a hold on metal and “stays put” A real road test Sixty cars and trucks were operated for two months with a good oil com monly u^ed by motorists, and then for two months with “Standard” Motor Oil—nearly 200,000 car miles in all. The same gasoline was used throughout. With “Standard” Motor Oil these cars averaged 8.5% greater mileage per gallon of oil. The better piston seal and greater power resulted in 12-7% more miles per gallon of gasoline. The greater oiliness of “Standard” will have the same effect in your car. (Pub ic Service.) “Why so deprersed. Brown?” “The horrible cost of living, chap: constant bills paint and shingling. “What, house?” “No, daughters.” old materials, Household Hints Wise’n Otherwise Press well-seasoned mashed pota toes through a colander cr potato press. This makes the potatoes light and fluffy. Clara Makes Her Bow As A Para mount Star In “IT” Tom—“I have found the meanest man at -last.” John—“Who. What do you mean ?” Tom—“He’s deaf, and has never told his barber.” Clerk, to boss by telephone— “Listen, chief, I won’t be able to mo tor back until Thursday.” “So you want a few more days of grace, eh?” “No, sir—-of Helen.” two Aunt—“Dear, what are you quarreling about?” Hubby—“Why, I’d made up my mind to stay in tonight, and now Flo has made up her face to go out.” Clerk—“This is the finest cigar ette lighter on the market, madam.” Young Thing—i“It certainly l^oks cute.' How many cigarettes does it light to the gallon?” Little Miss Muffet Sat on a tuffet, '‘ , And made of her knees such dis play . \ That the old-fashioned spider. Embarrassed beside her, Was actually frightened away. in The View Pjint “He knows all the best people town.” “Then why doesn’t he associate with them.” “They know him.” “What do you think of that wo man “Well, her clothes are against her.” “Yes. that’s what I liked about her.” It’s getting so that the modern idea of roughing it is to drive a sed an with the windows open. Safety First “Do you drink?” “No.” “Then hold this quart while I tie my shoe lace.” Doctor (to fair patient)—“You certainly have acute appendicitis.” Fair Patient—“Oh, Doctor, you flatter me.” Assistant—“There’s a woman out side with a case of fallen arches.” -Doctor—“I don’t want any today, but tell her to leave the case and I’ll look them over.” Always make meat soups with cold water, to which salt has been add ed, and gradually heat to the boiling point, but never boil. To make certain jelly will come out of the mold perfectly, first brush the mold with olive oil before putting in the mixture. Bicarbonate of soda added to cheese assists the melting, and makes it more digestible. Place canned pears on a bed of lettuce. Fill cavities with skinned and seeded white grapes. Serve with a cream dressing. Pumpkin pie is delicious when served with whipped cream. Stuff small firm heads of cabbage with minced ham and bread crumbs. Use date filling, flavored lemon, in tart shells and top whipped cream. with with An aluminum pan that has been badly burnt can bo cleaned by pour ing in a little water, and boiling an onion in it. The burnt matter rises to the top, and leaves the pan clear. (BY ELINOR GLYN) (Authar of Clara Bow’s first Par amount starring production, “IT,** which arrives at the Dixie Theatre, Friday and Saturday. Antonio Mor eno is featured.) To clean your oven, wipe it with a damp cloth while it is still hot. To retain the taste of fresh fruit, add the sugar to apples when they are nearly cooked. Polish brass ware well, then coat it with a colorless shellac, and it will remain bright indefinitely. For an easy dessert, thicker the syrup from cooked prunes with boil ed tapioca, add lemon juice and pour over the prunes. When grinding figs, dates or ra’s- ins, add a little lemon juice, and the fruit will not clog the chopper. txt A Little Talk On Thrift (By S. W. STRAUS, President American Society For Thrift.) of Success Of Gennan-Irish Flyers Due Primarily To Their Genius For Patience And Persistence Spike—“Say Did you hear about the new furs I found on the street ?»» car Mike—“Naw, What about Spike—“Transfers.” em •>*» “IT” is that peculiar quality which some living beings possess which draws others of both sexes. The possessor of “It” must be absolutely unselfconscious though full of self confidence and have that magnetic “sex appeal” which is irresistible. Mothers spoil boys with “It”—wo men never refuse them favors, while when women possess “It” they are simply devastating—they can attract any man o ven against, his judgment, and they arouse devotion in their female companions.—while those who wa t upon them or come in bus iness contact with them become ver itable slaves. But the quality of “it” is extremely rare among women —Mvusards of beautiful and physi- caliy attract've creatures who fas cinate certain men have no touch of it. An ugly girl can have “It” for .t is a quality of the mind as well as a magnetic emanation and actual beauty has nothing to do with it. Or. the screen there are only a few men who possess “It” and at this moment I can pick out only one wor man—Clai*a Row—because jutet sweetness, goodness, beauty cr “sex appeal” alone have nothing to do with it. People can have “It” for a while and lose it or they can gain it. Perhaps tho strongest exponent of “It” now on the screen is Rex, the horse-—he has that fearless, uncon querable flash in the eye which shows passionate love for his lady —as well as individual character. Mr. Gilbert was another exponent of “It” in “His Hour” and in “The Big Parade.” Douglas Fairbanks has “It” in all cf his pictures. The whole Barrymore family have “It”—es pecially Jack—his is perhaps strong er off the screen than on. The Prince cf Wales has “It”—his brothers, wh6 are handsomer, have none at all. Girls of the magazine cover type never have “It” and indeed only few blondes. I think we shall all have a surprise when we see Clara Bow as my new heroine—I think I can safe ly say that she will radiate “It* through the picture. Some few dogs have “It”—but almost every cat and every tiger. Watch a really beauti ful. well-fed cat, or a cage of tigers. Note their lazy indifference and their unexplainable fascination, and you will realize something of what “it” means. €-ara Bow a “Wow” in Her Latest Picture, “IT” If crowded houses are a sign of Much has been said in the news papers recently regarding the flight of Captain Koehl, Major Fitzmaurice and Baron von Huenefield across the! Atlantic. While this exploit reflect- j success, Clara Bow may well consid- ! ed the possess on cf noble courage, er herself nothing short of a “Wow,!” Child (in bus to stranger)—“Dad- j technical skill and a daring imagin-j xhose who have already seen “It” dv Daddy!” at:on upon the part of these three VVj jj tell you that Clara’s first pic- Mother—“Hush, darling. That; airmen, they demonstrated also theituie knocked them out of their It’s a gentleman.” j P oss e s s:on of a background of pat«-1 seats. To send its ncw r star off to I ence and persistence without whicn | good start, Paramount provided Sunday School Lesson j the r success would have been irnpos-l } ler with Elinor Glyn’s own concep- “The Bibical story of the creation! stole. j tion of “It,” and Miss Bow has cer- isn’t Daddy. by a must have been written ball reporter.” “How come.” “Well, it starts off, ‘In the inning—’ ” base-! In reading the various statements. tamly taken advantage of “It.” In made by these intrepid aviators, onei additicn tc , t ’ n i s> Clarence Badger, is struck by the series of painstaking j director of sure-fire hits, wielded incidents—the tremendous attention j th * megaphone and Antonio Moreno big Motorist—“Is this street?” Policeman—“Yes, and no two ways about it.” a one-way there ain’t to detail—which preceded their : does the “heroing.’ Tt,” having “Why is a lazy dog like a hill? “I surrender.” “A slow r pup!” We’ve drunk from the same bottle, We’ve slep in the same bed, And it’s a helluva wonder That we both ain’t dead. an Modern Housewife He—“You don’t know' what iron is.” She—“Yes, I do. You curl your hair with one.” STAN DARD MOTOR OIL “Standard?* Greases, Transmission Oil and Gear Compound are made with the same care as “Standard** motor fuels and motor oils. A stranger who was rather deaf entered a little Scotch church. He seated himself in a front pew and placed an ear trumpet on his knee. An elder of the kirk, who had never seen an ear trumpet, watched him with grave suspicion. When the minister entered, the man lifted the trumpet from his knee, but before he could adjust it he felt a tap on his shoulder and heard the indignant elder saying: “One toot, an’ you’re oot.” X—* If you are having trouble teaching the young calves to drink, starve them for 12 hours. flight. The same characteristic has; everything, had no choice but to get marked the career of Col. Lindbergh J ever and get over big! “It” has. In these days when the success o:j Dixie Theatre Friday and Satur- aviation is new enough and novel | a ay> May 18th and 19th, 8:20 p. m. enough to capt’vate the attention of, all mankind, spectacular flights are; superficially regarded only as the I Young chicks just hatched need reflection of a dashing type of brav ery But back of these amazing oc curences, wherever success has come, we have found in every case that the adventurer i n preparing for his voyage, possessed a remarkable gift of pat'ence. We can apply this lesson to good purpose to all other phases of life. The basis of success is not the flash- noc be fed anything until they are about 60 hours old as they are sup- piieti when hatched with a certain amount of available food in the yolk sac which i* absorbed into the body. In fact if they are fed too soon after hatching digestive trouble may re sult. When 2 1-2 days old the chicks should be fed 5 times a day for the first two or three weeks and about ing incident that fascinates the be-1 3 times a day after that. It is im- holder and fires the imaginat : on. I portant not to let them overeat; feed- Real success in every department, of ings should be trequent but of a life is due to patience and persist ence. Fortunes are amassed through the slow accumulations of money. Great careers are developed through a tremendous amount of hard work spent in the perfection of detail. Those who would make progress in life must learn these facts first of all. It is the thrift prinepile of patiently saving small sums of money and prudently conserving the mom ents and hours that, applied to any activity, means eventual success. Whatever your aims and ambitions may be, bear in mind always that you can never attain them in a substain- tu.l and satisfactory manner until you are capable of infinite patience and limitless pers'stence. mall quantity at a time. A good feed for chicks up to two weeks old is a mixture of 4 parts of corn meal, 2 of bran, 2 of rolled oats, 1 of mid dlings, and 1 of sifted meat scraps. This feed should be given three times a day and alternated with a mixture of equal parts of finely cracked corn and cracked wheat fed twice daily. When chicks are two weeks old, a good mash may be made of 4 parts of yellow corn meal, 2 or bran, 2 of middlings, 1 of - sifted meat scraps, and 1-2 of bone meal. This feed may be left in a hopper where it is avail able to the chicks at any time. If prepared chick feeds are purchased, they should be bought from a reli able place.